Risicum
Risicum is a Finnish consumer lending brand operated by Aurajoki Nordic Oy, offering flexible personal loans up to €10,000 to individual Finnish consumers. The brand is in run-off mode with new loan issuances discontinued since October 2023.
- Company typePrivate
- Founded2005
- HeadquartersTurku, Finland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Risicum does
Risicum is a Finnish consumer lending brand operated by Aurajoki Nordic Oy, headquartered in Turku, Finland, and registered as a private limited company (Business ID 1998514-5). The brand offered Risicum Joustolaina, a flexible consumer loan product with limits up to €10,000, targeted at individual Finnish borrowers through a digital, self-service application channel. Risicum sits inside Aurajoki Nordic Oy's multi-brand consumer finance portfolio alongside Laina.fi, OK Money, Jousto, and iKassa, sharing parent-level infrastructure and operations. Headcount is reported at 51–100 employees, and the brand has a long operating history in the Finnish consumer credit market.
The company built an online lending platform featuring automated credit decisioning and creditworthiness assessment, supported by a secure customer portal at secure.risicum.fi. The technology stack integrates with Suomen Asiakastieto Oy, Finland's primary credit bureau, for borrower verification and credit data exchange, and the operation is conducted in compliance with the Finnish Consumer Protection Act. Distribution is direct-to-consumer via the brand's own digital channels with no disclosed third-party broker or partner channel of material scale.
The business model was based on interest income from originated unsecured consumer loans. Effective October 1, 2023, Risicum discontinued new loan issuances and withdrawals, placing the brand into a run-off posture in which existing loans continue to be serviced and billed until full repayment. Phone-based customer service was terminated on September 30, 2024, with future borrower contact restricted to email only. The brand therefore generates only residual, declining interest income from its amortizing legacy book and no longer originates new receivables.
Risicum firmographics
Firmographics- Name
- Risicum
- Legal name
- Aurajoki Nordic Oy
- Website
- https://risicum.fi
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Risicum is a Finnish consumer lending brand operated by Aurajoki Nordic Oy, offering flexible personal loans up to €10,000 to individual Finnish consumers. The brand is in run-off mode with new loan issuances discontinued since October 2023.
- Ownership category
- akta.pro rank
Where Risicum is headquartered
LocationHeadquarters
- HQ city
- Turku
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Risicum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consumer Lending: Interest-bearing consumer loans providing financing up to €10,000 for everyday needs. Revenue generated through interest charges on outstanding loan balances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Consumer loans up to €10,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Risicum product offering
Product offeringCore offering
Risicum is a Finnish consumer lending brand operated by Aurajoki Nordic Oy that offered a flexible consumer loan product (Risicum Joustolaina) of up to €10,000 for everyday living expenses. Applications were processed online through a secure self-serve portal with automated credit decisioning in accordance with Finnish consumer protection law. New loan issuances were discontinued from October 1, 2023, and the brand is now in a run-off mode, servicing and collecting existing loan balances until fully repaid.
Product overview
Risicum, operated by Aurajoki Nordic Oy, is a Finnish consumer lending brand offering loans up to 10,000 euros. The primary product was the Risicum Joustolaina (flexible loan), though new loan issuances were discontinued from October 1, 2023. Existing loans continue to be serviced. Risicum operates alongside other Aurajoki Nordic brands including Laina.fi, OK Money, Jousto, and iKassa.
Differentiator
Problem solved
Functional benefit
Products and services
- Risicum Joustolaina Flexible consumer loan product offering up to €10,000 for everyday living expenses, issued to Finnish individual consumers under Aurajoki Nordic Oy. New loan issuances were discontinued from October 1, 2023, and existing loans continue to be serviced until fully repaid.
Companies that use Risicum
Customer profileSegments1 record
Ideal customer profiles1 record
Risicum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Risicum partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Risicum competitors and assessment
Company assessmentEmerging players
- Sambla: Swedish loan comparison and refinancing platform. Comparable customer segment (Nordic consumer credit seekers) though operates as broker/aggregator rather than direct lender like Risicum.
- Zmartas (Zmarta Group): Nordic loan comparison platform operating in Finland, Sweden, and Norway. Serves the same Finnish consumer credit-seeking customer base as Risicum, though via a brokerage/aggregator model.
Direct peers
- Ferratum: Finnish-origin digital consumer lender offering small-ticket loans to Northern European consumers. Closely comparable to Risicum on product size, customer demographic, and digital-first distribution model.
- Jousto: Sibling Aurajoki Nordic brand providing Finnish consumer credit with flexible repayment features, directly mirroring Risicum Joustolaina's product proposition. Operates within the same compliance and tech stack.
- Komplett Bank: Norwegian digital bank providing consumer loans to Nordic retail customers. Comparable in unsecured personal credit product, Nordic geographic focus, and online origination model.
- Instabank: Norwegian digital consumer bank offering personal loans and deposits. Comparable in Nordic consumer lending focus, digital distribution, and target mass-market retail customer base.
- Nordax Bank: Nordic bank specializing in personal consumer loans across Sweden, Norway, Denmark, and Finland. Comparable in customer profile (mass-market consumer credit) and digital servicing model, though at larger scale.
- OK Money: Another Aurajoki Nordic consumer lending brand in Finland. Competes in the same small-ticket personal loan segment as Risicum with overlapping target customers and identical back-office infrastructure.
- Laina.fi: Sister brand under Aurajoki Nordic Oy offering Finnish consumer loans online. Directly comparable in product (personal loans), geography (Finland), and customer segment (Finnish consumers); likely absorbing Risicum's runoff customers.
Broad incumbents
- Svea Bank: Nordic financial group offering consumer and SME credit across multiple markets including Finland. Comparable in personal lending product, but operates at much larger scale with broader product portfolio.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Risicum social profiles
Digital presenceRisicum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Risicum leadership team
Management profileNumber of profiles
Risicum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Risicum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Risicum
What does Risicum do?
Risicum is a Finnish consumer lending brand operated by Aurajoki Nordic Oy that offered a flexible consumer loan product (Risicum Joustolaina) of up to €10,000 for everyday living expenses. Applications were processed online through a secure self-serve portal with automated credit decisioning in accordance with Finnish consumer protection law. New loan issuances were discontinued from October 1, 2023, and the brand is now in a run-off mode, servicing and collecting existing loan balances until fully repaid.
Is Risicum a public or private company?
Risicum is a private company. It is classified as corporate owned and is currently operating.
When was Risicum founded?
Risicum was founded in 2005. It employs 51 to 100 people.
Where is Risicum based?
Risicum is headquartered in Turku, Finland, in the Europe region.
How does Risicum make money?
One revenue line is on record: consumer Lending.
Who are Risicum's main competitors?
Emerging players on record are Sambla and Zmartas (Zmarta Group). Direct peers are Ferratum, Jousto, Komplett Bank, Instabank, Nordax Bank, OK Money and Laina.fi. Svea Bank is listed as a broad incumbent.
Does Risicum have an API?
No public API is recorded for Risicum.