CrestClean
CrestClean is a 100% New Zealand-owned commercial cleaning franchise company operating 717 owner-operator franchisees and 2,376 personnel serving 6,400+ healthcare, education, office, manufacturing, and retail customers across 31 New Zealand regions under recurring and specialist cleaning contracts.
- Company typePrivate
- Founded1996
- HeadquartersDunedin, New Zealand
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What CrestClean does
CrestClean (Crest Commercial Cleaning Limited) is a 100% New Zealand-owned, privately held commercial cleaning franchise company headquartered in Dunedin, founded in 1996. It operates a distributed owner-operator franchise model with 717 franchised business operators and 2,376 personnel serving more than 6,400 customers across 31 New Zealand regions, from Kerikeri in Northland to Invercargill in Southland. The company's service portfolio is anchored by Contract Commercial Cleaning delivered on recurring schedules, complemented by specialist services including CrestClean Healthcare (hospitals, medical centres, clinical research, hospices, imaging), carpet and upholstery cleaning, pure water window cleaning, hard floor care, sanitising services, and Crest PropertyCare (property caretaking and grounds maintenance). Adjacent revenue is generated through a partnership with Alsco Uniforms and Fresh & Clean for hygiene consumables and rental equipment. Differentiated technical components include the proprietary HyperClean® hydrogen peroxide cleaner and the EPA-registered CrestClean Anti-Viral Sanitiser (Formulation HWS-64 / LONZA), deployed under standardised cleaning specifications and scheduled quality audits.
The business monetises primarily through subscription-style recurring contracts (contract cleaning and property caretaking), supplemented by one-off specialist service jobs and consumables/equipment resale. Go-to-market is sales-led: a quote-request system on the website and a dedicated 0800 line feed Regional Managers who act as single points of contact, with Business Development Managers engaging healthcare, education, office, retail, and manufacturing prospects; lead generation is further supported by conference participation (GPCME, Facilities Management Summit, NZPF Conference, NZCPPA). Operational standardisation is enforced through the in-house Master Cleaners Training Institute (MCTI) — including NZQA Certificate in Commercial Cleaning and BICSc modules — and through certification assets including Toitū Enviromark Diamond (NZ's highest environmental tier, achieved three consecutive years), Eco Choice Aotearoa licensing, Safe Systems of Work, and security-vetted, photo-ID-uniformed personnel. The company also operates sub-brands RecycleKiwi (community recycling education) and the Cleanest Classroom Award programme, and participates in community sponsorships (LeslieRugby, Yachting New Zealand's Clean Club). Leadership is led by CEO Grant McLauchlan and General Manager Sam Lewis, with a regional management layer across NZ.
CrestClean firmographics
Firmographics- Name
- CrestClean
- Legal name
- Crest Commercial Cleaning Limited
- Website
- https://crestclean.co.nz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CrestClean is a 100% New Zealand-owned commercial cleaning franchise company operating 717 owner-operator franchisees and 2,376 personnel serving 6,400+ healthcare, education, office, manufacturing, and retail customers across 31 New Zealand regions under recurring and specialist cleaning contracts.
- Ownership category
- akta.pro rank
CrestClean industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (561720)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
- akta.pro secondary industries
- Commercial Office & Corporate Janitorial (IMAIADAA), Commercial & Storefront Window Cleaning (HSAEAJAC)
Keywords
Where CrestClean is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
CrestClean business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Contract Commercial Cleaning Services: Recurring commercial cleaning services delivered via franchise owner-operators under contract agreements. Services include daily, weekly, or around-the-clock scheduled cleaning per a 'Schedule of Duties'. This is the primary revenue driver.
- Specialist Cleaning Services: One-off or periodic specialist services including carpet and upholstery cleaning, hard floor cleaning and maintenance, window cleaning (pure water method), and sanitising services. These are additional revenue streams on top of regular contracts.
- Hygiene Consumables and Equipment Rental: Through partnership with Alsco Uniforms and Fresh & Clean, CrestClean provides a large range of consumable products, hygiene services, and rental equipment as an additional revenue stream.
