What Medux does

Medux B.V. is the Dutch operating subsidiary of Medux International B.V., a European healthcare aids group with presence in the Netherlands, United Kingdom, and Germany. Headquartered in Utrecht and founded in its current umbrella form in 2011, Medux manages more than 500,000 mobility and medical aids across 65+ locations and 3,000+ employees in the Netherlands. The company operates through a multi-brand portfolio: HartingBank serves intramural care institutions, Medipoint addresses home-dwelling clients, Atlas Kidtech specializes in pediatric aids, Orthototaal handles orthosis construction, MHG covers the Southwest Netherlands region, and Eureva runs the import division for power chairs and scooters. This structure maps onto the three primary Dutch statutory financing streams — the Wmo (municipal social support), the Zorgverzekeringswet (health insurance act), and the WLZ (long-term care via care offices) — enabling Medux to capture demand across public, semi-public, and private funding pathways.

The underlying operating model combines physical retail, home delivery, and on-site institutional servicing with an IoT and AI-enabled service layer. Approximately 1,200 smart scooters in The Hague transmit real-time usage and battery telemetry for predictive maintenance and theft detection; a voicebot manages around 9,000 customer service interactions per month; and Mixed Reality smart glasses are being piloted to support technician training and remote assistance. A circular refurbishment infrastructure, developed jointly with manufacturers Etac and Bock, redeploys 85–90% of returned aids under MDR-compliant remanufacturing, with circular wheelchairs reducing CO2 emissions by up to 50% versus new units. The fleet is 50% electrified, and Medux holds PSO Trede 3 social entrepreneurship certification and SBTi-validated climate targets.

Revenue is generated through a mix of hardware sales and rentals to individuals, B2B/B2G contracts with municipalities (Wmo), health insurers, care offices (Zorgkantoren), hospitals, and nursing homes, plus advisory services on healthcare-aid standardization (FGI/FGA methodology). Pricing is not publicly disclosed; the go-to-market combines field sales and account management to institutional buyers with retail and direct-delivery channels for end-users. Medux holds an estimated 40% share of the Dutch Wmo-funded healthcare aids market, positioning it as the de facto national platform in this segment.

Name

Medux

Legal name

Medux B.V.

Website

https://www.medux.nl

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Medux is a Dutch healthcare aids provider managing 500,000+ mobility and medical aids through 65+ locations and 3,000+ employees, serving municipalities, care institutions, insurers, and individuals via the HartingBank, Medipoint, and other specialized brands.

Ownership category

akta.pro rank

Product category

Healthcare Aids Management and Distribution

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120), Health Care and Social Assistance (62)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industries

Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ)

Keywords

• Healthcare mobility aids
• Medical equipment rental
• Wheelchair distribution services
• Mobility aids management
• Healthcare aids refurbishment

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Healthcare Aids Sales and Rental: Medux provides a wide assortment of mobility and healthcare aids including wheelchairs, beds, scooters, walkers, and medical equipment to individuals and healthcare organizations. Revenue comes from both direct sales and rental arrangements through various financing streams (Wmo, health insurance act, care offices).
2. Maintenance and Lifecycle Management: Ongoing maintenance, repair, and lifecycle management services for healthcare aids under management. Includes technical inspections, refurbishment, and quality assurance under MDR compliance.
3. Advisory and Consulting Services: Expertise provided to healthcare organizations, municipalities, and insurers on healthcare aids selection, standardization (FGI/FGA), and process optimization.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Medux provides a wide assortment of mobility and healthcare aids including wheelchairs, beds, scooters, walkers, and medical equipment to individuals and healthcare organizations across the Netherlands. The company operates through specialized brands (HartingBank for intramural care, Medipoint for home-dwelling clients, Atlas Kidtech for pediatric aids, Orthototaal for orthoses, MHG for regional operations, and Eureva for imports). It manages over 500,000 aids, offers refurbishment and lifecycle management under MDR compliance, and integrates IoT-enabled smart aids and circular economy processes across its operations.

