What Powwi does

Powwi is a private, for-profit Colombian company headquartered in Bogotá that provides electronic transactional operations and financial services to its clients. The firm was founded in 2017 and operates with a small team in the 11-50 employee range, positioning it as an early-stage or boutique provider within Colombia's electronic payments and financial services ecosystem.

The functional scope of the company — as described in the limited firmographic data — centers on enabling electronic transactional workflows and adjacent financial services, a broad category that typically encompasses payment processing, account-to-account transfers, merchant acquiring, or transactional infrastructure for businesses. However, the available source material does not detail specific products, underlying technology platforms, integration capabilities, supported transaction types, or regulatory authorizations. The company's own website (powwi.co) currently renders only a verification/loader page, providing no additional product, technical, or commercial detail to corroborate or extend the short description.

From a business model standpoint, no pricing structure, go-to-motion, customer segmentation, revenue mechanics, or named clients are disclosed in the input data. No funding history, ownership structure, management team, partnerships, or certifications are on file. As a result, the revenue model, channel strategy, and unit economics of Powwi cannot be characterized from the supplied information; the description is therefore constrained to the confirmed firmographic perimeter — a small, private, Colombia-domiciled provider of electronic transactional and financial services founded in 2017.

Name

Powwi

Website

https://powwi.co

Company type

Private

Founded year

2017

Headcount range

11–50 employees

Short description

Powwi is a private Colombian company, founded in 2017 and headquartered in Bogotá, that provides electronic transactional operations and financial services to its clients. It operates with a small team of 11-50 employees and serves the Colombian market.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Payment Reconciliation, Reporting & Settlement Infrastructure (FSAGABAH)

akta.pro secondary industry

Card Clearing & Settlement (Interchange, Network Settlement) (FSABAJAJ)

Keywords

• Electronic payments
• Transactional processing
• Payment operations
• Digital financial services
• Payment platform

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Core offering

Powwi provides electronic transactional operations and financial services to its clients. The company enables digital execution and management of payment and financial transactions as its core commercial activity, operating from Bogotá, Colombia with a team of 11–50 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Transactional Operations and Financial Services

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• PlacetoPay: Established Latin American payment gateway providing electronic transaction processing across multiple countries, with strong Colombian presence. Directly competes in the same electronic-transaction-services category Powwi operates in.
• Wompi: Colombian payment gateway launched by Bancolombia that provides electronic transaction processing for merchants. Directly comparable to Powwi in terms of geography, product (electronic payment processing), and target market (Colombian merchants).
• Bold (Colombia): Colombian fintech offering electronic payment acceptance and transactional services to merchants. Comparable in geography, customer segment, and electronic transaction focus.
• Kushki: Latin American payment infrastructure company providing electronic transaction processing across multiple Andean and Central American countries. Comparable regional focus and product offering to Powwi.

Broad incumbents

• PayU: Global online payment processor with significant Latin American operations including Colombia. Offers broader payment infrastructure and serves the same merchant base seeking electronic transaction services.
• Evertec: Large Latin American transaction-processing company with strong presence in the Caribbean and parts of Andean region. Offers electronic transaction processing infrastructure comparable to Powwi's stated focus.
• dLocal: LatAm-focused cross-border payment processor enabling merchants to accept and settle local payment methods. Comparable in electronic payment infrastructure focus, though typically serving larger, cross-border merchants.
• Mercado Pago: Major Latin American electronic payments platform operating across the region including Colombia. Provides a much broader suite of financial and payment services but directly overlaps in the electronic transactions category.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/powwico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powwi