Bidlack

Name

Bidlack

Legal name

Bidlack Creative Group

Website

https://bidlack.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Social Media Creative Agencies (Content & Community) (MPAAAAAE)

Keywords

• Marketing communications
• Branding and identity
• Advertising and promotion
• Fundraising campaigns
• Design strategy

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Communications Services: Project-based professional services including strategic thinking, design services, and counsel for marketing, planning, branding, corporate identity, logo design, advertising, websites, and comprehensive communication programs.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Bidlack Creative Group is a boutique marketing communications firm that provides strategic thinking, design services, and creative counsel to business, education, nonprofit, healthcare, and government clients. The firm delivers integrated communications solutions including branding and identity, advertising, digital/web/video, logo design, marketing strategy, social media, fundraising campaigns, direct mail, alumni publications, and information design.

Product overview

Bidlack Creative Group is a boutique marketing communications firm established in 1987, based in Ann Arbor, Michigan. The company offers a comprehensive suite of creative services organized around strategic communications for business and education organizations. Its core service offerings include Advertising & Promotion, Branding & Identity, Digital/Web/Video, Illustration, Information Design, Logo Design, Marketing Strategy, Social Media, and Fundraising & Development. These services work together to deliver integrated communication solutions—from brand identity development and website design to video production, direct mail campaigns, and social media management. The company also provides educational resources through its Bidlack Strategy Sheets, offering downloadable guides on marketing communication philosophy. The portfolio spans corporate clients, educational institutions, healthcare organizations, nonprofits, and government entities throughout Michigan and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising & Promotion Strategic message development and media placement services that help clients implement their strategy with messages and media that reach target audiences.
• Branding & Identity Definition, development, and implementation of brand identities including logos, corporate identity systems, and visual brand guidelines.
• Digital, Web, & Video Website design and development, video production, and digital communications solutions for seamless brand experiences across all media.
• Marketing Strategy Strategic planning and consultation services to help clients clarify their message, identify audiences, and develop effective communications strategies.
• Illustration Custom illustration services for visual communication materials, marketing collateral, and brand expressions.
• Social Media Social media strategy, content creation, and management services to build audience engagement and brand presence.
• Fundraising & Development Communication strategies and materials designed to help education and nonprofit organizations raise funds, increase membership, and promote events.
• Information Design Visual communication design including infographics, wayfinding systems, and data visualization to make complex information accessible and understandable.
• Logo Design Uniquely appropriate, highly creative logo design with an illustrative flair that stands the test of time.
• Corporate Video Production Cost-effective corporate storytelling videos using historical photography and dynamic graphics, including anniversary and promotional videos.
• Direct Mail Campaigns Multi-piece direct mail campaign design and production for fundraising, alumni outreach, and promotional purposes.
• Alumni Publications Design and production of alumni magazines and newsletters including the Leading Edge for UDM Dental School and the Docket for UDM Law School.

Quantifiable outcome

• Raised $6 million in 4 months for Yankee Air Museum's Save The Bomber Plant campaign
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Jet Age ArtminorOthersJet Age Art is a side project of Chris Bidlack that reaches an enthusiastic audience of airliner buffs with Facebook. The page has garnered over 1,000 fans in a little over a year with very small paid advertising spend, demonstrating expertise in social media engagement.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• mStoner: Boutique digital agency focused exclusively on higher education websites, marketing, and recruitment — directly comparable in vertical specialization, scale, and digital/brand service mix.
• Eric Mower + Associates: Mid-size integrated marketing agency with a strong presence in the Northeast/Midwest serving B2B, education, and consumer clients — comparable in service breadth and regional positioning.
• SimpsonScarborough: Higher education branding, marketing research, and enrollment strategy firm — comparable to Bidlack in serving colleges and universities with strategic communications and brand work.
• Ruffalo Noel Levitz: Higher education enrollment marketing and fundraising agency with similar institutional client base to Bidlack; comparable in serving universities with integrated marketing and development communications.
• Carnegie Communications: Marketing agency serving colleges, universities, and nonprofits — comparable to Bidlack in target audience, service mix across brand and digital, and education-vertical positioning.
• The Richards Group: Independent, full-service creative agency offering strategy, brand, digital, and media services — directly comparable in independent ownership model and integrated creative offering.
• Lipman Hearne: Boutique marketing and branding agency specializing in higher education and nonprofit clients, closely comparable to Bidlack's education/nonprofit focus and integrated brand-to-execution service model.
• Russell Herder: Independent, full-service advertising and branding agency focused on healthcare and education — directly comparable to Bidlack in vertical mix, integrated service offering, and boutique-to-mid scale.

Broad incumbents

• Publicis Sapient: Global digital transformation and marketing services arm of Publicis, serving enterprise clients including education and nonprofit sectors — a broad incumbent whose digital and brand capabilities overlap with Bidlack's web, social, and branding work.
• EAB: Larger education research, consulting, and marketing services firm serving universities and K-12 — a broader incumbent in the same education vertical that overlaps with Bidlack's higher ed marketing work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BidlackCreative
• Facebookfacebook.com/BidlackCreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidlack