96 Credit Singapore
96 Credit Singapore (96BM Credit Pte. Ltd.) is a Singapore-licensed moneylender founded in 2010 that offers personal, business, payday, and specialty loans to individuals and small businesses, with a focus on sub-prime borrowers and gig-economy workers underserved by traditional banks.
- Company typePrivate
- Founded2010
- HeadquartersBukit Merah, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 96 Credit Singapore does
96 Credit Singapore (legally 96BM Credit Pte. Ltd.) is a Singapore-licensed moneylender founded in May 2010 and headquartered at Blk 302 Ubi Ave 1, Singapore. The company operates a single physical office near Ubi MRT and serves Singapore residents and foreigners who require short-to-medium-term credit, with a particular focus on sub-prime borrowers and gig-economy workers (Grab/Gojek drivers) who are typically underserved by banks. Its product portfolio spans 14 loan categories including Personal, Payday, Business, Debt Consolidation, Wedding, Renovation, Medical, Bridging, Study, Fast Cash, Term, Bad Credit, and Monthly loans.
The platform is built on a hybrid online/offline lending stack: a 24/7 self-service web application integrated with Singapore's national digital identity layer (Singpass Myinfo) for automated borrower verification, a WhatsApp enquiry channel, and in-person document verification and contract signing at the Ubi office. Loan disbursement is supported via cash, PayNow, and bank transfer, and the company offers free Credit Bureau Singapore reports as a customer benefit. Pricing is fully regulated under Singapore's Moneylenders Act: interest is capped at 4% per month, processing fees are capped at 10% of principal, and late penalties are capped at S$60 per month.
The business model is a regulated interest-and-fee lending model. The company earns monthly interest income (3–4%) on outstanding personal and business loans plus one-time processing fees (8–10% of principal) collected after loan disbursement. Distribution is omnichannel — online applications, WhatsApp, and walk-in consultations — with a heavily review-driven acquisition motion anchored by roughly 5,245 Google reviews and a 5.0 average rating. Since inception, the company states it has served approximately 3,145 borrowers with cumulative originations of about S$30.1M, reports a 93% on-time repayment rate, and a 15-minute approval SLA after contract signing. The organization is small (1–10 employees), privately held, and shows no disclosed external funding or M&A activity.
96 Credit Singapore firmographics
Firmographics- Name
- 96 Credit Singapore
- Legal name
- 96BM Credit Pte. Ltd.
- Website
- https://cashloansingapore.com.sg
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 96 Credit Singapore (96BM Credit Pte. Ltd.) is a Singapore-licensed moneylender founded in 2010 that offers personal, business, payday, and specialty loans to individuals and small businesses, with a focus on sub-prime borrowers and gig-economy workers underserved by traditional banks.
- Ownership category
- akta.pro rank
96 Credit Singapore industry classification
Industry- Product category
- Consumer Lending / Licensed Money Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)
- akta.pro secondary industry
- Balance Transfer & Credit Card Refinance Loans (FSAKAIAA)
Keywords
Where 96 Credit Singapore is headquartered
LocationHeadquarters
- HQ city
- Bukit Merah
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
96 Credit Singapore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest Income: Monthly interest charges on loans at 3-4% per month for Personal and Business Loans. Interest rates are regulated and capped at 4% per month under Singapore's Moneylenders Act.
- Processing Fees: Administrative fees charged at 8-10% of the principal loan sum. Maximum processing fee capped at 10% of principal loan sum per regulatory requirements. Fees are only charged after loan is granted and contract signed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal and Business Loans - Interest Rate 3-4% per month |
| Subscription | Monthly | Payday Loans - Potentially 0% interest for qualifying borrowers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
96 Credit Singapore product offering
Product offeringCore offering
96 Credit Singapore is a licensed money lender in Singapore that originates and services a portfolio of regulated unsecured and secured loan products for individual consumers and small businesses, including personal loans, payday loans, business loans, debt consolidation loans, and use-case loans for weddings, medical expenses, renovation, education, gig-economy drivers, and bad-credit borrowers. Loans are priced at 3–4% monthly interest with 8–10% processing fees under the Moneylenders Act, with funds disbursed via cash, PayNow, or bank transfer following a 15-minute in-person approval at its Ubi office.
