Promontory Interfinancial Network

What Promontory Interfinancial Network does

Promontory Interfinancial Network, operating commercially as IntraFi (Intrafi LLC), is a U.S. financial services network founded in 2002 and headquartered in Arlington, Virginia. The company operates a reciprocal deposit placement platform that enables financial institutions to offer customers FDIC-insured deposit coverage beyond the standard $250,000 per-depositor limit by spreading funds across a consortium of network banks. Its core products include CDARS for time deposits and ICS (IntraFi Cash Service) for short-term demand and money market deposits, complemented by IntraFi Sweep, IntraFi Yankee Sweep, IntraFi Repo, and IntraFi Assetpoint for liquidity management, repurchase agreement funding, and bank asset transactions. The network spans over 3,000 participating financial services organizations, including 91 of the top 100 U.S. banks, 64% of all U.S. banks, and 76% of CDFI banks, with end-customer reach into institutional and retail depositors as well as government entities.

IntraFi employs a B2B2B distribution model in which the company does not compete with member banks for depositors; instead, banks retain customer relationships and pricing control while leveraging IntraFi's infrastructure to access multi-bank FDIC insurance coverage. Revenue is generated through transaction fees on deposit placements, sweep services, and repo arrangements under relationship-based agreements with financial institution members; pricing is not publicly disclosed. The go-to-market is consultative and relationship-driven, targeting banks of all sizes (from global institutions to community banks and CDFIs), investment firms, and fintechs requiring regulated banking infrastructure for client funds. IntraFi positions itself as a category pioneer with over 20 years of leadership in reciprocal deposit services, supported by registered trademarks including CDARS, ICS, and the "The Power of Many" tagline. Leadership includes Mark P. Jacobsen as President & CEO, and the company remains privately held with no disclosed external institutional ownership.

Name

Promontory Interfinancial Network

Legal name

Intrafi LLC

Website

https://promnetwork.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Promontory Interfinancial Network (IntraFi) operates a reciprocal deposit placement network serving over 3,000 U.S. financial institutions, enabling member banks to offer customers FDIC insurance coverage beyond the standard limit via CDARS, ICS, and liquidity management services.

Ownership category

akta.pro rank

Product category

Deposit Placement and Funding Services

NAICS

Miscellaneous Intermediation (523910), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Functions Related To Depository Banking, Nec (6099), Finance Services (6199)

akta.pro primary industry

Marketplace / Multi-Lender POS Financing Aggregators (FSAGAIAJ)

akta.pro secondary industries

Cross-Border FX, Multi-Currency & Treasury for Payments (FSAGABAK), Securitization & Loan Trading Enablement (Whole Loan Sales, ABS Data/Reporting) (FSAGAHAK)

Keywords

• Reciprocal deposit network
• Deposit placement services
• FDIC insurance maximization
• Wholesale funding solutions
• Liquidity management services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Deposit Placement Services: Fees earned from financial institutions for placing deposits through the IntraFi network. Institutions pay for access to FDIC insurance coverage beyond single-bank limits and liquidity management services.

Distribution channels1 record

Marketing channels9 records

Core offering

Promontory Interfinancial Network operates a reciprocal deposit network under the IntraFi brand that allows banks, credit unions, and broker-dealers to place customer deposits across multiple participating FDIC-insured institutions, providing depositors with aggregate insurance coverage well above the standard $250,000 limit. Its suite of products includes CDARS, IntraFi Cash Service (ICS), IntraFi Sweep, IntraFi Yankee Sweep, IntraFi Repo, and IntraFi Assetpoint. The company also provides correspondent funding, sweep, and securities-financing services for depository institutions, investment firms, and fintechs, supported by a proprietary technology platform that automates placement, tracking, and settlement across the network.

Product overview

Promontory Interfinancial Network operates as a deposit network offering a unified suite of deposit placement and wholesale funding services under the IntraFi brand. The core offerings include CDARS for time deposits and ICS (IntraFi Cash Service) for short-term funds, both providing access to extended FDIC insurance coverage across network banks. Additional services—IntraFi Sweep, IntraFi Yankee Sweep, and IntraFi Repo—enable liquidity management and wholesale funding solutions, while IntraFi Assetpoint provides access to bank asset sales and purchase opportunities. All services are delivered through the IntraFi Network platform, which connects over 3,000 financial services organizations including banks, brokerage firms, and fintechs.

