A-WIN Insurance

What A-WIN Insurance does

A-WIN Insurance is a Canadian insurance brokerage founded in 2001 in Calgary, Alberta. It distributes multi-line personal and commercial insurance products — including auto and recreational vehicle coverage, home and property (including specialty lines such as farm, equine, firearms, and valuable collections), life and health, travel, and commercial insurance — through more than 20 independently owned and operated branch offices across Alberta and Saskatchewan. The brokerage model relies on relationships with over 20 insurance providers, enabling brokers to compare coverage options and pricing on behalf of clients; revenue is generated primarily through commissions on placed policies rather than risk underwriting.

In 2019, A-WIN was acquired by the Rogers Group of Companies, providing scale and operational backing. In 2024, the company was further consolidated under the Acera Insurance brand following the transformational merger of Acera Insurance and Navacord (which combined CapriCMW and Rogers Insurance), with A-WIN transitioning into Acera Insurance Broker Network. The rebranded entity is described as one of Canada's largest brokerages, with branches remaining independently owned and operated. A premium sub-brand, "Signature by Acera," targets high-net-worth clients requiring custom coverage for high-value assets.

Operationally, the company has no proprietary technology platform, no mobile app, no public API, and no disclosed AI/ML capabilities. Distribution remains branch-led, supplemented by a website with online quote functionality and a presence on Facebook, LinkedIn, and Instagram. Pricing is quote-based and not publicly disclosed, varying by client risk profile and provider selection. The firm is privately held, headquartered in Calgary, and reports a headcount of 101-250 employees.

Name

A-WIN Insurance

Legal name

A-WIN Insurance

Website

https://awinins.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

A-WIN Insurance (now Acera Insurance Broker Network) is a Canadian multi-line insurance brokerage distributing personal and commercial coverage through 20+ independently owned branches across Alberta and Saskatchewan, serving consumers and small businesses via relationships with 20+ insurance providers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage
• Personal insurance
• Commercial insurance
• Auto insurance
• Home insurance

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: A-WIN Insurance operates as an insurance brokerage, earning commissions from multiple insurance providers for placing client coverage. They work with over 20 insurance providers to secure competitive pricing and coverage for their clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A-WIN Insurance, now operating as Acera Insurance Broker Network, is a multi-line insurance brokerage that places personal and commercial coverage with clients by collaborating with over 20 insurance providers. The brokerage distributes through independently owned and operated branch offices across Alberta and Saskatchewan, providing broker-led advice and coverage comparison across auto, home, property, life, health, travel, specialty, and commercial insurance lines.

