Koolway Sports

What Koolway Sports does

Koolway Sports is a privately-held Canadian manufacturer founded in 2009 and based in Whitby, Ontario, that designs and sells custom adaptive outerwear for individuals with physical disabilities, particularly wheelchair users and AFO wearers. Its core products include the KoolKoat (winter and spring versions for adults and children), KoolKape 2.0, KoolBoots, KoolKozy Legs, KoolSit Ski, and KoolGown medical gowns, supported by accessories such as KoolMitts, KoolSocks, KoolToque, and SoSecure swim briefs. The company's technical differentiators are proprietary adaptive features including the Koolway half-back (eliminating excess fabric for custom molded wheelchair backs), full-length side sleeve zippers, shoulder openings for contoured chair straps, G-tube/J-tube medical access points, a detachable blanket system with YKK zippers, and Slip-Not PVC grip fabric tested to -40F, all built on a Commander fabric platform (85% Polyester, 15% Cotton) with Drotex or Powderfill insulation rated to -25F/-32C.

The business operates on a direct-to-consumer, made-to-order model: every order begins with a 20-30 minute custom Zoom fitting session to capture individual measurements, followed by a formal quote and order form for customer approval before production. Pricing spans $50-$1,235 CAD, with flagship KoolKoat Winter Adult coats at $630-$1,100 CAD. Distribution is primarily e-commerce via koolwaysports.com with worldwide FedEx shipping (most North American orders delivered within one week), supplemented by a brick-and-mortar retail partnership with AdaptAbility Store Inc. in Canada and an equipment partnership with Enabling Technologies for adaptive skiing channels in North America and Australia.

The company generates revenue through one-time custom apparel sales (with products engineered for 8-10+ year lifespans) and serves primary customer segments of individuals with mobility disabilities, their caregivers and families, and adaptive sports athletes. Notable strategic partnerships include Jays Care Foundation (Toronto Blue Jays charitable arm, 4+ years), Team Hoyt, Wuxly Sports (Crawford Adaptive Parka), and Spina Bifida Associations. The company has expanded its footprint to Australia via the 2024 Adaptive Concepts Australia sub-brand in partnership with Melrose Wheelchairs, and sells across all Canadian provinces and territories, all US states, and into EU countries and the Caribbean. The team consists of 1-10 employees led by owner Jennifer, following the December 3, 2024 passing of co-owner Stephen Gallienne.

Name

Koolway Sports

Legal name

Koolway Sports

Website

https://koolwaysports.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Koolway Sports is a Canadian adaptive outerwear manufacturer founded in 2009 that designs and sells custom-fitted, made-to-order coats, boots, and accessories for wheelchair users and individuals with disabilities, distributed direct-to-consumer globally.

Ownership category

akta.pro rank

Product category

Adaptive Outerwear

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Women's, Misses', And Juniors Outerwear (2330), Sporting & Athletic Goods, Nec (3949), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Footwear, (No Rubber) (3140)

akta.pro primary industry

Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ)

Keywords

• Adaptive outerwear
• Wheelchair clothing
• Accessible fashion
• Adaptive sportswear
• Custom outerwear

Headquarters

HQ city

Port Perry

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Adaptive Outerwear Sales: Koolway Sports generates revenue through the direct sale of custom-made adaptive outerwear products. Each product is custom-fitted via Zoom session and made to order. Products include KoolKoats (winter and spring versions for adults and children), KoolKapes, KoolBoots, KoolSit Ski, KoolKozy Legs, KoolGown, and accessories. Sales are one-time purchases with products built for longevity (8-10+ years of life).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Koolway Sports manufactures and sells custom-fitted adaptive outerwear and accessories designed for wheelchair users and individuals with disabilities. Each product is custom-made to order following a Zoom fitting session, featuring proprietary designs including the Koolway half-back, full side sleeve zippers, detachable blanket systems, and medical device accommodations (G-tube openings, AFO-compatible boots). The product line includes winter/spring coats, capes, boots, leg blankets, ski blankets, mittens, medical gowns, and accessories.

Product overview

Koolway Sports is a Canadian adaptive outerwear company offering a comprehensive product portfolio centered on wheelchair-accessible coats and outerwear. The core offering consists of KoolKoat (adaptive winter/spring coats with detachable blankets), KoolKape 2.0 (water-resistant jackets), KoolBoots (AFO-compatible boots), and accessories including KoolMitts, KoolSocks, KoolKozy Legs, KoolSit Ski blankets, and adaptive apparel like KoolGown medical gowns and SoSecure swim briefs. Products are custom-fitted via Zoom calls and feature accessible design elements including half-back construction, full zippers, shoulder openings, and G-tube accommodations. The company also partners with Wuxly for the Crawford Parka and has launched Adaptive Concepts Australia for mobility technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Adaptive Concepts Australia: A new brand launched in partnership with Melrose Wheelchairs, offering sport mobility technologies including power assist, hand cycles, sit skis and accessories for Australians with limited mobility.

