Manor Wildlife Park

What Manor Wildlife Park does

Manor Wildlife Park is a single-site conservation wildlife attraction located in St Florence, Pembrokeshire, Wales, operated by the private limited company Safari Spaces Ltd (acquired in Spring 2008). The park spans 52 acres of organic protected parkland and houses endangered species including Sumatran tigers (7 individuals as of 2025, including 4 cubs born that year), 3 Southern White Rhinos (Zamba, Zuberi, Jambo) enrolled in a European breeding programme, Red Pandas, Siamang Gibbons, Lemurs, Wallabies, and others. Its core proposition centres on walkthrough habitats — Lemur Walkthrough, Wallaby Safari, Red Panda Woods, African Village — that differentiate it from conventional drive-through or cage-only zoos.

The business generates revenue across multiple streams: day admission tickets (Adult £27.95, Child £23.95), annual passes (Adult £69.95 with a Pembrokeshire-resident 10% discount), premium animal encounters priced £85–£190 (Meet the Tigers £165, Junior Keeper £190, Meet the Red Pandas £99), educational school visits (£8.50 per student with KS1–KS3 curriculum-aligned workshops), £35 animal adoption packs (with £5 per sale donated to Wildcats Conservation Alliance, The Lemur Conservation Foundation, and a red panda charity), plus on-site F&B and gift shop. Distribution is direct-to-consumer via the park entrance and the Ticket Tailor online booking widget, with no disclosed B2B or enterprise customers.

The technology stack is deliberately lean: no proprietary systems, no mobile app, and integrations limited to PayPal, Ticket Tailor, Royal Mail, and Evri Express. Marketing is concentrated on the company website, Facebook, Twitter, and an email newsletter. The park also operates Foxcombe Kennels (a dog-boarding service) as a separately branded adjacency on shared ownership. Headcount is 11–50, no outside funding is disclosed, and Safari Spaces Ltd is the sole operating entity with no parent company beyond itself.

Name

Manor Wildlife Park

Legal name

Safari Spaces ltd

Website

https://manorwildlifepark.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Manor Wildlife Park operates a 52-acre conservation wildlife park in Pembrokeshire, Wales, housing endangered species including Sumatran tigers, Southern White Rhinos, and red pandas. It serves UK families, school groups, and conservation-minded visitors via day tickets, annual passes, premium animal experiences, and adoption packs.

Ownership category

akta.pro rank

Product category

Zoological Park Services

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industries

Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG), Wildlife Safaris & Game Drives (THAJAIAB)

Keywords

• Wildlife park experiences
• Conservation zoo
• Animal encounter experiences
• Educational school visits
• Annual membership passes

Headquarters

HQ city

Saint Florence

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Admission Tickets: Day tickets sold to visitors for park entry, priced by age category (adult, child, concession). Tickets can be purchased online or at the entrance.
2. Annual Passes: Recurring membership passes offering unlimited entry for 12 months, with tiered pricing for adults, children, and concessions. Pembrokeshire residents receive additional 10% discount.
3. Animal Experiences: Premium paid experiences including Meet the Tigers (£165), Junior Keeper (£190), Meet the Red Pandas (£99), and other animal encounters.
4. Adoption Packs: Virtual animal adoption packages sold for £35 each, including Sumatran Tigers, Lemurs, and Red Pandas, with £5 from each sale donated to conservation charities.
5. Food, Beverage and Retail: On-site cafe and restaurant, plus gift shop with eco-friendly items and souvenirs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Manor Wildlife Park operates a single-site conservation wildlife park on 52 acres in Pembrokeshire, Wales, selling day tickets and annual passes for access to endangered animal exhibits including Sumatran Tigers, Red Pandas, Southern White Rhinos, Lemurs, Siamang Gibbons, and Wallabies. Revenue is supplemented by premium paid animal encounter experiences, virtual animal adoption packs with conservation donations, curriculum-aligned school visits with workshops, on-site food and beverage, and a gift shop.

