Instillmotion

What Instillmotion does

Instillmotion (legal entity Instill.motion Consulting Pvt. Ltd.) is a privately held innovation consulting firm and innovation lab founded in 2010 by Hersh Haladkar and headquartered in Hyderabad, India, with regional offices in Singapore and Hong Kong. The firm applies business-design methodologies to design and develop businesses, organized into four verticals: Consulting (product, process, service, and business model innovation delivered to enterprise clients), Labs (development and prototyping of innovative products with patent filings), Impact (a non-profit initiative for grassroots social disruption), and Commercialize (incubation of enterprises from internally developed IP). The firm engages at the senior-executive level (Directors, Executive VPs, Chairmen) across diverse industries including aviation, FMCG, financial services, pharmaceuticals, conglomerates, skill training, healthcare, F&B, and education.

The firm monetizes through project-based professional services fees on custom enterprise engagements, with multi-year contract cadences and no publicly disclosed standardized pricing tiers. Its proprietary assets include the '360 Degree Innovation Audit' (a comprehensive innovation assessment that identified 40 intervention areas for one client) and the 'Eco-system Approach' (a methodology that addresses entire business ecosystems rather than siloed improvements). Documented operational outcomes include a 50% reduction in passenger processing time at an airport, manufacturing time reduced from 6 days to 30 minutes at an FMCG client, rural banking deployed across 4,000 Indian villages, and 10 new non-aero revenue channels (four first-in-the-world) for an aviation client. The firm operates as a boutique with stated headcount of 1-10 employees, and its go-to-market is enterprise field sales driven by founder-led engagement and a Board of Advisors that includes figures from Capgemini, Atkins, ISB, and the Global Research Alliance.

Name

Instillmotion

Legal name

Instill.motion Consulting Pvt. Ltd.

Website

https://instillmotion.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Instillmotion is a boutique innovation consulting firm and lab applying business-design methodology to product, process, service, and business model innovation for enterprise clients across aviation, FMCG, pharma, finance, and conglomerates, operating from India, Singapore, and Hong Kong.

Ownership category

akta.pro rank

Product category

Innovation Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAKAH

Operational Excellence (OPEX) & Performance Management (KPI/OKR)

Education/Corporate Training & Professional Development/Operations, Quality & Lean/Six Sigma Training

SECONDARYEDABAKAG

Process Mapping & Improvement (SIPOC, VSM, BPM)

Education/Corporate Training & Professional Development/Operations, Quality & Lean/Six Sigma Training

Keywords

• Innovation consulting
• Business design
• Process innovation
• Service innovation
• Innovation lab

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Innovation Consulting Services: Professional consulting fees for innovation engagements across product, process, service, and business model innovation. Engagements involve deep research, ideation, and implementation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

InstillMotion is an innovation consulting firm and innovation lab that applies business-design methodologies to design businesses for enterprise clients. The firm delivers product, process, service, and business model innovation through deep research, ideation, and implementation support, with engagements typically spanning multi-year consulting contracts and producing measurable outcomes such as 50% reductions in process time.

Product overview

Instillmotion is an innovation consulting firm and innovation lab organized into four business verticals: Consulting (product, process, service, and business model innovation for clients), Labs (developing innovative products and prototyping with patent filing), Impact (non-profit for grassroots disruptions), and Commercialize (incubation services that unlock commercial value of intellectual property). The company applies business-design methodologies to design businesses across diverse industries including Aviation, FMCG, Skill Training, F&B, Finance, Healthcare, and Pharma.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Innovation consulting services covering product, process, service, and business model innovation for enterprise clients. Delivered through deep research, ideation, and implementation support across industries such as Aviation, FMCG, Pharma, Finance, and Healthcare.
• Labs Innovation lab vertical where innovative products are developed, prototyped, and patents are filed. Focused on producing tangible IP and novel product prototypes.
• Impact Non-profit initiative of InstillMotion focused on grassroots disruptions and social innovation, addressing issues at the community level.
• Commercialize Incubation services that unlock commercial value of intellectual property developed by the firm. Resulting projects and enterprises are incubated to bring innovations to market.

Quantifiable outcome

• 50% reduction in passenger processing time at airport
• +4 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• BLOCK71minorOthersBLOCK71 is mentioned as an incubation support location for winners of innovation programs. InstillMotion provides innovation services that support startups in these ecosystems.
• Innovation Ecosystem PartnersminorOthersOperates within broader innovation ecosystem with universities and incubation centers. Not specific named partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lumen Research: India-anchored innovation and design research consultancy that works on product, service, and business model innovation for Indian and global enterprises — a regional emerging peer with comparable methodology and clientele.

Direct peers

• Frog Design (frog): Design and innovation consultancy delivering product, service, and experience innovation for enterprise clients across industries, with a comparable multi-vertical boutique structure.
• IDEO: Global design and innovation consulting firm that applies human-centred design and business design to invent new products, services, and business models — the closest direct peer to InstillMotion's consulting-plus-lab model.
• Fahrenheit 212 (now part of Capgemini Invent): Innovation consultancy that designs and launches new products, services, and business models for enterprise clients — the same discovery-to-implementation chain InstillMotion operates within.
• Innosight (Huron): Strategy and innovation consultancy (founded by Clayton Christensen) focused on disruptive innovation, business model design, and growth transformation — a tight match for InstillMotion's disruptive-innovation framing.

Broad incumbents

• Deloitte (Doblin): Deloitte's innovation practice (Doblin) is a large, established player delivering innovation strategy and implementation for global enterprises — overlapping with InstillMotion but with vastly more scale.
• BCG (Boston Consulting Group): Global strategy consultancy with dedicated innovation and design practices (e.g., BCG Platinion) that address the same enterprise innovation transformation problems as InstillMotion.
• Strategy& (PwC): Global strategy consultancy (part of PwC) that advises on business model innovation, operating model redesign, and transformation — overlapping with InstillMotion's enterprise innovation engagements.
• Accenture Song (formerly Fjord): Accenture's experience and innovation arm covering product, service, and business model innovation for enterprise clients at a global scale — competing for similar mandates.
• McKinsey & Company (including McKinsey Design): Global management consultancy whose design and growth practices compete for the same enterprise innovation and business-model mandates, though as a much larger, broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/instillmotion
• Facebookfacebook.com/instillmotion
• LinkedInlinkedin.com/company/2373618

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instillmotion