What Segway-Ninebot does

Segway-Ninebot, headquartered in Beijing with US operations in North Texas, is a vertically integrated designer and manufacturer of intelligent electric personal mobility and adjacent products, serving consumers, shared mobility operators, and off-road enthusiasts across 160+ countries. The company was formed when Ninebot (Beijing) Intelligence Technology acquired the original Segway Inc. in 2015, merging the iconic US brand with Ninebot's electric mobility engineering; the combined entity has shipped 15M+ electric kickscooters cumulatively and reported FY2025 revenue of USD 2.98 billion (+49.9% YoY) on a user base of 34M+. Its product portfolio spans entry-level to premium electric kick scooters (Ninebot E2 series, MAX G30P/G2/G3, GT3/GT3 Pro), e-bikes (Xafari, Xyber, Myon, MUXI), the Xaber 300 electric dirt bike, Segway Powersports vehicles (Super Villain SX20T side-by-side UTV, AT10 ATV), Cube portable power stations, and Navimow AI-powered robotic lawn mowers. Underlying all SKUs is an integrated technology stack of SegRide stability enhancement, SegRange battery optimization, and SegSmart connectivity (including Apple Find My and OTA updates), with Segway Pilot Lite providing AI safety features for shared fleets.

Revenue is generated primarily through one-time hardware sales via a multi-channel GTM spanning direct-to-consumer e-commerce (store.segway.com), marketplace and retail partnerships (Amazon, Best Buy), authorized dealer networks for powersports and e-bikes, and exclusive regional distributors such as CKT Global in Colombia. B2B revenue is anchored by OEM supply agreements with shared mobility operators Bird and Dott, including co-developed Bird Dash, Bird Explorer, and Bird Journey models and the Dott Urban A200 and B200 e-bike fleets deployed in Milan, Paris, and Verona. Pricing spans entry-level scooters at $280-$500 through premium superscooters at $1,500-$2,500, e-bikes at $1,550-$2,900, dirt bikes at $5,299, and the Super Villain SX20T UTV at $33,999, with heavy promotional discounting during Prime Day and seasonal events.

Name

Segway-Ninebot

Legal name

Segway

Website

https://segway.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Segway-Ninebot designs and manufactures intelligent electric personal mobility products (e-kickscooters, e-bikes, e-dirt bikes, powersports UTVs, robotic lawn mowers, and portable power stations) for consumers, shared mobility operators, and off-road enthusiasts across 160+ countries, serving 34M+ users.

Ownership category

akta.pro rank

Product category

Personal Electric Mobility

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Motorcycles, Bicycles & Parts (3751), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB), Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM), Personal Electric Transporters (Segways & similar) (CRACASAF), Self-Balancing Scooters & Hoverboards (CRACASAD)

Keywords

• Electric kickscooters
• Personal electric mobility
• Micromobility vehicles
• Robotic lawn mowers
• Powersports side-by-side

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Electric Kickscooter Sales: Primary revenue stream from selling electric scooters including E2 series (1M+ units sold), Max G series, and GT series. One-time hardware sales model with MSRPs ranging from $500 to $2,500.
2. E-Bike Sales: Revenue from e-bike product line including Myon ($1,999), Muxi ($1,699), Xafari, Xyber, and Xyber. Expanding from core scooter business into broader micromobility.
3. Electric Dirt Bike Sales: New product category with Xaber 300 priced at $5,299.99 targeting off-road enthusiasts and traditional dirt bike riders seeking electric alternatives.
4. Powersports Vehicle Sales: Side-by-side UTVs including Super Villain SX20T ($33,999), Villain SX10, and AT10 ATV series targeting off-road recreational and utility markets.
5. Portable Power Station Sales: Segway Cube series power stations including Cube 1000 (1,024Wh) and Cube 2000 (2,048Wh) leveraging battery technology for portable energy storage.
6. Robotic Lawn Mower Sales: Navimow autonomous mowers including X series (X330, X350, X390, X430, X450) priced from $2,099 to $2,999, featuring AI navigation without boundary wires.
7. Shared Fleet OEM Partnerships: Co-development and supply of vehicles to shared mobility operators like Bird (Bird Dash, Bird Explorer, Bird Journey) and Dott, generating recurring B2B revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Segway-Ninebot designs, manufactures, and sells electric personal mobility hardware spanning electric kickscooters, e-bikes, electric dirt bikes, side-by-side UTVs and ATVs, portable power stations, and AI-powered robotic lawn mowers. The company also co-develops and supplies vehicles to shared-mobility fleet operators such as Bird and Dott. All products are unified by proprietary SegRide (stability), SegRange (battery efficiency), and SegSmart (connectivity) intelligent technology systems.