Product overview
96bm Credit operates as a licensed money lender in Singapore offering a comprehensive portfolio of loan products. The company provides a unified lending platform centered around personal and business loans, with specialized products including Payday Loans, Debt Consolidation Loans, Grab/Gojek Loans, Wedding Loans, Renovation Loans, Medical Loans, Bridging Loans, Study Loans, Fast Cash Loans, Term Loans, Bad Credit Loans, and Monthly Loans. The product portfolio is unified under the 96bm Credit brand, offering both secured and unsecured loan options with interest rates of 3-4% per month and processing fees of 8-10%. The company emphasizes rapid approval (15 minutes), multiple disbursement methods (cash, PayNow, bank transfer), and integration with Singpass Myinfo for streamlined applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loan Unsecured personal loan for Singapore residents and eligible foreigners meeting eligibility criteria, offering flexible repayment terms and interest rates of 3-4% per month.
- Payday Loan Short-term loan designed for quick access to funds until payday, with potential 0% interest for borrowers with good credit history or regular customers.
- Business Loan Loan product for business purposes available to business owners with proof of income and business documentation, intended for working capital, business expansion, or equipment purchase.
- Debt Consolidation Loan Loan product designed to help borrowers consolidate multiple debts into a single manageable repayment, with special loan schemes for debt management.
- Grab/Gojek Loan Specialized loan for Grab and Gojek drivers to support their income-generating activities and vehicle needs, with terms suited to variable gig income.
- Wedding Loan Personal loan for wedding expenses, offering flexible repayment options for couples planning their wedding.
- Renovation Loan Loan product for home renovation needs, helping homeowners finance their renovation projects.
- Medical Loan Loan product for medical expenses, providing financial assistance for healthcare costs and treatments.
- Fast Cash Loan Quick access to cash loans with fast approval (15 minutes) and same-day disbursement via cash, PayNow, or bank transfer.
- Term Loan Traditional term loan with structured repayment schedule over a specified period.
- Bad Credit Loan Loan product for individuals with poor credit history, focusing on current financial health rather than past credit issues.
- Monthly Loan Loan product with monthly repayment structure, offering regular installment payments for borrowers.
- Bridging Loan Short-term loan product designed to bridge financial gaps during transitional periods.
- Study Loan Loan product for educational expenses to support students and their families with tuition and related costs.
Quantifiable outcome
- 93% of clients successfully repay their loans on time
- +2 more outcomes
Companies that use 96 Credit Singapore
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
96 Credit Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
96 Credit Singapore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Credit Association of Singapore (CAS)core96bm Credit is a member of the Credit Association of Singapore (CAS), an industry association for licensed money lenders. Their Loan Consultants are certified in Prevention of Money Laundering and Financing of Terrorism, Money Lender Operations and Compliance Training in accordance with CAS standards.
- Singapore Fintech Association (SFA)minor96bm Credit holds an SFA FinTech Certificate, indicating membership or certification through the Singapore Fintech Association which promotes fintech innovation and standards in Singapore.
- Singpass (Government Digital Services)coreIntegration with Singapore's national digital identity system Singpass and Myinfo enables streamlined identity verification for loan applications, allowing customers to retrieve personal details digitally for quick approval.
Scale indicators8 records
Recent moves5 records
Expansion highlights6 records
96 Credit Singapore competitors and assessment
Company assessmentDirect peers
- Cash Mart: One of Singapore's largest and longest-running licensed moneylenders, offering personal, payday, and business loans under the same Moneylenders Act regulatory framework as 96bm. Directly comparable in product suite, pricing structure (capped at 4% per month), and Singpass-enabled onboarding.
