New Orleans Secrets

What New Orleans Secrets does

New Orleans Secrets Tours (legal entity: New Orleans Secrets LLC) is a privately held, locally owned small-group tour operator headquartered in the French Quarter of New Orleans, Louisiana, founded approximately 15 years prior to 2026. The company runs intimate daily walking tours (capped at 7-9 guests) covering food, cocktail, ghost, Voodoo, history, Garden District, LGBT history, and vegan food experiences, alongside private tours ($299-$699), fully bespoke custom tours ($550+ in English, Spanish, French, and German), multi-day package tours of 5-8 days across Louisiana (Cajun Country, plantations, Avery Island), and contract-based corporate and custom events for enterprise clients including Microsoft, Coca-Cola, Delta Air Lines, Liberty Mutual, Hilton, and Marriott. The business sells gift cards that never expire and accepts ACH transfer or business check for B2B invoices.

The underlying technology stack is a commodity SaaS composition rather than a proprietary platform: a Gondola (Gondola Travel)-designed content/CMS website at nosecretstours.com, Fareharbor as the embedded booking and payment-processing layer handling all credit/debit transactions, Google Analytics for traffic analysis, and in-house email handling. There is no public API, mobile app, or developer-facing interface, and no advertising or behavioral tracking cookies are deployed. The customer experience is entirely direct-to-consumer via the company's owned storefront, with a dedicated B2B discovery-call-led funnel for corporate and custom event inquiries.

The revenue model blends transactional unit pricing for daily tours ($39-$129 per person), one-time private bookings ($299+), outcome-based custom tour pricing (from $550), per-itinerary multi-day package pricing, contract-based corporate pricing (quote-based, ACH/check), and gift card sales routed through Fareharbor. Go-to-market is direct-to-consumer for the long tail and consultative direct sales for enterprise. The company is bootstrapped with no external funding, three co-founder-led operations (Angela, Mark, and James), and approximately 10 featured tour guides supported by an 11-50 employee base. Marketing is owned-media heavy: original blog content, an in-house email newsletter, organic social on Instagram/Facebook/YouTube/LinkedIn, prominent 'As Seen In' earned media placement, and Google Reviews aggregation embedded on every product page.

Name

New Orleans Secrets

Legal name

New Orleans Secrets LLC

Website

https://nosecretstours.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

New Orleans Secrets Tours is a privately held, French Quarter-based small-group tour operator running intimate daily, private, custom, multi-day, and corporate event experiences across New Orleans and broader Louisiana, serving both individual travelers and Fortune 500 enterprise clients via direct-to-consumer booking.

Ownership category

akta.pro rank

Product category

Tour services and travel experiences

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Culinary Walking & Market Tours (THAJAGAA)

akta.pro secondary industries

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ), Night Tours (Illuminations, Ghost & Legends) (THAJAAAH), Religious & Sacred Sites Tours (THAJAAAF)

Keywords

• Small-group tours
• Food tours
• Historical walking tours
• Private tours
• Corporate event tours

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public daily-tour ticket sales: Per-person ticket sales for scheduled small-group daily tours (food, cocktail, ghost, history, voodoo, garden district). Pricing is unit-priced per ticket and sold directly via Fareharbor. Standard tours range $39–$129 per person. Refundable and non-refundable ticket options.
2. Private tour bookings: Higher-priced private tour experiences priced per booking (starting at $299 for Voodoo, $629 for Magazine Street Foodie, $699 for Beyond the French Quarter). Cancellable up to 72 hours in advance; full price charged for no-shows.
3. Custom tour design and booking: Fully bespoke tours priced from $550+ and varying based on experience type, group size, and language (Spanish, French, German available on request). Group size 2–24.
4. Multi-day package tour sales: Multi-day (5-, 7-, and 8-day) immersive package experiences covering culinary, Mardi Gras, haunted, and Louisiana/Cajun itineraries for groups of 2–24. Hotel, transport, activities, and meals typically bundled in.
5. Corporate and custom event contracts: Bespoke corporate events (team dinners, Fortune 500 conference offsites, VIP client entertainment, executive experiences, bachelorette weekends). Pricing is contract-based with ACH or business check accepted; cancellation terms vary by contract.
6. Gift card sales: Non-expiring gift cards sold via Fareharbor embed; redeemable against any tour or experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

