Fundana

What Fundana does

Fundana SA is a Geneva-based, FINMA-regulated asset management boutique specializing in alternative investments and hedge funds, founded in 1993 by Thomas Ian Alessie. The firm operates as an authorized Asset Manager of Collective Investments under Swiss law, distributing two BVI-incorporated funds — Prima Capital Fund Ltd (advised since 1993) and Trocadero Capital Holdings Ltd — exclusively to Qualified Investors in Switzerland. Fundana's core service is giving institutional and qualified investors access to a concentrated portfolio of best-in-class Long/Short Equity managers, combined with what the firm describes as real risk management and personal service.

The business model is built on recurring asset management fees on the two advised funds, with discretion to Qualified Investors only (no public retail distribution). Underlying the offering is a hedge fund selection and risk management process rather than a separately marketed technology platform; the firm relies on relationships, regulatory standing, and a 30+ year track record (including a clean record through the 2008 financial crisis) rather than proprietary software. Distribution is anchored by Acolin Fund Services AG as Swiss Representative, Credit Suisse AG as Paying Agent for Prima Capital Fund, and Bank Julius Baer & Co. Ltd as Paying Agent for Trocadero Capital Holdings.

The firm is privately held, operates with a core team of approximately six members (CEO/Founding Partner, Head of Research/Partner, CFO, Controller, Business Development, and a Junior Analyst), and serves a narrow Swiss institutional client base including large international Swiss banks and pension funds. The company has received no external funding, has not executed M&A, and is not pursuing a global footprint; its strategic posture is that of a niche, relationship-driven boutique with a single geographic market and a stable product shelf.

Name

Fundana

Legal name

Fundana SA

Website

https://fundana.ch

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundana SA is a Geneva-based, FINMA-regulated boutique asset manager founded in 1993 that distributes two Long/Short Equity hedge funds (Prima Capital Fund and Trocadero Capital Holdings) exclusively to Swiss Qualified Investors, including large Swiss banks and pension funds.

Ownership category

akta.pro rank

Product category

Alternative Asset Management

NAICS

Other Investment Pools and Funds (5259), Other Financial Vehicles (525990)

SIC

Investment Advice (6282)

akta.pro primary industry

Multi-Strategy Hedge Fund of Funds (FSAHAKAA)

akta.pro secondary industries

Fundamental/Discretionary Equity Long/Short (FSAHAAAA), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)

Keywords

• Alternative investments
• Hedge fund management
• Asset management
• Long short equity
• Fund of hedge funds

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Asset Management Fees: Fees charged for managing collective investment schemes and providing investment advisory services to institutional investors and qualified investors in Switzerland.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fundana is a Geneva-based independent boutique that has specialized in alternative investments and hedge funds for more than 30 years. The company enables investors to access a concentrated portfolio of the best Long/Short Equity managers through personal service and real risk management, operating as a FINMA-authorized Asset Manager of Collective Investments advising two investment funds (Prima Capital Fund Ltd and Trocadero Capital Holdings Ltd) distributed exclusively to Qualified Investors in Switzerland.

Product overview

Fundana SA operates as a single core investment management platform offering access to Long/Short Equity managers. The firm manages two investment funds — Prima Capital Fund Ltd and Trocadero Capital Holdings Ltd, both incorporated in the British Virgin Islands — providing investors with a concentrated portfolio of hedge fund strategies through its FINMA-authorized asset management services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Zero negative events during 2008 financial crisis

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Prima Capital Fund LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 1993Fundana has served as advisor to Prima Capital Fund since 1993 and acts as its distributor in Switzerland. Prima Capital Fund Ltd is incorporated in the British Virgin Islands and its shares have not been qualified for offer or sale to the public. Fundana distributes to Qualified Investors in Switzerland.
• Trocadero Capital Holdings LtdcoreChannel Partner/ Reseller/ DistributorFundana acts as distributor of Trocadero Capital Holdings Ltd in Switzerland. The fund is incorporated in British Virgin Islands and shares may not be offered to the public in any jurisdiction. Fundana distributes to Qualified Investors under Swiss regulations.
• Acolin Fund Services AGcoreOthersAcolin Fund Services AG serves as the Swiss Representative for both Prima Capital Fund Ltd and Trocadero Capital Holdings Ltd in Switzerland, with registered office at Stadelhoferstrasse 18, 8001 Zurich.
• Credit Suisse AGsupportingOthersCredit Suisse AG serves as the Paying Agent for Prima Capital Fund Ltd in Switzerland, located at Paradeplatz 8, 8001 Zurich.
• Bank Julius Baer & Co. LtdsupportingOthersBank Julius Baer & Co. Ltd serves as the Paying Agent for Trocadero Capital Holdings Ltd in Switzerland, located at Bahnhofstrasse 36, 8001 Zurich.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Capital Fund Management (CFM): Paris-based alternative asset manager specializing in hedge fund and quantitative strategies for institutional clients. Comparable as an independent boutique alternatives manager with institutional distribution.
• Unigestion: Geneva-based independent asset manager specializing in alternative investments and hedge fund solutions for institutional clients. Direct peer given shared Geneva domicile, boutique scale, and similar focus on hedge fund portfolio construction for pensions and institutions.
• Pictet Alternative Advisors: Geneva-headquartered Pictet Group's alternatives arm, offering hedge fund and alternative investment solutions to institutional clients. Direct peer sharing Swiss/Geneva origin, institutional focus, and alternative investment orientation.
• RAM Active Investments: Geneva-based independent asset manager specializing in systematic and alternative long/short equity strategies. Direct peer sharing Geneva domicile, boutique scale, and similar institutional client base.
• H2O Asset Management: Independent European alternative asset manager offering hedge fund and multi-asset strategies to institutional and qualified investors. Comparable as a boutique alternatives manager serving qualified investor pools.

Broad incumbents

• Man Group: Global, publicly listed alternatives manager with a substantial fund of hedge funds business historically. Comparable in providing access to hedge fund managers, though significantly larger in scale and offering diversified alternative strategies.
• Lyxor Asset Management: Alternative investment platform offering hedge fund solutions and managed account platforms for institutional clients. Comparable in providing access to hedge fund strategies, though larger and more platform-oriented.
• Lombard Odier: Swiss private bank headquartered in Geneva offering wealth management and asset management including alternative investment solutions. Comparable as a Geneva-based financial institution with alternative investment capabilities, though substantially larger and broader in scope.
• GAM Holding: Swiss-listed, Zurich-based asset manager with a significant alternatives and hedge fund business serving institutional investors. Comparable as a Swiss-based alternatives manager, though significantly larger and offering a broader product range.

Regional players

• Reyl & Cie: Swiss private banking and asset management group headquartered in Geneva, with exposure to alternative investments. Comparable as a Geneva-based financial services firm serving Swiss qualified investors, though operating more broadly in wealth management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundana