PT. TATALOGAM LESTARI

What PT. TATALOGAM LESTARI does

PT. TATALOGAM LESTARI is an Indonesian privately held manufacturer of metal construction materials, founded in 1994 and headquartered at Tatalogam Tower in Jakarta Barat. The company produces galvalume and zincalume-coated metal roofing tiles (genteng metal / sirap) and light steel framing products (baja ringan), operating under the SiMANTAP brand umbrella with multiple sub-brands including TASO, PURLIN, Praktis, Sakura Roof, Multi Roof, Suryaroof, Fancy, Soka Jempol, and Sakura DX. Manufacturing centers on proprietary zinc-aluminum coating technology, cold-forming processes for structural profiles, and patented product designs (Patent IDs ID0-000-116-S and 000332-S). More recently, the company has extended into integrated Light Gauge Steel Frame (LGSF) building systems via its DOMUS Fastrack platform launched in 2026, which uses CAD/CAM for precision assembly of houses, villas, offices, and mini houses.

The company's business model is hardware sales of steel and metal roofing products sold on a quote-based Pay-as-you-go cadence through authorized resellers, the Roofmart Express franchise showroom network, and direct enterprise customer-service channels. Distribution spans 30+ showrooms across Java, Sumatra, Kalimantan, Sulawesi, Bali, and Lombok, complemented by an authorized reseller network and owned mobile applications (SiMantapp for purchases, MetalMen for browsing, Roof Calculator for estimation). Customer segments are horizontal, with primary demand from residential homeowners, commercial/industrial building projects, and construction contractors. Pricing is not publicly disclosed and is reached via app-based quotation.

The company operates alongside affiliated entity PT. Sakura Makmur Lestari, which manages the TASO brand and the Roofmart Express franchise program, and operates a Sahabat TASO certified installer program for warranty-backed projects. Material certifications include ISO 9001 (first Indonesian metal roofing manufacturer to obtain it, 2003), SNI, ASTM, AISC, JISQA, and Green Label Indonesia, alongside the international OCI award from PDMA (USA, 2016). The business remains founder-led (Bapak Yarryanto and Ibu Wulani) with no institutional investors or public listing referenced.

Name

PT. TATALOGAM LESTARI

Legal name

PT. TATALOGAM LESTARI

Website

https://tatalogam.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

PT. Tatalogam Lestari is a privately held Indonesian manufacturer of galvalume/zincalume metal roofing tiles and light steel framing products, serving residential, commercial, and contractor customers nationwide through franchise showrooms, authorized resellers, and mobile apps since 1994.

Ownership category

akta.pro rank

Product category

Metal Roofing and Light Steel Construction Materials

NAICS

Sheet Metal Work Manufacturing (332322), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Sheet Metal Work (3444), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industry

Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)

Keywords

• Metal roofing tiles
• Light steel framing
• Steel construction materials
• Floor deck systems
• LGSF construction systems

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices29 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metal Roofing Products: Sales of metal roofing tiles (genteng metal), metal roofs, and roof accessories under Simantap brand
2. Light Steel Products: Sales of light steel frames including TASO, PURLIN, Praktis column metal, and other structural steel components
3. Floor Deck Products: Sales of Sakura DX floor deck for concrete floor casting applications
4. DOMUS Instant House System: Complete LGSF building system for modern construction including houses, villas, and commercial buildings

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PT. TATALOGAM LESTARI manufactures and sells metal construction materials, principally metal roofing tiles (Genteng Metal under the SiMantap umbrella), light steel framing products (Baja Ringan, TASO, PURLIN, Praktis), Sakura DX floor deck systems, and complementary roofing accessories. The company distributes these products through 30+ Roofmart Express franchise showrooms, an authorized reseller network across Indonesia, and branded mobile applications. PT. TATALOGAM LESTARI is the pioneer of quality metal roofing in Indonesia, holding patents for its metal roof and metal tile products, and certified to ISO 9001, SNI, ASTM, AISC, JISQA, and Green Label standards.