New Orleans Secrets sells intimate small-group daily public tours (food, ghost, history, voodoo, cocktail, garden district, LGBT history) priced $39-$129 per person, plus private tours ($299-$699), fully bespoke custom tours for groups of 2-24 (from $550, available in English, Spanish, French, and German), multi-day package tours spanning 5-8 days across Louisiana, and contract-managed corporate and custom events for Fortune 500 clients. The offering is delivered in person across New Orleans neighborhoods (French Quarter, Magazine Street, Garden District, Audubon/Uptown) and extended across Louisiana for multi-day experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazine Street Foodie Tour Three-hour small-group food tour along Magazine Street, maximum 9 guests, from $119 per person (public) and $629 (private). Includes food tastings, one featured beer or soda, restaurant gratuities, taxes, and fees. Discounted $39 child ticket (12 and under, sharing with a parent) is available by phone. Refundable and non-refundable ticket options.
• Vegan New Orleans Food Tour Three-hour small-group vegan food tour in New Orleans, maximum 9 guests, from $119 per person. Includes vegan beer or soda, food tastings, gratuities, taxes, and fees. Discounted $39 child ticket is available by phone.
• Beyond the French Quarter Food Tour Three-hour progressive dinner food tour across three Uptown/Audubon kitchens in New Orleans, maximum 7 guests, 21+, from $129 per person (public) and $699 (private). Includes one featured cocktail (or equivalent). Refundable and non-refundable ticket options available.
• Mysteries of Voodoo Tour Two-hour walking tour on New Orleans Voodoo, maximum 9 guests, from $39 per person (public) and from $299 (private). Minimum 2 people required to run. Refundable and non-refundable ticket options available.
• New Orleans Cocktail Tour Public daily small-group cocktail tour in New Orleans, maximum 9 guests, priced from $39 per person. Refundable and non-refundable ticket options available.
• Ghosts of the French Quarter Tour Public daily small-group ghost tour of the French Quarter in New Orleans, maximum 9 guests, priced from $39 per person. Refundable and non-refundable ticket options available.
• French Quarter History Tour Public daily small-group French Quarter history tour in New Orleans, maximum 9 guests, priced from $39 per person. Refundable and non-refundable ticket options available.
• LGBT Queer History Tour Public daily small-group French Quarter LGBT/Queer history tour in New Orleans, maximum 9 guests, priced from $39 per person. Refundable and non-refundable ticket options available.
• Garden District Tour Public daily small-group Garden District walking tour in New Orleans focused on art, architecture, and history, maximum 9 guests, priced from $39 per person. Refundable and non-refundable ticket options available.
• Custom Tours Fully bespoke private tours for groups of 2-24 people, priced from $550 and varying based on experience type, group size, and language. Available in English, Spanish, French, and German on request. Custom bookings are confirmed by phone.
• Multi-Day Package Tours 5-, 7-, and 8-day immersive package experiences covering culinary, Mardi Gras, haunted, and Louisiana/Cajun itineraries for groups of 2-24. Hotel, transport, activities, and meals are typically bundled in. Pricing is presented per itinerary.
• Corporate & Custom Events Bespoke corporate events for Fortune 500 and large organizations including team dinners, conference offsites, VIP client entertainment, executive experiences, and bachelorette weekends. Group sizes range from 12-person team dinners up to multi-day programs for several hundred attendees. Engagement begins with a discovery call, then bespoke itinerary design, vendor coordination, and on-site execution. Pricing is contract-based and not publicly disclosed; ACH transfer or business check accepted; cancellation terms vary by contract.
• Gift Cards Non-expiring gift cards sold via the Fareharbor booking embed at nosecretstours.com, redeemable against any tour or experience offered by New Orleans Secrets.

