Po-Zu
Po-Zu is a London-based sustainable footwear brand founded in 2006, serving UK ethical consumers through a direct-to-consumer model. It positions as the UK's No. 1 Ethical Shoe Brand, has raised ~$874K via Crowdcube, and operates with 1-10 employees. Its commercial domain is currently parked.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Po-Zu firmographics
Firmographics- Name
- Po-Zu
- Website
- https://po-zu.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Po-Zu is a London-based sustainable footwear brand founded in 2006, serving UK ethical consumers through a direct-to-consumer model. It positions as the UK's No. 1 Ethical Shoe Brand, has raised ~$874K via Crowdcube, and operates with 1-10 employees. Its commercial domain is currently parked.
- Ownership category
- akta.pro rank
Po-Zu industry classification
Industry- Product category
- Sustainable Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Sustainable & Eco-Friendly Footwear (CRAAACAH)
- akta.pro secondary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where Po-Zu is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Po-Zu business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Po-Zu product offering
Product offeringCore offering
Po-Zu designs, produces, and sells sustainable, ethically-made footwear including sneakers and shoes crafted from natural and eco-friendly materials. Founded in 2006 in London, the brand is positioned as the UK's No. 1 Ethical Shoe Brand and operates in the sustainable fashion segment.
Differentiator
Problem solved
Functional benefit
Companies that use Po-Zu
Customer profileIdeal customer profiles1 record
Po-Zu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Po-Zu competitors and assessment
Company assessmentDirect peers
- Ethletic: Ethletic produces Fair Trade-certified organic and vegan sneakers, a closely comparable European-headquartered sustainable footwear brand competing in the same niche as Po-Zu.
- TOMS: TOMS built a global brand on its 'one-for-one' ethical giving model and sustainable product lines, making it a direct comparable to Po-Zu in mission-driven, ethically positioned casual footwear.
- Cariuma: Cariuma is a sustainable sneaker brand using natural rubber and ethically sourced materials, directly competing with Po-Zu in the eco-friendly casual and lifestyle footwear segment.
- Allbirds: Allbirds is a direct sustainable footwear brand known for eco-friendly materials (wool, eucalyptus, sugarcane) and carbon-neutral positioning, directly competing with Po-Zu's ethical footwear proposition for the same conscious-consumer segment.
- Veja: Veja is a French sustainable sneaker brand using fair-trade and organic materials, a leading direct peer in the ethical footwear category where Po-Zu competes for the same UK and European conscious-consumer base.
Emerging players
- Rothy's: Rothy's is a sustainable footwear brand using recycled materials (e.g., plastic bottles) for women's flats and casual shoes, overlapping with Po-Zu in the eco-conscious lifestyle footwear segment.
- Thousand Fell: Thousand Fell is a circular-economy sneaker brand focused on recyclable, sustainable casual footwear, partially overlapping with Po-Zu's sustainability-driven value proposition.
- Nothing New: Nothing New produces sneakers made from recycled and sustainable materials, a niche emerging player in the ethical casual footwear category where Po-Zu also operates.
Broad incumbents
- Vivobarefoot: Vivobarefoot is a UK-based established barefoot/minimalist footwear brand with a strong sustainability platform, a broader incumbent in the ethical and natural-material footwear space where Po-Zu competes.
Regional players
- Elvis & Kresse: Elvis & Kresse is a UK-based sustainable accessories and footwear brand that upcycles materials, a regional UK peer comparable to Po-Zu in mission and target market.
Market position
Customer concentration
Po-Zu social profiles
Digital presencePo-Zu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Po-Zu leadership team
Management profileNumber of profiles
Po-Zu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Po-Zu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Po-Zu
What does Po-Zu do?
Po-Zu designs, produces, and sells sustainable, ethically-made footwear including sneakers and shoes crafted from natural and eco-friendly materials. Founded in 2006 in London, the brand is positioned as the UK's No. 1 Ethical Shoe Brand and operates in the sustainable fashion segment.
When was Po-Zu founded?
Po-Zu was founded in 2006. It employs 1 to 10 people.
Where is Po-Zu based?
Po-Zu is headquartered in London, United Kingdom, in the Europe region.
Who are Po-Zu's main competitors?
Direct peers on record are Ethletic, TOMS, Cariuma, Allbirds and Veja. Emerging players are Rothy's, Thousand Fell and Nothing New. Vivobarefoot is listed as a broad incumbent. Elvis & Kresse is listed as a regional player.
Does Po-Zu have an API?
No public API is recorded for Po-Zu.
What industry is Po-Zu in?
Po-Zu's product category is Sustainable Footwear. Its primary akta.pro industry code is CRAAACAH, Sustainable & Eco-Friendly Footwear, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 3162 and its SIC code is 3140.