Paradise Wildlife Park
Hertfordshire Zoo is a registered UK charity operating a 101-250 employee zoological park in Broxbourne with exotic species, theme-park attractions, paid experiences, animal adoptions, and annual memberships for families, schools, and group visitors.
- Company typePrivate
- Founded1986
- HeadquartersBroxbourne, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Paradise Wildlife Park does
Hertfordshire Zoo (formerly Paradise Wildlife Park) is a registered UK charity (no.1108609) operating a zoological park in Broxbourne, Hertfordshire, founded in 1986 and recently rebranded from Paradise Wildlife Park. The site houses exotic species including snow leopards, red pandas and white lions, and is organised around animal categories (Big Cats, Large Mammals, Small Mammals, Primates, Reptiles, Birds, Farmyard). Beyond animal exhibits, the venue operates a portfolio of leisure attractions including the World of Dinosaurs (claimed as the UK's first robotic free-roaming dinosaur exhibit), Dinosaur Adventure Golf, Tumble Jungle soft play, Rex Express Train, VR Ride, Boulders Beach, the National Speedway Museum, and scheduled feeds/talks. The Big Cat Sanctuary operates as a sister charity from the same site.
The business is monetised across eight streams: day tickets (with a mandatory 10% donation enabling Gift Aid), annual memberships with reciprocal partner-zoo benefits, paid animal experiences (feeding, behind-the-scenes, zookeeper), 16 species of symbolic animal adoptions (including a 'Dinosaur' SKU), on-site F&B (Grace's Coffee, Restaurant Pangea, Sun Bear Bakery, Tumble Jungle Food), attractions and golf, corporate venue hire, and gift vouchers. Distribution is direct-to-consumer via a cashless self-serve online booking system (bookings.hertfordshirezoo.com) and on-site retail, with a dedicated education/group ticketing channel for schools and organised groups. Marketing relies on a broad social presence (Facebook, Instagram, YouTube, TikTok, Twitter), themed weekend events, email newsletters, and earned media via BBC iPlayer's 'One Zoo Three' series. The organisation is affiliated with WAZA, BIAZA, EAZA, IZEA, and BALPPA, holding a UK zoo licence and operating with 101-250 employees under the Zoological Society of Hertfordshire. No AI/ML capabilities, public APIs, patents, funding rounds, M&A activity, or named management team are disclosed in the source data.
Paradise Wildlife Park firmographics
Firmographics- Name
- Paradise Wildlife Park
- Legal name
- Hertfordshire Zoo
- Website
- https://pwpark.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hertfordshire Zoo is a registered UK charity operating a 101-250 employee zoological park in Broxbourne with exotic species, theme-park attractions, paid experiences, animal adoptions, and annual memberships for families, schools, and group visitors.
- Ownership category
- akta.pro rank
Paradise Wildlife Park industry classification
Industry- Product category
- Wildlife Park and Visitor Attraction
- NAICS
- Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Amusement and Theme Parks (71311)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)
- akta.pro secondary industries
- Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG), Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)
Keywords
Where Paradise Wildlife Park is headquartered
LocationHeadquarters
- HQ city
- Broxbourne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Paradise Wildlife Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Day Tickets: Admission tickets to the zoo with 10% donation included in displayed price. 10% discount offered for online bookings.
- Annual Memberships: Recurring membership subscriptions offering unlimited entry, discounts on experiences and adoptions, and benefits at partner UK zoos.
- Animal Experiences: Paid experiences including Behind the Scenes Tours, Big Cat & Tiger Feeding, Meerkat Encounters, Capybara Feeding, Red Panda Meetings, Lemur Feeding, and Sloth Rainforest Experiences.
- Animal Adoptions: Virtual animal adoptions for various species including Sengi, Asiatic Lion, Tiger, Snow Leopard, Jaguar, Sun Bear, Capybara, Meerkat, Red Panda, Sloth, Lemur, African Penguin, Tapir, Gibbon, Otter, and Dinosaur.
- Gift Aid Donations: As a registered charity (no.1108609), the zoo claims Gift Aid on donations, receiving an extra 25p for every £1 spent through the government's scheme.
- Food & Beverage: On-site food outlets including Grace's Coffee, Restaurant Pangea, Sun Bear Bakery, and Tumble Jungle Food.
- Attractions & Golf: Revenue from attractions including Dinosaur Adventure Golf, Rex Express Train, VR Ride, and play areas.
- Venue Hire: Corporate venue hire services for events and functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Day Tickets with mandatory 10% donation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Paradise Wildlife Park product offering
Product offeringCore offering
Hertfordshire Zoo (formerly Paradise Wildlife Park) is a registered charity operating a wildlife park with day tickets, annual memberships, paid animal experiences, and animal adoption programs. The park also offers multiple leisure attractions including the World of Dinosaurs, Dinosaur Adventure Golf, Tumble Jungle soft play, VR ride, Rex Express Train, Boulders Beach, and the National Speedway Museum, alongside on-site food and beverage outlets.
Product overview
Hertfordshire Zoo is a charitable zoological park offering a unified visitor experience combining wildlife conservation exhibits with entertainment attractions. The core offerings include day tickets and annual memberships for zoo admission, supplemented by paid animal experiences (feeding sessions, behind-the-scenes tours, zookeeper programs) and animal adoption programs. Major attractions include the World of Dinosaurs featuring UK's first robotic free-roaming dinosaurs, Dinosaur Adventure Golf, Tumble Jungle soft play, Rex Express Train, VR Ride, and National Speedway Museum. The venue also provides food and beverage outlets, educational group programs, and gift vouchers. The zoo is operated by the Zoological Society of Hertfordshire as a registered charity supporting wildlife conservation.
