Sirena Marine

What Sirena Marine does

Sirena Marine is a Turkish luxury marine and industrial manufacturing group founded in 2006 and headquartered in Bursa Orhangazi, with a 155,000 square-meter production facility, a secondary site at RMK Shipyard in Yalova, and sales/after-sales offices in Istanbul. The company operates three wholly owned yacht brands — Sirena Yachts (luxury semi-displacement motor yachts from 48 to 118 feet plus a Superyacht Series of 35M–50M), Euphoria (luxury sailing yachts in 54, 68, and 84-foot models designed by Germán Frers), and Azuree (performance sailing yachts in 33C, 41, and 46-foot models) — together with an Automotive and Rail Systems division that supplies composite parts and stainless steel components to blue-chip OEMs such as Karsan, MAN, Hyundai Rotem, CRRC MNG, CAF, and Bozankaya. Sirena Marine employs approximately 1,150 people, including 80 engineers, and the business is held within the Kıraça Group of Companies.

The company manufactures in-house using advanced composite techniques (hand lay-up, L-RTM, SMC, infusion, carbon fiber pre-preg) in climate-controlled facilities, supported by a 2000-ton SMC press, 5-axis CNC bending machines, 6-axis trim robots, and 93-cubic-meter 190°C curing ovens. It is certified to ISO 9001, IATF 16949, IRIS, ISO 14001, EN 15085, and DIN 6701, and has produced over 250 motor yachts and 100+ sailing yachts cumulatively, with 80,000 composite and metal pieces produced annually across the industrial division. Designs are executed in collaboration with internationally recognized naval architects Germán Frers, Tommaso Spadolini, and Cor D. Rover.

Sirena Marine generates revenue primarily through bespoke hardware sales — new luxury yacht construction under multi-year build contracts, and B2B component supply into automotive, rail, defense, and heavy-equipment customers — supplemented by after-sales service through its Pendik, Istanbul service center. Go-to-market combines a Nişantaşı-based direct sales office, an authorized dealer network spanning Japan, Scandinavia, Russia, China, Australia, the Middle East, and the USA, and recurring presence at seven major international boat shows including Cannes, Monaco, Fort Lauderdale, and Düsseldorf. The company is a privately held, non-listed entity and does not publicly disclose financial figures.

Name

Sirena Marine

Legal name

Sirena Marine Denizcilik Sanayi Ve Ticaret A.Ş.

Website

https://sirenamarine.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sirena Marine is a Turkish luxury marine and industrial manufacturer (founded 2006) operating the Sirena Yachts, Euphoria, and Azuree yacht brands, plus an Automotive and Rail Systems division supplying composite and stainless steel components to OEMs like MAN, Hyundai Rotem, and CRRC MNG.

Ownership category

akta.pro rank

Product category

Luxury Yacht Manufacturing

NAICS

Ship and Boat Building (3366), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Motor Yacht Manufacturing (IMAJAMAD)

akta.pro secondary industries

Full-Custom Superyacht & Megayacht Manufacturing (IMAJAMAB), Luxury Sailing Yacht Manufacturing (IMAJAMAC), Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA)

Keywords

• Luxury yacht manufacturing
• Motor yachts
• Sailing yachts
• Composite marine parts
• Rail systems components

Headquarters

HQ city

Istanbul

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Motor Yacht Sales: Sale of luxury semi-displacement motor yachts under Sirena Yachts brand, ranging from 48 to 118 feet. Revenue from new yacht construction and direct sales to high-net-worth individuals.
2. Luxury Sailing Yacht Sales: Sale of luxury sailing yachts under Euphoria brand (Euphoria 54, 68, 84) and performance sailing yachts under Azuree brand (33C, 41, 46)
3. Automotive Composite Parts: Manufacturing and sale of composite parts for automotive industry including Karsan, TCV, MAN, Safkar, and Hisarlar. Annual production of 80,000 pieces.
4. Rail Systems Components: Production of composite parts and stainless steel handles for rail systems including Tülomsaş (Hyundai Rotem, GE locomotives), CRRC MNG (Ankara Metro), Bozankaya (trams), CAF (trains), and Durmazlar
5. Defense and Heavy Equipment Parts: Composite parts manufacturing for defense industry and construction equipment sector
6. After-Sales Services: Maintenance, repair, and after-sales services for yachts through dedicated service centers in Istanbul

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sirena Marine is a Turkish luxury marine group that designs and manufactures luxury motor yachts under the Sirena Yachts brand (48 to 118 feet plus a Superyacht Series from 35M to 50M), luxury sailing yachts under the Euphoria brand (54, 68, 84 feet) and performance sailing yachts under the Azuree brand (33C, 41, 46 feet), together with an Automotive and Rail Systems division producing composite and stainless steel parts for industrial customers. All yachts and components are manufactured in-house at the 155,000 sqm Bursa Orhangazi production facility using advanced composite technologies, with global distribution through authorized dealers, an Istanbul sales office and international boat shows.

