Autofarm

What Autofarm does

Autofarm is a UK-based independent Porsche specialist founded in 1973 by Josh Sadler and now operating as Autofarm (1973) Limited, a private limited company with 11-50 employees. The firm provides servicing, maintenance, performance modifications, restoration, bespoke builds, vehicle sales, subscription vehicle storage, and track-day and race car preparation. Its customer base consists of Porsche enthusiasts, collectors, and motorsport participants who own classic and modern Porsches and seek out specialist expertise that mainstream dealers do not provide. The company relocated in 2019 to the bespoke Boxengasse Porsche-only business park in Wendlebury, Oxfordshire, where it co-locates with complementary Porsche specialists to create a destination effect for high-end customers.

The business operates a multi-stream revenue model: vehicle sales of collector Porsches (with individual cars listed at prices up to £350,000), recurring servicing and maintenance, performance modifications, high-margin bespoke builds and restorations (such as the Gulf Blue 3.8 RSR), subscription-based vehicle storage, and race preparation / track day support. Technical capability rests on five decades of accumulated Porsche-specific knowledge, heritage metalworking and fabrication skills, and relationships within the Porsche Club of Great Britain. Leadership transitioned in 2015 from founder Josh Sadler to Mikey Wastie and Steve Wood, completing a generational handover of institutional expertise.

Autofarm has extended its strategic positioning beyond the workshop into motorsport (AF Motorsport, relaunched 2023 with a 996 racer to coincide with its 50th anniversary) and brand partnerships (Clean Racing sponsorship from 2024 and a GSF Car Parts title sponsorship signed in March 2025). These moves, combined with a pipeline of signature bespoke commissions, indicate an intentional evolution from restoration workshop into a broader Porsche lifestyle and motorsport brand serving a collector-grade customer base.

Name

Autofarm

Legal name

Autofarm (1973) Limited

Website

https://autofarm.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Autofarm is a UK-based independent Porsche specialist founded in 1973, offering servicing, restoration, bespoke builds, and vehicle sales from its Boxengasse facility in Oxfordshire for collectors, enthusiasts, and racing participants.

Ownership category

akta.pro rank

Product category

Porsche Specialist Automotive Services

NAICS

Automotive Repair and Maintenance (8111)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Porsche servicing
• Classic car restoration
• Bespoke car builds
• Engine rebuilding
• Vehicle storage

Headquarters

HQ city

Wendlebury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of classic, collector, and bespoke Porsche vehicles including restored models, RSR recreations, Singer reimagined vehicles, and high-performance builds. Vehicles are sold directly from their facility with viewing by appointment. Revenue from individual vehicle transactions at premium price points.
2. Servicing & Maintenance: Standard service, general repair, and maintenance work for Porsche vehicles covering both air-cooled and water-cooled models. Menu-led approach from basic maintenance to comprehensive car care solutions.
3. Performance Modifications: Performance upgrade installations including suspension, brake, engine, and exhaust modifications for both road and track use.
4. Bespoke Builds & Restorations: Highly artisan, bespoke project builds and full restoration projects to concours winning standards. Includes bare-metal restorations, 911 backdates, and complete vehicle transformations.
5. Vehicle Storage: Secure storage solutions for Porsche vehicles with thorough cleaning before entry, regular maintenance while on-site, and scalable menu-led approach to storage needs.
6. Track Day & Race Car Preparation: Race car preparation services for competitive motorsport including the PCGB race series. Technical support for Clean Racing team in Porsche Sprint Challenge GB.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Autofarm is an independent Porsche specialist providing comprehensive car care from basic servicing to concours-winning restorations and bespoke builds. Operating from their purpose-built Boxengasse facility in Oxfordshire since 1973, they deliver servicing, engine and transmission rebuilding, performance modifications, chassis geometry setup, vehicle storage, restoration, detailing, and track/race car preparation for Porsche owners. They also sell classic, restored, and collector Porsche vehicles directly from their premises.

Product overview

Autofarm is an independent Porsche specialist workshop offering a comprehensive suite of services for Porsche owners, racers, and enthusiasts. The core offering comprises servicing, storage, engine and transmission builds, special projects, geometry and chassis tuning, restorations, and underbody protection and detailing. Supporting services include vehicle transportation, track day and race car preparation, and bespoke builds to concours winning standards. The company also operates AF Motorsport, a racing sponsorship program collaborating with Clean Racing in the Porsche Sprint Challenge GB. Vehicle sales of classic and restored Porsches are offered alongside specialized services such as Porsche Classic PCCM/PCCM+ infotainment retrofit installations. Signature build projects like the 997 GTS Signature Build, 911 GT builds, and 3.8 RSR recreations represent the company's premium artisan offerings. All services are delivered from the company's purpose-built facility at Boxengasse in Oxfordshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Servicing & Maintenance Standard servicing, general repair, and performance upgrades for Porsche vehicles, covering both air-cooled and water-cooled models. Menu-led approach from basic maintenance to comprehensive car care solutions.
• Engine & Transmission Rebuilds Engine and gearbox rebuilding, one-off builds, top-end builds, worn synchro repairs, and bespoke unit development for road and track use. Builds unique racing machines and rebuilds everyday Porsche engines.
• Restorations Bare-metal restorations, 911 backdates, and bespoke transformations for 996 and 997 models, documented with close client collaboration to concours winning standards.
• Special Projects & Bespoke Builds Bespoke project builds working closely with clients on personal preferences for track stability, power enhancements, and road performance upgrades including suspension, brake, engine, and exhaust modifications. Includes highly artisan builds to concours winning standards such as 997 GTS Signature Builds, 911 GT builds, and 3.8 RSR recreations.
• Geometry & Chassis Tuning Full laser alignment geometry rig for suspension setup, catering to fast road or extreme track use configurations.
• Underbody Protection & Detailing Deep cleaning and protection treatment for vehicle underbodies, including mud and dirt removal, corrosion prevention, valeting, detailing, and concours-finish transformations with sealing protection.
• Vehicle Storage Tailored vehicle storage solutions with thorough cleaning before entry, secure facilities, and regular maintenance while on-site. Scalable menu-led approach to storage needs.
• Track Day & Race Car Preparation Race car preparation services for track day and competition use, including technical support for the Clean Racing team in the Porsche Sprint Challenge GB.
• Porsche Vehicle Sales Sale of classic, collector, restored, and bespoke Porsche vehicles including 911 models, GT builds, and limited-edition examples, including RSR recreations and Singer reimagined vehicles. Vehicles are sold directly from the Boxengasse facility with viewing by appointment.
• Vehicle Transportation Enclosed transportation services for vehicle collection and delivery.
• Winter Protection (Seasonal Tyre & Wheel Service)

