Manson Anchors

What Manson Anchors does

Manson Anchors is a New Zealand-based designer and manufacturer of marine anchors, founded in 1972 by Kerry Manson Mair in Auckland. The company produces what it describes as the world's largest range of anchors — from 2.2kg pleasure-boat units to 5,000kg+ superyacht and military-grade units — covering sailboat, motorboat, superyacht, and military/naval applications. All anchors are hand-crafted at the Avondale, Auckland facility using Lloyd's Register certified steel mills and individually Lloyd's Register certified welders subject to annual inspection, with welding procedures scrutinized by Lloyd's Register EMEA Naval Architects. The portfolio includes the Manson Supreme (SHHP certified), Boss, Plough (HHP), Ray (HHP), Racer, Sand, Submarine (HHP), Hiding (HHP), Kedge (HHP), Ultimus (HHP), and Hulk (SHHP) anchors, plus a custom-anchor design service for unique superyacht requirements (including 3D scanning, small-scale testing, and full-scale mock-ups). Certifications span Lloyd's Register, ABS, DNV GL, RINA, and Bureau Veritas type approvals.

Name

Manson Anchors

Legal name

Manson Anchors Limited

Website

https://mansonanchors.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Manson Anchors designs and manufactures the world's largest range of marine anchors for sailboats, motorboats, superyachts, and military vessels, hand-crafted in New Zealand using Lloyd's Register certified materials and welders.

Ownership category

akta.pro rank

Product category

Marine Anchors

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains) (IMAJAIAK)

Keywords

• Marine anchor manufacturing
• Superyacht anchoring equipment
• Military naval anchors
• HHP SHHP certified anchors
• Marine hardware products

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Anchor Product Sales: One-time hardware sales of marine anchors ranging from small pleasure boat anchors (2.2kg) to large superyacht/military anchors (up to 5000kg+). Products sold in galvanized steel, stainless steel, and glass bead blasted finishes. Custom anchor fabrication for superyacht and military applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Manson Anchors designs, manufactures, and sells marine anchors ranging from 2.2kg pleasure boat models to 5,000+ kg superyacht and military anchors, offered in galvanized steel, polished stainless steel, and glass-bead blasted finishes. The portfolio includes High Holding Power (HHP) and Super High Holding Power (SHHP) certified models such as the Supreme, Boss, Plough, Ray, Racer, Sand, Submarine, Hiding, Kedge, Ultimus, and Hulk, plus custom-designed anchors for unique superyacht and naval requirements. All anchors carry Lloyd's Register type approval and are certified to major classification societies (ABS, DNV GL, RINA, Bureau Veritas), manufactured in Auckland, New Zealand by individually Lloyd's Register certified welders.

Product overview

Manson Anchors is a New Zealand-based manufacturer offering the world's largest range of marine anchors for vessels from small boats to superyachts and military vessels. The product portfolio centers on High Holding Power (HHP) and Super High Holding Power (SHHP) anchors including the Supreme (SHHP), Boss, Plough, Ray, Racer, Sand, Submarine, Hiding, Kedge, Ultimus, and Hulk models. Anchors are available in galvanized steel, polished stainless steel, and glass-bead blasted finishes, ranging from 2.2kg to 5000kg. The company also offers custom anchor design services for superyacht applications. Sister company Bowmaster provides complementary anchor deployment systems. Manson anchors carry Lloyd's Register type approval and are certified to major classification societies including ABS, DNV, RINA, and Bureau Veritas.

