Imerco
Imerco is a Danish multi-channel retail chain selling kitchen, tableware, home, electrical, outdoor, and gift products across physical stores, e-commerce (imerco.dk), Click & Collect, and a B2B corporate gift portal, serving general Danish consumers with a curated portfolio of premium Danish and international designer brands.
- Company typePrivate
- Founded1928
- HeadquartersHerlev, Denmark
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Imerco does
Imerco is a Danish multi-channel retail chain operating in the home goods sector, serving general Danish consumers with a broad assortment organized across six core categories: kitchen equipment (Køkkenudstyr), tableware (Borddækning), home living (Bolig), electrical (El), outdoor living (Udeliv), and gifts (Gaver). The company distributes through physical retail stores across Denmark, an owned e-commerce storefront at imerco.dk, a Click & Collect service, and a B2B corporate gift portal at business.imerco.dk. It also operates the ImercoPlus loyalty program, which offers member-exclusive discounts (e.g., 20% off Royal Copenhagen when buying 2 items), a price match guarantee, and a 1-year exchange policy to drive repeat engagement.
The assortment is built around a curated portfolio of premium Danish and international designer brands, including Royal Copenhagen, Georg Jensen, Eva Trio, Kähler, Kähler, Le Creuset, Smeg, Iittala, Moccamaster, Holmegaard, Kay Bojesen, Brabantia, Cook & Baker, Lyngby Porcelæn, Rosendahl, Mandalay, Gardena, Napoleon Grills, Ooni, and Bjørn Wiinblad, alongside private-label and value-tier offerings. Marketing is conducted through a multi-channel approach including the ImercoPlus loyalty program, weekly promotional flyers, inspiration content (recipes, guides, catalogs), and social media. The company is privately held and headquartered in Denmark; no specific revenue, headcount, ownership, or management data is disclosed in the source material.
Imerco firmographics
Firmographics- Name
- Imerco
- Legal name
- Imerco
- Website
- https://imerco.dk
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Imerco is a Danish multi-channel retail chain selling kitchen, tableware, home, electrical, outdoor, and gift products across physical stores, e-commerce (imerco.dk), Click & Collect, and a B2B corporate gift portal, serving general Danish consumers with a curated portfolio of premium Danish and international designer brands.
- Ownership category
- akta.pro rank
Where Imerco is headquartered
LocationHeadquarters
- HQ city
- Herlev
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Imerco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels5 records
Imerco product offering
Product offeringCore offering
Imerco is a Danish multi-channel retailer that sells kitchen equipment, tableware, home living goods, electrical appliances, outdoor living products, and gifts through physical stores and an e-commerce website. The assortment combines Imerco's own private-label items with a broad portfolio of premium third-party brands (e.g., Royal Copenhagen, Georg Jensen, Eva Trio, Le Creuset, Smeg). Supporting services include Click & Collect, price matching, a 1-year exchange policy, gift cards, and a loyalty program (ImercoPlus); corporate gifts are offered via a dedicated B2B portal.
Product overview
Imerco is a Danish multi-channel retail chain selling a broad portfolio of home goods across six core categories: Køkkenudstyr (kitchen equipment — pots, pans, knives, kitchen machines, baking and coffee/tea appliances), Borddækning (tableware — plates, cutlery, glasses, cups, serving items, and bar accessories), Bolig (home living — interior décor, textiles, furniture, lamps, bathroom accessories, personal care, and children's items), El (electrical — kitchen machines, personal care devices, lamps, household appliances, and white goods), Udeliv (outdoor living — garden furniture, grills, outdoor equipment, garden tools, pools, and outdoor lighting), and Gaver (gifts — beauty, delicatessen, gift cards, and occasion-based gifts). The company operates both physical stores and an e-commerce platform, offering services such as Klik & Hent (click and collect), Prismatch (price match), and ImercoPlus, a loyalty program with member-only discounts. Imerco carries both its own private-label products and a wide range of third-party designer brands including Royal Copenhagen, Cook & Baker, Eva Trio, Georg Jensen, Kähler, Smeg, Le Creuset, Rosti, Kay Bojesen, Brabantia, Holmegaard, Iittala, Lyngby Porcelæn, Rosendahl, Moomin Arabia, Ooni, Napoleon Grills, Mandalay, Gardena, Lion Sabatier, and Bjørn Wiinblad.
