rocna

What rocna does

Rocna is a marine hardware brand that designs, manufactures, and distributes high-performance boat anchors and anchoring accessories for recreational sailors, blue-water cruisers, powerboat owners, fishermen and divers, and workboat operators. Founded in 2004 by New Zealand sailor Peter Smith and operated as part of CMP Group Ltd. from Delta, British Columbia, Canada, Rocna sells through a network of 486+ authorized dealers, major marine retailers (West Marine, Budget Marine, Burnsco, E.P. Barrus), and e-commerce channels including Amazon.

The company's core product line comprises three anchor models — the Rocna Original (with patented roll-bar self-righting), the Rocna Mk II (a 2024 premium redesign featuring roll-foil and I+V profile shank, nominated for the DAME Design Award), and the Vulcan (a roll-bar-free design for vessels with bow protrusions). Supporting variants include the Rocna Fisherman (specialist anchor with Shackle Rail for fouled-anchor recovery), workboat and powerboat configurations, and the recently introduced Rocna Swivel (a G70 duplex stainless steel connector). Underlying technology centers on patented concave fluke geometry, weighted chisel tips for seabed penetration, high-tensile steel construction, and a multi-jurisdiction patent portfolio covering the US, New Zealand, Canada, the UK, and the EU.

Rocna generates revenue through one-time hardware sales with no subscription or recurring component, priced by model, size (4kg to 275kg), and finish (hot-dip galvanized or stainless steel), backed by a lifetime warranty against manufacturing defects. The go-to-market is channel-led: independent dealers handle SMB and consumer sales, CMP Group handles direct sales to commercial customers and boat builders, and brand equity is built through independent test wins, endorsements from notable sailors (Jimmy Cornell, Jérôme Poncet, Colin Speedie, Jeanne Socrates), and customer-submitted content via the Anchor Gallery and social channels.

Name

rocna

Legal name

CMP Group Ltd.

Website

https://rocna.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Rocna designs and supplies patented boat anchors and anchoring accessories for recreational sailors, cruisers, powerboat owners, fishermen, and workboat operators globally, distributed through 486+ dealers and major marine retailers as part of CMP Group Ltd.

Ownership category

akta.pro rank

Product category

Marine Anchors

NAICS

Ship Building and Repairing (336611), Boat Building (336612), Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Deck Fittings & Hardware (Bitts, Fairleads, Cleats, Anchors & Chains) (IMAJAIAK)

akta.pro secondary industry

Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Boat anchors
• Marine anchoring
• Anchor accessories
• Marine hardware
• Anchoring systems

Headquarters

HQ city

Delta

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Anchor Sales: Rocna generates revenue through the sale of marine anchors and accessories. Products include Rocna Original, Rocna Mk II, Vulcan anchors in various sizes (4kg to 275kg), and the Rocna Swivel. Anchors are sold as one-time purchases with lifetime warranties. Available through authorized dealers, major retailers, and online channels globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rocna designs, manufactures, and supplies high-performance marine anchors and anchoring accessories for recreational and commercial vessels. Its product line includes the Rocna Original, Rocna Mk II, and Vulcan anchors (sizes from 4kg to 275kg) plus the Rocna Swivel and specialized variants for fishermen, workboats, and powerboats, sold globally through authorized dealers, marine retailers, and online platforms.

Product overview

Rocna is a marine anchor manufacturer offering a portfolio of high-performance anchoring solutions designed by New Zealand sailor Peter Smith. The core product line includes three anchor models: the Rocna Original (the foundational design with roll-bar technology), the Rocna Mk II (the premium upgrade featuring roll-foil technology and I+V profile shank), and the Vulcan (an alternative design without roll-bar for vessels with bow protrusions). Supporting these are specialized variants including the Rocna Fisherman for recreational fishing/diving applications and workboat/powerboat configurations. The product ecosystem is complemented by the Rocna Swivel, a premium anchor rode connector engineered from G70 duplex stainless steel. All anchors feature patented design elements including roll-bar/roll-foil self-righting mechanisms, concave flukes with weighted chisel tips, and high-tensile steel construction. The company offers anchors ranging from 4kg (9lb) to 275kg (606lb) to suit vessels from small boats to large commercial ships, with sizing tools and lifetime warranties backing the product line.

