Bonafont
Bonafont is a Mexican bottled water brand and Danone subsidiary that produces, sells, and home-delivers natural water in garrafones and bottles, plus flavored waters, Danone milk, and reusable bottle accessories, to mass-market Mexican households via a national DTC e-commerce platform.
- Company typePrivate
- Founded1992
- HeadquartersNuevo México, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bonafont does
Bonafont is a Mexican bottled water brand, legally operated as Envasadoras de Aguas en México, S. de R.L. de C.V. and owned by Danone. Founded in 1992 and headquartered in Mexico City (Santa Fe Cuajimalpa), the company produces and distributes natural bottled water under the Bonafont master brand, with sub-brands Levité (sugar-free infused water), Aguas Frescas (Mexican-style flavored fresh waters), Familia Danone (Danone-origin milk), and accessories such as the Termo Bonafont and Botella Always On reusable bottle. The core product set comprises garrafones in 11L and 20L formats (with or without returnable jug) for home and office delivery, plus 6x1L, 6x1.5L, and 24x330mL bottled packs; the company claims 100+ quality analyses per batch, no chlorine processing, unique mineral balance, and 100% recyclable packaging, with endorsement from the Asociación Mexicana de Pediatría.
The business model is direct-to-consumer e-commerce at bonafont.com.mx, supplemented by phone (800 999 2662), WhatsApp (+52 55 2662 3668), Google and Facebook SSO login, and a postal-code based coverage validation system. Distribution is organized regionally into NACIONAL, Occidente, Valle de México y Golfo, Norte, and Jalisco, with a baseline weekly home-delivery cadence, free shipping with no minimum purchase, and a premium next-day delivery tier (MXN $55) in select Jalisco colonies. Revenue is generated through unit-pricing per product (pay-as-you-go), across water, flavored water, milk, and accessories, with national reach across Mexico. The firm employs 251–500 people and operates as a private subsidiary of Danone, with PROFECO consumer-protection registration and a Commanders Act CMP-compliant cookie framework.
Bonafont firmographics
Firmographics- Name
- Bonafont
- Legal name
- Envasadoras de Aguas en México, S. de R.L. de C.V.
- Website
- https://bonafont.com.mx
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bonafont is a Mexican bottled water brand and Danone subsidiary that produces, sells, and home-delivers natural water in garrafones and bottles, plus flavored waters, Danone milk, and reusable bottle accessories, to mass-market Mexican households via a national DTC e-commerce platform.
- Ownership category
- akta.pro rank
Bonafont industry classification
Industry- Product category
- Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
Keywords
Where Bonafont is headquartered
LocationHeadquarters
- HQ city
- Nuevo México
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Bonafont business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bottled Water Sales: Primary revenue from selling natural water in various formats: garrafones (11L, 20L), bottles (1L, 1.5L, 330mL packs), and specialty waters (Levité infused water, Aguas Frescas flavored waters)
- Dairy Products: Sale of Danone-origin milk products (whole milk, lactose-free light milk) through the Bonafont platform under the Familia Danone category
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Garrafón 20L con envase - $131.00 |
| Unit Pricing | Pay-as-you-go | Agua Natural 20L Sin Envase - $68.00 |
| Unit Pricing | Pay-as-you-go | Garrafón 11L con envase - $115.00 |
| Unit Pricing | Pay-as-you-go | Agua Natural 11L Sin Envase - $52.00 |
| Unit Pricing | Pay-as-you-go | Agua Natural 6x1L - $55.00 |
| Unit Pricing | Pay-as-you-go | Agua Natural 6x1.5L - $75.00 |
| Unit Pricing | Pay-as-you-go | Agua Natural 24x330mL - $115.00 |
| Unit Pricing | Pay-as-you-go | Levité Infusionada 6X1L - $100.00 |
| Unit Pricing | Pay-as-you-go | Aguas Frescas 6x1L - $138.00 |
| Unit Pricing | Pay-as-you-go | Leche Danone 946mL - $29.00 |
| Unit Pricing | Pay-as-you-go | Termo con Tote Bag - $280.00 |
| Unit Pricing | Pay-as-you-go | Botella Always On 750ml - $115.00 |
| Other | Pay-as-you-go | ENVÍO GRATIS - $0.00 |
| Other | Pay-as-you-go | Entrega día siguiente - $55.00 adicional |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bonafont product offering
Product offeringCore offering
Bonafont manufactures and sells bottled water products in Mexico, including still and sparkling water, large-format garrafones for home dispensers, and flavored/infused water variants, alongside complementary dairy products and accessories. The company distributes primarily through direct-to-consumer home delivery (e-commerce, phone, and WhatsApp orders) and traditional retail channels for individual Mexican consumers and households.
Product overview
Bonafont operates an e-commerce platform for water and beverage delivery across Mexico. The core product portfolio consists of natural water in multiple formats: bulk garrafones (11L and 20L jugs) for home/office delivery, and bottled water in various pack sizes (6x1L, 6x1.5L, 24x330mL). The sub-brand Levité offers infused waters with natural fruit flavors (Red Fruits), while Bonafont Aguas Frescas provides Mexican-style fresh waters in Guayaba, Limón, and Naranja flavors. Accessories include reusable bottles (Always On 750ml) and insulated thermoses with straw. The platform also serves as a channel for Danone family products including whole and lactose-free milk. The company emphasizes 100% natural origin water, over 100 quality tests, unique mineral balance, and 100% recyclable packaging.
