Laisvalaikio Dovanos
Laisvalaikio Dovanos is a Lithuanian online and physical retailer, founded in 2006, that aggregates 2,500+ experience-based gifts across 19+ categories — dining, SPA stays, aviation, driving, water sports, and culture — selling vouchers to individual consumers and corporate buyers across Lithuania, Latvia, Estonia, Poland, and Finland.
- Company typePrivate
- Founded2006
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Laisvalaikio Dovanos does
Laisvalaikio Dovanos (UAB) is a Lithuanian online and physical retailer of experience-based gifts, founded in 2006 as the first company in Lithuania to focus on experience gifting rather than physical merchandise. The business operates an e-commerce platform at laisvalaikiodovanos.lt alongside five company-owned retail stores across Vilnius, Klaipėda, and Panevėžys, and gift-certificate stands placed inside Rimi grocery stores. The catalog aggregates 2,500+ leisure experiences across 19+ categories — gourmet dining, overnight SPA stays, aviation experiences (balloon, parachute, paragliding), supercar driving, water sports, cultural events, adventure sports, romantic experiences, lessons and courses, and seasonal collections — sourced from local suppliers and unified behind a 3-year validity, voucher-based product model.
The product surface is multi-format. eDovana is the digital voucher delivered by email within one minute; Dovanų kuponai are physical or digital gift coupons fulfilled by mail, courier, parcel locker, or in-store pickup; Dovanų rinkiniai are curated, multi-experience collections; Dovanų kortelės are retail gift cards; Dovanų čekis is an open-value universal gift cheque; and Mini rinkiniai are compact curated sets. The company serves both individual consumers (B2C, with segmentation by recipient type — men, women, children, couples, colleagues) and a corporate/business segment handling employee rewards, client gifts, and team-building purchases. Distribution reaches customers in Lithuania directly and extends internationally through the Tinggly/Experience Gifts network, with sibling operations branded as Davanu Serviss (Latvia), Kingitus (Estonia), Wyjątkowy Prezent (Poland), and Elämyslahjat (Finland).
Revenue mechanics are transactional: one-time payment for vouchers, gift cards, or curated sets priced from €5 entry-level certificates up to €500+ premium stays, with bundled seasonal discounts and short-term 'Šortai' flash offers. Mid-tier experiences cluster around €35-€200 (e.g., massage packages, balloon flights, driving experiences), supporting volume at the consumer end and higher-value orders in corporate and romantic-stay categories. Cumulative units sold reach 735,731 since inception; no external funding rounds, parent company, or PE/VC backers are disclosed, indicating a privately held, organically financed operator.
Laisvalaikio Dovanos firmographics
Firmographics- Name
- Laisvalaikio Dovanos
- Legal name
- UAB "Laisvalaikio Dovanos"
- Website
- https://laisvalaikiodovanos.lt
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Laisvalaikio Dovanos is a Lithuanian online and physical retailer, founded in 2006, that aggregates 2,500+ experience-based gifts across 19+ categories — dining, SPA stays, aviation, driving, water sports, and culture — selling vouchers to individual consumers and corporate buyers across Lithuania, Latvia, Estonia, Poland, and Finland.
- Ownership category
- akta.pro rank
Laisvalaikio Dovanos industry classification
Industry- Product category
- Experience Gift Retail
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ)
- akta.pro secondary industry
- Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)
Keywords
Where Laisvalaikio Dovanos is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices7 records
Markets served
Laisvalaikio Dovanos business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Gift vouchers and experience certificates: One-time transaction fees from selling gift vouchers (dovanų čekiai) and specific experience certificates (dovanų kuponas). Customers purchase vouchers that can be redeemed for specific experiences or any experience up to the voucher value.
- Gift cards and gift sets: Sale of physical gift cards in retail stores and pre-curated gift sets (dovanų rinkiniai, mini dovanų rinkiniai) containing multiple experience options.
