Advance International Cleaning Systems

What Advance International Cleaning Systems does

Advance International Cleaning Systems (NZ) Ltd is a privately held, 100% Kiwi-owned New Zealand company founded in 1978 that manufactures and distributes commercial cleaning chemicals, janitorial equipment, paper products, hotel amenities, and personal protective equipment. The company operates 11 company-owned showrooms and warehouses across New Zealand spanning Auckland to Dunedin, with a manufacturing facility in Otahuhu, Auckland. Its proprietary brand portfolio includes Advance Nature (plant-based eco-friendly range licensed by Eco Choice Aotearoa), SuperShine (automotive care), Hygiea Scrubs (on-premise laundry systems for aged care and hospitality), GermShield (90-day biostatic surface protectant), and Oxivance (stabilised hydrogen peroxide disinfectant). All chemicals are registered with the NZ Environmental Protection Authority, and a significant portion carries Ministry for Primary Industries approvals (C31, C32, C33, C41, C42, C43, C56) for food processing facilities.

The business model centres on direct B2B sales through a trade account program requiring minimum $250/month cleaning supply spend, supported by dedicated account managers, free site audits, product training, and machine demonstrations. Revenue streams include one-time sales across chemicals, janitorials, commercial cleaning machines, paper products, hotel supplies, and PPE. Pricing combines standard retail unit pricing with subscription-style trade account volume-based pricing and monthly credit terms (payment due 20th of next month). Distribution is via 11 physical showrooms, an e-commerce website with free delivery over $250 NZD, and direct sales calls in uncovered regional centres. The company is vertically focused on New Zealand, with seven targeted industry verticals: aged care, accommodation, education, food service, child care, automotive, and commercial cleaning services. Sustainability investments include solar-powered manufacturing (60 panels, 20,000 kWh annually) targeting 100% electricity self-sufficiency at the Otahuhu site.

Name

Advance International Cleaning Systems

Legal name

Advance International Cleaning Systems (NZ) Ltd

Website

https://advanceclean.co.nz

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Advance International Cleaning Systems is a 100% Kiwi-owned manufacturer and distributor of commercial cleaning chemicals, janitorial equipment, paper, hotel amenities, and PPE in New Zealand. Founded in 1978, it operates 11 showrooms/warehouses nationwide with proprietary brands across eco-friendly, automotive, laundry, and antimicrobial categories.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Supplies

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Eco-Friendly Carpet, Upholstery & Fabric Care (Non-laundry) (CRAJAOAH)

akta.pro secondary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

Keywords

• Commercial cleaning supplies
• Cleaning chemicals
• Janitorial products
• Hygiene supplies
• Facility maintenance products

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Chemical Products: Sale of proprietary and third-party cleaning chemicals including disinfectants, degreasers, hand care, laundry products, and specialty cleaners. Includes Advance Nature eco-friendly range, Advance branded chemicals, and SuperShine automotive products.
2. Janitorial Supplies: Sale of janitorial equipment and consumables including brushes, mops, buckets, cleaning cloths, safety signs, and dispensing equipment.
3. Cleaning Machines: Sale of commercial cleaning equipment including vacuum cleaners, scrubbers, polishers, burnishers, floor Sanders, carpet machines, and accessories.
4. Paper Products: Sale of paper supplies including toilet paper, hand towels, facial tissues, and baby wipes from brands including Kleenex, Tork, and Livi.
5. Hotel Amenities and Supplies: Sale of hotel guest amenities including toiletries, food and beverage sachets, and housekeeping supplies for accommodation sector.
6. PPE and Safety Products: Sale of personal protective equipment including gloves, face masks, respirators, sunscreen, and face shields.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Advance International Cleaning Systems (NZ) Ltd manufactures and distributes commercial cleaning chemicals, hygiene products, paper consumables, and cleaning equipment, operating 11 showrooms/warehouses across New Zealand. The product range spans housekeeping, washroom, kitchen, laundry, and floor-care categories under its own proprietary brands — Advance Nature, GermShield, Oxivance, Hygiea Scrubs, and SuperShine — and is sold to commercial and institutional customers. The company additionally offers site audits, staff training, and product demonstrations as supporting services.

