Veerah

What Veerah does

Veerah was a designer vegan and sustainable women's footwear brand operating exclusively as a direct-to-consumer e-commerce label. Founded in 2016 by Stacey Chang after she studied shoemaking construction in Italy, the company was incorporated as Veerah Public Benefit Corporation in Delaware with its primary headquarters at 641 6th Ave, New York, and was operated without institutional venture or private-equity backing.

The brand's product portfolio was anchored on six core shoe styles — Venus strappy sandals, Frida pumps, Mulan platform pumps, Vicky flats, Hedy ankle boots, and Florence peep-toe pumps — built around a proprietary sustainable-materials stack: USDA-certified apple leather (66% bio-based, branded VEERAH APPEEL), RPET uppers made from recycled PET bottles, algae-based foam cushion insoles, and DMF-free neo-patent leather produced at a Taiwan partner facility. A modular accessory system (reversible ankle straps, interchangeable brooches and tassels, crystal chains) was used to extend the use-life of each pair. PETA Approved Vegan certification applied across the supply chain.

Veerah monetized exclusively through one-time purchases at its Shopify-powered storefront, with no subscription or membership tier. Go-to-market was event-driven: a sustained partnership with AERAID PR generated organic celebrity placements at the Cannes Film Festival, Oscars, Grammys, Green Carpet Fashion Awards, Latin Grammys, and on scripted television (Dynasty), converting earned media into site traffic. Customers were predominantly eco-conscious professional women, supplemented by a brides segment and a community of "VEERAH Warriors." In April 2024, founder Stacey Chang announced the end of the footwear business due to financial unsustainability, with the intent to retain the platform and community layer.

Name

Veerah

Legal name

Veerah Public Benefit Corporation

Website

https://veerah.com

Company type

Private

Founded year

2016

Operating status

Closed

Headcount range

1–10 employees

Short description

Veerah was a direct-to-consumer designer vegan footwear brand for eco-conscious women, founded in 2016 and incorporated as a Delaware Public Benefit Corporation. It sold luxury heels, flats, and boots made from proprietary sustainable materials (apple leather, RPET, algae foam, neo-patent leather) via a single Shopify storefront before winding down footwear operations in April 2024.

Ownership category

akta.pro rank

Product category

Luxury Vegan Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)

akta.pro primary industry

Luxury & Designer Footwear (CRAAACAI)

akta.pro secondary industries

Sustainable & Eco-Friendly Footwear (CRAAACAH), Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB)

Keywords

• Vegan footwear
• Sustainable fashion
• Designer heels
• Cruelty-free shoes
• Luxury pumps

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales

Revenue model

1. Direct E-Commerce Product Sales: Veerah generates revenue through direct-to-consumer online sales of designer vegan shoes and accessories via its Shopify-powered e-commerce website. Customers purchase individual styles at list price. The brand also sells shoe accessories (tassels, brooches, ankle straps, insoles) as add-on items. There is no subscription model; all transactions are one-time purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Veerah designs, manufactures, and sells luxury designer vegan women's footwear — including pumps, sandals, flats, ankle boots, and peep-toe heels — made from proprietary sustainable materials (apple leather, recycled PET textiles, algae foam, and DMF-free neo-patent leather). The brand sells direct-to-consumer through its Shopify-powered website, targeting eco-conscious women who want high-fashion aesthetics without animal-derived materials, and offers a modular accessory system enabling multiple looks from a single pair of shoes.

Product overview

Veerah is a designer vegan and sustainable women's footwear brand offering a curated collection of heels, pumps, flats, and ankle boots. The product portfolio centers on six core shoe styles—Venus strappy sandals, Frida pumps, Mulan platform pumps, Vicky flats, Hedy ankle boots, and Florence peep-toe pumps—complemented by interchangeable accessories including the Orchid Blossom Brooch, Algae Foam Shoe Insoles, Rhinestone Crystal Chain ankle straps, and Tassel accessories. All products are crafted from innovative sustainable materials including apple leather derived from organic apple peels, recycled PET plastic textiles transformed from ocean-bound plastic bottles, and algae-based foam cushioning. The brand emphasizes versatility through removable and reversible accessories, allowing customers to create multiple looks from a single pair of shoes. As of April 2024, the company announced ending its footwear business while maintaining its community platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Venus Strappy Sandal Signature strappy sandal stilettos featuring cruelty-free uppers made from recycled plastic bottles, with reversible glitter strap or bow tie scarf for versatile styling; available in Black Tie, Gold Goddess, Silver Starlight, and White Tuxedo. Sold to women seeking luxury vegan dress sandals.
• Frida Pump 3.2-inch heel vegan pumps with signature V-cut vamp for flattering toe cleavage; available in Neo-Patent leather and classic finishes in Desert Sand, Champagne Blush, Volcano Red, Midnight Black, Sunset Dunes, and Camel.
• Mulan High Heel Platform pumps with hidden platform for comfortable walking; available in Midnight Black, Champagne Blush, Deepsea Blue, Blue Ap-peel, and Emerald Green. Features concealed platform construction.
• Vicky Flats Pointed-toe vegan flats with sneaker-like algae-based insoles for all-day comfort; available in Volcano Red, Cognac, Gold Rush, and Midnight Black. Suitable for commutes and business dinners.
• Hedy Ankle Boot Vegan leather ankle boots with reversible and removable ankle straps creating three distinct looks; features block heel and algae foam-cushioned footbed. Available in Midnight Black, Blanc, and Carnation.
• Florence Peep-Toe Pump Peep-toe pump with elegant silhouette; featured in Champagne Blush colorway for bridal occasions.
• Orchid Blossom Brooch Jewel-like brooch accessory that attaches to shoes for personalization and style transformation.
• Algae Foam Shoe Insole Cushioned insoles made from algae foam that can be added to all shoes; each pair saves 11 gallons of filtered water and keeps 8 balloons of CO2 out of the atmosphere.
• Rhinestone Crystal Chain Ankle Strap Decorative rhinestone crystal chain ankle strap accessory for adding sparkle to footwear.
• Tassel Accessory Shoe tassel accessory available in Volcano Red and Deep Red colorways.

