Simply Insurance
Simply Insurance is a UK independent insurance intermediary, established in 2000, specializing in motor trade, fleet, courier, driving tuition, and commercial insurance. The company is a wholly-owned subsidiary of PIB Group and distributes policies through phone and website channels.
- Company typePrivate
- Founded2000
- HeadquartersPurfleet, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Simply Insurance does
Simply Insurance is a UK-based independent insurance intermediary established in January 2000 and headquartered in Purfleet, Essex. The company operates as a brokerage rather than a direct insurer, sourcing insurance products from multiple UK insurers and placing coverage for customers across five specialized verticals: Motor Trade, Driving Tuition, Fleet, Courier, and Commercial insurance. The company is authorized and regulated by the Financial Conduct Authority (Firm Reference Number 310607) and is a wholly-owned subsidiary of PIB Group, a larger insurance brokerage organization.
The company's underlying technology is a relatively conventional insurance intermediary platform centered on a website with dedicated quote pages for each insurance category, supplemented by phone-based direct sales. Customers obtain quotes through self-service web forms or by calling the office during business hours (Monday-Friday 9am-5:30pm). The platform supports the full policy lifecycle including quoting, claims, policy document access, and a complaint process. The company relies on its relationship with top UK insurers for access to exclusive schemes rather than proprietary underwriting or technology.
Simply Insurance generates revenue through commissions earned from insurance providers for policies placed, functioning as a recurring revenue stream tied to the insurance intermediary business model. The go-to-market is sales-led, combining a website quote system with phone-based selling, targeting SMBs and individual consumers in the motor trade, driving instruction, fleet management, courier, and general commercial sectors. The company is currently rebranding to PIB Insurance Brokers as part of integration with its parent company PIB Group, indicating a strategic consolidation rather than independent expansion.
Simply Insurance firmographics
Firmographics- Name
- Simply Insurance
- Legal name
- Simply Insurance Services Limited
- Website
- https://simplyinsurance.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simply Insurance is a UK independent insurance intermediary, established in 2000, specializing in motor trade, fleet, courier, driving tuition, and commercial insurance. The company is a wholly-owned subsidiary of PIB Group and distributes policies through phone and website channels.
- Ownership category
- akta.pro rank
Simply Insurance industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- General Liability Insurance (FSAJAMAE)
- akta.pro secondary industry
- Personal Auto Insurance (FSAJAMAA)
Keywords
Where Simply Insurance is headquartered
LocationHeadquarters
- HQ city
- Purfleet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Simply Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Insurance Intermediary Commission: As an independent insurance intermediary, Simply Insurance earns commissions from insurance providers for policies placed. The company searches the market to find suitable products for customers and has access to exclusive and unique schemes with top UK insurers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Simply Insurance product offering
Product offeringCore offering
Simply Insurance is an independent UK insurance intermediary that places specialized commercial and vehicle insurance policies—Motor Trade, Driving Tuition, Fleet, Courier, and Commercial—on behalf of customers by searching the wider UK insurer market. The firm accesses exclusive schemes with top UK insurers and earns commissions from insurers for policies placed, supporting customers through the full policy lifecycle via phone-based service and online quote/claims tools.
Product overview
Simply Insurance is an independent insurance intermediary offering a portfolio of specialized insurance products. The company provides five core insurance offerings: Motor Trade Insurance for automotive businesses, Driving Tuition Insurance for instructors, Fleet Insurance for multi-vehicle businesses, Commercial Insurance for general business needs, and Courier Insurance for delivery services. Simply Insurance acts as an intermediary searching the market to find tailored products, with access to exclusive schemes from UK leading insurers. The company positions itself as a provider of bespoke insurance solutions, emphasizing customer care throughout the policy lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Motor Trade Insurance Specialized insurance coverage for motor trade businesses, including those involved in vehicle sales, repair, and related automotive services. Targeted at car dealers, mechanics, and trade professionals needing combined liability and motor cover.
- Driving Tuition Insurance Insurance products designed specifically for driving instructors and driving schools providing tuition services. Covers liability during in-car lessons and motor cover for tuition vehicles.
