What CUE does

CUE, a.s. is a privately held Czech joint-stock company founded in 1991/1994 that designs, manufactures and commercializes smart control and reservation systems for physical spaces. The company operates from a Prague headquarters (Komorany) with a software division in Teplice and a production/warehouse facility in Ústí nad Labem, and maintains an employee base of 11–50. CUE's flagship offering, the CUE Solution platform, is organized around five interconnected pillars — Control (touch panels, controllers, keypads, interfaces for AV, lighting and HVAC), Reserve (web app, Outlook add-in, reservation panels and kiosks), Navigate (QR-code-based indoor wayfinding as a web PWA), Manage (CUE Admin and on-premise management units) and Analyze (built-in dashboards and BI tool integration via API).

The company's technology stack pairs proprietary EU-manufactured hardware with cloud and on-premise software, integrating natively with Microsoft 365, Exchange, Google Workspace, IceWarp, Zimbra, Active Directory and BI platforms such as Power BI. CUE generates revenue through a mix of subscription-based software platform licensing, hardware product sales (touch panels, controllers, keypads, interfaces, reservation panels, overview units and accessories) and professional services including technical support, repairs and training. Pricing is quote-based for enterprise customers, distributed via direct sales and authorized partners across 35+ countries spanning Europe, LATAM, Middle East and APAC, with an enterprise-field-sales go-to-motion targeting large organizations in corporate, healthcare, education, hospitality, aviation and government segments.

CUE's customer base includes multinational enterprises such as Škoda Auto (250+ meeting rooms for 2,000 employees on the Laurin & Klement campus), Volkswagen, Porsche, Audi, Coca-Cola, Microsoft, Bayer, Nestlé, CaixaBank, KBC, Česká spořitelna, Komerční banka, HAVAS, Hôpital Havirov, Université Rey Juan Carlos, Andaz Prague, Avinor Airport and NH Collection Olomouc Congrès. The company has been recognized with the Inavation Awards 2024 "Best Cloud-Enabled Technology" winner and 2026 finalist status, holds ISO/IEC 27001:2022 certification for information security management, and is GDPR, CE, RoHS and REACH compliant. Recent strategic activity includes AI integration in the Visual Composer (April 2026), 7-inch panel launches (May 2026) and CUE Solution v13.8.1 (June 2026).

Name

CUE

Legal name

CUE, a.s.

Website

https://cuesystem.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

CUE, a.s. is a Czech-founded (1991/1994) manufacturer of integrated smart control, reservation, indoor navigation, management and analytics systems for enterprise, healthcare, education, hospitality and government customers, delivered via proprietary hardware plus the CUE Solution software platform across 35+ countries.

Ownership category

akta.pro rank

Product category

Smart Building Control Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Conference Room Input Devices (Speakerphones, Control Pads, Room Controllers) (HDACAFAM)

akta.pro secondary industry

Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)

Keywords

• Smart building control
• Room reservation systems
• Indoor wayfinding solutions
• Workspace management software
• AV control systems

Headquarters

HQ city

Komorany

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Software Platform Licenses: CUE Solution software platform licensing for controlling, reserving, navigating, managing and analyzing spaces. Available as cloud-based solution with various license tiers including standard and premium resource licenses. BI integration is included in basic license for all licensed resources.
2. Hardware Products: Sale of touch panels, control sets, controllers, keypads, interfaces, and accessories for building automation and space management
3. Professional Services: Technical support, repairs, and training services provided through [email protected] and dedicated support portal

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CUE designs, manufactures, and sells an integrated ecosystem of smart building control, space reservation, indoor navigation, centralized management, and analytics solutions under the CUE Solution software platform. The offering combines proprietary touch panels, controllers, keypads, reservation panels, and overview units (hardware) with software applications including CUE Admin, CUE Assist, CUE Add-in, CUE Kiosk, CUE Navigation PWA, and analytics dashboards — sold primarily to enterprise, healthcare, education, hospitality, and government customers.

Product overview

CUE is a Czech-based company with over 30 years of experience providing an interconnected ecosystem of five core product pillars: Control (touch panels, controllers, keypads, interfaces for AV and building automation), Reserve (CUE Assist web app, CUE Addin for Outlook, reservation panels, CUE Kiosk), Navigate (CUE Navigation PWA with QR-based indoor wayfinding, interactive kiosks), Manage (CUE Admin web platform, touchONE-manager units), and Analyze (built-in dashboards, BI tools integration via API). The CUE Solution software platform seamlessly connects hardware devices with user-facing applications, enabling complete control, reservation, navigation, management, and analysis of physical spaces. All products are developed and manufactured in the Czech Republic, EU.

