JRG Restaurants

What JRG Restaurants does

JRG Restaurants (legal name Johnson Restaurant Group) is a private, founder-led multi-concept restaurant and hospitality operator headquartered in Casper, Wyoming, founded in 1988. The company operates 11 distinct concepts across Wyoming, Montana, and South Dakota spanning the full dining spectrum: fine dining (FireRock Steakhouse), brewery/brewpub (Wyoming Ale Works), casual pub (J's Pub and Grill, Johnny J's), pizza and taproom (Old Chicago, est. 1976), fast-casual Mexican (Fuzzy's Taco Shop), golf course casual (19th Hole Restaurant at Casper Municipal Golf Course), lounge (Back Door Lounge), tavern and gaming (Black Chip Casino), and three retail liquor stores (WY Discount Liquor, CY Liquor, 2nd Street Liquor and Wine). Headcount is reported at 501-1,000 employees.

The company's revenue model is anchored on direct-to-consumer on-premise dining across owned physical locations, supplemented by catering services for corporate and private events, group/private dining at FireRock Steakhouse, retail liquor sales, gaming revenue, gift card sales through jrggiftcard.com, and a Toast Tab-powered JRG Rewards loyalty program. No pricing is publicly disclosed and the business operates without institutional capital, parent company, or publicly reported financials. Marketing is conducted primarily through SEO-optimized local search and individual brand websites/social media pages. Technology infrastructure is described generically as a "Restaurant hospitality technology platform" with no disclosed proprietary AI/ML components; key integrations are limited to third-party SaaS (Toast Tab for loyalty, an ADP workforce management careers link, and the GoDaddy-built corporate website).

Name

JRG Restaurants

Legal name

Johnson Restaurant Group

Website

https://jrgrestaurants.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

JRG Restaurants (Johnson Restaurant Group) is a private multi-concept restaurant operator in Casper, Wyoming, running 11 dining, retail, and gaming concepts across Wyoming, Montana, and South Dakota for local consumers and event clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Casper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. On-premise dining: Revenue generated from customers dining at company-owned restaurants including FireRock Steakhouse, Wyoming Ale Works, J's Pub and Grill, Old Chicago, 19th Hole Restaurant, Fuzzy's Taco Shop, Back Door Lounge, and Black Chip Casino.
2. Catering services: Catering revenue from corporate meetings, private parties, weddings, and business lunches. Menu customization and on-site food service for events of all sizes.
3. Gift cards: Sale of gift cards through jrggiftcard.com for use at JRG Restaurants locations.
4. Loyalty program: JRG Rewards loyalty program operated through Toast Tab platform, earning rewards for repeat customer visits.
5. Retail liquor stores: Revenue from retail liquor store operations including WY Discount Liquor, CY Liquor, and 2nd Street Liquor and Wine.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

JRG Restaurants operates a diversified portfolio of 11+ owned dining and retail concepts across Wyoming, Montana, and South Dakota, including FireRock Steakhouse, Wyoming Ale Works, J's Pub and Grill, Old Chicago Pizza & Taproom, 19th Hole Restaurant, Fuzzy's Taco Shop, Back Door Lounge, and Johnny J's. The group also operates three retail liquor stores, provides catering and group/private dining services, sells gift cards, and runs the JRG Rewards customer loyalty program.

Product overview

JRG Restaurants is a multi-concept restaurant and hospitality group operating multiple dining brands across Wyoming, Montana, and South Dakota. The portfolio includes fine dining (FireRock Steakhouse), casual dining (Johnny J's, J's Pub and Grill), pizza and taproom (Old Chicago), brewery (Wyoming Ale Works), casual Mexican (Fuzzy's Taco Shop), golf course dining (19th Hole Restaurant), lounges (Back Door Lounge), and retail liquor stores (WY Discount Liquor, CY Liquor, 2nd Street Liquor and Wine), plus gaming (Black Chip Casino). Supporting services include catering, group dining at FireRock Steakhouse, the JRG Rewards loyalty program, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• FireRock Steakhouse: Premium steakhouse offering fine dining experience with quality steaks and seafood
• Wyoming Ale Works
• J's Pub and Grill
• Old Chicago
• 19th Hole Restaurant
• Fuzzy's Taco Shop
• WY Discount Liquor
• CY Liquor
• 2nd Street Liquor and Wine
• Black Chip Casino
• Back Door Lounge

