Browhaus

What Browhaus does

Browhaus is a Singapore-headquartered beauty services company operating specialized brow, lash, and face treatment boutiques under the parent Spa Esprit Group. Its core trade is semi-permanent brow embroidery, delivered through its signature "Brow Resurrection" treatments offered in five variants (Classic, Soft, Ombre, Full, Blend+), built on advanced microblading techniques using fine multi-pins and premium-grade pigments to mimic natural hair-like strokes that last 12-18 months. Complementary service lines include precision brow shaping (threading, tweezing, tinting, and combinations thereof), Brow Lamination, Lash Resurrection (a non-invasive serum-driven lash regrowth treatment), Lash Lift & Tint, Plasma Lift, Eye Define, Lip Define, and Face Thread & Tweeze.

The business operates a direct-to-consumer model with retail boutiques across Singapore, an e-commerce storefront for aftercare products, and franchise licensing for international expansion. Revenue is generated through one-time treatment fees ranging from $20 trial brow services to $1,100 premium Brow Resurrection sessions, multi-session packages (3-session/12-month and 6-session/24-month validity) that approximate recurring revenue, and retail sales of proprietary aftercare products such as the Camera Kit, Undercoat Conditioner, Fix balm, Build serum, Extend Lash & Brow Growth Serum, and the 3-in-1 Brow Powertool. Primary customers are individual consumers in the beauty and personal care segment, supplemented by an entrepreneurial franchisee channel for geographic expansion. Browhaus legal entity is Browhaus Pte Ltd (registration 200507925C), is privately held, and reports a headcount range of 51-100 employees.

Name

Browhaus

Legal name

Browhaus Pte Ltd

Website

https://browhaus.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Browhaus is a Singapore-based beauty services company operating brow, lash, and face treatment boutiques under Spa Esprit Group, serving individual consumers with semi-permanent brow embroidery, lash regrowth, and complementary grooming services across Singapore and international franchise locations.

Ownership category

akta.pro rank

Product category

Specialty Beauty Salon Services

akta.pro primary industry

Eyebrow Shaping & Design Services (HSALAIAC)

akta.pro secondary industries

Combination Brows Services (HSALAKAC), Eyebrow Lamination & Brow Lift Services (HSALAIAE), Brow & Facial Hair Tools (Tweezers, Razors, Trimmers) (CRABAKAD)

Keywords

• Brow embroidery services
• Lash grooming treatments
• Semi-permanent makeup
• Beauty salon services
• Facial grooming treatments

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Brow Treatments: One-time and recurring brow grooming and enhancement services including threading, tinting, lamination, and semi-permanent brow embroidery treatments. Services range from $20 trials to $1,100 for premium brow resurrection treatments.
2. Lash Treatments: Lash enhancement services including Lash Resurrection (non-invasive regrowth) and lash lift & tint treatments. Trial pricing starts at $68.
3. Face Treatments: Facial treatments including Plasma Lift, Lip Define, and Face Thread & Tweeze for comprehensive face grooming services.
4. Package Sales: Multi-session packages (3, 6 sessions) with validity periods of 12-24 months, offering discounted per-session pricing compared to single treatments.
5. Retail Products: Aftercare and maintenance products including Camera Kit ($176.99), Build skin repair ($40.99), Fix anti-scarring balm ($45), Undercoat lash & brow conditioner ($66), Extend growth serum ($97), and 3-in-1 Brow Powertool ($25).
6. Semi-Permanent Treatments: Brow Resurrection semi-permanent treatments lasting 12-18 months, with tune-up sessions recommended within 3 months. Pricing from $600-$1,100 depending on technique.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Browhaus is a Singapore-based beauty salon chain that sells and performs professional brow, lash, and face grooming services. Its core offerings include signature semi-permanent brow embroidery treatments (Brow Resurrection in Classic, Soft, Ombre, Full, and Blend+ variants), brow shaping services (threading, tweezing, tinting, lamination), non-invasive lash regrowth (Lash Resurrection), plasma-based facial lifting, and a line of branded aftercare and at-home grooming products.

Product overview

Browhaus is a beauty services and products company offering a unified portfolio centered on brow, lash, and face treatments. The core offering consists of semi-permanent brow embroidery treatments (Brow Resurrection in Classic, Soft, Ombre, Full, and Blend+ variants), brow shaping services (Threading, Tweezing, Tinting, and combined treatments), Brow Lamination for temporary brow restructuring, and Lash Resurrection for non-invasive lash growth stimulation. Additional services include Plasma Lift, Eye Define, Lip Define, and Face Thread & Tweeze. The product portfolio includes post-treatment aftercare items such as Camera Kit, Undercoat Conditioner, Fix balm, Build serum, Extend Lash & Brow Growth Serum, and the 3 in 1 Brow Powertool. Services and products are available through Browhaus's Singapore outlets and online booking platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Brow Resurrection results last 12-18 months with proper aftercare and tune-up within 3 months
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Benefit Cosmetics: Global beauty brand that pioneered the in-store brow bar concept; offers brow shaping, tinting, and waxing across hundreds of counters worldwide. Highly comparable to Browhaus in brow-services DNA, but operates as a mass-premium broad beauty brand with retail distribution rather than a specialist boutique chain.
• The Face Shop: Korean-origin multi-brand beauty retailer with strong brow, lash, and skincare assortments across Asia. Comparable to Browhaus on brows, lashes, and skincare product retail with a similar Asia-Pacific customer base, but operates primarily as a retail brand rather than a service chain.
• Sephora: Global multi-brand beauty retailer offering extensive brow, lash, and skincare product assortments across physical and digital channels. Adjacent comparison as a dominant beauty-retail ecosystem player; not a direct brow-services competitor but shapes the consumer landscape Browhaus operates in.
• Ulta Beauty: Largest US specialty beauty retailer carrying brow, lash, and skincare brands alongside in-store brow services at many locations. Broader retail incumbent with overlapping brow services at scale; not a direct boutique competitor but relevant for category economics and trend-setting.
• Anastasia Beverly Hills: Iconic brow-focused beauty brand with a flagship brow studio concept and an extensive brow product line (defining pencils, gels, serums). Directly comparable in brow specialism and product extension strategy, but operates primarily as a product company with retail rather than as a service-led boutique chain.

Emerging players

• Sugar Sugar Waxing & Skin Studio: Specialty beauty studio offering brow, lash, waxing, and skincare services with a subscription-based membership model. Comparable boutique-service positioning and recurring-revenue mechanics to Browhaus, though smaller in scale and US-focused.

Regional players

• Shavata Brow Studio: UK-based brow and lash studio chain offering threading, tinting, lamination, and lash treatments via a franchise-style model. Comparable to Browhaus in service mix and specialist positioning, though concentrated in the UK.
• MiniLuxe: US-based beauty services brand operating studios focused on brows, lashes, and nails with a membership-driven recurring-revenue model. Comparable service categories and boutique format, though primarily North American.
• Blink Brow Bar: London-founded brow bar chain offering threading, tinting, lamination, and brow design services across multiple UK and international locations. Closely comparable service menu and boutique positioning to Browhaus, but primarily UK-based.

Direct peers

• Amazing Brow & Lash Studio: Specialist brow and lash studio offering threading, microblading, lamination, tinting, and lash extension services in a boutique setting. Direct service-menu and customer-base overlap with Browhaus; comparable scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/browhaus
• Instagraminstagram.com/browhaussg
• Xx.com/BrowhausSG
• LinkedInlinkedin.com/company/browhaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Browhaus