Differentiator
Problem solved
Functional benefit
Brands
- Levité: Infused water with natural fruit flavors, sugar-free and calorie-free
- Aguas Frescas
- Familia Danone
- Bonafont Always On
- Termo Bonafont
Products and services
- Bonafont Bottled Water (still and sparkling)
- Bonafont Garrafones (large-format water jugs)
- Bonafont Flavored and Infused Water
- Bonafont Dairy Products
- Bonafont Accessories
- Bonafont Home Delivery Service
Quantifiable outcome
- More than 100 quality analyses performed on each batch before bottling
- +1 more outcomes
Companies that use Bonafont
Customer profileSegments3 records
Ideal customer profiles1 record
Bonafont technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Bonafont partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Danone (Grupo Danone)coreBonafont is a brand owned by Danone operating in Mexico. The company also sells Danone milk products (Leche de Origen Danone) through its platform under the 'Familia Danone' category. Bonafont website falls under the Danone group privacy policy and data protection framework.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bonafont competitors and assessment
Company assessmentDirect peers
- Cristal: Cristal is a long-standing Mexican bottled water brand sold across traditional retail and foodservice channels. It competes directly with Bonafont's core still-water product line in similar price tiers.
- Epura: Epura is PepsiCo's bottled water brand in Mexico, with broad retail penetration across garrafones, family-size bottles, and single-serve formats. It is one of the top two direct competitors to Bonafont in the Mexican market.
- Peñafiel: Peñafiel (Keurig Dr Pepper) is a Mexican mineral water brand with both still and sparkling variants. It overlaps Bonafont's flavored and sparkling water extensions and competes for similar hydration occasions.
- Topo Chico: Topo Chico is a Mexican-origin sparkling mineral water brand now owned by Coca-Cola, with growing presence in still and flavored water. It competes with Bonafont's Levité and Aguas Frescas flavored/enhanced offerings.
- Ciel: Ciel is Coca-Cola FEMSA's flagship bottled water brand in Mexico, offering still and flavored waters across retail and on-premise channels. It is Bonafont's largest direct competitor in the Mexican bottled water category.
Emerging players
- Smartwater: Smartwater (Glacéau, owned by Coca-Cola) is a premium vapor-distilled bottled water positioned in the enhanced/premium segment. It overlaps Bonafont's premium 'light water' positioning and Levité premium tier.
- Electrolit: Electrolit is a Mexican-based electrolyte/hydration beverage brand with growing international presence. It competes with Bonafont's Levité and Aguas Frescas flavored waters in the functional hydration occasion.
Broad incumbents
- Dasani: Dasani is Coca-Cola's purified bottled water brand, distributed in Mexico primarily via Coca-Cola FEMSA's traditional retail network. It is a broader global incumbent competing for shelf space in similar mid-tier price points.
- Nestlé Pure Life: Nestlé Pure Life is Nestlé's global purified bottled water brand, with strong presence in Mexico across retail and foodservice. It is a broader incumbent competing on quality, brand trust, and distribution scale.
- Evian: Evian is Danone's global premium natural mineral water brand. As a fellow Danone brand, it shares corporate parentage with Bonafont and represents the global premium benchmark that Bonafont's 'agua ligera' positioning aspires toward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
Bonafont social profiles
Digital presenceBonafont compliance and trust
Trust signalCompliance1 record
Bonafont financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonafont leadership team
Management profileNumber of profiles
Bonafont funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonafont M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonafont
What does Bonafont do?
Bonafont manufactures and sells bottled water products in Mexico, including still and sparkling water, large-format garrafones for home dispensers, and flavored/infused water variants, alongside complementary dairy products and accessories. The company distributes primarily through direct-to-consumer home delivery (e-commerce, phone, and WhatsApp orders) and traditional retail channels for individual Mexican consumers and households.
Is Bonafont a public or private company?
Bonafont is a private company. It is classified as corporate owned and is currently operating.
When was Bonafont founded?
Bonafont was founded in 1992. It employs 251 to 500 people.
Where is Bonafont based?
Bonafont is headquartered in Nuevo México, Mexico, in the Latin America region.
How does Bonafont make money?
Two revenue lines are on record. Bottled Water Sales are the primary driver. The others are dairy Products.
Who are Bonafont's main competitors?
Direct peers on record are Cristal, Epura, Peñafiel, Topo Chico and Ciel. Emerging players are Smartwater and Electrolit. Broad incumbents are Dasani, Nestlé Pure Life and Evian.
Does Bonafont have an API?
No public API is recorded for Bonafont.
What industry is Bonafont in?
Bonafont's product category is Bottled Water. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAH, Bulk Bottled Water Production (Large Format, Home/Office Delivery). Its NAICS code is 312112 and its SIC code is 2080.