What Quality Measures does

Quality Measures LLC is a privately held Virginia-based consulting firm founded in 2009 that specializes in program and project evaluation, strategic planning, and professional development services. The firm is structured as a small professional-services company with 1–10 core employees (and roughly 16 team members including independent contractors), led by CEO Dr. Gwen Lee-Thomas, who brings nearly 30 years of external consulting experience and has personally led more than 130 grant-funded evaluations valued at over $150M in cumulative grant funding. The team is PhD-heavy across education, sociology, physics, and counseling, with prior experience at institutions such as Florida A&M University, Old Dominion University, Delaware State University, and Virginia Department of Health and Human Services.

The company delivers its work through three core service lines — Evaluation Services (goal-, process-, and outcomes-based program evaluations), Professional Development & Training (interactive workshops on evaluation, team building via Lencioni's Five Healthy Behaviors model, and accountability), and Planning & Tool Development (survey, interview, focus group, and observation design plus reporting) — supported by strategic planning and utilization-focused evaluation engagements. The underlying methodology is mixed-methods, evidence-based, and culturally responsive evaluation rather than any software platform; the firm has no proprietary technology product, API, or mobile application, and operates as a pure services business.

Quality Measures generates revenue through project-based professional services contracts billed on a quote basis tailored to client scope, with no publicly disclosed pricing or ARR. Its go-to-market is sales-led and relationship-driven: clients find the firm through its website, LinkedIn presence, and referrals, and engagements are delivered directly to federal and state agencies (including NSF, CDC, HHS/HRSA, DOD, DOE, DOJ, NNSA, and the Department of Education), colleges and universities (including HBCUs), and community-based and nonprofit organizations across the United States. The company has no subsidiaries, no outside funding, and ownership and control rest entirely with the founder/CEO.

Name

Quality Measures

Legal name

Quality Measures LLC

Website

https://qualitymeasuresllc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Quality Measures LLC is a Virginia-based consulting firm founded in 2009 that delivers program evaluation, strategic planning, and professional development services to federal agencies, colleges and universities, and community-based organizations across the United States.

Ownership category

akta.pro rank

Product category

Management Consulting — Program Evaluation Services

NAICS

Management Consulting Services (54161)

akta.pro primary industry

Health Systems Performance & Quality Measurement (Public Sector) (HLAJANAK)

Keywords

• Program evaluation services
• Strategic planning consulting
• Professional development training
• Grant evaluation consulting
• Educational assessment services

Headquarters

HQ city

Chesapeake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Evaluation Services: Revenue is generated through professional consulting services including program evaluations, strategic planning engagements, professional development and training workshops, and planning/tool development. Services are tailored to each client's needs with collaborative engagement throughout the evaluation process.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Quality Measures LLC is a Virginia-based consulting firm that delivers program and project evaluations, strategic planning, professional development and training, and evaluation planning with data collection instrument design for colleges, universities, community programs, and government agencies. Services are delivered through collaborative, solution-focused engagements that combine goal-based, process-based, and outcomes-based methodologies with mixed-methods research to produce evidence-based insights for client decision-making.

Product overview

Quality Measures is a Virginia-based consulting firm established in 2009 that provides solution-focused evaluation services. The company operates as a single unified consulting offering rather than a software platform, organized around three core service areas: Evaluation Services (comprehensive program and project evaluations assessing effectiveness, improvement, and impact), Professional Development & Training (workshops on evaluation development, team building, and accountability), and Planning & Tool Development (evaluation planning, data collection tool design, and reporting). These services are complemented by strategic planning and utilization-focused evaluations, all delivered collaboratively with clients to help colleges, universities, community programs, and government agencies measure success and maximize impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Evaluation Services Comprehensive program and project evaluations that assess effectiveness, improvement, and impact through goal-based, process-based, or outcomes-based approaches, delivering clear, evidence-based insights for colleges, universities, community programs, and government agencies.
• Professional Development & Training Interactive workshops, trainings, and seminars covering evaluation development and implementation, team building based on Lencioni's Five Healthy Behaviors model, and accountability strategies, delivered to organizations and their leadership teams.
• Planning & Tool Development Evaluation planning services, data collection tool design (surveys, interviews, focus groups, observation techniques), and clear reporting that translates data into actionable insights for client decision-making.
• Strategic Planning Helping organizations set clear goals and create roadmaps to achieve them, supporting colleges, universities, community programs, and government agencies in aligning priorities and execution.
• Utilization-Focused Evaluations Evaluations designed to answer the questions that matter most to stakeholders, grounded in evidence-based solutions and proven best practices.

Quantifiable outcome

• Over 130 grant-funded education and research-based evaluations conducted
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• RTI International: Independent nonprofit research institute delivering program evaluation, survey research, and technical assistance for federal agencies. Competes for the same NSF, NIH, HHS, and DOD evaluation opportunities as Quality Measures.
• Abt Associates: Major research and consulting firm delivering program evaluations, policy research, and technical assistance to federal agencies (HHS, NSF, DOD, etc.). A much larger incumbent competing for the same federal evaluation contracts Quality Measures serves.
• Westat: Employee-owned research firm providing statistical research, program evaluation, and survey services to federal agencies. Direct competitor in the federally-funded evaluation market, including health and education programs.
• American Institutes for Research (AIR): Large nonprofit behavioral and social science research organization providing program evaluation and technical assistance across education, health, and workforce. Directly comparable service portfolio to Quality Measures at substantially greater scale.
• ICF International: Global consulting firm offering program evaluation, research, and advisory services to federal, state, and commercial clients. Larger-scale competitor pursuing many of the same federal evaluation engagements.
• Mathematica: Nonpartisan research and evaluation firm conducting program evaluations and policy studies for federal and state agencies. Competes directly with Quality Measures for evaluation work funded by HHS, ED, NSF, and other agencies cited as Quality Measures clients.

Direct peers

• CNA: Research and analysis organization delivering program evaluations and operational research, with significant federal agency and defense work. Comparable to Quality Measures' DOD/NNSA/agency evaluation portfolio at a larger scale.
• Equal Measure: Evaluation and philanthropic consulting firm focused on education, workforce, and community-impact programs. Closely comparable in scale, mission, and service mix to Quality Measures — both serve foundations, federal grantees, and nonprofits.
• JBS International: Mid-size research and evaluation firm providing program evaluation, technical assistance, and training to federal agencies. Closely comparable in size and service mix to Quality Measures, particularly in HHS/HRSA-funded health program evaluations.
• NORC at the University of Chicago: Independent research organization affiliated with the University of Chicago conducting program evaluations and policy research for federal and nonprofit clients. Overlaps with Quality Measures on education, health, and public sector evaluation work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/companies/quality-measures-llc?trk=ppro_cprof&lnk=vw_cprofile

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Quality Measures