Product overview

PT. TATALOGAM LESTARI is a manufacturer of metal construction materials operating under the SiMantap brand umbrella. The company's product portfolio centers on Baja Ringan (light steel framing) systems and Genteng Metal (metal roofing tiles), complemented by floor deck systems and accessories. The Baja Ringan line includes TASO (light steel framing), PURLIN (structural purlins), and Praktis (instant columns). The roofing segment features multiple brands including Sakura Roof variants (MX, Puma, DX Floor Deck), Multi Roof, Suryaroof, Sakura Srikandi, Sakura Satria, Fancy, Soka Jempol, and Sakura Lite polycarbonate sheets. The company also produces DOMUS Fastrack, an LGSF construction system launching in 2026. Products are distributed through authorized dealers including Roofmart outlets across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Praktis: Instant metal column / cold-formed steel framing system for rapid construction of structural columns (U75.100 and U100.100 profiles), used for load-bearing walls and building extensions.
• TASO
• PURLIN
• Multi Roof
• Multi Sirap
• Sakura Roof
• Sakura MX
• Sakura DX
• Sakura Srikandi
• Sakura Satria
• Suryaroof
• Fancy
• Soka Jempol
• DOMUS

Products and services

• Baja Ringan (Light Steel Framing) Light steel framing products used for structural support in construction; includes various profiles and thicknesses for residential and commercial building applications.
• Sakura Roof (Genteng Metal) Premium metal roofing tile brand under the SiMantap umbrella featuring various designs and colors for residential and commercial roofing applications.
• Sakura MX (Longspan Metal Roofing) Metal roofing tile and longspan roofing line with superior strength and weather-resistant coating, designed for durability and aesthetic appeal in residential and commercial applications.
• Sakura DX Floor Deck Steel floor deck system for concrete slab construction; provides structural support and reduces concrete usage in floor systems by replacing traditional scaffolding.
• Multi Roof Metal roofing tiles designed for residential applications, offering good value and reliable weather protection with anti-rust aluminum-zinc alloy construction.
• Suryaroof Metal roofing tile brand providing affordable and durable roofing solutions for various building types.
• Fancy (Metal Roofing Tile) Decorative minimalist metal roofing tile with distinctive box-motif patterns for modern residential aesthetic applications.
• Soka Jempol (Metal Roofing Sheet) Metal roofing sheet brand providing basic roofing solutions at accessible price points for residential and small commercial buildings.
• Sakura Lite (Polycarbonate Roofing) Polycarbonate roofing sheet providing light transmission for covered areas such as carports, walkways, and agricultural structures.
• DOMUS Fastrack (LGSF Construction System) Complete LGSF-based construction system for rapid assembly of houses, villas, offices, and mini houses using CAD/CAM-engineered light gauge steel frames.
• Praktis (Instant Metal Columns) Instant metal column system for quick and easy structural support installation, designed to simplify construction assembly for building extensions and load-bearing walls.
• TASO (Hi-Ten G550 Light Steel) Light steel framing system brand providing structural components for wall and roof construction using Hi-Ten G550 steel with precise engineering and easy assembly.
• PURLIN (Structural Steel Purlins) Structural steel purlin products (C-Section and Z-Section) for roof and wall framing applications, designed for load-bearing support in industrial, commercial, and residential buildings.
• Sakura Srikandi (Premium Stone-Coated Metal Tile) Premium metal roofing tile with stone-coated finish, designed for the mid-to-upper residential market with elegant classical aesthetics and superior structural strength.
• Sakura Satria (Value Metal Tile) Metal roofing tile product line targeting the value segment with reliable quality standards for housing, ruko, warehouses, and commercial buildings.
• Multi Sirap (Wood-Shingle Style Metal Tile) Metal roofing tile designed to replicate traditional sirap (wood shingle) aesthetics while providing the superior durability of metal construction.
• Kanopi (Prefabricated Steel Canopy) Prefabricated steel canopy structures for carports, terraces, and outdoor covered spaces, available in various minimalist and modern designs.
• Aksesoris (Roofing Accessories) Complementary mounting hardware, fasteners, sealants, and installation accessories for metal roofing and steel framing systems.