Quantifiable outcome

• 3,243 verified reviews aggregated on the site with a '3,000+ travelers. Zero regrets.' positioning claim
• +3 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• FareharborcoreTechnology or IntegrationFareharbor is New Orleans Secrets' third-party booking and payment processing platform, embedded across nosecretstours.com via booking widgets (e.g., fareharbor.com/embeds/book/nosecretstours). All credit/debit card payments are handled by Fareharbor; gift cards are sold via Fareharbor embed; phone bookings are entered directly into Fareharbor by the team. Privacy Policy references Fareharbor's privacy policy (fareharbor.com/privacy). This is a strategic operational dependency.
• Gondola (Gondola Travel)coreTechnology or IntegrationGondola designed and built the nosecretstours.com website and CMS, including image hosting (ik.imagekit.io/gondolatravel), structured product/tour pages, and editorial infrastructure. Footer credits 'Tour & Travel Website Design by Gondola' with referral tracking parameters (utm_source=client&utm_medium=referral&utm_campaign=footer-refer). Gondola is a vertical-specific website design partner for tour operators.
• Microsoft, Coca-Cola, Delta Air Lines, Liberty Mutual, Hilton, MarriottflagshipOthersNamed as 'Trusted by the world's leading brands' on the Corporate & Custom Events page. These are enterprise customers/clients who have booked corporate experiences with New Orleans Secrets (team dinners, conference offsites, VIP client entertainment, executive experiences). Because they are buyers of the company's tour/event services rather than investors, channel resellers, or co-developers, they are best classified under 'Others — Customer Relationships'.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Airbnb Experiences: Global platform for host-led local experiences including New Orleans walking, food, and history tours. Competes for the same experiential-travel demand and provides an alternative discovery surface for independent guides.

Broad incumbents

• GetYourGuide: Global OTA for tours, attractions, and experiences including a large New Orleans inventory. Comparable booking/payment infrastructure and acts as both a distribution channel and a competitor.
• Gray Line New Orleans: Established multi-product tour and sightseeing operator in New Orleans offering bus, airboat, swamp, and city tours. Larger incumbent with broader portfolio; competes for the same tourist wallet share on city-tour products.
• Viator (Tripadvisor): Global online tour and experience marketplace that resells and competes with New Orleans Secrets' tours at scale. Drives distribution and pricing pressure across the local tour-operator category.

Direct peers

• Haunted History Tours (Ghosts of New Orleans): Long-running New Orleans ghost and haunted-history tour operator offering cemetery, voodoo, and French Quarter experiences. Direct competitor in the paranormal/history tour category with overlapping product mix.
• Confederacy of Cruisers: New Orleans bike and walking tour company covering food, history, and neighborhood themes. Comparable small-group format and target tourist customer in the same geography.
• Dr. Gumbo Food Tours: New Orleans food tour operator running small-group culinary walking tours in the French Quarter and surrounding neighborhoods. Direct peer on food-tour product category, customer demographic, and small-group positioning.
• French Quarter Phantoms: New Orleans-based ghost, voodoo, and history walking-tour operator with a similar small-group, storytelling-led model. Directly competes with New Orleans Secrets on Voodoo, ghost, and French Quarter tours targeting the same tourist demographic.
• Destination Kitchen (New Orleans Food Tours): New Orleans food and cocktail tour operator offering small-group walking experiences across French Quarter, Garden District, and Magazine Street. Comparable on product type, group size, and pricing band.

Regional players

• Free Tours by Foot: Pay-what-you-wish walking tour operator with a strong New Orleans presence alongside many other US cities. Competes for budget-conscious and self-guided-leaning tourists in the same neighborhoods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCYj-lnv7peqEpk7Ks3M0pLg
• Facebookfacebook.com/nosecretstours
• LinkedInlinkedin.com/company/new-orleans-secrets
• Instagraminstagram.com/NOSecretsTours
• Xx.com/nosecretstours

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Orleans Secrets