Quantifiable outcome

• Each pair of algae foam insoles saves 11 gallons of filtered water and keeps 8 balloons of CO2 out of the atmosphere
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationVeerah's e-commerce store is powered by Shopify Inc., which provides the online platform enabling product sales, payment processing, order management, and checkout functionality. Shopify is the sole e-commerce infrastructure provider for the brand.
• AERAID PRcoreGTM or Marketing PartnerAERAID PR is the first sustainable-fashion PR agency in the US, co-founded by Joanne Black and Victoria Vromen. The agency coordinates Veerah's celebrity styling, media placements, and red carpet campaigns. AERAID has been instrumental in placing Veerah shoes on celebrities at the Oscars, Grammys, Cannes, Green Carpet Fashion Awards, and in publications including Vogue Arabia, Glamour UK, and Entertainment Weekly.
• She's the FirstcoreStrategic or Co-development PartnerVeerah partners with She's the First, a nonprofit organization supporting girl scholars in low-income communities. Under Veerah's 1-10-100 Battle Plan, for every 100 customer feedback surveys received, VEERAH sponsors a one-year scholarship for a She's the First girl scholar.
• Taiwan Manufacturing Partner (Neo-Patent Leather Factory)coreStrategic or Co-development PartnerVeerah partners with a factory in Taiwan for the production of its Neo-Patent Leather material. This factory eliminates the use of DMF (Dimethylformamide), uses solar panels for clean energy, recycles 92% of water, saves 80% of energy, captures 93% of emitted VOCs, and transmits natural daylight through its roof to conserve energy consumption.
• Shoe Manufacturing Partners (Europe and Asia)coreImplementation/ SI/ Consulting PartnerVeerah has developed partnerships with artisan manufacturers in Europe and Asia who share the brand's goals for sustainable production practices. Founder Stacey Chang studied shoemaking construction in Italy and spent years researching both manufacturing and sourcing companies across Europe and Asia before launching the brand.
• Cruelty Free ModelsminorStrategic or Co-development PartnerCruelty Free Models, founded by Nadine Rich, is a platform connecting fashion industry professionals who inspire cruelty-free and eco-conscious living. Veerah is featured as one of Nadine Rich's top five cruelty-free fashion brands. The partnership supports Veerah's visibility within the cruelty-free and vegan fashion community.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• M.Gemi: DTC-first luxury Italian women's footwear brand selling designer-grade heels, flats, and boots direct to consumers — comparable on premium DTC distribution, customer demographic, and channel structure (though not vegan).
• Mink Shoes: Italian-designed vegan shoes made in Portugal with recycled and bio-based materials, sold DTC to women seeking stylish cruelty-free footwear — directly comparable category and customer.
• Po-Zu: Vegan and sustainable footwear brand offering sneakers, boots, and flats made with natural materials like coconut fiber and Piñatex — overlaps with Veerah on cruelty-free positioning and alternative-material innovation.
• Beyond Skin: UK-based designer of luxury vegan women's shoes (heels, boots, flats) using eco-friendly materials and produced in limited runs — directly comparable to Veerah's positioning, customer profile, and price point.
• Brother Vellies: Aurora James's artisan-crafted sustainable luxury footwear and accessories brand sold DTC and through select retailers — comparable to Veerah on designer positioning, celebrity clientele, and ethical-material narrative.
• Bourgeois Boheme: Premium vegan footwear brand selling women's and men's shoes via DTC with a focus on sustainable materials and European craftsmanship — overlaps with Veerah on luxury vegan positioning and direct-to-consumer distribution.

Broad incumbents

• Stella McCartney: Established luxury fashion house with an explicit cruelty-free and sustainability ethos across apparel, footwear, and accessories — a broad incumbent in designer sustainable footwear that contextualizes Veerah's niche play.
• Matt & Nat: Long-standing vegan accessories brand (bags, footwear) using recycled and plant-based materials — broader incumbent that overlaps with Veerah's cruelty-free positioning across multiple categories.

Emerging players

• Marcella NYC: Smaller DTC designer shoe brand for women offering elevated everyday footwear — comparable on premium DTC positioning, although without Veerah's vegan/sustainability specialty.

Others

• Sézane: Paris-based DTC premium women's apparel and footwear brand with strong content/community flywheel — thematically adjacent on DTC storytelling, blog-driven demand generation, and women's premium positioning that Veerah emulated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/veerahofficial/?hl=en
• LinkedInlinkedin.com/company/veerah

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veerah