WINTEC
WINTEC is a Japanese manufacturer and multi-brand distributor of bicycle parts, accessories, and complete bicycles, selling own-brand LEGGREZZA SPORTS cycles and distributed brands (DOPPEL GANGER, Segway-Ninebot, KAPELMUUR) to mass-market retailers, specialty bike shops, and direct consumers across Japan.
- Company typePrivate
- Founded1982
- HeadquartersSettsu, Japan
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WINTEC does
WINTEC Co., Ltd. (ウインテック株式会社) is a privately held Japanese manufacturer and multi-brand distributor of bicycle parts, accessories, and complete bicycles, founded in 1982 and incorporated in 1983 in Settsu City, Osaka Prefecture. The company operates an own-brand sports cycle business under the LEGGREZZA SPORTS label, which includes the R901 full-carbon road bike (Shimano Ultegra, ¥280,000), C301R and C301 cross bikes, wooden bicycle stands, and accessories such as the Realize children's helmet. Alongside its proprietary line, WINTEC distributes third-party bicycle brands (DOPPEL GANGER, OTOMO, Sakamoto Techno, Takeda Sangyo, Mimugo, 21Technology), Segway-Ninebot personal mobility devices (since November 2021), and WAVE ONE cycling apparel (since December 2021).
The company's revenue mechanics split between B2B sales to mass-market retailers (GMS, home centers, supermarkets, sporting goods stores) across Japan and direct-to-consumer sales through online marketplaces (Rakuten, Yahoo! Shopping) under the THE POWERFUL storefront, supplemented by the WINJUNGLE B2B portal for specialty bicycle retailers and a MEMBER PROSHOP partner program. WINTEC's underlying technology is centered on consumer-facing packaging and information systems — including industry-first JAN code management (1986), QR code adoption on packaging (2006), QR-SOUND playback (2012), and W-PAC tamper-resistant packaging (2015) — designed to address what the company identifies as the three primary purchase barriers (installation difficulty, repair complexity, and unclear information), which its own survey cites as reasons for 67% of purchase abandonment. The group maintains Chinese manufacturing partnerships (since 2004) and a Shanghai operations support office (since 2008) for cost-efficient sourcing.
WINTEC operates as a small, founder-controlled private company with 27 employees, ¥20 million registered capital, and no disclosed external investors, venture capital, or private equity ownership. Leadership rests with Representative Director Masaki Hashizume (橋詰 昌明). The company has pursued a deliberate strategy of consolidating fragmented upstream manufacturers into a unified product and information offering for Japanese mass-market retailers while extending into higher-margin own-brand, apparel, and personal mobility categories since 2017.
WINTEC firmographics
Firmographics- Name
- WINTEC
- Legal name
- WINTEC Co., Ltd. (ウインテック株式会社)
- Website
- https://winweb.co.jp
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WINTEC is a Japanese manufacturer and multi-brand distributor of bicycle parts, accessories, and complete bicycles, selling own-brand LEGGREZZA SPORTS cycles and distributed brands (DOPPEL GANGER, Segway-Ninebot, KAPELMUUR) to mass-market retailers, specialty bike shops, and direct consumers across Japan.
- Ownership category
- akta.pro rank
WINTEC industry classification
Industry- Product category
- Bicycle Parts and Accessories Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bike Parts & Components Retail (CRAMAHAB), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where WINTEC is headquartered
LocationHeadquarters
- HQ city
- Settsu
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
WINTEC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bicycle Parts Manufacturing and Distribution: WINTEC designs, develops and sells bicycle parts, accessories, and complete bicycles. Products are sold to mass-market retailers, home centers, and sporting goods stores across Japan. Revenue is generated through product sales to B2B customers.
- LEGGREZZA SPORTS Brand (Self-owned brand): Company develops and sells its own branded bicycles (road bikes, cross bikes) and accessories under the LEGGREZZA SPORTS brand. Sold through online marketplaces and dedicated e-commerce.
- Bicycle Complete Units Distribution: Distribution of complete bicycle brands including DOPPEL GANGER, OTOMO, サカモトテクノ, 武田産業株式会社, ミムゴ, and 21Technology through retail channels.
- Segway-Ninebot Distribution: Distribution of Segway-Ninebot products started November 2021.
- WAVE ONE Apparel Distribution: Distribution of WAVE ONE brand cycling apparel started December 2021.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LEGGREZZA R901 — ¥280,000 (tax excluded) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
WINTEC product offering
Product offeringCore offering
WINTEC designs, manufactures, and distributes bicycle parts, accessories, and complete bicycles under its proprietary LEGGREZZA SPORTS brand and through third-party brand distribution (DOPPEL GANGER, OTOMO, Segway-Ninebot, KAPELMUUR apparel). The company's primary revenue comes from B2B sales of bicycle parts and accessories to mass-market retailers (GMS, home centers, supermarkets) and specialty bicycle shops across Japan, supplemented by direct-to-consumer e-commerce for its own brand products.
