Fish&Pips

What Fish&Pips does

Fish&Pips, trading as F&P Travel, is a UK-based luxury travel agency founded in 2006 by Holly Chandler and Philippa Hartley and headquartered in Abinger Common, Surrey, with ski operations in Méribel, France. Originally a specialist ski chalet operator, the company rebranded in 2023 to reflect its expanded offering of tailor-made luxury holidays spanning ski chalets (catered, serviced, and self-catered), African safaris, Mediterranean villa rentals, sailing holidays, honeymoons, family and multigenerational trips, and boutique cruises across 70+ countries. The business holds ATOL protection (11290/12250) and ABTOT membership (5434), providing the regulatory and financial protections required to operate as a UK Package Organiser under PTRs 2018.

The company is deliberately small (11-50 employees) and operates an exclusively high-touch, sales-led go-to-market: every booking is handled through personal consultation via phone, email, WhatsApp, or video call with a named destination specialist, with no self-service e-commerce channel. Technology is lightweight — a WordPress website with a Msgboxx WhatsApp widget, Hotjar analytics, Google Ads/Analytics, and Facebook tracking — supplemented by a proprietary chalet management system covering availability calendars and booking for the Méribel portfolio. Blake Rose, co-founder of Scott Dunn World, joined as Non-Executive Director and investor in 2018.

Revenue is generated through four streams: full package holidays (Package Organiser), single-service accommodation bookings (Principal), commission-based agency bookings on third-party tour operators, airlines, and cruise lines, and direct operation/management of ski chalets. Pricing spans budget-friendly options from £1,500 per person to ultra-luxury packages above £10,000 per person, with weekly catered Méribel chalets priced at €23,000-€42,000. The company remains founder-owned with no external private equity or venture capital backing, sustained instead through organic growth, retained earnings, and the 2018 strategic investment by Blake Rose.

Name

Fish&Pips

Legal name

Fish and Pips Limited

Website

https://fandptravel.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Fish&Pips (trading as F&P Travel) is a UK-based luxury travel agency founded in 2006 that plans tailor-made holidays including ski chalets, African safaris, Mediterranean villas, and sailing itineraries across 70+ countries, serving affluent individuals and families through high-touch personal consultation.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721)

akta.pro primary industry

Family, Honeymoon & Romance Travel Agencies (THAKABAE)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Luxury travel agency
• Bespoke holiday planning
• Luxury ski chalets
• African safari holidays
• Luxury villa rentals

Headquarters

HQ city

Abinger

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Package Holidays: Full package holidays including transport, accommodation, and ancillary services. Acts as Package Organiser under PTRs 2018 regulations. Combines multiple travel services for same trip.
2. Single Service Bookings: Accommodation-only bookings (chalets, hotels, villas) where company acts as Principal. Includes catered, self-catered chalets, and serviced apartments.
3. Agency Bookings: Arranging bookings for third-party tour operators, airlines, cruise companies, and accommodation providers where company acts as agent. Commission-based model.
4. Ski Chalet Operations: Direct operation of owned or managed ski chalets in Méribel and other Alpine resorts, including catered and serviced chalet offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fish&Pips (F&P Travel) is a luxury travel agency that curates and sells tailor-made holidays across 70+ countries, specializing in Alpine ski chalets (particularly in Méribel, France), African safaris, Mediterranean villas, sailing holidays, honeymoons, and family travel. Each booking is supported by a named specialist destination expert and an in-house concierge team that handles every pre-trip and in-resort detail. The company acts as Package Organiser under PTRs 2018 for full packages and as principal or agent for single-service bookings, with ATOL and ABTOT financial protection.

