Inspiration Marine Group

What Inspiration Marine Group does

Inspiration Marine Group is a UK-based multi-brand boat dealership and brokerage founded in 2000 and headquartered at Hamble Point Marina, Southampton, with a second office at Kip Marina in Inverkip, Scotland. The company is the exclusive UK and Ireland agent for six premium yacht brands spanning sailing yachts (Hanse, Dehler, Moody), motor yachts and motor boats (Fjord, SARGO), and luxury catamarans (Privilege), with HH Catamarans added as an exclusive UK line in 2023. As of the most recent data, the company operates with 11-50 employees and lists 53+ used boats for sale across price points ranging from approximately £42,500 to £650,000.

The company's business model combines three revenue streams: new boat sales acting as exclusive distributor for its franchise brands; used boat brokerage services (formerly operated as Michael Schmidt & Partner Yacht Brokers, unified under the Inspiration Marine Group brand in 2026); and aftersales services including maintenance, customisation, upgrades, berthing, and marine insurance. Marine finance is offered through CGI Finance under FCA authorisation (FRN 670978), with the firm acting as broker rather than lender. Go-to-market is direct-to-consumer via two physical offices, a comprehensive website, an active social media presence, and participation in 7+ major UK and European boat shows including Seawork, Southampton, British Motor Yacht Show, and Boot Düsseldorf.

The firm holds ABYA membership and has accumulated trade recognition including Hanse Yachts Group Dealer of the Year (Silver Globe, 2022), Moody Yachts Dealer of the Year (2022), and individual ABYA awards for brokerage staff. Customer segments are individual affluent boat buyers (primary) and existing boat owners seeking brokerage exit (secondary), with the customer base being broadly distributed and no single-account concentration evidenced in the input data.

Name

Inspiration Marine Group

Legal name

Inspiration Marine Group Ltd

Website

https://inspirationmarine.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Inspiration Marine Group is a UK boat dealership and brokerage established in 2000, serving affluent buyers as the exclusive UK and Ireland agent for Hanse, Dehler, Moody, Fjord, SARGO, and Privilege brands, with offices in Southampton and Scotland.

Ownership category

akta.pro rank

Product category

Yacht dealership and brokerage

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Sailing Yacht Manufacturing (IMAJAEAA)

akta.pro secondary industry

Yacht Tenders & Auxiliary Leisure Craft Manufacturing (IMAJAEAO)

Keywords

• Yacht dealership
• Sailing yacht brokerage
• Motor yacht sales
• Used boat brokerage
• Marine finance brokerage

Headquarters

HQ city

Hamble

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Boat Sales: Revenue from selling new sailing yachts and motor yachts as exclusive UK and Ireland agents for Hanse, Dehler, Moody, Fjord, SARGO, and Privilege brands.
2. Used Boat Brokerage: Brokerage services for buying and selling pre-owned sailing yachts and powerboats. The company operates Michael Schmidt & Partner Yacht Brokers services under the Inspiration Marine Group brand.
3. Aftersales Services: Service, maintenance, customisation, upgrades, berthing requirements, marine finance, and insurance support for boat owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Inspiration Marine Group sells new sailing yachts, motor yachts, and catamarans as the exclusive UK and Ireland agent for Hanse, Dehler, Moody, Fjord, SARGO, and Privilege brands. The company also provides used-boat brokerage services (formerly operated as Michael Schmidt & Partner Yacht Brokers) and aftersales ownership support including marine finance, insurance, service, upgrades, and berthing assistance.