Product overview

A-WIN Insurance, now operating as Acera Insurance Broker Network, is a multi-line insurance brokerage offering a comprehensive portfolio of personal and commercial insurance products. The company provides auto and recreational vehicle coverage (including car, motorcycle, boat, and RV insurance), home and property insurance (ranging from standard home insurance to specialty coverage such as farm, equine, and valuable collections), travel insurance (including adventure travel), life and health insurance (life, critical illness, disability, and individual health/dental plans), and commercial insurance. The brokerage distributes through independently owned and operated branch offices across Alberta and Saskatchewan, collaborating with more than 20 insurance providers. Signature by Acera represents a premium sub-brand offering custom coverage for high-value assets. As part of the Rogers Insurance Group and now united with Navacord, the company positions itself as one of Canada's largest brokerages.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Insurance Standard automobile insurance coverage for personal vehicles, sourced from over 20 insurance providers and placed through local brokers.
• Collector Car Insurance Specialized insurance for classic and collector vehicles.
• Luxury Auto Insurance Premium automobile insurance coverage for high-value luxury vehicles.
• Group Rates Auto Insurance Automobile insurance available at discounted group rates.
• Motorcycle Insurance Insurance coverage for motorcycles.
• Boat Insurance Insurance coverage for boats and watercraft.
• Off-Road Vehicle Insurance Insurance coverage for off-road vehicles.
• RV, Motorhome & Trailer Insurance Insurance coverage for recreational vehicles, motorhomes, and trailers.
• Home Insurance Standard homeowners insurance coverage.
• Condo Insurance Insurance coverage specifically designed for condominium owners.
• Luxury Home Insurance Premium homeowners insurance for high-value properties.
• Landlord Insurance Insurance coverage for rental property owners.
• Short Term Rental Insurance Insurance coverage for short-term rental properties.
• Tenant Insurance Insurance coverage for renters.
• Equine Insurance Specialized insurance coverage for horses and equestrian properties.
• Farm Insurance Insurance coverage for farms and agricultural operations.
• Firearms Insurance Insurance coverage for firearms and shooting equipment.
• Personal Cyber Insurance Insurance coverage for personal cyber risks and digital threats.
• Pet Insurance Insurance coverage for pets.
• Investment Property Insurance Insurance coverage for investment properties.
• Seasonal Property Insurance Insurance coverage for seasonal and vacation properties.
• Valuable & Collections Insurance Insurance coverage for valuable items and collections.
• Life Insurance Life insurance coverage for individuals.
• Individual Health and Dental Plans Individual health and dental insurance plans.
• Critical Illness Insurance Insurance coverage for critical illness events.
• Disability Insurance Insurance coverage for disability situations.
• Travel Insurance Insurance coverage for travelers.
• Adventure Travel Insurance Specialized travel insurance for adventure activities.
• Commercial Insurance Business and commercial insurance coverage for companies, sourced from multiple providers.
• Course of Construction Insurance Insurance coverage for buildings under construction.
• Employee Benefits (Group Benefits Consulting) Group benefits consulting and employee benefit plans for employers.
• Signature by Acera Premium sub-brand offering custom coverage for high-value assets.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• NavacordcoreStrategic or Co-development Partner · 1 January 2024Acera Insurance and Navacord have united to provide Canadians with greater choice and solutions. This transformational deal merged CapriCMW and Rogers Insurance to form Acera Insurance, creating one of Canada's largest brokerages.
• Rogers Group of CompaniescoreStrategic or Co-development Partner · 1 January 2019In 2019, A-WIN Insurance became part of the Rogers Group of Companies. This partnership integrated A-WIN into a larger insurance network while maintaining the brand's independent broker model. Rogers Insurance Group provided scale and resources while A-WIN contributed regional expertise and broker relationships.
• 20+ Insurance ProviderscoreChannel Partner/ Reseller/ DistributorA-WIN Insurance collaborates with more than 20 insurance providers to offer clients the finest possible coverage at competitive prices. These provider partnerships enable the brokerage model, allowing brokers to compare and recommend optimal coverage options from multiple sources.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Intact Financial Corporation: Canada's largest property and casualty insurer, operating carrier brands (Intact, BrokerLink broker network, belairdirect direct). Anchors carrier capacity for brokerages like A-WIN and competes across overlapping personal and commercial lines via integrated distribution.
• Marsh Canada: Global insurance broker with a Canadian practice focused largely on commercial and specialty lines. Comparable broker model and carrier relationships, though A-WIN's mix is more personal-lines weighted.
• HUB International: Large North American insurance brokerage with a meaningful Canadian personal and commercial lines practice. Overlaps with A-WIN on broker distribution and product categories, but operates at much greater scale and national geographic breadth.
• Aviva Canada: Major Canadian property and casualty insurance carrier offering personal and commercial lines through broker distribution. Acts as both a competing carrier (alongside A-WIN's offerings) and a partner source of capacity for the brokerage's multi-provider model.
• Aon (Canada): Global insurance and reinsurance broker with Canadian operations delivering personal and commercial brokerage services. Comparable insurance distribution and risk advisory scope, but with global scale and a more commercial-lines mix.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a Canadian operations arm covering personal and commercial lines. Comparable business model (multi-provider broker) and customer types, but at global scale and broader portfolio.

Direct peers

• Western Financial Group: Canadian Western-based multi-line insurance and financial services brokerage with a comparable branch-led distribution model across Western Canada. Directly comparable to A-WIN/Acera in geography (Alberta/British Columbia/Saskatchewan), product breadth (personal and commercial), and customer segments.
• BrokerLink: Canadian multi-line insurance brokerage offering personal, commercial, and specialty coverage across multiple provinces. Directly comparable to A-WIN on broker distribution model and broad product portfolio.
• Westland Insurance Group: Western Canadian insurance brokerage with strong Alberta presence and multi-line personal/commercial offerings. Closely comparable to A-WIN on geography, multi-provider broker model, and target customer segments.

Regional players

• CAA Insurance: Canadian insurance provider connected to the CAA club network, focused on personal auto and home in Ontario and select provinces. Comparable personal lines product focus and member-based distribution, though operating primarily outside Alberta/Saskatchewan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AWINInsurance
• LinkedInlinkedin.com/company/a-win-insurance
• Instagraminstagram.com/acera_insurance
• Xx.com/AwinInsurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-WIN Insurance