Agua Inmaculada

Name

Agua Inmaculada

Legal name

Agua Inmaculada

Website

https://aguainmaculada.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cuautlancingo

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Franchise package sales: Agua Inmaculada generates revenue by selling franchise packages (purification plants, Smart Vending machines, and Molino Inteligente units) to entrepreneurs. Each franchisee pays an initial investment fee for the equipment, installation, training, and ongoing brand support. The minimum investment starts from approximately $95,000–$115,000 MXN, with higher-capacity models and automated equipment priced higher. Franchisees then generate revenue by producing and selling purified water to end consumers, with franchise fees, equipment sales, and consumable supplies (filters, bottles, salts) constituting Agua Inmaculada's revenue streams.
2. Supply and consumables sales to franchisees: The company sells consumables, replacement filters, salts, and other supplies required for ongoing operation of franchisee purification plants. This provides recurring revenue beyond the initial franchise package purchase.
3. Master franchise fees (International): International expansion is pursued through master franchise agreements in Latin American countries (Panama, Colombia, Peru, Brazil), where master franchisees pay for territorial rights and replicate the business model locally. These agreements generate upfront and recurring licensing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Agua Inmaculada sells franchise packages for water purification equipment to entrepreneurs across Mexico and Latin America, including traditional Planta Purificadora plants (600-1200 garrafones/day), automated Molino Inteligente units, and Smart Vending machines. Franchisees acquire equipment, training, and ongoing support to operate their own water purification business selling purified water to end consumers. The company also provides consumables, replacement filters, and operates a proprietary ISO 9001-certified laboratory for water quality analysis.

Product overview

Agua Inmaculada operates a franchise-based business model offering water purification solutions across Mexico, Central America, and South America. The product portfolio includes four equipment models: Planta Purificadora (traditional purification plant with 600-1200 garrafones/day capacity), Molino Inteligente (automated 24/7 dual-window system with Smart App), Smart Vending (self-service vending machine), and Ice Vending (ice dispensing equipment). The company also operates a proprietary certified laboratory for water quality analysis and produces various water types including purified, alkaline, antioxidant, and flavored water. Franchise support includes water analysis, training, marketing assistance, and ongoing technical support.

Differentiator

Problem solved

Functional benefit

Brands

• Molino Inteligente: Automated water purification equipment that operates 24/7 without employees, featuring patented sterilization system, Smart App for remote management, and dual dispensing windows for purified and alkaline water.
• Smart Vending
• Planta Purificadora
• Ice Vending

Products and services

• Planta Purificadora (Traditional Water Purification Plant)
• Molino Inteligente (Smart Mill)
• Smart Vending
• Ice Vending
• Laboratorio Especializado (Specialized Laboratory)

Quantifiable outcome

• Up to 400% profit margin (producing garrafón at ~$4.50 MXN cost, selling at ~$15 MXN)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered founder, minor and core.

• Eymard ArgüellofounderStrategic or Co-development Partner · 1 January 2015Founder of Agua Inmaculada, Eymard Argüello grew up in Puebla city, holds two business administration degrees from BUAP and IPN. He initiated the water purification business model to provide affordable purified water to underserved communities, founding the first Agua Inmaculada office in 2002 in a 16 sq meter room. He was named Entrepreneur of the Year by CNN Expansión in 2015 and is the visionary behind the company's franchise model and international expansion.
• Harvard UniversityminorOthersHarvard University has recognized Agua Inmaculada as a successful franchise case study, lending international academic credibility to the business model.
• ENDEAVOR BrasilminorOthersEndeavor Brasil, part of the Global High-Impact Entrepreneurs Movement, has recognized Agua Inmaculada as a high-impact entrepreneurial model in Latin America.
• Instituto Nacional del Emprendedor (INADEM)minorOthersMexico's National Institute of Entrepreneurship, part of the Republic of Mexico government, has provided recognition and support to Agua Inmaculada as an exemplary entrepreneurial model.
• Secretaría de Salud (México)minorOthersMexico's Secretary of Health has recognized Agua Inmaculada for compliance with NOM water quality standards and health regulations. The company's water products are verified by health inspectors.
• Entidad Mexicana de Acreditación (EMA)coreOthersEMA (Entidad Mexicana de Acreditación) provides accreditation to Agua Inmaculada's proprietary laboratory, verifying the reliability and accuracy of its water quality analyses for franchisees. This accreditation is critical for NOM compliance.
• Master franchisees (Panama, Colombia, Peru, Brazil)coreStrategic or Co-development PartnerMaster franchisees in Panama, Colombia, Peru, and Brazil operate under master franchise agreements (franquicias maestras internacionales), paying for territorial rights and replicating the Agua Inmaculada business model in their respective countries. Additional markets mentioned include Paraguay, Venezuela, and Chile.
• Fondo de Apoyo para la Micro, Pequeña y Mediana EmpresaminorOthersMexico's SME support fund (Fondo de Apoyo para la Micro, Pequeña y Mediana Empresa) has sponsored Agua Inmaculada's model for reproducing water purification plants, contributing to the company's expansion and credibility.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• E-Pura: Mexican water purification franchise network selling purification plants and automated equipment to entrepreneurs under a similar franchise model. Directly competes for the same franchisee customers and geographic markets as Agua Inmaculada, with overlapping product categories (garrafón purification plants and vending-style equipment).

