VNA & Hospice of the Southwest Region

What VNA & Hospice of the Southwest Region does

VNA & Hospice of the Southwest Region (VNAHSR) is a non-profit, Medicare-certified home health and hospice agency headquartered in Rutland, Vermont, serving Bennington, Franklin, and Rutland Counties. Founded in 1946, the organization delivers in-home clinical and supportive care across the full care continuum — skilled nursing, rehabilitation therapies, medical social work, hospice and palliative care, pediatric high-tech nursing and rehabilitation (Kids on the Move), maternal and child health, private-duty care (CarePlus), and grief/bereavement support. It also operates differentiated community programs such as an in-home telemonitoring service (blood pressure, oxygen, weight, glucose with wireless transmission to a central nurse station), the My Legacy audio memoir program, Dinners with Love meal-delivery program in partnership with local restaurants, Hospice Singers volunteer choral groups, and Reiki therapy.

VNAHSR's revenue model is predominantly fee-for-service reimbursement rather than subscription-style billing. The bulk of clinical revenue comes from Medicare's Home Health Benefit and the Vermont Medicaid Choices for Care long-term care program, supplemented by private insurance and a private-pay CarePlus program priced on individualized care plans. A sliding-scale fee schedule supports uninsured patients, consistent with the organization's non-profit, community-benefit mission. The go-to-motion is referral-driven: physicians, Rutland Regional Medical Center, Southwestern Vermont Medical Center, and Dartmouth-Hitchcock generate patient admissions, while direct patient/caregiver inquiries supplement the funnel. Marketing is primarily community-based (workshops, grief groups, vaccination clinics) with supporting digital presence.

The organization's footprint has expanded through a steady sequence of mergers and acquisitions since the 1990s, including integrations with Rutland Area Hospice (1996), Dorset Nursing Association (2007), VNA & Hospice of Southwestern Vermont (2014, forming the current umbrella entity), and Manchester Health Services (2016). Its most recent move was a 2024 designation as the Home Health and Hospice agency for Franklin County, extending service into northern Vermont. The agency is governed by a Board of Directors with permanent representation from Rutland Regional Medical Center and Southwestern Vermont Medical Center, and holds CMS "highly rated" status for Quality of Patient Care and Patient Satisfaction, a Home Care Elite Top 100 designation (2017), and a Candid Platinum Seal of Transparency (2025).

Name

VNA & Hospice of the Southwest Region

Legal name

VNA & Hospice of the Southwest Region

Website

https://vermontvisitingnurses.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

VNA & Hospice of the Southwest Region is a non-profit, Medicare-certified home health and hospice agency founded in 1946, serving Bennington, Franklin, and Rutland Counties in Vermont with skilled nursing, hospice, palliative care, pediatric rehab, and telemonitoring services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rutland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medicare Home Care Benefit: Medicare Part A covers home health care services when ordered by a physician, including skilled nursing care, therapy services, and home health aide services.
2. Private Duty (CarePlus): Private-pay in-home care program offering professional, personal care and companion services. Rates vary based on individualized care plans. Some long-term care insurance may cover up to 100% of costs.
3. Choices for Care (Medicaid): Long-term Medicaid program helping pay for care and support of older Vermonters and people with physical disabilities, covering assistance with eating, personal care, transferring, meal preparation, and household chores.
4. Palliative Care Services: May be covered through private insurance, Medicaid, or Medicare Home Care Benefit. Requires physician referral.
5. Sliding Scale Services: As a non-profit home health agency, VNAHSR works to provide home health services to all who need them. VNAHSR can charge on a sliding scale for services not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

VNA & Hospice of the Southwest Region (VNAHSR) is a non-profit, Medicare-certified home health and hospice agency delivering in-home skilled nursing, rehabilitation therapies, medical social work, hospice and palliative care, pediatric nursing and rehabilitation, maternal child health, and telehealth monitoring services to patients across Bennington, Franklin, and Rutland Counties in Vermont. It supplements direct care with private-pay CarePlus® personal assistance, bereavement support, hospice volunteer programs such as Dinners with Love, My Legacy audio memoirs, Reiki, and Hospice Singers.

Product overview

VNA & Hospice of the Southwest Region is a non-profit, Medicare-certified home health and hospice agency offering a comprehensive portfolio of healthcare services spanning home health care, hospice care, pediatric services, and palliative care. The organization's services are organized around several core offerings: Home Health Care (skilled nursing, rehabilitation therapies, medical social work, home health aides, and Telehealth Monitoring Service), Hospice Care (end-of-life care with grief/bereavement support), CarePlus® (private-duty in-home care program), and specialized Pediatric Nursing & Rehab including the Kids on the Move program. The portfolio also includes supportive programs such as My Legacy (audio memoir), Dinners with Love (meal delivery), Hospice Singers (music therapy), and Reiki Treatment. Additional services encompass Maternal Child Health, Palliative Care, and Choices for Care (Medicaid program). The organization operates primarily as a healthcare service provider rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• CarePlus: Private duty in-home care program offering professional, personal care and companion services tailored to individualized needs.
• Kids on the Move

Products and services

• Skilled Nursing Services
• Rehabilitation Therapies
• Medical Social Workers
• Telehealth Monitoring Service
• CarePlus® Private Duty Program
• Choices for Care
• Hospice Care
• Palliative Care
• Grief & Bereavement Services
• Kids on the Move (Pediatric Rehabilitation)
• Maternal Child Health Program
• My Legacy Program
• Dinners with Love
• Hospice Singers
• Reiki Treatment

Quantifiable outcome

• VNAHSR is highly rated for Quality of Patient Care and Patient Satisfaction from the Centers for Medicare & Medicaid Services

