Through The Looking Glass Studio

What Through The Looking Glass Studio does

Through The Looking Glass Studio is a privately held professional imaging studio headquartered in Townsville, Queensland, Australia, operating continuously since 1998. The company delivers photography, videography, drone aerial imaging, and remote time-lapse services to commercial, government, industrial, and personal clients, with named engagements spanning mining majors (Glencore, Sun Metals, Xstrata), government and research bodies (Translink, Queensland Department of Transport and Main Roads, CSIRO), real estate (Savills), hospitality, healthcare (Queensland X-Ray), and weddings. Its core technology stack comprises professional-grade equipment — a DJI Phantom 4 drone producing up to 4K footage, controlled studio lighting, portable backdrops, 35mm digital cameras, and self-sufficient time-lapse units with NextG and Satellite link capability — combined with a two-stage manual post-production workflow for color correction and retouching.

The studio operates from three permanent Queensland locations (Townsville as headquarters, plus Brisbane and Toowoomba) and deploys portable equipment on-site, enabling work in environments such as underground mines and remote industrial sites. Chief Photographer Robert Parsons, who is also a private pilot and holds safety certifications (Blue Card, Working Safely at Heights), is positioned as Townsville's most experienced aerial photographer, and his credentials form a meaningful portion of the firm's competitive positioning for industrial clients. The studio does not sell products or licenses through any digital storefront; instead, revenue is generated entirely through per-project quotations for one-time service engagements, with delivery via download, USB for larger files, or through a Pic-Time client gallery portal. Pricing is quote-based and not publicly disclosed, and the company has no disclosed external investment, parent company, or acquisition activity.

Name

Through The Looking Glass Studio

Legal name

Through The Looking Glass Studio

Website

https://looking-glass.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Through The Looking Glass Studio is a Townsville-based professional photography and videography studio serving mining, corporate, government, and wedding clients across Queensland for over 25 years.

Ownership category

akta.pro rank

Headquarters

HQ city

Townsville

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Photography Services: One-time fee for photography sessions including corporate portraits, architecture and interiors, mining and industrial, drone photography, and personal portrait sessions. Services provided on a per-project or per-day basis with custom quotes.
2. Videography and Time-lapse Services: Video production services including corporate showreels, industrial induction videos, and time-lapse documentation. Raw footage and edited deliverables provided via download or USB for larger files. Custom project-based pricing.
3. Wedding Photography and Videography: Wedding day coverage with products provided on an a la carte basis. Customers pick and choose what they want rather than purchasing fixed packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Through The Looking Glass Studio is a professional photography and videography studio offering commercial, corporate, mining/industrial, architecture, aerial/drone, time-lapse, wedding, and portrait services. Founded in 1998, the studio delivers on-location and in-studio shoots for business, government, and personal clients across Queensland and broader Australia, with services priced per project via custom quotes.

Product overview

Through The Looking Glass Studio is a multi-faceted professional imaging studio providing photography and videography services. The company operates as a single-service studio model rather than a platform architecture, offering Photography Services (including commercial, corporate portraiture, mining and industrial, architecture and interiors, and drone photography), Videography, Drone Photography and Videography, Time-lapse Photography, Wedding Photography and Videography, Portrait Sittings, Corporate Portrait Photography, Architecture and Real Estate Photography, and Mining and Industrial Photography. These services are delivered through the studio's main Townsville location and branches in Brisbane and Toowoomba.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Services Professional photography services covering commercial, corporate portraiture, mining and industrial, architecture and interiors, and aerial/drone photography, delivered on-location and in-studio for business and government clients.
• Videography Moving image capture including corporate showreels, industrial induction videos, event coverage, and promotional content, with raw or edited deliverables provided via download or USB.
• Drone Photography & Videography Aerial imagery and video captured using a professional DJI Phantom 4 capable of producing up to 4K and Full HD footage, with drone operators available at Townsville and Toowoomba locations.
• Time-lapse Photography Time-lapse documentation of processes, construction projects, and infrastructure installations using self-sufficient camera units installable in remote locations with NextG and Satellite link capabilities.
• Wedding Photography & Videography Photography and videography for weddings covering ceremony, preparation, portraits, and reception across Tropical North Queensland including Whitsunday Islands, Magnetic Island, and Pacific Islands, with a la carte product selection.
• Portrait Sittings Location portraiture sessions for families, individuals, and groups, conducted in early morning or late afternoon at customizable locations from beaches to architectural settings.
• Corporate Portrait Photography Professional headshots and team portraits for businesses delivered on-location or at the studio, with post-production retouching including enhanced tonal adjustments.
• Architecture & Real Estate Photography Interior and exterior photography for real estate properties and local businesses, showcasing spaces with professional capture and processing techniques.
• Mining & Industrial Photography Specialized photography for mining operations including underground and open-pit operations, technical services, administration, aerial photography, personnel portraiture, and process documentation.

Quantifiable outcome

• 100% satisfaction commitment - company prides itself on servicing clients for life

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• DJI: World-leading drone manufacturer whose Phantom 4 platform the studio operates for aerial work. Comparable as an enabler/ecosystem participant supplying the hardware underlying the studio's drone photography service line, not a direct services competitor.
• DroneDeploy: Drone mapping and aerial data platform serving construction, mining and industrial customers. Relevant adjacent/emerging player in industrial drone services that overlaps with the studio's mining/industrial documentation work, but focused on software-driven mapping rather than bespoke creative imagery.
• Squarespace: Website builder widely used by independent photographers and creative studios. Relevant as the typical digital storefront/marketing infrastructure competitor to the studio's own quote-request website model.
• Pic-Time: Client gallery and print sales platform used by professional photographers. Already adopted by the studio for client galleries; relevant as an adjacent ecosystem platform enabling photographer e-commerce.

Broad incumbents

• SmugMug: Photography platform offering portfolio hosting, client galleries, and prints for professional photographers. Comparable as a photography services ecosystem player; the studio already uses Pic-Time for client galleries, making SmugMug an adjacent platform peer.
• Shutterstock: Global stock photography and footage marketplace serving commercial customers. Overlaps with the studio's commercial photography and video offerings at the enterprise/corporate buyer level, but competes via content library rather than bespoke service.
• Magnum Photos: Iconic global photography cooperative providing commercial, editorial and documentary imaging services. Comparably relevant as a high-end photography services brand, but operates at a much larger global scale and via an artist-rep model rather than a regional studio.
• Getty Images: Global visual content company offering stock photography, editorial imagery and assignment services to enterprise clients. Comparable as a photography services provider targeting enterprise/government communications, though at vastly larger scale and with a content library model.
• 500px: Online photography community and licensing marketplace used by professional photographers for distribution and discovery. Relevant as an alternative commercial photography distribution channel and broad incumbent in the professional imaging space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/ttlgstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Through The Looking Glass Studio