Harcourts North America

What Harcourts North America does

Harcourts North America is the U.S.-anchored subsidiary of Harcourts International, a New Zealand-founded (1888) real estate network now operating 840 offices across 10 countries and recognized as the 6th largest real estate company globally. The North American entity was established in 2010 through a joint venture with U.S. company Altera and is headquartered in Newport Beach, California, with 501–1,000 employees and 38 franchise office locations spanning California, Oregon, Nevada, Hawaii, South Carolina, Maine, and British Columbia, Canada. Its core function is residential and luxury real estate brokerage, supplemented by commercial transactions, non-distressed property auctions, property management, mortgage lending, concierge services, and professional marketing production.

The company's technical foundation is the proprietary Harcourts Hub platform, which provides agents with aggregated listing access (integrated with 11+ regional MLS systems including CRMLS, RMLS, NWMLS, LVR, HiCentral MLS, and MREIS), real-time property mapping, prospecting, contact management, and transaction coordination tools. Surrounding the platform are specialized sub-brands: Harcourts Auctions (a non-distressed auction channel with a live bidding room), Harcourts Lending (mortgage origination), Harcourts Concierge (pre-sale home improvement and bridge financing), Harcourts Productions (photography, video, and marketing collateral), Harcourts Academy (agent training), and Luxury Property Selection (a premium sub-brand for $1M+ properties connected to a 12-country, 830-office international referral network). CEO Ben Brady leads the organization, with Josh Procopis as COO and Emilee Procopis as CIO.

Harcourts North America generates revenue primarily through traditional real estate sales commissions on transactions brokered through its franchise network, with secondary revenue from auction commissions, property management fees, mortgage origination (with parent reporting $2.8B in finance settled globally in 2024), and concierge and production service fees. The go-to-market is sales-led and franchise-driven: independent franchisee-owners operate branded offices under Harcourts standards and technology, while the corporate parent provides the platform, brand, training, and international referral infrastructure. Distribution combines the 38 North American offices, the global 840-office referral network, the Luxury Property Selection channel for cross-border luxury buyers, and international property show participation.

Name

Harcourts North America

Legal name

Harcourts North America

Website

https://harcourtsna.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Harcourts North America is the U.S. franchise subsidiary of Harcourts International, operating 38 brokerage offices across the U.S. and Canada that provide residential and luxury real estate sales, non-distressed auctions, property management, lending, and concierge services through its proprietary Harcourts Hub platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Real Estate Auction Services (FSAEAJAL), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Property auction services
• Luxury property marketing
• Mortgage lending services
• Franchise real estate network

Headquarters

HQ city

Aliso Viejo

HQ country

United States

HQ region

North America

Offices33 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Traditional real estate brokerage收取销售佣金，通过代理人网络促成住宅、商业和豪华房产交易。作为特许经营网络运营，代理人和办公室产生佣金收入。
2. Auction Services: 非不良房产拍卖平台，为卖家提供透明的销售流程，为买家提供公开竞价的机会。通过拍卖交易收取佣金。
3. Property Management: 物业管理服务，管理出租物业，每13分钟有租户入住Harcourts管理的物业。
4. Harcourts Lending: 定制金融服务，根据购房者的个人情况提供贷款服务。
5. Harcourts Concierge: 为客户提供房屋相关服务，包括售前房屋改善和购房融资支持。

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Harcourts North America operates a real estate brokerage franchise network providing residential property buying, selling, and auction services through independently owned offices and agents. The company supplements brokerage with proprietary technology (Harcourts Hub), non-distressed auctions, mortgage lending, concierge home services, professional marketing production, and a luxury property marketing program (Luxury Property Selection).

Product overview

Harcourts North America is a real estate franchise and technology company operating as part of a global network with 840 offices across 10 countries. The company offers a unified platform centered on the proprietary Harcourts Hub technology, which provides agents with real-time listing access, marketing materials, training resources, and a global referral network. Supporting the core platform are multiple specialized products: Harcourts Auctions (non-distressed property auction platform), Harcourts Lending (customized mortgage financing), Harcourts Concierge (home services coordination), Harcourts Productions (professional photography/video/marketing packages), and Harcourts Academy (agent training). The company also operates Luxury Property Selection as a premium sub-brand for $1M+ properties, along with agent recognition programs including the Bob Wolff Elite Lifetime Legacy Award. The product portfolio is designed to provide a comprehensive, end-to-end real estate experience for both agents and clients.