Differentiator

Problem solved

Functional benefit

Brands

• Rocna Mk II: An idealized form of the Rocna design that refines every element close to perfection. The premier anchoring investment for ultimate performance and safety.
• Rocna Original
• Vulcan
• Rocna Swivel
• Rocna for Fisherman
• Rocna for Workboats
• Rocna for Powerboats

Quantifiable outcome

• 40% more holding power than next best competitor in SAIL magazine test of 14 anchors
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered regional, core and major.

• Burnsco MarineregionalChannel Partner/ Reseller/ Distributor · 1 January 2024Burnsco Marine is a New Zealand-based marine retailer and distributor that supplies Rocna anchors. They provided a 20kg Vulcan anchor to Jeanne Socrates for her world-record voyage and have multiple locations across New Zealand.
• CMP GroupcoreOthersParent company of Rocna Anchors. CMP Group manages the Rocna brand along with other marine product lines including Corrosion Protection, Ground Tackle, Dock & Boat Accessories, and Steering and Controls. Located in Delta, BC, Canada.
• West MarinemajorChannel Partner/ Reseller/ DistributorMajor US marine retailer with hundreds of locations. Stocks and sells Rocna anchors through their retail stores and online platform.
• Budget MarinemajorChannel Partner/ Reseller/ DistributorInternational marine retailer with locations across the Caribbean (St. Thomas, Tortola, Antigua, Aruba, Curaçao, Bonaire, Grenada, Trinidad, St. Martin/St. Maarten) serving boaters throughout the region.
• E.P. BarrusregionalChannel Partner/ Reseller/ DistributorUK-based marine equipment distributor. Part of the Williams Group, distributing marine products throughout the United Kingdom.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spade Anchors: Premium spade-design anchor manufacturer (Scoop, Samson, Talaria) directly competing with Rocna in the high-performance recreational and blue-water sailing segment. Comparable product positioning, independent test wins, and global dealer distribution.
• Manson Anchors: New Zealand-based direct competitor to Rocna, also founded in the same era, producing Supreme, Ray, and plough-style anchors for recreational and commercial vessels. Comparable product range, channel strategy, and target customer base.
• Mantus Anchors: US-based newer-generation anchor competitor specializing in hook-style designs with strong holding power. Competes head-to-head with Rocna in premium recreational and blue-water markets through direct-to-consumer and dealer channels.
• Fortress Anchors: US manufacturer of aluminum alloy lightweight anchors for recreational and commercial use. Competes with Rocna in the recreational/performance segment with a different material and design approach (FX, FX-7 series).

Broad incumbents

• Lewmar: Established marine equipment incumbent offering a broad deck hardware and anchoring portfolio as part of a wider product range. Competes with Rocna in anchors but operates across winches, windlasses, hatches, and rigging.
• Wichard (CQR): European marine hardware incumbent manufacturing the iconic CQR plough anchor plus a wider portfolio of deck hardware, safety, and rigging products. A long-established Rocna competitor in the mid/premium tier.
• Maxipower (Bruce Anchor): Scottish manufacturer of the iconic Bruce anchor and broader marine equipment range, with deep commercial/safety heritage (oil & gas, navy). Competes with Rocna in the workboat and commercial segments.

Emerging players

• Anchor Right: Australian manufacturer of premium shovel-nose anchor designs (Saracen, Reef). Comparable premium positioning and target customer (blue-water cruisers) but smaller scale and more limited geographic reach than Rocna.
• Ultra Anchor: US-based premium disc-style anchor (Ultra, Flip) targeting cruising sailboats with innovative fluke geometry. Comparable premium positioning and direct-to-consumer plus dealer channel mix.

Others

• Anchor & Docking Solutions (general chandlery category): Adjacent marine chandlery retailers and ground-tackle specialists (e.g., Defender, Jamestown Distributors) that compete indirectly by curating multi-brand anchor offerings against Rocna's proprietary portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RocnaAnchors
• Facebookfacebook.com/rocna
• Instagraminstagram.com/rocnaanchors

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rocna