Product overview

Segway-Ninebot is a global leader in electric personal mobility and intelligent transportation, offering a diversified product portfolio spanning electric kick scooters, e-bikes, electric dirt bikes, portable power stations, robotic lawn mowers, and powersports vehicles. The company holds the global No.1 position in electric kickscooter sales with over 15 million units shipped and operates in over 160 countries. The core product lineup includes: Ninebot E2 Series and MAX Series (G30P, G2, G3) electric scooters ranging from entry-level commuters to premium superscooters (GT3, GT3 Pro); Xafari, Xyber, Myon, and MUXI e-bikes covering all-terrain cruisers, premium performance bikes, and compact utility models; the Xaber 300 electric dirt bike marking entry into off-road powersports; Cube 1000 and Cube 2000 portable power stations; Navimow X Series AI-powered robotic lawn mowers; and Powersports vehicles including Super Villain SX20T side-by-side UTV, AT10 ATV, and AT10 W MUD. The ecosystem is unified through SegRide (stability), SegRange (battery efficiency), and SegSmart (connectivity) intelligent technologies, with Apple Find My integration across consumer products. Segway also partners with Bird and Dott for shared mobility fleets featuring co-developed vehicles with Segway Pilot Lite safety systems.

Differentiator

Problem solved

Functional benefit

Brands

• Segway Powersports: Off-road powersports division offering ATVs, side-by-side UTVs including Super Villain SX20T, Villain SX10, and AT10 series
• Navimow
• SegRide
• SegRange
• SegSmart

Products and services

• Ninebot KickScooter MAX G30P Entry-level electric commuter kickscooter with 350W motor, 40-mile range, 18.6 MPH top speed, dual braking system, 10-inch tubeless tires, and IPX5 water resistance; sold to individual urban commuters.
• Ninebot KickScooter MAX G2 Mid-range electric kickscooter with 43-mile range, 22 MPH top speed, foldable design, app connectivity with Apple Find My, and four riding modes including Eco, Standard, Sport, and S+.
• Ninebot KickScooter MAX G3 Upper-tier electric kickscooter with high speed, long range, fast charging, and advanced smart features including Apple Find My.
• GT3 SuperScooter Premium electric superscooter with 1,200W rear-drive motor (2,400W peak), 899Wh battery, up to 45 miles of range, 31 MPH top speed, dual hydraulic suspension, map navigation, Apple Find My, and proximity locking.
• GT3 Pro Electric SuperScooter Flagship superscooter with enhanced performance beyond the GT3, including extended range, faster top speed, and advanced smart connectivity features.
• E3 Pro Electric Scooter Urban commuter kickscooter with 400W motor (800W peak), up to 34 miles of range, 20 MPH top speed, app-controlled lockout, and Apple Find My integration.
• F3 Electric Scooter Commuter kickscooter with 450W motor (1,000W peak), 477Wh battery, up to 44 miles of range, Apple Find My, self-sealing tires, rear suspension, and dual braking.
• ZT3 Pro All-Terrain Electric Scooter All-terrain electric kickscooter with dual suspension, 1,600W motor, 597Wh battery providing 43.5 miles of range, Apple Find My integration, and SegRide stability enhancement.
• Ninebot E2 Series Electric Kick Scooter Entry-level electric kickscooter family (E2, E2 Plus, E2 Pro) designed for first-time riders and practical daily short commutes and first-and-last-mile transit connections.
• C2 Lite Kids Electric Scooter Kids electric kickscooter for ages 6-10 featuring multiple riding modes, safety features, and customizable lighting.
• Xafari All-Terrain Cruiser E-Bike