Quantifiable outcome

• Products lasting 8-10+ years before replacement is needed
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Jays Care FoundationcoreStrategic or Co-development Partner · 1 January 2020Partnership with the charitable arm of the Toronto Blue Jays to provide custom adaptive KoolKoats to Challenger Baseball Winter All-Star Award winners across Canada. Partnership has been running for over 4 years, supporting individuals with disabilities in sports and recreational activities.
• Team HoytminorGTM or Marketing PartnerKoolway Sports is a sponsor of the Team Hoyt Memorial Race, a 5-mile run honoring Dick and Rick Hoyt's first race together. Team Hoyt is an inspirational father-son duo where Dick pushed Rick (who has cerebral palsy) in endurance events for over three decades.
• Enabling TechnologiescoreStrategic or Co-development PartnerEquipment partnership for over 7 years with Denver-based manufacturer of adaptive skiing outriggers, bi-skis, and crutches. Koolway Sports provides custom KoolSitSki Blankets systems with safety belt openings, distributed through Enabling Technologies' network across North America and Australia.
• AdaptAbility Store Inc.coreChannel Partner/ Reseller/ DistributorRetail partnership with store founded by mother of child with ASD and special needs. All Koolway products are on display so customers can touch, feel, and see products before ordering. Store provides funding guidance through experience with FSCD and other public healthcare services.
• CP Support Canada / CP Smile ProjectcoreGTM or Marketing PartnerCP Smile Project provides $1,000 bursaries to children with cerebral palsy for recreational activities, including purchasing Koolway Sports adaptive apparel. Koolway helps families apply for these grants.
• Wuxly SportscoreStrategic or Co-development PartnerJoint development of the Crawford Adaptive Parka - a new adaptive parka designed for wheelchair users. Combines Wuxly's sustainable materials (recycled polyester, animal-free insulation) with Koolway's adaptive design expertise. Made in Canada for temperatures as low as -25C, starting at $1,235.
• Lori's VoiceminorGTM or Marketing PartnerUS-based organization providing 50% funding (up to $500) for children under 21 with disabilities to purchase specialized equipment including Koolway Sports products.
• Make-A-Wish FoundationminorGTM or Marketing PartnerKoolway Sports provided Olympic Red Coat to Make-A-Wish recipient Matthew who attended the 2010 Winter Olympics in Vancouver.
• Barbados National Olympic CommitteeminorGTM or Marketing PartnerPartnership to provide outerwear for Barbados athletes at the 2010 Winter Olympics in Vancouver, with future projects for Commonwealth Games, 2012 Olympics in London, and 2015 Pan-American Games in Toronto.
• Spina Bifida Association of Greater New EnglandminorGTM or Marketing PartnerVirtual fashion show partnership to showcase adaptive clothing and promote independence for individuals with spina bifida.
• Spina Bifida Association of New York StateminorGTM or Marketing PartnerVirtual fashion show partnership to showcase adaptive clothing and promote independence for individuals with spina bifida.
• New England Bombers Special HockeyminorGTM or Marketing PartnerPartnership to outfit special hockey team athletes with KoolKozy Legs and KoolMitts for body temperature regulation during ice hockey.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reboundwear: Adaptive sportswear brand offering post-surgery, rehabilitation, and wheelchair-friendly athletic apparel with accessible closures and seated-fit designs targeted at users with temporary or permanent mobility limitations.
• Silverts: Canadian-founded adaptive clothing retailer specializing in wheelchair-friendly apparel, Alzheimer's/dementia clothing, and adult incontinence products with a similar caregiver-facing DTC model.
• Billy Footwear: Adaptive footwear brand using wrap-around zipper closures for easy on/off, directly comparable to Koolway's KoolBoots adaptive AFO footwear offering.
• Buck & Buck: Long-established U.S. adaptive clothing retailer specializing in clothing for seniors and individuals with disabilities, including wheelchair-friendly outerwear, full-back garments, and easy-dress designs targeting the same caregiver-purchaser segment as Koolway.
• IZ Adaptive: Canadian adaptive fashion brand founded by Izzy Camilleri, offering custom-fitted adaptive clothing for wheelchair users and seated individuals with similar accessible-design features (seated silhouettes, functional closures) and a direct-to-consumer custom model.
• Adaptations by Adrian: Custom-made adaptive clothing provider specializing in wheelchair-friendly garments, hospital gowns, and post-surgery wear with custom-fit alterations for individuals with disabilities, paralleling Koolway's make-to-order model.
• Magna Ready: Adaptive clothing brand using magnetic closures to enable easy dressing for individuals with limited mobility, ALS, Parkinson's, and arthritis; comparable custom-fit positioning and DTC distribution in the adaptive apparel category.

Broad incumbents

• Tommy Hilfiger Adaptive: Mainstream fashion label's adaptive line offering modified mainstream apparel (magnetic closures, seated fits, easy-dress features) for children and adults with disabilities; competes with Koolway in adaptive outerwear while leveraging vastly larger brand, distribution, and pricing power.

Others

• Enabling Technologies: Denver-based manufacturer of adaptive skiing outriggers, bi-skis, and crutches, which is also Koolway's longest-standing equipment partner (7+ years) for KoolSitSki blankets distribution; relevant as the channel partner and adjacent equipment maker in the adaptive sports vertical.

Emerging players

• Juno Adaptive: DTC adaptive baby and children's clothing brand focusing on seated-fit clothing for infants and toddlers with disabilities; narrower segment overlap with Koolway's pediatric KoolKoat Kids line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/koolwaysports
• Facebookfacebook.com/Koolwaysports
• Instagraminstagram.com/_koolwaysports
• LinkedInlinkedin.com/company/koolway-sports

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koolway Sports