Product overview

Inspiration Marine Group is a multi-brand boat dealership established in 2000, representing six distinct yacht brands across sailing yachts, motor yachts, and catamarans. The portfolio includes Hanse and Dehler (performance sailing yachts), Moody (deck saloon sailing yachts), Fjord and Sargo (motor yachts/boats), and Privilege (luxury catamarans). The company is the UK's exclusive agent for Hanse, Dehler, Moody, Fjord, Sargo, and Privilege in the UK and Ireland. Beyond new boat sales, they offer comprehensive brokerage services for used boats and aftersales support including finance, insurance, service, and upgrades. Their brokerage division, formerly Michael Schmidt & Partner Yacht Brokers, has been unified under the Inspiration Marine Group brand as of 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Hanse sailing yachts German-engineered modern sailing yachts positioned for performance cruising. Distributed exclusively in the UK and Ireland by Inspiration Marine Group. Includes award-winning models such as the Hanse 460 (European Yacht of the Year 2022, Family Cruiser) and Hanse 360 (European Yacht of the Year 2025).
• Dehler sailing yachts Performance sailing yachts combining racing capability with cruising comfort, distributed exclusively in the UK and Ireland by Inspiration Marine Group. Includes award-winning models such as the Dehler 30 One Design (Racer/Cruiser European Yacht of the Year 2020), Dehler 38SQ, and Dehler 46SQ.
• Moody deck saloon sailing yachts Deck saloon sailing yachts offering panoramic views and one-level living, distributed exclusively in the UK and Ireland by Inspiration Marine Group. Includes the Moody 41DS (Cruising Yacht of the Year 2020, British Yachting Awards).
• Fjord motor yachts Norwegian motor yachts with distinctive clean lines and robust construction, distributed exclusively in the UK and Ireland by Inspiration Marine Group. Range includes models such as the Fjord 39XL and Fjord 41XL.
• SARGO motor boats Finnish all-season motor boats built for challenging conditions, featuring wheelhouse and walkaround designs. Range from 28 to 45 feet. Distributed exclusively in the UK and Ireland by Inspiration Marine Group and showcased at Seawork 2026 (Sargo 36 Fly on Dorset Police service).
• Privilege catamarans French luxury catamarans designed for bluewater cruising, combining craftsmanship, luxurious design, and exceptional comfort. Distributed exclusively in the UK and Ireland by Inspiration Marine Group. Includes Signature 510, 580, 600, and 650 models.
• Brokerage services (used yachts) Comprehensive brokerage services for buying and selling pre-owned sailing yachts and powerboats across the South Coast of England and Scotland, supported by ABYA-certified brokers and offices at Hamble Point Marina and Kip Marina.
• Used boat sales Listings of pre-owned sailing yachts and powerboats for sale, sourced via the Inspiration Marine Group brokerage network (currently 53+ listings) with options to filter by power/sail, price range, and length across Hampshire, Scotland, the Mediterranean, and England.
• Ownership services (aftersales) After-handover support for boat owners covering service, customisation, upgrades, berthing assistance, marine finance, and marine insurance — provided across the South Coast and Scotland.
• Marine finance brokerage Marine finance brokerage for boat buyers, delivered through CGI Finance. Inspiration Marine Group Ltd is authorised by the Financial Conduct Authority (FRN 670978) and acts as a broker (not a lender), receiving fees from CGI Finance for arranging loans.
• Marine insurance brokerage Marine insurance brokerage support for boat owners, delivered alongside new boat sales and aftersales ownership services.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• HH CatamaranscoreChannel Partner/ Reseller/ Distributor · 17 January 2023Inspiration Marine Group became exclusive HH Catamarans representatives for the UK. HH Catamarans are luxury performance catamarans bringing an exciting new option to the company's product portfolio.
• Association of Brokers and Yacht Agents (ABYA)coreStrategic or Co-development PartnerInspiration Marine brokers are ABYA certified. The company has won multiple ABYA awards including Outstanding Contribution Award and Most Outstanding New Yacht Broker. The company is involved in ABYA training and CPD courses.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clipper Marine: UK yacht broker specialising in premium sailing yacht brands with offices on the South Coast. Comparable new boat agency and brokerage model targeting UK cruising sailors seeking similar mid-to-large sailing yachts.
• Y.CO: International luxury yacht brokerage and charter company with UK presence. Comparable high-end yacht brokerage services and luxury customer focus, though operating primarily at the superyacht end of the market that overlaps with Privilege catamaran buyers.
• Ancasta: One of the UK's largest multi-brand yacht brokerages with multiple offices across the South Coast and Mediterranean. Directly comparable: new boat agency for multiple premium sailing and motor yacht brands plus brokerage services targeting UK leisure boaters.
• Boats.co.uk: UK-based boat dealer and broker with multi-brand sales and brokerage operations. Directly comparable new and used boat sales model targeting UK leisure boating consumers across sailing and power segments.
• Bates Wharf Marine Sales: UK multi-brand boat dealer representing premium sailing and motor yacht brands including Jeanneau and Beneteau. Directly comparable agency-based business model targeting UK and European leisure boating customers.
• Berthon International: Long-established UK yacht broker and dealer with multiple offices including Lymington. Operates a comparable multi-brand new boat agency and brokerage model with overlapping geographic coverage of the UK's South Coast sailing hubs.

Broad incumbents

• Princess Yachts: UK-based luxury motor yacht manufacturer with its own global retail network. Broader incumbent in the same luxury yacht sector, competing for UK high-net-worth leisure boat demand via a vertically integrated manufacturer-dealer model.
• Fairline Yachts: UK luxury motor yacht manufacturer with an established dealer network. Broader incumbent in the UK luxury yacht market, serving similar high-net-worth leisure customers that Inspiration Marine targets through its motor yacht brands.
• Sunseeker: UK luxury motor yacht manufacturer with global operations and direct dealer relationships. Broader incumbent competing for the same affluent UK leisure boat customer base that Inspiration Marine serves through its Fjord and SARGO agencies.

Others

• Hanse Yachts Group: German parent manufacturer of the Hanse, Dehler, and Moody brands that Inspiration Marine distributes in the UK. Enabling/ecosystem partner whose commercial decisions (model launches, agency assignments) directly drive Inspiration Marine's new boat revenue.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-vh3Y2CCYDmmmkx4_0EoBQ
• Facebookfacebook.com/inspirationmarine
• Instagraminstagram.com/inspirationmarinegroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inspiration Marine Group