- Property Caretaking Services: Crest PropertyCare provides reliable property care services for businesses, organisations, and schools, including grounds maintenance — an adjacent service offering under the CrestClean brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom contract cleaning quote — pricing tailored to workplace requirements and budget |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
CrestClean product offering
Product offeringCore offering
CrestClean provides commercial cleaning and sanitising services to businesses, healthcare facilities, schools, and organisations across New Zealand through a franchise owner-operator model. Core services include contract cleaning (daily, weekly, or 24/7 scheduled cleaning per a Schedule of Duties), specialist services such as healthcare cleaning, carpet and window cleaning, hard floor maintenance, and sanitising, with additional consumables and property caretaking offerings.
Product overview
CrestClean is a commercial cleaning services company operating a franchise model with 717 franchised business operators and over 2,300 personnel serving more than 6,400 customers across New Zealand. The company offers a comprehensive portfolio of cleaning services centered around Contract Commercial Cleaning as the core product, supplemented by specialist divisions including Healthcare Cleaning (CrestClean Healthcare), Carpet & Upholstery Cleaning, Pure Water Window Cleaning, Hard Floor Cleaning and Maintenance, Property Caretaking (Crest PropertyCare), and Sanitising Services. Add-on offerings include Hygiene Consumables & Services through partnerships, while sub-products include HyperClean Hydrogen Peroxide Cleaner and CrestClean Anti-Viral Sanitiser formulations. Supporting initiatives include RecycleKiwi community recycling programme, Cleanest Classroom education programme, and Master Cleaners Training Institute (MCTI) for personnel development. The company serves five key sectors: Offices, Healthcare, Education, Manufacturing & Industrial, and Retail.
Differentiator
Problem solved
Functional benefit
Brands
- CrestClean Healthcare: Specialist healthcare cleaning division tailored to unique needs of medical and clinical environments
- Crest PropertyCare
- RecycleKiwi
- HyperClean
- Cleanest Classroom Award
- Master Cleaners Training Institute (MCTI)
Products and services
- Contract Commercial Cleaning Core recurring cleaning service carried out in strict accordance with a Schedule of Duties, offered from around-the-clock to daily or weekly frequencies for commercial premises.
- Healthcare Cleaning (CrestClean Healthcare) Specialist cleaning division tailored to hospitals, medical centres, clinical research facilities, hospice care, and medical imaging providers, with Infection Prevention and Control specialist trainers.
- Carpet and Upholstery Cleaning Professional carpet cleaning service that extends the life of carpets, improves health and hygiene, and saves money for commercial premises.
- Pure Water Window Cleaning Window and glass cleaning service using pure water technology for streak-free results on commercial buildings.
- Hard Floor Cleaning and Maintenance Hard floor care service with trained personnel skilled in maintaining and restoring various types of hard floor surfaces, including buffing and restoration.
- Sanitising Service Frontline hygiene service for sanitising high-touch surfaces to protect staff and customers from surface transmission of viruses and flu, using CrestClean's EPA-registered anti-viral sanitiser formulation.
- Hygiene Consumables and Equipment Rental Range of consumable products, hygiene services, and rental equipment provided to customers through partnership with Alsco Uniforms and Fresh & Clean.
- Crest PropertyCare (Property Caretaking) Property care services for businesses, organisations, and schools to maintain premises and grounds to a high standard, including grounds maintenance.
Quantifiable outcome
- Zero corrective actions raised during third consecutive Toitū Enviromark Diamond audit
- +1 more outcomes
Companies that use CrestClean
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
CrestClean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CrestClean partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Yachting New ZealandminorCrestClean partnered with Yachting New Zealand to bring free RecycleKiwi® resource packs to yacht clubs nationwide as part of Yachting New Zealand's Clean Club programme, which supports clubs in environmental stewardship.