Emerging players

• Bluewater Group: Water purification technology company selling direct-to-consumer and commercial RO systems globally. A smaller, technology-forward peer in the residential/point-of-use water purification space, intersecting with Agua Inmaculada's end-consumer market but without a franchise distribution model.

Broad incumbents

• EcoWater Systems: U.S.-headquartered water treatment equipment manufacturer and dealer network serving residential and commercial customers. Comparable in the underlying technology (RO, filtration) but distributes through independent dealers rather than franchise entrepreneurs, and focuses on home/office systems rather than garrafón retail.
• Waterlogic International (Culligan): Point-of-use water dispenser and purifier company serving offices and commercial customers, now part of Culligan. Comparable in the office/commercial purified water segment that Agua Inmaculada franchisees also serve, but operates through corporate sales channels rather than franchise entrepreneurs.
• Primo Water Corporation: North American water services company offering bottled water, water dispensers, and exchange/refill services to households and businesses. Competes in the same drinking-water end market but uses corporate-owned delivery and exchange infrastructure rather than a franchise model.
• Bonafont (Danone Waters): Danone's bottled water brand in Mexico and LATAM, selling garrafones and bottled water through large-scale retail and home delivery. Competes with Agua Inmaculada's franchisee-produced water at the end-consumer level, but operates a fundamentally different (corporate-owned, mass-distribution) business model rather than a franchise.
• Electropura (Coca-Cola FEMSA): Coca-Cola FEMSA's bottled water brand in Mexico, operating at national scale with established garrafón distribution. Competes with Agua Inmaculada franchisees for end-consumer water purchases, but lacks the franchise/entrepreneur-led model and so is an incumbent rather than a direct peer.
• Niagara Bottling: Large private U.S. bottled water manufacturer producing private-label and branded purified drinking water at industrial scale. A broad incumbent on the supply side of the bottled/purified water category that Agua Inmaculada franchisees serve, but with a fundamentally different mass-production business model.
• Culligan International: Global water treatment company offering point-of-use and point-of-entry purification systems, bottled water delivery, and franchise/dealer networks in multiple countries. A broader incumbent in the same water-purification space, with overlapping technology (filtration, RO) but a more diversified portfolio and corporate/dealer-led distribution.

Others

• Aqua Pure (Fiji Water parent comparative): Premium bottled water brand (used here as a category benchmark) illustrating the upper-tier bottled-water segment. Not a direct competitor to Agua Inmaculada's local garrafón model, but relevant as a category anchor for consumer water-quality perception and pricing benchmarks in the broader purified water market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/aguainmaculadamexico
• Facebookfacebook.com/AguaInmaculada
• Instagraminstagram.com/aguainmaculadafranquicia
• TikToktiktok.com/@aguainmaculadaoff
• Xx.com/AguaInmaculadaP
• LinkedInlinkedin.com/company/agua-inmaculada

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agua Inmaculada