Differentiator

Problem solved

Functional benefit

Brands

• CDARS: Certificate of Deposit Account Registry Service - enables access to FDIC insurance on deposits placed across multiple network banks through reciprocal deposit arrangements for time deposits.
• ICS (IntraFi Cash Service)
• IntraFi Sweep
• IntraFi Yankee Sweep
• IntraFi Repo
• IntraFi Assetpoint
• IntraFi Connect

Products and services

• CDARS (Certificate of Deposit Account Registry Service) CDARS is a reciprocal deposit product that allows banks and credit unions to offer customers certificates of deposit eligible for aggregate FDIC insurance coverage well above the standard $250,000 limit by splitting a single large CD across multiple member institutions. Targeted at depositors needing large-denomination, fully insured cash-equivalent products.
• IntraFi Cash Service (ICS) ICS is a reciprocal money-market deposit account (MMDA) and demand-deposit account (DDA) placement service that allows customers to obtain FDIC insurance coverage in excess of the standard limit while retaining liquidity. Used by depository institutions to offer fully insured cash-management and operating-account products to corporate, public-funds, and high-net-worth depositors.
• IntraFi Sweep Cash sweep service that places customer cash from broker-dealers, investment firms, and fintechs into FDIC-insured deposit products across the IntraFi network. Designed to allow non-bank firms to offer their end customers a fully insured cash alternative to traditional money-market funds.
• IntraFi Yankee Sweep Cross-border version of IntraFi's sweep product tailored for U.S. broker-dealers and investment firms servicing non-U.S. clients. Enables eligible foreign clients to obtain FDIC-insured deposit placement through the IntraFi network.
• IntraFi Repo Repo and securities-financing product providing an alternative to traditional repo markets by enabling securities financing through the IntraFi network of participating institutions. Targeted at broker-dealers, investment firms, and institutional clients requiring secured funding and liquidity.
• IntraFi Assetpoint Asset-management / deposit-product service offered to financial institutions and their clients as part of IntraFi's broader funding and liquidity product suite.
• IntraFi Network (Reciprocal Deposit Network Platform) The proprietary reciprocal deposit network platform underlying CDARS, ICS, IntraFi Sweep, IntraFi Yankee Sweep, IntraFi Repo, and IntraFi Assetpoint. Provides automated deposit placement, tracking, and settlement across more than 3,000 participating member institutions.

Quantifiable outcome

• Community development banks using CDARS and ICS attract deposits at four times the level of other community banks
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• IntraFi Network BankscoreChannel Partner/ Reseller/ DistributorOver 3,000 financial institutions participate in the IntraFi network, including 91 of the nation's top 100 banks, 64% of all U.S. banks, and 76% of CDFI banks. Network banks offer IntraFi's deposit placement and liquidity management services to their customers, providing FDIC insurance beyond single-bank limits.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Temenos: Global banking software platform serving retail, corporate, and wealth-management banks; comparable as banking-technology infrastructure competing for the same FI IT budget.
• Finastra: Provides core banking, lending, and treasury & capital-markets software to banks worldwide; overlapping infrastructure and customer segment with IntraFi at the bank level, but broader in product scope.
• Discover Financial Services: Large consumer bank offering deposit products that compete for the same depositor dollars that flow through IntraFi's network — broad incumbent alternative for end-customer cash placement rather than a direct infrastructure peer.
• Jack Henry & Associates: Provides core processing and digital banking technology primarily to community and regional banks — directly serves the same community-bank segment that constitutes the majority of IntraFi's 3,000+ member network.
• Fiserv: Large incumbent provider of payments, core banking, and fintech infrastructure to banks and credit unions — overlapping technology platform and clientele with IntraFi's financial-institution customers, though much broader in scope.
• FIS (Fidelity National Information Services): Global banking and capital-markets technology provider; broad portfolio spanning core processing, treasury, and risk — comparable in serving large and mid-tier U.S. banks with infrastructure, though not a reciprocal-deposit specialist.

Emerging players

• Bottomline Technologies: Provides corporate treasury, payments, and cash-management solutions; narrower overlap with IntraFi in liquidity-management workflows for FIs and corporates, but tangentially competes for the same end-customer cash balances.

Others

• Plaid: Connectivity layer between fintechs and bank accounts; adjacent enabling infrastructure in the same B2B fintech ecosystem that IntraFi serves via its deposit-network positioning.

Direct peers

• Modern Treasury: Provides API-based treasury operations and cash-management infrastructure to banks and fintechs; comparable as a B2B fintech infrastructure layer enabling deposit and payment workflows for financial institutions.
• Treasury Prime: Banking-as-a-Service platform that gives fintechs deposit-account and ledger infrastructure through partner banks — analogous B2B infrastructure role enabling regulated deposit placement for non-bank clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/barbrehm
• YouTubeyoutube.com/@IntraFiNetwork
• LinkedInlinkedin.com/company/intrafi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promontory Interfinancial Network