- Alsco Uniforms and Fresh & CleancoreCrestClean partners with Alsco Uniforms and Fresh & Clean to provide a large range of consumable products, hygiene services, and rental equipment to customers. This partnership extends CrestClean's offering beyond cleaning services into hygiene consumables and equipment provision.
- Master Cleaners Training Institute (MCTI)coreThe Master Cleaners Training Institute provides professional training and certification for CrestClean franchisees and their personnel. MCTI-certified trainers deliver courses including Certificate in Commercial Cleaning, Hard Floor Care modules, and specialist programmes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
CrestClean competitors and assessment
Company assessmentBroad incumbents
- ISS A/S: Danish global facility services provider with cleaning as a core offering. Comparable on enterprise cleaning contracts across healthcare, office, and education verticals, with a much larger global footprint.
- Sodexo: Global facility services and food services group. Operates broadly in NZ and competes for the same healthcare, education, and corporate cleaning contracts CrestClean serves, but as part of a much wider portfolio.
- Compass Group: Global food and support services company with a cleaning and facility services arm. Overlaps with CrestClean in commercial cleaning tenders for large enterprises and institutions, particularly in healthcare and education.
Direct peers
- Jani-King: International commercial cleaning franchise system. Directly comparable to CrestClean on franchise-driven recurring contract cleaning for commercial customers, though with a different geographic mix.
- ServiceMaster Clean: Global franchise-based commercial cleaning brand. Closely comparable to CrestClean's franchise owner-operator model and recurring contract cleaning offering, particularly for office and healthcare.
- Ventia: Australia and New Zealand infrastructure and facility services operator with a cleaning services line. Comparable on geographic footprint (ANZ) and enterprise/commercial customer base.
- Programmed: Australian integrated facility services provider with significant NZ operations delivering contract cleaning and property services. Directly comparable on recurring contract model and multi-sector coverage.
- Spotless Group: One of the largest commercial cleaning and facility services providers in Australia and New Zealand. Comparable to CrestClean across contract cleaning, healthcare, education, and retail verticals, with overlapping customer segments in NZ.
Regional players
- Cleanaway: Australia and New Zealand waste management and environmental services provider. Adjacent rather than direct competitor, but overlaps with CrestClean's sanitation, hygiene, and RecycleKiwi-style environmental services.
- Network Pacific: New Zealand commercial cleaning services provider competing in similar office, education, and healthcare verticals. Regional peer with comparable service mix though not franchise-based at the same scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CrestClean social profiles
Digital presenceCrestClean compliance and trust
Trust signalCompliance6 records
CrestClean financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrestClean leadership team
Management profileNumber of profiles
Profiles19 records
CrestClean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrestClean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrestClean
What does CrestClean do?
CrestClean provides commercial cleaning and sanitising services to businesses, healthcare facilities, schools, and organisations across New Zealand through a franchise owner-operator model. Core services include contract cleaning (daily, weekly, or 24/7 scheduled cleaning per a Schedule of Duties), specialist services such as healthcare cleaning, carpet and window cleaning, hard floor maintenance, and sanitising, with additional consumables and property caretaking offerings.
Is CrestClean a public or private company?
CrestClean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CrestClean founded?
CrestClean was founded in 1996. It employs 1,001 to 5,000 people.
Where is CrestClean based?
CrestClean is headquartered in Dunedin, New Zealand, in the Oceania region.
How does CrestClean make money?
Four revenue lines are on record. Contract Commercial Cleaning Services are the primary driver. The others are specialist Cleaning Services, hygiene Consumables and Equipment Rental and property Caretaking Services.
Who are CrestClean's main competitors?
Broad incumbents on record are ISS A/S, Sodexo and Compass Group. Direct peers are Jani-King, ServiceMaster Clean, Ventia, Programmed and Spotless Group. Regional players are Cleanaway and Network Pacific.
Does CrestClean have an API?
No public API is recorded for CrestClean.
What industry is CrestClean in?
CrestClean's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning), with a secondary code of IMAIADAA, Commercial Office & Corporate Janitorial. Its NAICS code is 561720 and its SIC code is 4950.