Product overview

Manor Wildlife Park is a conservation-led wildlife park offering a single-site experience across 52 acres of Pembrokeshire parkland. The core offering centers on day tickets and annual passes providing access to endangered animal exhibits including Sumatran Tigers, Red Pandas, Southern White Rhinos, Siamang Gibbons, lemurs, and wallabies. The park enhances visitor engagement through paid animal experiences (Meet the Tigers, Red Pandas, Rhinos, Gibbons), adoption packs (Tiger, Lemur, Red Panda), and educational school visits with workshops. On-site amenities include indoor Giant Domes play areas, a cafe, and shop. The Pembrokeshire Pass offers local discounts. All components operate as integrated offerings within the single park venue rather than as distinct software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tickets Standard single-visit admission tickets to Manor Wildlife Park providing access to all animal exhibits, play areas, and park facilities, priced by age category (Adult £27.95, Child £23.95, Concession Adult £23.95, Concession Child £21.95, Registered Carers Free). Available online via Ticket Tailor and at the entrance.
• Annual Passes Unlimited annual entry membership passes to Manor Wildlife Park available in Adult (£69.95), Child (£57.95), Concession Adult (£57.95), and Concession Child (£54.95) tiers, each with photo ID card included. Pembrokeshire residents receive an additional 10% discount via the Pembrokeshire Pass.
• Meet the Tigers Experience Premium animal encounter experience at Manor Wildlife Park allowing visitors to meet the Sumatran tigers including Terima, Jaya, and their cubs, priced from £165.00.
• Meet the Red Pandas Experience Premium animal encounter experience at Manor Wildlife Park allowing visitors to meet and interact with the park's red pandas, priced from £99.00.
• Junior Keeper Experience Comprehensive hands-on animal care experience at Manor Wildlife Park for children, covering animal husbandry tasks, priced from £190.00.
• Mini Keeper Experience Animal husbandry experience at Manor Wildlife Park designed for younger visitors to learn about animal care, priced from £100.00.
• Look a Rhino in the Eye Experience Animal encounter experience at Manor Wildlife Park offering close encounters with the Southern White Rhinos Zamba, Zuberi, and Jambo, priced from £90.00.
• Siamang Gibbon Experience Animal encounter experience at Manor Wildlife Park allowing visitors to meet and observe the Siamang Gibbons Denzel and Lisa, priced from £85.00.
• Meet the Species Experience General animal encounter experience at Manor Wildlife Park with various animals, priced from £85.00.
• Tiger Adoption Pack Virtual adoption package for Sumatran Tigers at Manor Wildlife Park including a fact booklet, postcard, Tiger Trooper pin badge, and cuddly toy, priced at £35.00, with £5 from each sale donated to Wildcats Conservation Alliance.
• Lemur Adoption Pack Virtual adoption package for ring-tailed lemurs at Manor Wildlife Park including a personalised certificate, fact booklet, postcard, Lemur lover pin badge, and cuddly toy, priced at £35.00, with £5 from each sale donated to The Lemur Conservation Foundation.
• Red Panda Adoption Pack Virtual adoption package for Red Pandas at Manor Wildlife Park including a personalised adoption certificate, Red Panda fact booklet, postcard, Red Panda Preserver badge or 3D magnet, and cuddly toy, priced at £35.00, with £5 from each sale donated to a red panda conservation charity.
• Educational School Visits Curriculum-aligned educational visits at Manor Wildlife Park for school groups including educational talks and workshops tailored to EYFS, KS1, KS2, and KS3 curricula, with student admission at £8.50 and free staff at a 1:8 ratio. Workshops priced at £30 for EYFS/KS1 (30 mins) and £60 for KS2+ (1 hour).

Quantifiable outcome

• 4 Sumatran tiger cubs born July 2025 - first tiger cubs born in a zoo in Wales
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• The Darwin CentreminorStrategic or Co-development PartnerMarten and Sam at the Darwin Centre deliver exciting science-based activities across Pembrokeshire. The Darwin Centre leads the way for environmental education activities in the region.
• The Wildlife Trust of South and West WalesminorStrategic or Co-development PartnerManor Wildlife Park works as a WILDFundraiser with The Wildlife Trust of South & West Wales to raise funds supporting conservation work in the local area, including Skomer and Skokholm Island.
• European Association of Zoos and Aquaria (EAZA)coreStrategic or Co-development PartnerThe park participates in the Sumatran tiger European breeding programme coordinated through EAZA, working to safeguard the future of endangered species.
• Wildcats Conservation AllianceminorOthers£5 from every Tiger Adoption Pack sold is donated to Wildcats Conservation Alliance to help secure a future for Sumatran tigers.
• The Lemur Conservation FoundationminorOthers£5 from every Lemur Adoption Pack sold is donated to The Lemur Conservation Foundation to support lemur conservation efforts.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Edinburgh Zoo: Major UK zoo operated by RZSS with ticketed admission, animal experiences, adoption packs and conservation programmes. Closest like-for-like operator in terms of revenue mix, conservation mission and educational programming.
• Welsh Mountain Zoo: Zoological society in North Wales offering animal exhibits, keeper experiences and educational visits. Direct peer operating a similar zoo-plus-education model in the same Welsh market.
• Marwell Zoo: Mid-sized UK zoo operated by a conservation-focused charity, with ticketed admission, animal encounters, school workshops and adoption-style support. Closely comparable in scale, business model and educational programming.
• Cotswold Wildlife Park: Independently operated UK wildlife park set in sizeable parkland, with animal encounters, school visits and walkthrough areas. Closely comparable in being a privately run, single-site wildlife park of similar size.
• Folly Farm Adventure Park and Zoo: Pembrokeshire-based adventure park and zoo operating day tickets, animal encounters and play areas on a comparable site model. Direct regional competitor drawing from the same South Wales family tourism catchment as Manor Wildlife Park.

Broad incumbents

• Longleat Safari Park: Iconic UK safari park with drive-through reserves, walkthrough animal areas, and premium experiences. Comparable in offering immersive animal encounters combined with paid experiences and conservation messaging.
• Chester Zoo: One of the UK's largest zoos and a leading conservation institution with extensive breeding programmes, premium experiences and adoption packs. The sire of Manor Wildlife Park's tiger Jaya came from Chester Zoo, making it a directly linked peer.
• West Midland Safari Park: Large UK safari and theme park combining drive-through safari, walkthrough areas and amusement attractions. Comparable because it mixes walkthrough animal habitats with ticketed admission and premium experiences.

Emerging players

• Paradise Wildlife Park: Hertfordshire-based zoo focused on big cats and premium animal experiences, including tiger encounters. Comparable in its emphasis on premium, small-group animal experiences around big cats and conservation.

Others

• The Wildlife Trust of South and West Wales: Conservation NGO partner that Manor Wildlife Park fundraises for, with overlapping conservation mission and potential visitor overlap. Included as an ecosystem partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ManorWildlife
• Facebookfacebook.com/manorwildlifepark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manor Wildlife Park