Genesis Software

What Genesis Software does

Genesis Software is a Mumbai-based, founder-owned Indian IT solutions provider founded in 1997 by Amisha Ajmera, specializing in financial services software for the Indian BFSI market. The company operates with an 11-50 employee headcount and serves banks, cooperative banks, NBFCs, corporate treasuries, stock brokers, and merchant bankers with five core products: eInstadeal (debt market dealer software covering Wholesale Debt Market, Retail Debt Market, and Merchant Banking), Investment eValuator (corporate treasury software managing debt and mutual fund portfolios of Rs. 5,000+ Crores), eTreasury (multi-entity treasury portfolio management for cooperative banks), Efficall (loan management and collections automation with integrated telecaller module for banks and NBFCs), and Customized Software (ERP for manufacturers and Medical Support Systems). The underlying technology stack is legacy Microsoft (VB.net, ASP.net, SQL Server), and the company does not publicly disclose AI/ML capabilities, APIs, or SDKs.

The business model is enterprise software licensing (subscription and perpetual) combined with custom development, implementation, training, and ongoing support services. Pricing is quote-based with no publicly disclosed rates; the go-to-market relies on direct enterprise field sales driven by 'Request a demo' CTAs, industry event participation (ASSOCHAM, Treasury Management India Summit), and named-client testimonials for social proof. Customer logos include Motilal Oswal, IIFL Wealth, SBI Capital Securities, IDBI Capital, Edelweiss Broking, PNB Gilts, Standard Chartered STCI, HDB Financial Services, PhillipCapital, Karvy Capital, and Welspun Group, with the company claiming 'multiple hundred' clients and '100+ projects completed'. The firm is privately held and bootstrapped with no disclosed external funding, no parent company, no subsidiaries, and no acquisition or merger history.

Name

Genesis Software

Legal name

Genesis Software

Website

https://genesissoftware.co.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesis Software is a Mumbai-based, founder-owned Indian IT firm (founded 1997) that builds specialized financial services software — including debt market dealer systems, corporate treasury management, cooperative bank treasury tools, and NBFC loan collections — for Indian banks, NBFCs, corporate treasuries, and stock brokers.

Ownership category

akta.pro rank

Product category

Financial Services Software (Treasury & Trade Finance)

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Technology, Software & IT Services (FSABACAJ)

akta.pro secondary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Treasury management software
• Trade finance applications
• Investment evaluation tools
• Customer engagement automation
• Financial services IT

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing and Subscriptions: Genesis Software generates revenue primarily through licensing its specialized financial software products including eInstadeal, Investment eValuator, eTreasury, and Efficall. The company offers both subscription-based and perpetual license models for its enterprise software solutions.
2. Custom Software Development: Revenue from developing customized IT solutions including ERP systems and medical support systems tailored to specific client requirements. This includes implementation, training, and ongoing support services.
3. Implementation and Support Services: The company provides implementation, training, and continuous service experience for its products, contributing to overall revenue alongside software licensing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Genesis Software develops and sells enterprise financial software products — including treasury, trade finance, investment valuation, and customer engagement automation tools — for banks, non-banking financial companies (NBFCs), and corporate treasuries. The company also delivers customized software solutions such as ERP and Medical Support Systems built to client specifications.

Product overview

Genesis Software offers an unmatched portfolio of financial services IT products consisting of five core offerings: eInstadeal (comprehensive debt market software for Wholesale, Retail, and Merchant Banking segments), Investment eValuator (corporate treasury software for debt and mutual funds portfolio management), eTreasury (treasury portfolio management for Cooperative Banks), Efficall (loan management and collection software for Banks and NBFCs), and Customized Software solutions (including ERP systems and Medical Support Systems). The product portfolio is built around the financial services value chain covering capital markets operations, corporate treasury, banking treasury, loan lifecycle management, and sector-specific customized solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• eInstadeal Treasury and Trade Finance Application designed for banks and non-banking financial companies (NBFCs) to automate and manage treasury and trade finance operations.
• Investment eValuator Tool that captures valuation of intangible securities and supports asset and liability valuation for financial institutions.
• eTreasury Treasury Management Application designed for Corporate Treasuries to manage and automate treasury operations.
• Efficall Customer engagement automation solution used to automate and streamline customer interactions.
• Customized Software Bespoke software development service delivering ERP and Medical Support System solutions built to client specifications.

Quantifiable outcome

• Substantially increased productivity for users as reported in testimonials
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• Treasury Management India Summit 2017minorGTM or Marketing Partner · 8 November 2017Genesis Software served as Exhibit Partner at the Treasury Management India Summit 2017 held on 14th & 15th November at Holiday Inn, Mumbai International Airport. This marketing partnership provided visibility among treasury professionals and financial institutions.
• ASSOCHAM National Council Meeting for Bond MarketminorGTM or Marketing Partner · 8 November 2016Genesis Software was Logo partner at the 1st National Council Meeting for Bond Market by ASSOCHAM held on 21st November 2016 at Hotel Four Seasons, Mumbai. The company was also invited to the closed door meeting of ASSOCHAM National Council Bond Market.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Kensetsu (Adenza / Calypso Technology): Capital markets and treasury platform (formerly Calypso) used by global banks for trading, risk, and treasury. Comparable to Genesis's debt-market and treasury products serving large BFSI clients.
• Infosys Finacle: Banking platform from Infosys covering core banking, lending, and treasury. Directly comparable as a large Indian banking software suite competing with Genesis across multiple product lines.
• TCS BaNCS: TCS's banking and financial services platform covering treasury, capital markets, and lending for global banks. Highly comparable as an Indian-headquartered, broad-suite competitor to Genesis's BFSI product range.
• Broadridge Financial Solutions: Capital markets and wealth technology provider with strong debt and fixed-income processing capabilities. Comparable to Genesis's debt-market and treasury software serving BFSI and corporate clients.
• Murex: Global leader in capital markets and treasury software for banks, asset managers, and corporates. Directly comparable to Genesis's eInstadeal and Investment eValuator offerings at the larger end of the market.
• Finastra: Large banking and capital markets platform covering treasury, trading, and lending. Comparable as a broad-suite incumbent competing with Genesis's debt market and treasury products in Indian banks.
• Oracle FLEXCUBE: Core banking and treasury platform from Oracle widely deployed in Indian and Asian banks. Comparable to Genesis as an incumbent treasury and operations platform competing in overlapping BFSI accounts.
• SAP Treasury and Risk Management: Enterprise treasury management solution from SAP used by large corporates and banks. Comparable to Genesis's Investment eValuator and eTreasury at the higher end of the corporate treasury market.

Direct peers

• Newgen Software: Indian-listed enterprise software vendor providing lending, BPM, and financial process automation to banks and NBFCs. Comparable to Genesis on the Efficall/loan management and process-automation side.
• Polaris FT (Polaris Financial Technology): Indian-headquartered banking and financial services software vendor with comparable debt market and treasury solutions for banks. Closely comparable as a direct Indian competitor in capital markets technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/genesisoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesis Software