Product overview

Sirena Marine is a world-class luxury marine group that manufactures three distinct yacht brands: Sirena Yachts (luxury semi-displacement motor yachts ranging from 48 to 118 feet, plus Superyacht Series from 35M to 50M), Euphoria (luxury sailing yachts in 54, 68, and 84-foot models designed by Germán Frers), and Azuree (performance sailing yachts in 33C, 41, and 46-foot models). The company also operates an Automotive and Rail Systems division producing composite and stainless steel parts for various industrial sectors. All products are manufactured in-house at the 155,000 square-meter Bursa Orhangazi facility using advanced technologies including infusion, SMC, and pre-preg methods.

Differentiator

Problem solved

Functional benefit

Brands

• Sirena Yachts: Luxury semi-displacement motor yacht series (56-100 feet) launched in 2016, featuring models Sirena 48, 60, 68, 78, 88 and flagship 118.
• Euphoria
• Azuree

Products and services

• Sirena Yachts Motor Yacht Series Luxury semi-displacement motor yachts from 48 to 118 feet (Sirena 48, 60, 68, 78, 88 and flagship 118), plus a Superyacht Series from 35M to 50M, designed in collaboration with Germán Frers, Tommaso Spadolini and Cor D. Rover. Sold to high-net-worth buyers through an international authorized dealer network, an Istanbul sales office and international boat shows, with after-sales support from the Pendik service center.
• Euphoria Luxury Sailing Yacht Series Luxury sailing yachts in 54, 68 and 84-foot models designed by Germán Frers with interior design by Design Unlimited. Targeted at discerning yacht owners seeking elegance, comfort and long-distance capability. The Euphoria 54 was nominated for European Yacht of the Year 2015 and the 84-foot flagship is the largest sailboat manufactured by Sirena Marine.
• Azuree Performance Sailing Yacht Series Performance sailing yachts in 33C, 41 and 46-foot models appealing to both experienced sailors and beginners, combining comfortable cruising with high-performance racing capability. The Azuree 33C won the Trofeo de Las Fuerzas Armatas in Palma di Maiorca (2017) and an Azuree won its class at the 2014 Rolex Middle Sea Race.
• Sirena 48 (with Coupe and Hybrid variants) Sirena 48 semi-displacement motor yacht with efficient hybrid power system, offered in standard, Coupe (enclosed helm) and Coupe Hybrid variants. Sold to luxury yacht buyers seeking efficient, quiet operation.
• Sirena 60 Motor Yacht Sirena 60 luxury motor yacht, awarded Best Interior Design at the World Yachts Trophies 2025, sold to high-net-worth yacht buyers through the Sirena Yachts dealer and direct-sales network.
• Sirena 68 Motor Yacht Sirena 68 semi-displacement motor yacht, sold to luxury yacht buyers.
• Sirena 78 Motor Yacht Sirena 78 luxury motor yacht awarded 'Most Efficient Boat' at the World Yachts Trophies 2022, sold to high-net-worth yacht buyers.
• Sirena 118 Flagship Motor Yacht Sirena 118 flagship motor yacht representing the top of the Sirena Yachts range, targeted at ultra-high-net-worth buyers.
• Sirena Superyachts Series (35M, 42M, 50M) Sirena Superyacht Series in 35M, 42M and 50M sizes, expanding the brand into the larger superyacht market with distinctive design language and advanced engineering solutions, produced at new Yalova facilities capable of building boats up to 40 meters.
• Automotive and Rail Systems Composite & Stainless Steel Components Industrial division producing composite parts and stainless steel handles for automotive (Karsan, TCV, MAN, Safkar, Hisarlar), rail (Tülomsaş/Hyundai Rotem, CRRC MNG, Bozankaya, CAF, Durmazlar), defense and construction equipment customers. Annual production capacity of 80,000 composite pieces and 70,120 stainless steel handle pieces.
• Yacht After-Sales Services Maintenance, repair and after-sales support services for Sirena Yachts, Euphoria and Azuree yachts, delivered through a dedicated service center at Marintürk Cityport Marina in Pendik, Istanbul.