- Fleet Insurance Comprehensive insurance solutions for businesses managing multiple vehicles under a single policy. Provides consolidated cover for multi-vehicle fleets across the UK.
- Commercial Insurance Business insurance coverage for commercial enterprises, providing protection against various operational risks including public and professional liability, property damage, and business interruption.
- Courier Insurance Specialized insurance coverage for courier and delivery services operating with motorcycles, vans, or other delivery vehicles, including cargo and commercial delivery risk protection.
Companies that use Simply Insurance
Customer profileSegments5 records
Ideal customer profiles4 records
Simply Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simply Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PIB GroupcoreSimply Insurance Services Limited is part of the PIB Group, a larger insurance brokerage organization. This affiliation provides the company with broader market access and operational support within the insurance intermediary sector.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Simply Insurance competitors and assessment
Company assessmentDirect peers
- Bikesure: UK motorcycle and courier insurance specialist broker operating in niche motor segments, overlapping with Simply Insurance's courier and motor trade coverage.
- Adrian Flux: UK specialist insurance intermediary focused on niche and non-standard motor and lifestyle risks, with bespoke coverage options similar to Simply Insurance's specialist model.
- A-Plan Insurance: UK insurance broker with strong specialism in motor trade and commercial vehicle cover for dealerships and trade professionals, directly comparable to Simply Insurance's motor trade segment.
- Lloyd & Whyte (L&W): UK motor trade and commercial vehicle insurance specialist broker serving motor trade professionals and fleet operators, directly comparable to Simply Insurance's motor trade and fleet offerings.
Others
- PIB Group: Simply Insurance's parent company and a major UK insurance broker consolidator — relevant as the corporate parent shaping strategy, resources, and the rebranding direction of Simply Insurance.
Broad incumbents
- Direct Line Group: Major UK personal and commercial lines insurer with a direct-to-customer model across motor and commercial coverage; competes indirectly with Simply Insurance for fleet and small commercial buyers.
- Howden Insurance Brokers: Large UK and international insurance broker offering motor trade, fleet, and commercial coverage at scale, providing a broader portfolio versus Simply Insurance's niche focus.
- Swinton: Established UK high-street insurance broker offering personal and commercial lines including motor trade, fleet, and courier — overlapping with Simply Insurance but at significantly larger scale.
- Ardonagh / Towergate: Large UK insurance broker group with commercial and specialist motor operations, overlapping with Simply Insurance's fleet and commercial segments but operating at much greater scale.
- Hastings Direct: UK motor and home insurance provider competing on price in personal and light commercial auto — overlaps with the auto-adjacent segments Simply Insurance serves but via a direct/digital model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Simply Insurance social profiles
Digital presenceSimply Insurance compliance and trust
Trust signalCompliance1 record
Simply Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Insurance leadership team
Management profileNumber of profiles
Profiles1 record
Simply Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Insurance
What does Simply Insurance do?
Simply Insurance is an independent UK insurance intermediary that places specialized commercial and vehicle insurance policies—Motor Trade, Driving Tuition, Fleet, Courier, and Commercial—on behalf of customers by searching the wider UK insurer market. The firm accesses exclusive schemes with top UK insurers and earns commissions from insurers for policies placed, supporting customers through the full policy lifecycle via phone-based service and online quote/claims tools.
Is Simply Insurance a public or private company?
Simply Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Simply Insurance founded?
Simply Insurance was founded in 2000. It employs 11 to 50 people.
Where is Simply Insurance based?
Simply Insurance is headquartered in Purfleet, United Kingdom, in the Europe region.
How does Simply Insurance make money?
One revenue line is on record: insurance Intermediary Commission.
Who are Simply Insurance's main competitors?
Direct peers on record are Bikesure, Adrian Flux, A-Plan Insurance and Lloyd & Whyte (L&W). PIB Group is listed as an others. Broad incumbents are Direct Line Group, Howden Insurance Brokers, Swinton, Ardonagh / Towergate and Hastings Direct.
Does Simply Insurance have an API?
No public API is recorded for Simply Insurance.
What industry is Simply Insurance in?
Simply Insurance's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAJAMAE, General Liability Insurance, with a secondary code of FSAJAMAA, Personal Auto Insurance. Its NAICS code is 5242 and its SIC code is 6411.