Product overview
WINTEC (ウインテック株式会社) is a Japanese bicycle parts and accessories manufacturer and distributor established in 1982. The company operates a multi-brand portfolio consisting of its proprietary LEGGREZZA SPORTS brand of sports bicycles (including the R901 carbon road bike, C301R and C301 cross bikes), the Intrada 930 sports action camera, and LEGGREZZA wooden bicycle stands as core products. The company also distributes third-party bicycle brands (DOPPEL GANGER, OTOMO, etc.), Segway-Ninebot electric transporters, and cycling apparel brands (KAPELMUUR, Lion de kapelmuur) through partnerships. WINTEC also offers various bicycle accessories including helmets, body covers, and handlebar covers.
Differentiator
Problem solved
Functional benefit
Brands
- LEGGREZZA SPORTS: Sports cycling brand featuring premium road bikes, cross bikes, wooden cycle stands, and cycling accessories. Flagship model R901 features full carbon frame with SHIMANO ULTEGRA components.
- Intrada
Products and services
- LEGGREZZA R901 High-end road bicycle with full carbon frame and SHIMANO ULTEGRA R8000 components, designed for road cycling and competitive racing. Flagship model featuring aerodynamic 3K plain dry carbon frame, integrated aero head, and press-fit BB, priced at 280,000 yen (tax excluded).
- LEGGREZZA C301R Cross Bike Cross bike with SHIMANO CLARIS components, positioned as a road-style model in the LEGGREZZA lineup.
- LEGGREZZA C301 Cross Bike Cross bike with SHIMANO TOURNEY components, entry-level model in the LEGGREZZA lineup.
- LEGGREZZA Wood Cycle Stand Anti-fungal and anti-corrosion treated wooden bicycle stand available in 4-5 bike and 1-2 bike capacities with natural, dark brown, and black color options. Dimensions approximately 180cm(W) x 51cm(D) x 107cm(H), weight approximately 10kg. First released in Japan in 2017.
- Intrada 930 Sports Digital Camera Ultra-compact, lightweight (approximately 40g) 2-megapixel digital movie camera designed for cycling video recording. Features voice control, motion JPEG recording at 30fps, AVI format output, USB data transfer, and approximately 2 hours of recording time on 2GB Micro SD.
- Realize Children's Helmet (リアライズ) Helmet designed for young children and infants under the LEGGREZZA brand portfolio.
- Full Body Cover for Child Seat Bicycles (すっぽり車体カバー) Bicycle cover designed to fit bicycles equipped with large child seats, providing full body coverage.
- All-Season Handlebar Cover (オールシーズンハンドルカバー) Year-round handlebar cover for both summer and winter use, providing weather protection for bicycle handlebars.
- Segway-Ninebot Distribution Distribution of Segway-Ninebot electric personal mobility devices (personal transporters) to Japanese retail channels, starting November 2021. Extends WINTEC's portfolio beyond traditional cycling into personal electric mobility.
- WAVE ONE Cycling Apparel (KAPELMUUR, Lion de kapelmuur) Distribution of KAPELMUUR (カペルミュール) and Lion de kapelmuur (リオン・デ・カペルミュール) cycling apparel brands sourced from apparel manufacturer WAVE ONE, available through WINTEC retail channels from December 2021.
- Complete Bicycle Brand Distribution (DOPPEL GANGER, OTOMO, Takeda Sangyo, Mimugo, 21Technology, SAKAMOTO TECHNO)
- LEGGREZZA Iron Cycle Stand Iron bicycle stand released under the LEGGREZZA brand, complementing the wooden cycle stand lineup.
- Bicycle Parts and Accessories (Mass-market) WINTEC's foundational product line consisting of bicycle parts, accessories, and maintenance items supplied to mass-market retailers (GMS, home centers, supermarkets) and specialty bicycle shops in Japan. The line includes triathlon parts, MTB goods, female-specific universal design parts, watch repair tools, and proprietary JAN-coded product lines developed with Chinese manufacturing partners.
Quantifiable outcome
- Store/customer inquiry rates reduced by 26% following 6th new packaging launch in March 2011
Companies that use WINTEC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
WINTEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
WINTEC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- WAVE ONE (ウェイブワン)minorWINTEC began a trading relationship with WAVE ONE, an apparel manufacturer, in December 2021. WINTEC distributes KAPELMUUR and Lion de kapelmuur cycling apparel brands through its retail channels.
- Segway-Ninebot (セグウェイ・ナインボット)coreWINTEC began handling Segway-Ninebot personal mobility products starting November 2021. This extends WINTEC's product portfolio beyond traditional cycling to include electric personal mobility devices.
- Chinese Bicycle Component Manufacturers (5 companies, 40+ products)coreWINTEC established partnerships with Chinese manufacturers for product development starting April 2004, initially covering 5 manufacturers and 40 product items. This partnership enabled cost-efficient development of new product lines.
- サカモトテクノminorComplete bicycle brand handled by WINTEC through retail distribution channels.