- eDovana digital delivery: Digital gift voucher delivery via email, charged at standard voucher prices with instant delivery 24/7.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift certificates (dovanų čekiai) - variable value vouchers |
| Unit Pricing | Pay-as-you-go | Individual experience vouchers |
| Unit Pricing | Pay-as-you-go | Gift card with preset experience selection |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Laisvalaikio Dovanos product offering
Product offeringCore offering
Laisvalaikio Dovanos sells experience-based gift vouchers, gift cheques, gift cards, and curated gift collections covering more than 2,500 leisure experiences (dining, SPA, overnight stays, driving, flights, water sports, adventure, culture, lessons). Customers can buy vouchers online, in physical retail stores, or at Rimi stands; vouchers are delivered as instant eDovana emails, via courier/parcel locker/Lithuanian Post, or as physical cards, and can be redeemed for specific experiences or any experience up to the voucher value across Lithuania and 4 other countries.
Product overview
Laisvalaikio Dovanos is an experience gift company operating since 2006, offering over 2,500 leisure experience gifts through multiple formats: eDovana (digital vouchers), Dovanų kuponai (gift coupons), Dovanų rinkiniai (curated gift collections), Dovanų kortelės (gift cards), Dovanų čekis (gift cheques), and Mini dovanų rinkiniai (mini collections). The portfolio spans 19+ experience categories including gourmet dining, overnight stays with SPA, flight experiences (balloon, parachute, paragliding), supercar driving (Ferrari, Lamborghini), beauty treatments, water sports, cultural activities, adventure sports, and romantic experiences. They operate physical stores in Lithuania and maintain international presence through 4 branches in Latvia, Estonia, Poland, and Finland. The company emphasizes non-material gifts (experiences over physical goods) and offers gifting by recipient type, location, or occasion.
Differentiator
Problem solved
Functional benefit
Products and services
- eDovana (Electronic Gift Voucher) Instant electronic gift voucher delivered by email within approximately 1 minute, available 24/7, can be printed or forwarded digitally. Sold directly to consumers via the laisvalaikiodovanos.lt e-commerce platform and redeemable for any experience in the catalog up to the voucher value.
- Dovanų kuponai (Gift Coupons) Physical or digital gift coupons for experience gifts, delivered by mail, courier, parcel locker, or available for in-store pickup. Sold to consumers who want a tangible coupon format.
- Dovanų rinkiniai (Gift Collections) Curated themed sets containing multiple experience options from which the recipient selects one; available in themes such as gourmets, theater lovers, and royal relaxation. Sold online and as pre-set collections.
- Dovanų kortelės (Gift Cards) Physically presented gift cards available at Laisvalaikio Dovanos retail stores featuring design-led presentation and exposing recipients to more than 100 popular gift options.
- Dovanų čekis (Gift Cheque) Universal gift cheque of variable value (from €5 upward) that recipients can redeem for any experience in the catalog, ensuring the spend goes toward an experience rather than cash.
- Mini dovanų rinkiniai (Mini Gift Collections) Compact pre-curated gift collections featuring selected experiences from multiple Lithuanian locations; intended as smaller-format gifting options.
Quantifiable outcome
- 735,731 gifts sold (Parduotos dovanos)
Companies that use Laisvalaikio Dovanos
Customer profileSegments3 records
Ideal customer profiles2 records
Laisvalaikio Dovanos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Laisvalaikio Dovanos partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tinggly / Experience GiftscoreInternational network partnership. Laisvalaikio Dovanos is part of the Tinggly Experience Gifts network, operating under the same brand concept in Lithuania while having sister companies in Latvia (Davanu Serviss), Estonia (Kingitus), Poland (Wyjątkowy Prezent), and Finland (Elämyslahjat). These operate as related but distinct regional operations sharing the same business model.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Laisvalaikio Dovanos competitors and assessment
Company assessmentDirect peers
- Tinggly: Global experience-gifting marketplace and network operator; Laisvalaikio Dovanos operates as the Lithuanian/Latvian/Estonian/Polish/Finnish arm of the Tinggly network, sharing the same business model of redeemable experience vouchers.