Products and services

• FireRock Steakhouse Fine-dining steakhouse concept under JRG Restaurants offering premium steaks and full-service dining for individual diners, couples, and special occasions.
• Wyoming Ale Works Brewery and gastropub concept operated by JRG, serving craft beer alongside a full food menu to regional diners.
• J's Pub and Grill Casual neighborhood pub and grill concept within the JRG portfolio serving burgers, sandwiches, and bar fare.
• Old Chicago Pizza & Taproom Pizza and taproom concept operated under the JRG group, offering pizza, craft beer, and casual dine-in service.
• 19th Hole Restaurant Golf-course restaurant concept providing dine-in service and post-round group dining for golfers and event guests.
• Fuzzy's Taco Shop Casual Mexican taco shop concept operated within the JRG restaurant portfolio.
• Back Door Lounge Lounge concept under JRG offering bar service and casual nightlife hospitality.
• Johnny J's Dining concept within the JRG portfolio serving as an additional restaurant offering for regional customers.
• WY Discount Liquor Owned retail liquor store under JRG Restaurants selling packaged beer, wine, and spirits for off-premise consumption in Wyoming.
• CY Liquor Owned retail liquor store under JRG Restaurants selling packaged alcohol for off-premise consumption.
• 2nd Street Liquor and Wine Owned retail liquor and wine store under JRG Restaurants selling packaged alcohol for off-premise consumption.
• Catering Services Off-premise catering service offered by JRG Restaurants for corporate events, weddings, and private parties across the Mountain West.
• Group Dining and Private Events Reserved group dining and private event hosting across JRG restaurant venues for parties, corporate outings, and special occasions.
• JRG Rewards Loyalty Program Customer loyalty program across JRG Restaurants brands enabling repeat visits and rewards accrual at participating concepts.
• JRG Gift Cards Physical and digital gift cards redeemable across JRG Restaurants brands, sold online via jrggiftcard.com and in participating locations.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bloomin' Brands: Multi-concept casual and upscale-casual restaurant operator (Outback, Carrabba's, Bonefish, Fleming's) — most direct comp to JRG in portfolio diversification across price points and cuisines, though at national scale.
• Landry's Inc. Multi-concept hospitality operator (Morton's, Rainforest Cafe, Bubba Gump, Golden Nugget) — strong comparable to JRG as a diversified hospitality/restaurant group mixing dining, entertainment, gaming, and retail concepts under one operator.
• Texas Roadhouse: Casual steakhouse chain with comparable appeal to FireRock Steakhouse and similar small-city/mid-market real estate strategy that mirrors JRG's Wyoming/Montana footprint.
• Brinker International: Multi-concept restaurant operator (Chili's Grill & Bar, Maggiano's) — comparable casual-to-upscale portfolio operator model to JRG's Johnny J's through FireRock range.
• FAT (Fresh, Authentic, Tasty) Brands: Multi-concept restaurant franchisor and operator acquiring casual dining concepts — comparable model of acquiring and operating diverse casual concepts under one corporate umbrella, mirroring JRG's 11-brand approach.
• Darden Restaurants: Multi-concept full-service restaurant operator (Olive Garden, LongHorn Steakhouse, Capital Grille, Cheddar's) — directly comparable business model to JRG: diverse concept portfolio spanning casual to upscale dining, similar capital allocation philosophy across concepts.
• Ruth's Chris Steak House: Upscale steakhouse chain operating in secondary markets with private dining, group events, and catering — directly comparable to FireRock Steakhouse's positioning within JRG's portfolio.

Broad incumbents

• Inspire Brands: Multi-brand restaurant platform (Dunkin', Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Baskin-Robbins) — relevant as an institutional consolidator model that could theoretically acquire JRG's franchised brand assets (Old Chicago, Fuzzy's).
• Cracker Barrel Old Country Store: Regional casual dining operator with strong rural and small-metro presence — analogous geographic and customer-base positioning to JRG's Northern Rockies footprint.
• Restaurant Brands International: Multi-brand quick-service and casual restaurant operator (Burger King, Tim Hortons, Popeyes, Firehouse Subs) — relevant global comp for multi-brand franchise restaurant strategy and capital allocation framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JRG Restaurants