Product overview

F&P Travel (formerly Fish&Pips) operates as a luxury travel agency and tour operator offering tailor-made holiday planning services. The core offering centers on a portfolio of curated travel experiences including luxury ski chalets (catered, serviced, and self-catered formats) primarily in Méribel and other Alpine resorts, handpicked villas in Mediterranean destinations, African safari packages, sailing holidays, honeymoons, and family travel. The business also features partner lodge properties in Zimbabwe (Victoria Falls River Lodge, Matetsi Victoria Falls) and distributes its chalet inventory through a dedicated subdomain. A complimentary concierge service handles all pre-trip and in-resort arrangements. The company positions itself as a specialist operator with a small team approach, having been in operation since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Tailor-Made Luxury Holidays Personalized, bespoke holiday planning service covering worldwide destinations including Africa, Americas, Asia, Europe, Caribbean, Indian Ocean, Middle East, and polar regions. Includes expert consultation, itinerary curation, and full concierge support before and during travel. For affluent individual and family travelers seeking end-to-end trip design.
• Ski Chalets Luxury ski chalet accommodations in European resorts including Méribel, Courchevel, Val d'Isère, Morzine, Les Arcs, Verbier, Zermatt, St Anton, and Sweden. Available in catered, serviced (self-catered with hotel-style services), and self-catered formats. For affluent ski travelers seeking premium Alpine accommodation.
• Ski Hotels Boutique luxury ski hotel bookings in Alpine resorts with F&P-approved access to slopes, facilities, and curated experiences. For travelers preferring hotel services over a private chalet.
• Luxury Villas Handpicked villa rentals in Mediterranean destinations including Croatia, Greece (Corfu, Paros, Zakynthos, Meganisi), Ibiza, Italy, Mallorca, and Portugal, with concierge services. For travelers seeking private villa accommodation with optional chef, transfer, and activity add-ons.
• Safari Holidays Luxury safari experiences across Africa including Kenya, South Africa, Tanzania, Botswana, Zimbabwe, Zambia, Rwanda, and Uganda, featuring game drives, walking safaris, and lodge accommodations. For travelers seeking curated African wildlife experiences.
• Sailing Holidays Boutique sailing holidays in Croatia, Caribbean, Greece, Indonesia, and Turkey, combining luxury vessel accommodation with curated island exploration. For travelers seeking crewed yacht and sailing experiences.
• Honeymoon Packages Romantic getaway planning covering honeymoons in Africa, Europe, island/beach destinations, Middle East, ski holidays, and UK locations. For couples celebrating honeymoons seeking once-in-a-lifetime experiences.
• Family Holidays Multi-generational and family-specific travel planning including accommodations with kids clubs, family-friendly activities, and tailored itineraries for various age groups. For families and multigenerational groups.
• Luxury Cruises Boutique cruise experiences including Burgundy vineyards, Nile temples, Norwegian fjords, Arctic/Antarctic expeditions, and Mediterranean classics. For travelers seeking small-ship and expedition cruise holidays.
• Méribel Chalets Collection F&P's curated portfolio of luxury chalets in Méribel village and Belvédère region, including catered, serviced, and self-catered options with concierge and driver services. For ski travelers booking direct chalet inventory.

Quantifiable outcome

• Peak ski weeks in Méribel chalets exceeding 60% occupancy
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Conscious Travel Foundation (TCTF)coreStrategic or Co-development Partner · 1 January 2024Non-profit membership community promoting meaningful, positive-impact travel. F&P is in their second year of membership, committed to championing environmentally responsible travel practices and supporting grassroots sustainability projects worldwide.
• One Tree at a TimecoreStrategic or Co-development PartnerOrganization helping alpine businesses and individuals reduce environmental impact through implementation of sustainability solutions and positive change initiatives.
• Protect Our Winters (POW)minorStrategic or Co-development PartnerUK-based charity taking positive action to address the climate crisis, providing advice on reducing carbon footprint while enjoying mountain activities.
• SUJÁNcoreStrategic or Co-development PartnerLuxury conservation-focused travel company operating camps in India with 25-year history of responsible tourism, community support, and wildlife protection. F&P proudly champions SUJÁN properties and shares them with guests.
• Méribel ResortcoreStrategic or Co-development PartnerOne of the greenest Alpine resorts using solar and hydroelectric energy for lifts and snow canons. Free bus networks between villages. F&P's primary ski operations base with strong operational partnership.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Original Travel: UK-based tailor-made travel company with country-specialist consultants. Comparable in specialist-led model, luxury positioning, and overlap on Africa, Asia, and experiential trips.
• Turquoise Holidays: UK luxury long-haul tailor-made travel specialist owned by TTC. Directly comparable to F&P on bespoke service, honeymoon/family focus, and Indian Ocean/Africa specialism.
• Audley Travel: UK-based specialist long-haul tailor-made travel company with country-specialist consultants. Closely comparable business model (enquiry-led, country expertise, luxury positioning) and overlapping destination portfolio with F&P.
• Scott Dunn: UK-based luxury tailor-made travel operator with ski, family, and villa expertise. Directly comparable to F&P because Blake Rose co-founded Scott Dunn before investing in F&P, sharing operating DNA and customer segment focus.
• Black Tomato: UK luxury tailor-made travel brand with experiential and adventure focus. Comparable in high-touch specialist model, premium pricing, and overlap on safari, expedition, and family segments.
• Red Savannah: UK luxury tailor-made travel specialist focusing on villa, safari, and experiential holidays. Closely comparable positioning to F&P with similar customer segments and enquiry-led specialist model.
• Cazenove+Loyd: Luxury bespoke travel company focused on experiential and culturally immersive journeys. Comparable to F&P in premium positioning, tailor-made service delivery, and family/honeymoon clientele.
• Lightfoot Travel: Asia-headquartered luxury tailor-made travel specialist with strong UK client base. Comparable in high-end experiential focus, villa and family holidays, and specialist consultant model.
• ITC Luxury Travel: UK long-haul luxury tour operator with safari, honeymoon, and family specialism. Closely comparable to F&P in target customer, product mix, and UK regulatory framework (ATOL).

Broad incumbents

• Abercrombie & Kent: Global incumbent luxury travel operator with deep safari and expedition expertise. Overlaps directly with F&P's Africa and expedition offerings but operates at much larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FandPTravel
• Instagraminstagram.com/fandptravel
• Xx.com/fishandpips

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fish&Pips