Quantifiable outcome

• Concours-quality restoration and bespoke build services for collector vehicles
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• GSF Car PartsminorGTM or Marketing Partner · 24 March 2025Title sponsor of Clean Racing team beginning 2025 season. GSF Car Parts, the UK's fastest-growing motoring parts provider, joined as title sponsor bringing new livery and brand visibility. Steve Wood commented on the partnership bringing energy and shared values of engineering precision and automotive passion.
• Clean Racing TeamcoreStrategic or Co-development Partner · 1 May 2024Technical partnership and sponsorship supporting Clean Racing in the Porsche Sprint Challenge GB. Autofarm provides technical expertise and engineering support for the racing team, with Autofarm branding on team vehicles. Steve Wood, Autofarm Director, oversees the collaboration. The partnership demonstrates Autofarm's motorsport capabilities and technical expertise.
• Porsche Club GB (PCGB)coreStrategic or Co-development PartnerLong-standing relationship with Porsche Club GB. Hosted Saturday morning workshop visits for multiple PCGB regions (10, 21, 31), participated in PCGB Christmas Extravaganza, Cotswold Rally, and other PCGB events. Directors engage directly with PCGB members at events.
• BoxengassecoreStrategic or Co-development PartnerBoxengasse is the exclusive Porsche-focused business park development where Autofarm's purpose-built facilities are located. They co-host the annual Megaphonics event. Frank Cassidy and the Boxengasse team organize events that Autofarm participates in.
• PorschecoreChannel Partner/ Reseller/ DistributorIndependent Porsche specialist operating as authorized alternative to main dealers. No formal partnership but operates in ecosystem supporting Porsche vehicles. References Porsche Newsroom for product information. 2023 Le Mans coverage reflects brand engagement.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Theon Design: UK-based independent specialising in reimagined and restored air-cooled 911s. Operates a similar artisan bespoke-build model from a single facility and competes for the same high-end Porsche restoration and backdate customers.
• Gunther Werks: California-based specialist restoring and re-engineering air-cooled 993-generation 911s. Comparable bespoke build pricing, single-marque focus, and emphasis on performance-oriented restorations.
• Tuthill Porsche: Long-established UK Porsche specialist combining heritage restoration, motorsport preparation, and bespoke builds. Closely comparable in customer segment, technical capability mix, and motorsport heritage positioning.
• Manthey Racing: Porsche-focused motorsport specialist with strong technical-partner ties to Porsche AG. Comparable to Autofarm's race preparation, performance engineering, and motorsport customer segments.
• Singer Vehicle Design: Iconic US-headquartered reimagined-911 builder producing high-end bespoke restorations with extensive waitlists. Operates in the same high-net-worth, custom-build Porsche niche that defines Autofarm's premium offering.
• Dove House Motor Company: UK Porsche and performance car specialist offering servicing, restoration, and bespoke builds. Direct regional competitor for servicing and restoration of Porsche and other premium marques.
• Paul Stephens Cars: UK specialist producing restored, backdated, and reimagined early 911s. Direct competitor for classic Porsche restoration commissions in the UK enthusiast market.
• TechArt Automobildesign: German Porsche aftermarket specialist offering tuning, performance parts, and bespoke customization. Competes with Autofarm's performance modifications and bespoke build offerings at the premium end.
• RPM Technik: UK Porsche specialist offering servicing, restoration, upgrades, and bespoke builds across air- and water-cooled models. Overlaps directly with Autofarm's core workshop, performance, and restoration service lines.

Broad incumbents

• Porsche Classic (Porsche AG): The factory-operated Porsche Classic Centers offer restoration, parts, and servicing for classic Porsche models. Provides the OEM alternative to independent specialists like Autofarm, with broader geographic reach but less bespoke-build customisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Autofarm
• YouTubeyoutube.com/user/AutofarmPorsche
• Facebookfacebook.com/autofarmpurelyporsche
• LinkedInlinkedin.com/company/autofarm-1973-ltd
• Instagraminstagram.com/autofarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autofarm