Product overview

Medux operates as a multi-brand healthcare aids organization offering a comprehensive portfolio through specialized labels. The core structure includes HartingBank (intramural care for healthcare institutions), Medipoint (extramural care for home-dwelling clients), Atlas Kidtech (pediatric aids), Orthototaal (orthosis construction), Eureva (import division), and MHG (regional Southwest Netherlands operations). Medux manages over 500,000 medical aids across 65+ locations throughout the Netherlands, providing the full cycle from advice and equipment management to maintenance and logistics. The company focuses on circular economy principles with refurbishment and reuse, smart IoT-enabled mobility products, and accessibility solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• HartingBank Specialized brand serving care organizations (intramural care), providing aids, equipment management, maintenance, and logistics for nursing homes and healthcare facilities.
• Medipoint Brand focused on people living at home (extramural care), providing mobility aids, equipment, and services through shops, lending points, and home delivery across the Netherlands.
• Atlas Kidtech Specialized brand providing mobility and rehabilitation aids for children, acquired to strengthen position in the health insurance market.
• Orthototaal Specialized in orthosis construction (custom orthopedic devices), supporting other Medux labels with orthotic expertise.
• MHG Regional brand serving healthcare facilities and clients in Southwest Netherlands, acquired to strengthen Medux's regional position.
• Eureva Import division specializing in American power chairs (sta-op stoelen) and scooters, supporting all Medux labels with proprietary imports.
• Healthcare Aid Refurbishment Services Complete lifecycle management of medical aids including return processing, technical inspection, cleaning, reconditioning, and redistribution. Approximately 85-90% of returned aids are safely redeployed after refurbishment under MDR compliance.
• Zelfredzaamheidskoffers (Self-Sufficiency Kits) Specially developed kits that home care organizations take to initial client assessments to promote self-reliance and independence of clients.
• Slimme Scootmobielen (Smart Scooters with IoT) Mobility scooters equipped with IoT boxes providing real-time data on usage, battery status, and maintenance needs. Enables remote diagnostics, predictive maintenance, and theft tracking.
• Etac re:vive Circular Wheelchair Circular wheelchair featuring remanufacturing concept co-developed with Etac, designed to reduce CO2 emissions by up to 50% through component reuse and refurbishment.

Quantifiable outcome

• 85-90% of returned healthcare aids are safely refurbished and redeployed
• +6 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, minor and parent.

• Care Resources Protocol (CRP) Expert GroupcoreStrategic or Co-development Partner · 20 June 2024Collaboration with European parties (Etac, Hermann Bock, Sunrise Medical, Life & Mobility, Meyra, Welzorg) to develop Product Category Rules (PCR) for medical devices industry, creating standardized methodology for environmental impact measurement.
• BockcoreStrategic or Co-development Partner · 1 January 2024Partnership for refurbishing hospital beds. In 2024, expected 500 refurbished beds to be processed and redeployed. Manufacturer assesses returned beds and manages remanufacturing process.
• EtaccoreStrategic or Co-development Partner · 1 January 2022Collaboration on circular wheelchair development. Etac introduced the re:vive circular wheelchair with remanufacturing concept. CO2 emissions reduced by up to 50% with these circular products.
• Sunrise Medical B.V.coreStrategic or Co-development PartnerLong-term supplier partner for mobility aids. Medux procures from Sunrise and encourages social entrepreneurship practices in the supply chain.
• Life & Mobility B.V.coreStrategic or Co-development PartnerSupplier partner for mobility solutions. Both companies work together on circular economy initiatives and sustainable product development.
• Esther Vergeer FoundationminorOthersCharitable support for wheelchair sports foundation promoting disabled sports in Netherlands.
• Fonds GehandicaptensportminorOthersSupport for disabled sports fund as part of corporate social responsibility program.
• Hogeschool UtrechtminorStrategic or Co-development PartnerCollaboration with IT and innovation department for student internships and graduation projects to support multiple innovation projects simultaneously.
• Medux InternationalparentOthersMedux is part of Medux International, European market leader in mobility aids with presence in UK, Germany, and Netherlands.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Welzorg: Leading Dutch provider of mobility aids and Wmo-funded healthcare equipment, Medux's primary direct competitor in the Dutch home-care aids market with overlapping Wmo contract structure.
• Meyra: German manufacturer and distributor of wheelchairs, rehab and mobility aids with European distribution — competes with Medux's mobility aids portfolio and is also part of the same Care Resources PCR expert group.
• Etac: Swedish/Danish mobility and patient-handling aids manufacturer and Medux's circular wheelchair partner (re:vive) — overlap in product categories and circular-economy focus makes it directly comparable.
• Sunrise Medical: Global mobility aids manufacturer supplying Medux and competing across wheelchairs and power chairs — direct product overlap with Medux's core mobility aids assortment.
• Life & Mobility: Dutch mobility aids manufacturer partnering with Medux on circular products and sustainability initiatives — directly comparable in mobility aids product range.

Broad incumbents

• Handicare: Pan-European provider of mobility aids, stairlifts and patient handling — broader product portfolio than Medux but materially overlapping on DME distribution and home delivery across the UK and Nordics.
• Invacare Corporation: Global DME manufacturer and distributor covering wheelchairs, mobility and homecare products — comparable product breadth to Medux across mobility, though Medux adds a richer Dutch service/refurbishment layer.
• Permobil: Swedish-based global manufacturer of powered wheelchairs and complex rehab — directly comparable in power mobility product category served by Medux's Eureva imports and supplier portfolio.
• Arjo: Swedish-listed global provider of medical devices, mobility aids and patient handling for care institutions — comparable with HartingBank's intramural institutional offering while serving a much wider global footprint.

Regional players

• Bock (Hermann Bock GmbH): German manufacturer of care beds and Medux's circular beds refurbishment partner — overlapping in durable medical equipment (beds) with Medux's intramural (HartingBank) and refurbishment operations but primarily Germany-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medux

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medux