- DOPPEL GANGERminorComplete bicycle brand handled by WINTEC through retail distribution channels.
- OTOMOminorComplete bicycle brand handled by WINTEC through retail distribution channels.
- 武田産業株式会社minorComplete bicycle brand handled by WINTEC through retail distribution channels.
- ミムゴminorComplete bicycle brand handled by WINTEC through retail distribution channels.
- 21TechnologyminorComplete bicycle brand handled by WINTEC through retail distribution channels.
- NEO企画株式会社minorNEO企画 is a group company of WINTEC located in Sakai City, Osaka (〒599-8126 大阪府堺市大美野99-16). Associated with LEGGREZZA SPORTS cycling sports goods development.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
WINTEC competitors and assessment
Company assessmentDirect peers
- Sagisaka Corporation (sagisaka cycle): WINTEC's former parent (Sagisaka Corporation Kansai was renamed to WINTEC in 1999). Operates in the same bicycle parts distribution space with overlapping GMS/home center channels and similar products.
- Shimano Inc. Japan's dominant bicycle component manufacturer, also producing cycling apparel and parts across similar categories. Closest large-scale comparable on manufacturing, parts distribution, and brand reach in cycling.
Emerging players
- Dahon: Specialist folding-bicycle maker known for product innovation and licensing-based distribution. Comparable to WINTEC as a smaller, innovation-led cycling brand with a niche product focus.
- Brompton Bicycle Ltd. Premium folding-bike specialist with strong design and direct-to-consumer brand equity. Comparable to LEGGREZZA SPORTS on positioning in higher-margin, design-forward bike categories.
Broad incumbents
- Specialized Bicycle Components: Premium US-based bike and component maker with global distribution. Competes in the high-end road-bike and accessory categories overlapping LEGGREZZA SPORTS and WINTEC accessories.
- Bridgestone Cycle Co., Ltd. Major Japanese bicycle manufacturer producing complete bikes and accessories distributed through similar mass-market retailers in Japan. Comparable via product portfolio and domestic channel overlap.
- Trek Bicycle Corporation: Premium global bicycle manufacturer with established Japan presence. Directly comparable against LEGGREZZA R901 in the high-end road-bike category where WINTEC aspires to compete.
- Giant Manufacturing Co., Ltd. World's largest bicycle manufacturer with extensive APAC distribution. Operates in the same complete-bike and parts categories as WINTEC and competes in Japan's premium bike segment that WINTEC's LEGGREZZA line targets.
- Panasonic Cycle Technology Co., Ltd. Subsidiary of Panasonic producing complete bicycles, e-bikes, and related accessories in Japan. Comparable on full-bike manufacturing and Japanese retail distribution, though at considerably larger scale.
Regional players
- Merida Industry Co., Ltd. Taiwan-headquartered bicycle manufacturer with strong APAC manufacturing footprint. Compares to WINTEC on sourcing/manufacturing approach and cross-border bike-parts supply into Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
WINTEC social profiles
Digital presenceWINTEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
WINTEC leadership team
Management profileNumber of profiles
Profiles1 record
WINTEC subsidiaries and ownership
Company hierarchySubsidiaries2 records
WINTEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WINTEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WINTEC
What does WINTEC do?
WINTEC designs, manufactures, and distributes bicycle parts, accessories, and complete bicycles under its proprietary LEGGREZZA SPORTS brand and through third-party brand distribution (DOPPEL GANGER, OTOMO, Segway-Ninebot, KAPELMUUR apparel). The company's primary revenue comes from B2B sales of bicycle parts and accessories to mass-market retailers (GMS, home centers, supermarkets) and specialty bicycle shops across Japan, supplemented by direct-to-consumer e-commerce for its own brand products.
Is WINTEC a public or private company?
WINTEC is a private company. It is classified as unknown and is currently operating.
When was WINTEC founded?
WINTEC was founded in 1982. It employs 11 to 50 people.
Where is WINTEC based?
WINTEC is headquartered in Settsu, Japan, in the Asia region.
How does WINTEC make money?
Five revenue lines are on record. Bicycle Parts Manufacturing and Distribution is the primary driver. The others are LEGGREZZA SPORTS Brand (Self-owned brand), bicycle Complete Units Distribution, segway-Ninebot Distribution and WAVE ONE Apparel Distribution.
Who are WINTEC's main competitors?
Direct peers on record are Sagisaka Corporation (sagisaka cycle) and Shimano Inc.. Emerging players are Dahon and Brompton Bicycle Ltd.. Broad incumbents are Specialized Bicycle Components, Bridgestone Cycle Co., Ltd., Trek Bicycle Corporation, Giant Manufacturing Co., Ltd. and Panasonic Cycle Technology Co., Ltd.. Merida Industry Co., Ltd. is listed as a regional player.
Does WINTEC have an API?
No public API is recorded for WINTEC.
What industry is WINTEC in?
WINTEC's product category is Bicycle Parts and Accessories Manufacturing. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.