Puro

What Puro does

PuroCorp Inc., founded in 2017 and headquartered in the Montreal/Laval region of Quebec, Canada, is a privately held holding company that operates an integrated ecosystem of six business units serving businesses across payments, mobile connectivity, robotics, distribution, and consumer payments. Its subsidiaries include PUROPAYMENT (merchant payment processing), BMOBILE (mobile and connectivity services), INTEGRAL EQUIPMENT (collaborative robotics for industrial applications such as welding, sanding, painting, and machine tending), DADDYPAY (consumer payments), PURODISTRIBUTION (distribution and supply services), and POLVOPAYA (digital payment platform).

The company's core architecture is a multi-vertical business-services suite designed to allow cross-selling and unified vendor management across operational functions. Each unit operates through a dedicated microsite with sales-led engagement, and the company positions the group around consolidated vendor relationships and claimed payment processing fee savings of up to 25% versus competitors.

Puro monetizes through a diversified revenue model combining transaction fees (payments), recurring subscriptions (mobile/connectivity), hardware sales (robotics), and distribution margins. The group employs 101-250 people and targets primarily North American SMB and mid-market customers with a horizontal segmentation approach. Revenue, funding, and unit-economic data are not disclosed, and no acquisitions, partnerships, or executive hires beyond founder Rami Helou are documented in the available record.

Name

Puro

Legal name

PuroCorp Inc.

Website

https://purocorp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

PuroCorp Inc. is a privately held Canadian holding company operating six business units spanning payments, mobile connectivity, collaborative robotics, distribution, and digital payments, targeting primarily North American SMBs through an integrated multi-vertical vendor ecosystem.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Merchant Wholesalers, Durable Goods (423)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industry

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

Keywords

• Payment processing services
• Merchant payment solutions
• Mobile connectivity services
• Commercial robotics equipment
• Product distribution services

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Payment Processing Services: Payment processing and merchant services through PuroPayment and DaddyPay, offering competitive rates for businesses
2. Mobile and Connectivity Solutions: Mobile and connectivity solutions through BMOBILE for business mobility needs
3. Robotics and Automation Equipment: Collaborative robotics and automation solutions including welding, sanding, painting and machine tending through Integral Equipment
4. Distribution and Supply Solutions: Distribution and supply solutions from source to shelf through PuroDistribution
5. Digital Payment Platform: Modern digital payment platform through PolvoPay for connected world transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

PuroCorp Inc. is a privately held multi-subsidiary holding company that sells an integrated ecosystem of payment-processing services (PUROPAYMENT, DADDYPAY, POLVOPAYA), mobile connectivity subscriptions (BMOBILE), commercial robotics/smart equipment (INTEGRAL EQUIPMENT), and product distribution (PURODISTRIBUTION) primarily to merchants and SMBs, while also serving end consumers through its consumer payment app. Customers can buy merchant payment-processing services, mobile plans, robotics hardware, and distribution services as separate offerings under the unified "PuroEcosystem" brand.

Product overview

PuroCorp operates as a unified group offering an integrated ecosystem of six specialized business units that work together to serve businesses of all sizes. The portfolio includes payment solutions (PUROPAYMENT for merchant services, DADDYPAY for consumer payments, POLVO as a digital payment platform), connectivity (BMOBILE for mobile solutions), robotics and automation (INTEGRAL EQUIPMENT for collaborative robotics), and distribution logistics (PURODISTRIBUTION). Each unit is designed to integrate with the others, providing one partner across payments, connectivity, robotics, and distribution.

Differentiator

Problem solved

Functional benefit

Brands

• PUROPAYMENT: Payment processing and merchant services, built for growth. Save up to 25% on your current processing fees.
• BMOBILE
• INTEGRAL EQUIPMENT
• DADDYPAY
• PURODISTRIBUTION
• POLVOPAYA

Products and services

• PUROPAYMENT Payment-processing service for businesses and merchants to accept card and digital payments, positioned with up to 25% savings on processing fees versus competitors.
• BMOBILE Mobile connectivity / telecom subscription service offered by Puro for end users and businesses under the PuroEcosystem.
• INTEGRAL EQUIPMENT Commercial robotics and smart-equipment hardware product line sold by Puro to merchants and business customers.
• DADDYPAY Consumer payment application enabling individual end users to make digital payments and peer-to-peer or retail transactions.
• PURODISTRIBUTION Product distribution service offered by Puro to move goods through merchant and consumer channels.
• POLVOPAYA Digital / crypto-oriented payment offering extending the Puro ecosystem's payment capabilities beyond traditional card processing.

Quantifiable outcome

• Save up to 25% on payment processing fees

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Symbotic: Symbotic provides AI-enabled robotics and automation for distribution and supply chain operations. Comparable to PuroDistribution ('source to shelf') and Integral Equipment as an automation peer operating at the intersection of robotics and distribution.

Direct peers

• Lightspeed Commerce: Lightspeed is a Canadian-headquartered POS, payments, and commerce platform for retail and restaurants. Directly comparable to Puro's Montreal base, SMB merchant services focus, and integrated payments-plus-software offering.
• Stripe: Stripe is a leading digital payment processing platform for businesses of all sizes. Closely comparable to PUROPAYMENT/POLVOPAYA's transaction-fee payment platform play and the 'modern digital payment platform for a connected world' positioning.
• Block (Square): Block's Square is the dominant SMB merchant payments and POS platform. Directly comparable to PUROPAYMENT and POLVOPAYA in payments processing, hardware, and merchant services targeting small and mid-sized businesses.
• Toast: Toast provides POS hardware, payments processing, and software for restaurants. Directly comparable to Puro's bundled payments-plus-hardware GTM and similar SMB customer profile, including embedded payment processing economics.
• Shopify (Shop Pay): Shopify offers merchant commerce and integrated payments (Shop Pay) for businesses of all sizes. Comparable to PUROPAYMENT's SMB merchant services positioning and the integrated ecosystem strategy targeting merchants end-to-end.
• Universal Robots: Universal Robots is the leading collaborative robotics (cobot) vendor, with applications in machine tending, welding, and assembly. Directly comparable to Integral Equipment's collaborative robotics portfolio across welding, sanding, painting, and machine tending.

Regional players

• Rogers Business (Mobile): Rogers Business provides Canadian mobile and connectivity solutions for SMBs and enterprises. Comparable to BMOBILE's Canadian-headquartered mobile/connectivity business serving businesses of all sizes.

Broad incumbents

• PayPal: PayPal operates consumer and merchant payment brands (PayPal, Venmo, Braintree) at global scale. Comparable to DaddyPay (consumer payments) and PuroPayment (merchant services) as an incumbent with overlapping capabilities across the payments stack.
• Fiserv: Fiserv is a large fintech incumbent providing merchant acquiring, payment processing, and financial services technology. Comparable to PUROPAYMENT and POLVOPAYA as a broad payments incumbent with overlapping merchant services capabilities.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/purocorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puro