Quantifiable outcome

• 40-70 years durability for metal roofing products
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Roofmart Express FranchiseescoreChannel Partner/ Reseller/ DistributorRoofmart Express is a franchise opportunity for entrepreneurs to open branded retail stores selling Tatalogam metal roofing and light steel products. The franchise provides established brand recognition, product supply, and business support. Multiple locations across Indonesia operating under the Roofmart brand.
• Authorized ResellerscoreChannel Partner/ Reseller/ DistributorNetwork of authorized resellers and distributors selling Tatalogam products across Indonesia, including major dealers in Jakarta, Bekasi, Depok, Bandung, and other cities.
• PT. Sakura Makmur LestaricoreStrategic or Co-development PartnerParent company supporting PT Tatalogam Lestari with 100% support. Jointly operates the Sahabat TASO program for certified installers, providing warranty for projects installed by authorized installers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NS BlueScope Lysaght Indonesia: Indonesia arm of BlueScope's Lysaght brand, manufacturing Zincalume and Colorbond metal roofing, walling, and structural steel products. Directly competes with Tatalogam across residential, commercial, and industrial roofing segments in Indonesia with a globally backed brand and comparable coated-steel technology.
• PT. Sunrise Steel: Indonesian manufacturer of light steel framing (baja ringan) and metal roofing products. Direct competitor in the residential and light commercial segments with overlapping product positioning on galvalume-coated steel framing and roofing.
• PT. Alakasa Industrindo: Indonesian aluminum extrusion and downstream building products manufacturer producing roofing, ceiling, and structural components. Comparable product mix in metal roofing and architectural building materials serving Indonesian construction.
• PT. Indal Steel Industry: Indonesian manufacturer of aluminum and steel products including roofing sheets, structural profiles, and building materials. Direct overlap with Tatalogam in metal roofing tiles and light steel components for the residential and commercial segments.

Broad incumbents

• PT. Krakatau Steel: Indonesia's largest integrated steel producer, supplying hot-rolled coil, cold-rolled coil, and wire rod that feed into downstream metal roofing and light steel framing. Operates upstream of Tatalogam's value chain but competes indirectly through its downstream processed products.
• Tata BlueScope Steel: Joint venture between Tata Steel and BlueScope producing coated steel, metal roofing, and building solutions across South and Southeast Asia. Comparable in product technology (Zincalume/Colorbond coatings) and end-market focus, with broader geographic and corporate reach than Tatalogam.
• BlueScope Steel Limited: Australian parent of NS BlueScope Lysaght and Tata BlueScope Steel, and the global licensor of Zincalume and Colorbond technology that Tatalogam also utilizes. Competes indirectly as the dominant global coated-steel brand in markets where Tatalogam might eventually expand.
• PT. Gunung Raja Paksi: Major Indonesian steel manufacturer producing hot-rolled coil, cold-rolled coil, and downstream steel products including structural and roofing applications. Competes with Tatalogam in supplying steel inputs and finished metal construction products to Indonesian construction markets.
• Tata Steel: Global integrated steel manufacturer with a significant presence in coated steel products for construction and infrastructure. Operates at a vastly larger scale than Tatalogam but competes in the same downstream categories of metal roofing, structural steel, and building systems.

Emerging players

• PT. Bhirawa Steel: Indonesian cold-rolled and galvanized steel producer with growing presence in downstream metal construction products. An emerging domestic competitor in the light steel and metal roofing value chain with scale and product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEdXlEe5G9bG59e5qCvFzOA
• Facebookfacebook.com/tatalogam
• Instagraminstagram.com/simantap
• TikToktiktok.com/@tatalogam_group
• Xx.com/tatalogam
• LinkedInlinkedin.com/company/pt-tatalogam-lestari

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. TATALOGAM LESTARI