- Katong Credit: Licensed moneylender operating in Singapore with personal, business, and payday loan products. Competes in the same regulated sub-prime segment as 96bm with similar pricing and product structure.
- Lending Bee: Singapore licensed moneylender offering personal, business, and payday loans with similar regulated interest caps and rapid-approval positioning. Comparable target customer base of sub-prime borrowers and small business owners.
- Tembusu Capital: Singapore-based licensed moneylender offering personal and SME financing under the Moneylenders Act. Comparable regulatory positioning and small-business lending focus as 96bm's business loan product.
- CreditMaster: Licensed moneylender in Singapore providing personal, payday, and business loans with fast approval and similar regulatory constraints. Overlaps directly with 96bm's core product offering and sub-prime borrower focus.
Emerging players
- Funding Societies: Singapore-headquartered SME digital lending platform. Comparable in serving Singapore small business owners with working capital loans, overlapping with 96bm's business loan product.
- Grab Financial: Digital lender and payment provider in Singapore offering consumer credit and pay-later products. While not a licensed moneylender under the Moneylenders Act, it overlaps with 96bm's gig-economy and consumer-credit target segments.
- Atome: Singapore-based Buy Now Pay Later provider offering consumer credit at point of sale. Adjacent rather than directly competing, but competes for the same consumers seeking short-term financing alternatives.
Broad incumbents
- Singapore Licensed Moneylenders (SLM): Aggregator and operator of multiple licensed moneylender brands in Singapore. Comparable as a multi-brand competitor operating within the same regulatory framework, though at greater scale than 96bm.
Others
- Credit Bureau Singapore: Singapore's primary consumer credit bureau, referenced by 96bm as a partner that provides free credit reports to eligible customers. Ecosystem enabler rather than a competitor, but a key dependency for underwriting decisions across the licensed moneylender category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
96 Credit Singapore social profiles
Digital presence96 Credit Singapore compliance and trust
Trust signalCompliance2 records
96 Credit Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
96 Credit Singapore leadership team
Management profileNumber of profiles
96 Credit Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
96 Credit Singapore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 96 Credit Singapore
What does 96 Credit Singapore do?
96 Credit Singapore is a licensed money lender in Singapore that originates and services a portfolio of regulated unsecured and secured loan products for individual consumers and small businesses, including personal loans, payday loans, business loans, debt consolidation loans, and use-case loans for weddings, medical expenses, renovation, education, gig-economy drivers, and bad-credit borrowers. Loans are priced at 3–4% monthly interest with 8–10% processing fees under the Moneylenders Act, with funds disbursed via cash, PayNow, or bank transfer following a 15-minute in-person approval at its Ubi office.
Is 96 Credit Singapore a public or private company?
96 Credit Singapore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 96 Credit Singapore founded?
96 Credit Singapore was founded in 2010. It employs 1 to 10 people.
Where is 96 Credit Singapore based?
96 Credit Singapore is headquartered in Bukit Merah, Singapore, in the Asia region.
How does 96 Credit Singapore make money?
Two revenue lines are on record. Interest Income is the primary driver. The others are processing Fees.
Who are 96 Credit Singapore's main competitors?
Direct peers on record are Cash Mart, Katong Credit, Lending Bee, Tembusu Capital and CreditMaster. Emerging players are Funding Societies, Grab Financial and Atome. Singapore Licensed Moneylenders (SLM) is listed as a broad incumbent. Credit Bureau Singapore is listed as an others.
Does 96 Credit Singapore have an API?
No public API is recorded for 96 Credit Singapore.
What industry is 96 Credit Singapore in?
96 Credit Singapore's product category is Consumer Lending / Licensed Money Lending. Its primary akta.pro industry code is FSAKAMAI, Small-Dollar Short-Term Installment Loans (Non-payday), with a secondary code of FSAKAIAA, Balance Transfer & Credit Card Refinance Loans. Its NAICS code is 522 and its SIC code is 6141.