- Buyagift: UK-based experience-gift retailer selling vouchers for experiences, short breaks, and days out; comparable catalog breadth, B2C e-commerce-first model, and reliance on a third-party experience supply network.
- Virgin Experience Days: UK experience-gifting retailer under the Virgin brand; sells experience vouchers across categories (driving, spa, dining, adventure) with a very similar product, customer, and redemption mechanics.
- Cloud 9 Living: US experience-gifting platform offering gift certificates for flights, driving, water sports, and tours; directly comparable universal experience-voucher model with similar category mix.
- Red Balloon: Dutch experience-gifting marketplace founded in the same era; comparable curated catalog of experiences (overnight stays, dining, adventure) sold via universal gift vouchers across the Benelux market.
Regional players
- Great Guns: Lithuanian experience-gifting competitor focused on shooting and adventure activities; partial overlap in product category and Lithuanian target market, useful as a regional benchmark.
Broad incumbents
- Gift Card Mall: Large multi-brand gift card retailer/marketplace selling digital and physical gift cards across categories; comparable B2C e-commerce motion and gift card/voucher product, though broader and less experience-focused.
- Smartbox Group: Largest European experience-gift box operator with multi-country presence; directly comparable model (universal experience boxes/vouchers redeemable across a curated merchant network) and a benchmark for category scale in Europe.
- Etsy: Global e-commerce marketplace for unique and experience-adjacent gifts; broadly comparable consumer-gifting search-and-purchase behavior, though Etsy is goods-led rather than experience-led.
Emerging players
- Wedoogift: European digital gift card and employee-benefits platform; comparable digital voucher infrastructure and growing overlap in the corporate/B2B gifting use case that Laisvalaikio Dovanos also serves via its 'Verslo dovanos' section.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Laisvalaikio Dovanos social profiles
Digital presenceLaisvalaikio Dovanos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laisvalaikio Dovanos leadership team
Management profileNumber of profiles
Laisvalaikio Dovanos subsidiaries and ownership
Company hierarchySubsidiaries4 records
Laisvalaikio Dovanos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laisvalaikio Dovanos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laisvalaikio Dovanos
What does Laisvalaikio Dovanos do?
Laisvalaikio Dovanos sells experience-based gift vouchers, gift cheques, gift cards, and curated gift collections covering more than 2,500 leisure experiences (dining, SPA, overnight stays, driving, flights, water sports, adventure, culture, lessons). Customers can buy vouchers online, in physical retail stores, or at Rimi stands; vouchers are delivered as instant eDovana emails, via courier/parcel locker/Lithuanian Post, or as physical cards, and can be redeemed for specific experiences or any experience up to the voucher value across Lithuania and 4 other countries.
Is Laisvalaikio Dovanos a public or private company?
Laisvalaikio Dovanos is a private company. It is classified as unknown and is currently operating.
When was Laisvalaikio Dovanos founded?
Laisvalaikio Dovanos was founded in 2006. It employs 11 to 50 people.
Where is Laisvalaikio Dovanos based?
Laisvalaikio Dovanos is headquartered in Vilnius, Lithuania, in the Europe region.
How does Laisvalaikio Dovanos make money?
Three revenue lines are on record. Gift vouchers and experience certificates are the primary driver. The others are gift cards and gift sets and eDovana digital delivery.
Who are Laisvalaikio Dovanos's main competitors?
Direct peers on record are Tinggly, Buyagift, Virgin Experience Days, Cloud 9 Living and Red Balloon. Great Guns is listed as a regional player. Broad incumbents are Gift Card Mall, Smartbox Group and Etsy. Wedoogift is listed as an emerging player.
Does Laisvalaikio Dovanos have an API?
No public API is recorded for Laisvalaikio Dovanos.
What industry is Laisvalaikio Dovanos in?
Laisvalaikio Dovanos's product category is Experience Gift Retail. Its primary akta.pro industry code is CRAFAAAJ, Digital Goods & Gift Card Generalist Marketplaces, with a secondary code of THALAKAC, Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences). Its NAICS code is 4594 and its SIC code is 7900.