Product overview

Advance International Cleaning Systems is a New Zealand-based manufacturer and distributor of commercial cleaning products operating since 1978. The company offers a comprehensive portfolio organized around six core product categories: Chemicals, Janitorials, Machines, Paper, Hotel Supplies, and PPE. Their chemical range spans general purpose cleaners, food processing solutions, automotive care (Supershine brand), washroom care, laundry and fabric care, kitchen/dish care, hand care, floor care, carpet care, and licensed chemicals. The company has developed innovative proprietary brands including Advance Nature (eco-friendly, biodegradable certified by Eco Choice Aotearoa), Germshield (hospital-grade surface protectant with 90-day antimicrobial protection), Oxivance (hydrogen peroxide-based disinfectant), and Hygiea Scrubs (commercial laundry system). Additional specialized offerings include hotel amenities from multiple brands, commercial cleaning machines, and MPI-approved chemicals for food processing facilities. The company operates 11 showrooms/warehouses across New Zealand with a focus on sustainable and EPA-registered formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Advance Nature: Eco-friendly cleaning product range certified by Environmental Choice New Zealand (Eco Choice Aotearoa), made from plant-based compounds that are biodegradable
• SuperShine
• Hygiea Scrubs
• GermShield
• Oxivance

Products and services

• Advance Nature Proprietary brand of environmentally focused commercial cleaning chemicals sold to commercial and institutional customers in New Zealand for routine housekeeping and general cleaning tasks.
• GermShield Proprietary brand of sanitisers and disinfectants used by commercial customers for hygiene-critical washroom, kitchen, and surface disinfection across New Zealand facilities.
• Oxivance Proprietary oxygen-based cleaning products sold for stain removal, deep cleaning, and colour-safe applications to commercial cleaning operations.
• Hygiea Scrubs Proprietary brand of hand-care and hand-scrub products supplied to commercial kitchens, food processing, healthcare, and industrial users for hand hygiene and skin protection.
• SuperShine Proprietary floor-care product line (cleaners, finishes, and maintenance chemicals) sold to commercial customers for maintaining hard floors in offices, hospitality, retail, and institutional facilities.

Quantifiable outcome

• Free delivery on orders over $250
• +2 more outcomes

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Environmental Choice New Zealand (ECNZ)coreOthersAdvance International's Advance Nature product range is licensed by Environmental Choice New Zealand (formerly Eco Choice Aotearoa), certifying that products meet strict environmental standards and responsible practices.
• Forest Stewardship Council (FSC)minorOthersSupply chain partnership carrying FSC-certified products, ensuring wood and paper products come from responsibly managed forests.
• Green SealminorOthersSupply chain partnership carrying Green Seal certified products meeting environmental and performance standards.
• Nordic EcolabelminorOthersSupply chain partnership offering Nordic Ecolabel certified products meeting stringent environmental criteria.
• EU EcolabelminorOthersSupply chain partnership carrying EU Ecolabel certified products meeting European environmental standards.
• Blue Angel (German Ecolabel)minorOthersSupply chain partnership offering Blue Angel certified products meeting German environmental standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CrestClean: New Zealand's largest commercial cleaning services franchise, supplying its franchisees with cleaning chemicals and consumables. Direct competitor in the same NZ geography targeting overlapping commercial cleaning and aged care customers.
• Clean Group (Australia): Australian commercial cleaning services and supplies provider. Comparable to Advance in commercial cleaning supply offerings and geographic adjacency across the Tasman — a potential cross-Tasman expansion reference point.

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving hospitality, healthcare, food service, and industrial customers. Competes with Advance's chemical and dispensing business across all major verticals.
• Diversey (Solenis): Multinational provider of cleaning, sanitisation, and hygiene products to foodservice, hospitality, healthcare, and retail customers. Overlaps directly with Advance's chemical product range and aged care / hospitality focus.
• Kimberly-Clark Professional: Professional division of Kimberly-Clark serving away-from-home washroom, cleaning, and safety needs across healthcare, hospitality, and industrial facilities. Overlaps with Advance's paper products and washroom chemical categories.
• SC Johnson Professional: Commercial division of SC Johnson offering cleaning chemicals, skin care, and hygiene products for facility managers, healthcare, and industrial markets. Comparable in hand care, washroom, and floor care product lines.
• Reckitt Professional (Including Lysol and Finish brands): Global hygiene company's professional arm offering disinfectants, cleaning products, and utensil-care solutions to commercial and institutional customers. Overlaps with Advance's disinfectant and washroom chemical lines.
• Zep Inc. US-based manufacturer of cleaning and maintenance products for industrial, institutional, and food service customers. Comparable product breadth across janitorial chemicals, paper, and dispensing equipment.
• 3M Commercial Cleaning (now KIK Custom Products): Major commercial cleaning products and equipment manufacturer (3M legacy cleaning chemicals business now part of KIK International). Comparable in commercial cleaning chemicals, floor care, and janitorial supplies.

Direct peers

• Bunzl Cleaning & Hygiene Supplies: Global wholesaler and distributor of cleaning, hygiene, and janitorial supplies to commercial customers. Most directly comparable to Advance's wholesale distribution model across multiple product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AdvanceCleanNZ
• Facebookfacebook.com/AdvanceClean
• LinkedInlinkedin.com/company/advance-international-cleaning-systems

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance International Cleaning Systems