Differentiator

Problem solved

Functional benefit

Brands

• Harcourts Auctions: Non-distressed real estate auction platform offering transparent property sales with dedicated auction support.
• Harcourts Lending
• Harcourts Concierge
• Harcourts Productions
• Luxury Property Selection
• The Harcourts Foundation

Products and services

• Harcourts Auctions Non-distressed auction platform providing an open and transparent arena for buyers to purchase property and for sellers to receive premium prices in a shortened timeframe. Includes a live auction bidding room with dedicated auction administration team.
• Harcourts Lending Customized mortgage lending and financial services tailored to individual buyer circumstances for property purchases, fully integrated with the real estate transaction process.
• Harcourts Concierge Home services coordination platform that connects clients with service providers for pre-listing home improvements and financing support between selling and purchasing transactions.
• Harcourts Productions Professional photography, video production, and marketing packages for property listings and agent profiles designed to attract target audiences and increase buyer engagement.
• Harcourts Academy Training academy offering courses for sales, management, and administration to develop skills for those pursuing a career in real estate.
• Luxury Property Selection Premium global marketing program for $1 million+ properties, operating through a network of 6,300+ sales consultants across 830 offices in 12 countries, providing luxury lifestyle-focused marketing tools and international property exposure.
• Residential Property Management Full-service property management for rental properties, with a tenant moving into a Harcourts-managed property every 13 minutes.
• Agent Technology Application Proprietary application built for real estate agents supporting prospecting, contact management, and transaction management with hundreds of daily updated leads with comprehensive data.
• Residential Real Estate Brokerage Full-service residential real estate brokerage providing buyer and seller representation, property search, listing services, and transaction support across 38+ franchise offices in the United States and Canada.

Quantifiable outcome

• 94%+ client recommendation rate
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Leading Real Estate Companies of the WorldcoreStrategic or Co-development Partner · 1 January 2003Exclusive South Pacific member of Leading Real Estate Companies of the World, a worldwide network of real estate companies with more than 700 companies and over 3,500 offices across the globe. Enables international referral network and global property connections.
• Multiple Listing Services (CRMLS, RMLS, Oregon DataShare, WVMLS, NWMLS, etc.)coreTechnology or IntegrationIntegration with multiple regional MLS databases enabling comprehensive property listings across different markets including California (CRMLS), Oregon (RMLS, Oregon DataShare), Pacific Northwest (NWMLS), Nevada (LVR), Maine (MREIS), and others.
• Harcourts FoundationcoreOthersCharitable foundation launched by Harcourts International in 2008 to provide support that helps, grows, and enriches communities. Has raised over $9 million supporting over 1,300 charities. No management fees - 100% of donations go directly to community charities.
• Harcourts Concierge Service ProvidersminorStrategic or Co-development PartnerPartnered with service providers to assist clients with home needs including pre-listing home enhancements and financing support between property transactions.

Scale indicators13 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Compass: Tech-forward U.S. residential real estate brokerage with proprietary agent platform; competes directly with Harcourts NA for agents, franchisees, and luxury listings. Both emphasize proprietary technology stacks and agent productivity tools.
• RE/MAX: One of the most recognized global real estate franchise brands with extensive U.S. and international presence. Direct competitor for franchisees and brand-driven agent recruitment, particularly in the markets where Harcourts NA operates.
• Engel & Völkers: European-origin luxury and premium real estate franchise with North American operations. Most comparable international franchise competitor to Harcourts NA on premium brand positioning and global referral capability.
• eXp World Holdings: Cloud-based, agent-centric brokerage operating on a low-overhead franchise model across North America. Directly competes with Harcourts NA for agent recruitment, particularly cost-conscious producers seeking higher commission splits.
• Sotheby's International Realty: Luxury-focused international franchise network with global referral reach. Direct competitor to Harcourts NA's Luxury Property Selection in the $1M+ segment and for international luxury buyer flow.
• Coldwell Banker: One of the largest U.S. residential real estate franchise networks with thousands of offices. Competes head-to-head with Harcourts NA for franchisees, agents, and listings in the same geographies (CA, OR, NV, HI, etc.).
• Berkshire Hathaway HomeServices: Large U.S. residential franchise network affiliated with Berkshire Hathaway, leveraging brand prestige. Competes with Harcourts NA on brand strength, franchise value proposition, and luxury market positioning.

Emerging players

• The Real Brokerage: Tech-enabled, cloud-based residential brokerage with a high commission split model targeting agents in the U.S. and Canada. Represents an emerging competitive threat to traditional franchise networks like Harcourts NA on agent economics.
• Redfin: Tech-enabled residential brokerage and portal that pioneered lower-commission models in the U.S. Competes with Harcourts NA on consumer-facing technology and represents the discount-brokerage pressure on industry economics.

Regional players

• Howard Hanna Real Estate: Largest privately held U.S. real estate company, primarily concentrated in the Northeast and Midwest. Regional competitor that competes with Harcourts NA for agents in some markets but with less West Coast and luxury focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/harcourtsnorthamerica
• LinkedInlinkedin.com/company/harcourts-silverton

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harcourts North America