Differentiator

Problem solved

Functional benefit

Products and services

• Manson Supreme Anchor (SHHP) Self-launching and self-righting anchor with rollbar for worry-free setting. Certified as Super High Holding Power (SHHP) by Lloyd's Register with 800mpa high tensile steel shank, 25% stronger than competitors. Features twin slots for use in all seabeds including rock slots for foul ground retrieval. Available in galvanized steel or polished stainless steel.
• Manson Boss Anchor Multi-purpose anchor designed for motorboats, conforming to bow-rollers. Offers instant setting and high-holding power with sliding and fixed shank design for easy retrieval from foul ground. Includes Manson Shackle Preventor for dual mode operation. Available in galvanized steel, black painted steel, or stainless steel.
• Manson Plough Anchor (HHP) Traditional CQR-style anchor with hinged shank and weighted tip for reliable holding in sand, weeds, and mud. Lloyd's Register Type Approved as High Holding Power (HHP). Available in galvanized or stainless steel from 5kg to 5000kg.
• Manson Ray Anchor (HHP) Fast-setting Bruce-type anchor suited for quick deployment in sand or muddy seabeds. Lloyd's Register Type Approved as HHP, available in galvanized or stainless steel from 5kg to 5000kg.
• Manson Racer Anchor High-tensile anodized aluminum anchor specifically designed for racing yachts. Folds flat for easy storage with weight saving potential. Available in 10 models from R1 to R10.
• Manson Sand Anchor Danforth-style anchor for day boats, ideal for sand and soft bottoms. Easy to drop and retrieve by hand, suitable as a stern anchor.
• Manson Submarine Anchor (HHP) Anchor designed for superyachts, submarines, and vessels requiring clean underwater deployment via the Bowmaster Submarine Anchor System. Longer shank for retrieval in all sea states regardless of boat motion. Base tailored to match vessel hull curvature. Lloyd's Register Type Approved as HHP up to 4500kg.
• Manson Hiding Anchor (HHP) Flush-fitting pocket anchor with inward tapered flukes allowing base plate to sit wider than fluke tips, with polished closing plate. Designed for wetbox deployment from hull base. Lloyd's Register Type Approved as HHP up to 4300kg.
• Manson Kedge Anchor (HHP) Premium anchor for larger craft and superyachts. Lloyd's Register Type Approved as HHP in sizes from 50kg to 4500kg. Available in galvanized steel, polished stainless steel, and glass-bead blasted stainless steel.
• Manson Ultimus Anchor (HHP) Economical solution for larger vessels and workboats. Lloyd's Register Approved as HHP between 50kg to 4300kg. Robust galvanized steel or stainless steel construction.
• Manson Hulk Anchor (SHHP) First superyacht anchor awarded Lloyd's Register Approval as Super High Holding Power (SHHP). Features flat base plate for closing anchor pocket configuration. Available in approved sizes from 50kg to 817kg.
• Custom Anchor Design Service Completely customized anchors designed for unique superyacht requirements. Includes small scale testing, full scale mock ups, and 3D scanning. Certified to major classification societies.

Quantifiable outcome

• Anchors have survived 110mph Hurricane Sally winds while competitors' anchors failed
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Bowmaster LtdcoreStrategic or Co-development Partner · 1 January 2008Bowmaster is the sister company of Manson Anchors, developed in 2008 when Manson recognized shipyards needed assistance with anchoring deployment. Bowmaster provides complete anchoring deployment solutions, hull appendages, and deck equipment. Many customers choose both Manson anchors and Bowmaster deployment systems for integrated solutions. Bowmaster is recognized as the global leader in anchor deployment systems.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rocna Anchors: New Zealand-based specialist marine anchor manufacturer offering a competing range of high-holding-power anchors (Rocna, Vulcan) for sailboats, motorboats, and superyachts. Direct head-to-head competitor to Manson in the global anchor category, with overlapping distribution through chandleries and OEM channels.
• Fortress Marine Anchors: Manufacturer of lightweight aluminum marine anchors targeting sailboats and motorboats. Competes with Manson's Racer and Sand anchor lines in the recreational segment, particularly where weight savings matter.
• Spade Anchors: Specialist anchor manufacturer focused on high-holding-power spade-design anchors for cruising sailboats and motorboats. Competes with Manson Supreme/Boss/Plough models in the mid-range pleasure boat segment through global chandlery distribution.
• Ultra Marine Anchors: Manufacturer of stainless steel and galvanized marine anchors for cruising yachts and motorboats. Direct competitor to Manson in the HHP anchor category, with overlapping chandlery and OEM channels.

Broad incumbents

• Lewmar: Major marine hardware OEM supplying windlasses, anchors, hatches, winches, and complete anchoring systems. Overlaps with Manson in anchor manufacturing and integrated deck hardware, but operates at much larger scale and broader product portfolio, serving many of the same superyacht shipyards.
• Vetus-Maxwell: Marine equipment brand group offering anchors, windlasses, bow thrusters, and other deck/hull hardware. Competes with Manson in the broader marine anchoring category, particularly through OEM and aftermarket channels.
• Muir Marine: Australian manufacturer of anchor windlasses and anchoring systems for recreational and commercial vessels, including superyacht. Competes for the same shipyard specification slots as Manson, often as part of integrated anchoring solutions.
• Quick Group: Italian marine equipment manufacturer producing anchoring systems (windlasses, capstans, anchors) and onboard systems for yachts and superyachts. Overlaps with Manson in the superyacht anchoring category, often as a bundled supplier to shipyards.
• Maxwell Marine (Navtec / Maxwell Anchors): Established manufacturer of marine anchoring systems including anchors, windlasses, and capstans used across recreational, commercial, and superyacht segments. Direct category overlap with Manson on anchor products, but with broader anchoring system bundling capability.

Emerging players

• Anchorlift: Specialist in hydraulic anchor lift and deployment systems, overlapping with the Bowmaster side of Manson's integrated anchoring offering. Smaller and more focused than Manson but addresses similar superyacht and workboat specification requirements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MansonAnchors
• LinkedInlinkedin.com/company/bowmaster
• Instagraminstagram.com/manson_anchors

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manson Anchors