Differentiator
Problem solved
Functional benefit
Companies that use Imerco
Customer profileSegments1 record
Imerco technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Imerco partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Imerco competitors and assessment
Company assessmentDirect peers
- Bahne: Danish multi-channel home goods and lifestyle retailer offering kitchen, home decoration, and gift assortments. Direct comparable to Imerco in Denmark on category mix, customer base, and physical-store-plus-e-commerce model.
- Magasin du Nord: Denmark's leading department store chain with a strong home, kitchen, and gift assortment alongside other categories. Comparable to Imerco on Danish retail footprint and multi-category premium positioning.
- Søstrene Grene: Danish variety retailer selling home, kitchen, gifts, and lifestyle goods at value price points across physical stores and online. Comparable to Imerco on Danish geographic focus and multi-category home-and-gift mix.
- Flying Tiger Copenhagen: Danish variety retailer selling design-led home, kitchen, gift, and lifestyle items at low price points. Comparable to Imerco on Danish origins, physical-plus-online retail, and gift/home category focus.
- KitchenOne: Nordic/Danish kitchen and home specialty retailer focused on premium cookware, appliances, and tableware brands. Direct overlap with Imerco's Køkkenudstyr and Borddækning categories and shared premium brand suppliers (Le Creuset, Eva Trio, etc.).
- Illum Bolighus: Danish premium home design retailer under the Magasin group, focused on Scandinavian and international design brands. Comparable to Imerco on premium home furnishings assortment and Danish consumer target.
Broad incumbents
- Crate & Barrel: US-based multi-category home goods retailer offering kitchen, tableware, and home furnishings with both physical stores and e-commerce. Comparable to Imerco on category breadth, omnichannel model, and premium-brand assortment.
- Zara Home: Global home and lifestyle brand under Inditex offering tableware, kitchen, and home decoration assortment online and in stores. Comparable to Imerco on multi-category home goods retail and trend-driven product drops.
- Williams Sonoma: US-based premium kitchen and home retailer with multi-brand assortment, strong private-label and exclusive products, and omnichannel operations. Comparable to Imerco on premium kitchenware/tableware positioning and multi-channel retail model.
- IKEA: Swedish global home furnishings giant covering kitchen, tableware, home living, outdoor, and electrical categories with extensive store network and e-commerce. Comparable to Imerco on category breadth and Nordic retail heritage, though operating at vastly larger scale and price point.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Imerco social profiles
Digital presenceImerco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imerco leadership team
Management profileNumber of profiles
Imerco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imerco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imerco
What does Imerco do?
Imerco is a Danish multi-channel retailer that sells kitchen equipment, tableware, home living goods, electrical appliances, outdoor living products, and gifts through physical stores and an e-commerce website. The assortment combines Imerco's own private-label items with a broad portfolio of premium third-party brands (e.g., Royal Copenhagen, Georg Jensen, Eva Trio, Le Creuset, Smeg). Supporting services include Click & Collect, price matching, a 1-year exchange policy, gift cards, and a loyalty program (ImercoPlus); corporate gifts are offered via a dedicated B2B portal.
When was Imerco founded?
Imerco was founded in 1928. It employs 501 to 1,000 people.
Where is Imerco based?
Imerco is headquartered in Herlev, Denmark, in the Europe region.
Who are Imerco's main competitors?
Direct peers on record are Bahne, Magasin du Nord, Søstrene Grene, Flying Tiger Copenhagen, KitchenOne and Illum Bolighus. Broad incumbents are Crate & Barrel, Zara Home, Williams Sonoma and IKEA.
Does Imerco have an API?
No public API is recorded for Imerco.