Quantifiable outcome

• 49.9% year-over-year revenue growth to USD 2.98 billion in 2025
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CKT GlobalcoreChannel Partner/ Reseller/ Distributor · 21 June 2026Exclusive Colombian representative projecting 80,000 light electric vehicle sales with $10M billing by 2028. Largest regional operation with 30,000+ vehicles sold in 8 years, 90+ points of sale, 320 direct/indirect jobs. Awarded 'Best Regional Partner of the Americas' at Segway global distributor meeting.
• Wolters KluwercoreImplementation/ SI/ Consulting Partner · 14 May 2026Two-phase CPM implementation using CCH Tagetik platform replacing fragmented processes across 50+ legal entities. Achieved 45% reduction in financial close cycle and processing of 10 million business data records annually. Enables faster CFO decision-making and detailed profitability analysis.
• AmazoncoreChannel Partner/ Reseller/ Distributor · 18 March 2026Primary marketplace channel for Segway products including Prime Day exclusive deals, ongoing promotional pricing, and inventory availability across e-scooters, e-bikes, and power stations.
• DottcoreStrategic or Co-development Partner · 13 February 2026Partnership deploying 5,000 Urban A200 e-bikes across Milan for Winter Events 2026. Extended collaboration in Paris with exclusive B200 co-developed fleet launch (October 2025) featuring 918Wh battery and 120km range. Verona exclusive partnership with Champion Pass subscription at €2.99/month.
• EICMAminorOthers · 29 October 2025Segway Powersports unveiled AT10 W MUD ATV and announced 'SHOCKWAVE INCOMING' lineup at EICMA 2025 (November 4-9), Fiera Milano Milan, Italy, showcasing latest off-road vehicles and Smart Command System with 12.8-inch Infotainment Touchscreen.
• BirdcoreStrategic or Co-development Partner · 22 July 2025Strategic alliance deploying next-generation shared micromobility fleet across North America. Three co-developed models (Bird Dash, Bird Explorer, Bird Journey) featuring Segway Pilot Lite safety, IPX7 water resistance, and up to 90km e-bike range. New fleet drove 40% ridership increase with all models exceeding UL2272 and UL2849 certifications.

Scale indicators12 records

Recent moves12 records

Expansion highlights8 records

Direct peers

• Gogoro: Electric two-wheeler and battery-swapping company serving urban mobility, comparable on smart electric scooters and shared-fleet supply.
• Aventon: US e-bike brand selling commuter and all-terrain electric bikes through retail and DTC, directly comparable to Segway's e-bike segment.
• Niu Technologies: Chinese maker of smart electric scooters and e-mopeds with connected-vehicle technology, directly competing in the consumer electric two-wheeler category.
• Rad Power Bikes: Direct-to-consumer e-bike maker overlapping Segway's expanding e-bike line (Xafari, Myon, Muxi) in North America.
• Yadea: Leading Chinese electric two-wheeler manufacturer named alongside Segway-Ninebot in global export competition for e-scooters and e-mopeds.
• Razor: Maker of electric scooters and kids' ride-on vehicles, overlapping Segway's entry-level and children's scooter products (e.g., C2 Lite).

Emerging players

• Sur-Ron: Electric dirt bike specialist competing directly with Segway's new Xaber 300 off-road electric motorcycle entry.

Broad incumbents

• Xiaomi: Consumer-electronics giant that markets electric kickscooters (historically OEM'd by Ninebot) within a broad smart-device portfolio overlapping Segway's core category.
• Husqvarna: Major outdoor-power-equipment maker with robotic mowers (Automower) directly competing with Segway's Navimow autonomous mower line.
• Polaris: Established powersports manufacturer of ATVs and side-by-side UTVs, overlapping Segway Powersports' Super Villain and AT10 lineup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Segway
• Facebookfacebook.com/Segway
• LinkedInlinkedin.com/company/18050

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segway-Ninebot