Quantifiable outcome

• Winner - European Power Boat of The Year 2025
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered major and core.

• KarsanmajorTechnology or Integration · 1 December 2013Karsan is a major Turkish automotive manufacturer. Sirena Marine produces composite parts for Karsan's city buses. This partnership began in December 2013 when Sirena Marine received ISO/TS 16949 Automotive Sector Quality Management System certification, enabling them to supply automotive industry.
• Azimut-Benetti GroupcoreStrategic or Co-development Partner · 1 January 2008Strategic partnership beginning in 2008, later becoming a joint venture. This partnership made Sirena Marine Turkey's first serial yacht producer. Under this partnership, they produced Azuree and Euphoria brands with 250+ motor yachts and 100+ sailing yachts, plus three Azimut models including Magellano 43 built at the 155,000 sqm facility. The joint venture ended in 2015 when Sirena Marine chose to establish its own luxury motor yacht venture.
• TülomsaşmajorTechnology or IntegrationTurkish railway systems manufacturer. Sirena Marine produces composite parts for locomotives manufactured by Tülomsaş, including Hyundai Rotem locomotives and General Electric locomotives. This represents Sirena Marine's entry into serial production for rail systems.
• CRRC MNGmajorTechnology or IntegrationSirena Marine produces all composite parts for CRRC MNG's Ankara Metro project, demonstrating their capability in large-scale rail infrastructure projects.
• BozankayamajorTechnology or IntegrationTurkish tram and light rail manufacturer. Sirena Marine supplies both composite parts and stainless steel handles for Bozankaya tram projects.
• CAFmajorTechnology or IntegrationSpanish train manufacturer Construcciones y Auxiliar de Ferrocarriles. Sirena Marine produces stainless steel handles for CAF trains.
• Hyundai RotemmajorTechnology or IntegrationKorean railway vehicle manufacturer. Sirena Marine produces composite parts for locomotives manufactured by Hyundai Rotem at Tülomsaş.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Beneteau Group: French global leader in sailboats and motor yachts (Beneteau, Lagoon, Jeanneau, Prestige, Four Winns). Broader portfolio across sailing and power segments, providing a wider competitive set versus Sirena's niche.

Direct peers

• Hanse Yachts: German performance sailing yacht and motor yacht builder. Overlaps with Sirena's Azuree and Euphoria sailing brands in the mid-size performance/luxury sailing segment.
• Sanlorenzo: Italian luxury motor yacht and superyacht builder in the 24-72m segment, publicly listed on Euronext Milan. Competes in the same premium semi-displacement / planing motor yacht space as Sirena Yachts.
• Ferretti Group: Italian luxury motor yacht and superyacht builder (Ferretti Yachts, Riva, Pershing, CRN, Custom Line). Directly competes with Sirena Yachts' 48-118 ft range and adjacent superyacht segment; publicly listed since 2022.
• Azimut-Benetti Group: Italian luxury motor yacht giant; was Sirena Marine's JV partner from 2008-2015 during which Sirena built multiple Azimut models. Competes directly in the semi-displacement luxury motor yacht segment Sirena now targets under its own brand.
• Princess Yachts: UK-based luxury motor yacht manufacturer (35m+ class). Comparable product range, target HNW buyer segment, and dealer-driven distribution model as Sirena Yachts.
• Sunseeker International: UK luxury motor yacht builder (up to 50m). Direct overlap with Sirena's motor yacht range and global dealer-network-driven GTM, particularly in the USA and Mediterranean markets.

Regional players

• Gulf Craft: UAE-based luxury motor yacht and superyacht builder (Majesty Yachts, Nomad, Silvercraft, Oryx). Competes in similar semi-displacement motor yacht space but primarily serves Middle East, Africa, and Asia-Pacific.
• Mengi-Yay Yachts: Turkish superyacht and motor yacht builder based in Istanbul. Closest regional competitor to Sirena Marine with overlapping semi-custom motor yacht positioning and shared Turkish labor/supplier ecosystem.

Emerging players

• Dynamiq: European boutique superyacht builder targeting 30-50m modern yachts. Comparable positioning to Sirena's new Superyacht Series with technology-forward, mid-size superyacht focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SirenaMarine
• LinkedInlinkedin.com/company/sirena-marine-
• Instagraminstagram.com/sirenamarine
• Xx.com/sirenamarine

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sirena Marine