Differentiator
Problem solved
Functional benefit
Products and services
- Day Tickets
Companies that use Paradise Wildlife Park
Customer profileSegments2 records
Ideal customer profiles3 records
Paradise Wildlife Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paradise Wildlife Park partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The Big Cat SanctuarycoreSister charity of Hertfordshire Zoo. A dedicated big cat sanctuary that works in conjunction with the zoo for conservation efforts.
- WAZA (World Association of Zoos and Aquariums)coreGlobal umbrella organisation for zoos and aquariums. Affiliation demonstrates compliance with global standards.
- BIAZA (British and Irish Association of Zoos and Aquariums)coreUK and Ireland's leading association for zoos and aquariums. Member of the professional community.
- EAZA (European Association of Zoos and Aquaria)coreEuropean professional body for zoos and aquariums. Affiliation indicates adherence to European standards.
- IZEA (International Zoo Educators Association)minorInternational association for zoo education professionals.
- BALPPA (British Association of Leisure Parks, Piers and Attractions)minorTrade association for the leisure parks, piers and attractions industry in Britain.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Paradise Wildlife Park competitors and assessment
Company assessmentDirect peers
- Twycross Zoo: A Midlands-based charitable zoo known for primate and big-cat conservation, offering memberships, animal experiences, and educational visits — directly comparable in mission, scale, and family audience to Hertfordshire Zoo.
- Longleat Safari Park: A Wiltshire safari and adventure park combining wildlife experiences with theme-park attractions, hotels, and events — comparable in operating both a zoological and entertainment attraction portfolio under one brand.
- Colchester Zoo: An independently operated East Anglian zoo with comparable size, charitable ethos, animal experience programs, and family-focused attractions, serving as a regional benchmark for UK zoos of similar scale.
- Chester Zoo: The UK's largest and most-visited zoo, operating a similar charitable model with day tickets, memberships, animal experiences, and conservation programs. Direct competitor for UK family visitation and educational group trips.
- Flamingo Land Resort: A Yorkshire-based zoo combined with a theme park and holiday resort, offering animal exhibits, rides, adventure attractions, and admissions — a near-direct mirror of Hertfordshire Zoo's combined zoo/theme-park positioning.
- Marwell Zoo: A Hampshire-based zoological park operated by a charitable trust, offering animal exhibits, experiences, and educational visits — directly comparable in scale, ownership structure, and family/school audience.
- West Midland Safari Park: A UK wildlife and safari park with drive-through and walk-through animal experiences plus theme-park-style attractions, comparable in combining conservation/zoo operations with paid family entertainment.
- ZSL London Zoo: Operated by the Zoological Society of London, ZSL London and Whipsnade offer the same zoo/membership/animal experience mix and target families and school groups in the South of England, overlapping directly with Hertfordshire Zoo's catchment.
- Knowsley Safari Park: Merseyside-based safari and wildlife park offering animal encounters, VIP experiences, and family attractions, competing for the same UK family day-trip and membership market.
- Woburn Safari Park: A Bedfordshire safari park with drive-through reserves, walk-through animal areas, and family events; overlaps geographically with Hertfordshire Zoo and targets similar family demographics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Paradise Wildlife Park social profiles
Digital presenceParadise Wildlife Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paradise Wildlife Park leadership team
Management profileNumber of profiles
Paradise Wildlife Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paradise Wildlife Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paradise Wildlife Park
What does Paradise Wildlife Park do?
Hertfordshire Zoo (formerly Paradise Wildlife Park) is a registered charity operating a wildlife park with day tickets, annual memberships, paid animal experiences, and animal adoption programs. The park also offers multiple leisure attractions including the World of Dinosaurs, Dinosaur Adventure Golf, Tumble Jungle soft play, VR ride, Rex Express Train, Boulders Beach, and the National Speedway Museum, alongside on-site food and beverage outlets.
Is Paradise Wildlife Park a public or private company?
Paradise Wildlife Park is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Paradise Wildlife Park founded?
Paradise Wildlife Park was founded in 1986. It employs 101 to 250 people.
Where is Paradise Wildlife Park based?
Paradise Wildlife Park is headquartered in Broxbourne, United Kingdom, in the Europe region.
How does Paradise Wildlife Park make money?
Eight revenue lines are on record. Day Tickets are the primary driver. The others are annual Memberships, animal Experiences, animal Adoptions, gift Aid Donations, food & Beverage, attractions & Golf and venue Hire.
Who are Paradise Wildlife Park's main competitors?
Direct peers on record are Twycross Zoo, Longleat Safari Park, Colchester Zoo, Chester Zoo, Flamingo Land Resort, Marwell Zoo, West Midland Safari Park, ZSL London Zoo, Knowsley Safari Park and Woburn Safari Park.
Does Paradise Wildlife Park have an API?
No public API is recorded for Paradise Wildlife Park.
What industry is Paradise Wildlife Park in?
Paradise Wildlife Park's product category is Wildlife Park and Visitor Attraction. Its primary akta.pro industry code is THAJADAL, Zoos, Aquariums & Botanical Gardens (Educational Collections), with a secondary code of THAAAAAG, Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations). Its NAICS code is 71213 and its SIC code is 7990.