Encore Market Engagement

What Encore Market Engagement does

Encore Market Engagement is a privately held B2B professional services firm headquartered in Oakville, Ontario, that delivers sales effectiveness programs to Tier One consumer goods companies in Canada and the United States. Founded in 2011 by industry veterans Don Murray, Chris Marshall, and Kevin Therkildsen, the firm is organized around three integrated service lines: Consulting (sales strategy and coverage modeling), Technology (data and analytics tools that give clients real-time insight into field performance), and Execution (field sales and merchandising personnel representing brands at retail). Its stated mission is to provide 'uncompromising quality of service and unparalleled calibre of thinking,' positioning itself as a trusted, nimble partner to a small number of large enterprise clients rather than a high-volume vendor.

The firm's customer base is concentrated in the consumer goods and retail vertical, with publicly referenced logos including General Mills, Conagra Brands, Maple Leaf Foods, Blue Buffalo, Coca-Cola, Heinz, Unilever, Carlsberg Canada, De'Longhi Group, Nature's Bounty, Jamieson Wellness, Bimbo Canada Bread, Yoplait Liberté Canada, and Foodland Ontario. Encore engages these clients on a project and engagement basis through direct enterprise sales relationships led by senior partners; pricing is not publicly disclosed. The firm is founder-led, privately held, and operates without disclosed external investment. Its ten-member leadership team spans client engagement, technology and data, corporate development and partnerships, business operations, people and culture, and finance and analytics. Geographic footprint is anchored in Canada with an active push into the U.S. market, evidenced by dedicated U.S. career portals and bilingual recruitment across English Canada and Quebec.

Name

Encore Market Engagement

Legal name

Encore Market Engagement

Website

https://encore.market

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Sales Effectiveness Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Trade Marketing Strategy & Execution (MPAAAJAB)

akta.pro secondary industries

In-Store Marketing & Retail Activation (POS/POP, Displays) (MPAAAJAC), Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Sales effectiveness services
• Retail merchandising services
• Consumer goods consulting
• Field sales marketing
• Market channel optimization

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Encore Market Engagement provides integrated sales effectiveness services to Tier One consumer goods organizations through three offerings: Consulting (sales strategy and coverage modeling), Technology (proprietary data-driven solutions delivering real-time insight to sales teams), and Execution (field sales and merchandising personnel representing brands in-store). The combined services help consumer goods clients win in their most critical market channels.

Product overview

Encore Market Engagement is a sales effectiveness company offering three integrated core services: Consulting (strategy and coverage modeling), Technology (data-driven solutions and tools for sales teams), and Execution (field sales and merchandising personnel). These services work together to help Tier One organizations maximize their sales effectiveness across critical market channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting High-level strategy to ground-level coverage modeling services that bring extensive market experience to bear on critical sales and merchandising challenges for Tier One consumer goods organizations.
• Technology Technology solutions designed and delivered to drive accelerated results from sales teams, providing complete line of sight to information that moves the business and turning complex data into actionable real-time insight for clients.
• Execution Quality field sales and merchandising personnel that represent brands with excellence, delivering on key priorities in every store visit and ensuring business growth with compelling return on investment for consumer goods clients.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Kantar: Kantar is a global data, insights, and consulting company serving CPG brands on retail strategy and shopper research. It overlaps with Encore's consulting and analytics work but as part of a much broader portfolio.
• NielsenIQ: NielsenIQ provides retail measurement, analytics, and consumer intelligence used by CPG companies to optimize trade spend and merchandising. It is a broader incumbent that intersects with Encore's data and insights pillar.

Direct peers

• Acosta Group: Acosta is the largest US sales and marketing services agency serving CPG brands, offering sales, retail merchandising, and integrated marketing solutions. It directly competes with Encore for Tier One CPG accounts in the same retail channels.
• CROSSMARK: CROSSMARK delivers retail services, in-store execution, and integrated marketing to CPG brands across North America. Its full-service sales and merchandising model is closely comparable to Encore's three-pillar offering.
• Advantage Solutions: Advantage Solutions is a North American provider of sales, merchandising, and marketing services to consumer goods manufacturers and retailers. It competes head-to-head with Encore on outsourced field sales, retail activation, and shopper marketing engagements.
• The Mars Agency: The Mars Agency is a shopper marketing and retail activation agency working with leading CPG brands on trade marketing strategy and in-store execution. It is a direct competitive peer for the consulting and trade marketing work Encore performs.
• National Service Alliance (NSA): NSA provides outsourced retail sales and merchandising services, with strong ties to the Canadian CPG market. It is a direct competitor for the same Tier One accounts Encore targets.

Emerging players

• Repsly: Repsly offers a cloud-based retail execution and field activity management platform for CPG brands. It is an emerging tech-led peer that targets the same field merchandising workflows Encore enables with its Technology pillar.

Others

• AFS Technologies: AFS Technologies provides retail execution and trade promotion software to CPG brands and retailers. It is an enabling technology provider that could partner with or compete against Encore's Technology pillar.

Regional players

• Smucker Retail Services (Kroger/Booster): Smucker maintains an in-house retail services arm that provides category management and merchandising to specific retailer channels. It is a regionally bounded competitor for the same in-store execution work Encore performs for Tier One brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Market Engagement