Differentiator

Problem solved

Functional benefit

Brands

• CUE Ecosystem: A complete software platform for controlling, reserving, navigating, managing and analyzing spaces, seamlessly connected to hardware and user applications.
• CUE Control
• CUE Reserve
• CUE Navigate
• CUE Manage
• CUE Analyze
• CUE Admin
• CUE Assist
• CUE Addin
• CUE Kiosk
• CUE Calendar

Products and services

• CUE Solution Complete software platform for controlling, reserving, navigating, managing and analyzing spaces, seamlessly connected to hardware and user applications. Ecosystem of five interconnected pillars: Control, Reserve, Navigate, Manage, and Analyze.
• CUE Control Hardware and software solution for controlling spaces through touch panels, mobile applications, controllers, and interfaces, creating an advanced control system that adapts to user needs.
• CUE Reserve Space reservation system including reservation panels, CUE Assist, CUE Add-in, and CUE Kiosk for booking meeting rooms, workspaces, parking spaces, and other shared resources.
• CUE Navigate Indoor navigation solution using QR code scanning and web-based PWA for anonymous wayfinding in buildings without requiring app installation or login.
• CUE Manage Centralized administration platform for managing all CUE hardware and software components including CUE Admin application and management units.
• CUE Analyze Analytics solution providing built-in dashboards and BI tool integration for understanding space utilization, reservation patterns, and making data-driven decisions.
• CUE Admin
• CUE Assist
• CUE Add-in
• CUE Kiosk
• CUE Navigation
• touchONE-manager
• Analytic Dashboards
• BI Tools Integration
• Touch Panels Hardware touch panels including touchCUE series and touchONE series for room control and reservation display.
• Controllers
• Keypads
• Interfaces
• Control Sets
• Accessories

Quantifiable outcome

• Space utilization optimization through real-time analytics
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• SilvergateminorImplementation/ SI/ Consulting PartnerPartner in Mexico for workplace management solution implementation. Collaborated with Silvergate to provide Ragasa Mexico with booking simplification and operations optimization.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Peers

• Appspace:

Direct peers

• Extron Electronics: Major US-based manufacturer of AV control systems, touch panels, and room management hardware/software. Competes head-to-head with CUE Control in enterprise meeting spaces and higher-ed classrooms.
• AMX (HARMAN): HARMAN-owned provider of AV control and room scheduling systems (including Modero touch panels). Direct competitor in conference room control and resource booking.
• Crestron Electronics: Global leader in AV control systems, touch panels, and room scheduling. Directly competes with CUE in touch panel-based room/building control and reservation panels across enterprise, education, and hospitality.
• Lutron Electronics: Specialist in lighting and shading control systems with expansion into integrated room control. Comparable to CUE in enterprise-grade commercial and luxury residential control deployments.

Emerging players

• Robin (Robin Powered): Cloud-native workplace experience platform for desk and room booking, wayfinding, and analytics. Overlaps with CUE Reserve and Analyze pillars as a software-only challenger for hybrid-work buyers.

Broad incumbents

• Siemens Building Technologies: Global incumbent in building automation and room control for commercial real estate. Competes at the higher end of enterprise and infrastructure projects where CUE is also present.
• Microsoft (Teams Rooms): Teams Rooms platform bundles meeting room hardware/software control and integrates with calendar and room booking — adjacent to CUE's Reserve and Control pillars. CUE's Addin complements rather than replaces Teams Rooms in many deployments.
• Honeywell Building Technologies: Major player in building automation including HVAC, lighting, and integrated building management. Overlaps with CUE Control for HVAC/AV/lighting control in large commercial and enterprise facilities.
• Cisco (Collaboration / Webex Devices): Sells room kits, video devices, and workspace software (Webex) that increasingly absorb meeting room control and reservation workflows. Competes at the collaboration-suite layer rather than discrete control panels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCL-A6i4cRrJMSaj2fRdXv-Q/featured
• Facebookfacebook.com/cue.eu
• LinkedInlinkedin.com/company/cuesystem
• Instagraminstagram.com/cuesystem
• Xx.com/cue_eu

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CUE