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Manchester Health ServicescoreStrategic or Co-development Partner · 1 January 2016Manchester Health Services joined the VNAHSR family in 2016, expanding service capabilities in the Manchester area.
• VNA & Hospice of Southwestern VermontcoreStrategic or Co-development Partner · 1 January 2014Merger in 2014 expanded service area to include Bennington County. Formation of umbrella organization VNA & Hospice of the Southwest Region (VNAHSR) followed.
• Dorset Nursing AssociationcoreStrategic or Co-development Partner · 1 January 2007Acquisition of Dorset Nursing Association in 2007 expanded services to serve the people of Dorset, Rupert, and Pawlet.
• Rutland Area HospicecoreStrategic or Co-development Partner · 1 January 1996Merger with Rutland Area Hospice volunteer organization expanded services to provide fully integrated clinical and volunteer hospice services.
• Rutland Regional Medical CentercoreStrategic or Co-development Partner · 1 January 1990Joint venture partnership established in the 1990s with Rutland Regional Medical Center to continue provision of essential pediatric rehabilitation services. The program, Kids on the Move, eventually became a program solely of VNAHSR.
• Rutland Regional Medical CentercoreStrategic or Co-development PartnerPermanent board representation and ongoing clinical partnerships for coordinated patient care.
• Southwestern Vermont Medical CentercoreStrategic or Co-development PartnerPermanent board representation and clinical care coordination partnerships.
• United Way of Rutland CountyminorGTM or Marketing PartnerCommunity support partnership through United Way agency membership, providing additional funding and community visibility.
• VNAs of VermontminorGTM or Marketing PartnerStatewide association membership providing advocacy, best practices sharing, and industry representation.
• Dartmouth-Hitchcock Medical CenterminorStrategic or Co-development PartnerReferral and care coordination partnership for specialized medical services.
• The National Hospice & Palliative Care Organization (NHPCO)minorStrategic or Co-development PartnerProfessional membership organization providing hospice care standards, resources, and advocacy.
• The Visiting Nurses Association of AmericaminorStrategic or Co-development PartnerNational membership organization for VNAs providing advocacy and professional resources.
• Alzheimer's Association of VermontminorStrategic or Co-development PartnerReferral and support partnership for patients with Alzheimer's and related dementias.
• BROC Community ActionminorStrategic or Co-development PartnerSocial services referral partnership addressing housing, food, healthcare, childcare, counseling, and employment needs.
• Vermont Department of HealthminorStrategic or Co-development PartnerGovernment health partnership for maternal child health, immunizations, and public health programs.
• Local Restaurants Partnership (Dinners with Love)minorGTM or Marketing PartnerPartnership with local restaurants including 99 Restaurant & Pub, Applebee's, Bueno Burrito, Cara Mia's, and others to provide free delivered meals to hospice patients and families across Bennington, Franklin, and Rutland Counties.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Bayada Home Health Care: Large national non-profit home health, hospice, and pediatric home care provider offering skilled nursing, therapy, and personal care services across many U.S. states. Directly comparable as a mission-driven, multi-service VNA-style agency competing for similar referral and workforce dynamics.
• Addus HomeCare: Provider of personal care, hospice, and home health services, with significant Medicaid-funded personal care exposure similar to VNAHSR's Choices for Care program. Comparable business model blending Medicaid personal care with hospice and home health.
• Aveanna Healthcare: Large home health platform with strong pediatric private-duty nursing and adult home health services, including high-tech pediatric care for medically complex children. Directly comparable given VNAHSR's Kids on the Move pediatric rehab and pediatric home nursing programs.
• Compassus: National hospice, palliative, and home health provider operating across more than 30 states, including community-based hospice programs similar to VNAHSR's integrated clinical-volunteer hospice model formed via the 1996 Rutland Area Hospice merger.
• Visiting Nurse Service of New York: One of the largest non-profit Visiting Nurse Associations in the U.S., offering home health, hospice, palliative care, and personal care in the New York metro. Directly comparable as a legacy non-profit VNA with a comprehensive service portfolio spanning adult and pediatric populations.

Broad incumbents

• Encompass Health: Large post-acute care provider combining inpatient rehabilitation facilities with home health and hospice services. Comparable through its home health and hospice segment delivering skilled nursing, therapy, and end-of-life care to patients recovering from acute episodes.
• Gentiva (formerly Kindred at Home): National hospice and home health operator with strong community-based hospice programs comparable to VNAHSR's hospice service line. Operates at much broader scale as a for-profit incumbent focused on serious illness and end-of-life care.
• LHC Group: National home health, hospice, and home-and-community-based services provider, now part of Optum. Operates joint ventures with hospitals and health systems, mirroring VNAHSR's hospital referral model at national scale; offers overlapping home health and hospice services.
• Amedisys: National for-profit home health and hospice operator now part of UnitedHealth Group/Optum, serving patients across 30+ states with skilled nursing, therapy, and hospice services. Comparable as a large-scale incumbent with overlapping home health and hospice offerings, though operating for-profit at much greater scale.

Regional players

• VNAs of Vermont: Statewide association of Vermont-based Visiting Nurse Associations, of which VNAHSR is a member. Member agencies operate in adjacent Vermont counties, providing the closest regional peers in terms of geography, regulatory environment, and patient population mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights8 records

Customer concentration

• Xx.com/ravnahvt
• YouTubeyoutube.com/channel/UCXcnQWzonuBpC3f73afyaEA
• Facebookfacebook.com/VNAHSR
• LinkedInlinkedin.com/company/vna-hospice-of-the-southwest-region
• Instagraminstagram.com/vnahsr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VNA & Hospice of the Southwest Region