Razorfish France

What Razorfish France does

Razorfish France (legal entity Services Marketing Diversifiés) is a French digital marketing agency founded in 1995 and operating as a wholly-owned subsidiary of Publicis Groupe. The firm employs 300+ professionals across three campuses in Paris, Nancy and Lille, organized into on-demand agile teams covering strategy, user experience, creation, data and technology. Its core offering is end-to-end marketing transformation for enterprise clients: social media strategy and production, UX/UI design, digital experience and e-commerce platform builds, digital rebranding at scale, and content operations through an internal production studio. Pricing is project-based with no public rate card; the new business channel is [email protected].

The agency's productized assets include proprietary tools such as Razoscan (co-developed with GreenIT.fr to measure and reduce websites' environmental footprint) and Razorline (an AI-powered hotline debuted at VivaTech 2025 with ElevenLabs text-to-speech), as well as client-deployed solutions like the Hello Casto AI virtual advisor for Castorama, which scaled from 2,000 to 70,000+ product references and is credited with 10% of the retailer's e-commerce revenue. Razorfish France generates revenue primarily through professional services engagements with large European brands (Renault, Castorama, TotalEnergies, Nissan, Mobilize, Accor, Danone, Cartier, McDonald's, LVMH, La Banque Postale, AXA, EDF, Matmut, Bioderma) and leverages Publicis's 'Power of One' model to staff cross-border mandates across 100+ countries. The entity holds the maximum three-star RSE Agences Actives label from Afnor/AACC (2021, 2024) and documents RGAA 4.1.2 accessibility compliance.

Name

Razorfish France

Legal name

Services Marketing Diversifiés

Website

https://razorfish.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Razorfish France is a Publicis-owned digital marketing agency with 300+ staff in Paris, Nancy and Lille, serving enterprise brands across strategy, social media, e-commerce, digital rebranding and AI-powered solutions such as the Hello Casto virtual advisor.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Transformation Services: Core digital agency services including strategy, UX/UI design, social media, content creation, technology development, and e-commerce solutions for enterprise clients. Teams are composed on-demand for each project.
2. E-commerce Platform Development: Development and implementation of e-commerce platforms, digital experience platforms (DXP), and DAM solutions for clients.
3. AI Solutions: Development of AI-powered solutions such as virtual advisors and intelligent chatbots for client engagement and customer service.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Razorfish France is a digital marketing agency that delivers end-to-end marketing transformation services for enterprise brands, including digital strategy, UX/UI design, social media management, content creation, e-commerce platform development, and AI-powered solutions. The agency composes tailored agile teams across strategy, creation, data, and technology disciplines for each client engagement, and operates proprietary tools such as Razoscan and Razorline alongside client-specific innovations like Hello Casto.

Product overview

Razorfish France is a digital marketing agency offering integrated marketing transformation services across strategy, creation, data, and technology. Core offerings include social media management, e-commerce platform development, UX/UI design, campaign execution, and AI-powered innovation. The portfolio includes proprietary tools (Razorline AI hotline, Razoscan sustainability assessment tool), client-specific solutions (Hello Casto virtual advisor), and creative productions (The Originals Renault virtual museum, Castorama TikTok campaigns). The agency operates as part of Publicis Groupe's 'Power of One' model, collaborating with group agencies for integrated client solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Razoscan: Proprietary tool developed with GreenIT.fr to measure and reduce environmental footprint of websites.
• Razorline
• Razorfish Podcast 'J'ai pas compris'

Products and services

• Razorline AI-powered hotline service designed for VivaTech, providing personalized recommendations for talks, stands, and startups. Features text-to-speech powered by ElevenLabs and represents Razorfish's multi-awarded innovation in AI customer service.
• Hello Casto AI AI-powered virtual advisor deployed for Castorama in the DIY retail sector. Uses generative AI and multi-LLM orchestration to mimic conversations with sales consultants, providing personalized product recommendations and tutorial suggestions.
• Razoscan Proprietary sustainability assessment tool developed with GreenIT.fr collective to help businesses measure and reduce the environmental footprint of their websites. Evaluates digital carbon footprint and provides actionable recommendations.
• Baromètre de l'Éco-Conception Digitale Annual publication in partnership with GreenIT.fr ranking CAC40 company websites, top 40 e-commerce sites, and generative AI interfaces according to their eco-design scores.
• The Originals Renault Digital Museum Immersive digital museum and e-commerce platform for Renault heritage vehicles. Features 50 iconic vehicles with photogrammetry-based 3D scanning, real-time 3D exploration, vehicle sound experiences, and integrated merchandise store.

Quantifiable outcome

• Hello Casto AI reduced product search time by 3x and contributed to 10% of Castorama's e-commerce revenue
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability10 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GreenIT.frcoreStrategic or Co-development PartnerCollaborative development of Razoscan, a proprietary tool to measure and reduce website environmental footprint. Joint annual publication of the Digital Eco-Design Barometer ranking CAC40 sites and major e-commerce platforms.
• Publicis Group AgenciescoreStrategic or Co-development PartnerPower of One approach enables collaboration with sister agencies including Publicis Conseil, Starcom, Carré Noir, Marcel for integrated client solutions across creative, media, and technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VML: VML (formerly VMLY&R) is a WPP-owned global creative and brand experience agency delivering connected commerce, CRM, and digital experience work for enterprise clients such as the same brands Razorfish France serves.
• AKQA: AKQA is a WPP-owned digital design and innovation agency offering strategy, experience design, and platform development for enterprise clients, including commerce and AI engagements comparable to Razorfish France's work.
• Marcel: Marcel is a Publicis-owned French creative advertising agency, routinely collaborating with Razorfish France on integrated Power of One pitches for the same enterprise French clients. Direct competitor for creative mandates.
• BETC: BETC is a leading French creative and digital advertising agency, owned by Havas, serving enterprise clients on brand campaigns, digital experiences, and social media — directly comparable to Razorfish France's creative/digital agency offering for CAC40 brands.
• Accenture Song: Accenture Song is the global experience and creative agency arm of Accenture, serving enterprise clients on integrated marketing, commerce, and platform transformations. Comparable scope, client caliber, and AI-enabled services to Razorfish France.
• Dentsu Creative: Dentsu Creative is the global creative and experience network of Dentsu International, providing brand transformation, digital experience, and campaign work for enterprise clients across European markets including France.
• Sid Lee: Sid Lee is a Hakuhodo-owned independent creative and digital agency with strong French/Quebec roots, delivering brand storytelling, digital experiences, and campaigns for major enterprise clients in similar verticals (LVMH, Renault-tier).
• Publicis Sapient: Publicis Sapient is Publicis Groupe's digital business transformation arm, also serving enterprise clients on strategy, technology, and experience platforms. Sister agency under the 'Power of One' model targeting overlapping client mandates in France.
• Digitas: Digitas is the Publicis network's data-driven marketing, media, and technology agency for CMOs of major brands. Direct sister agency competing for similar French enterprise marketing transformation mandates.

Broad incumbents

• Havas Creative: Havas Creative is the global creative network of Havas, of which BETC is a flagship French agency, serving many of the same CAC40 enterprise brand clients as Razorfish France across broader integrated communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/razorfish-fr
• Xx.com/razorfishfrance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Razorfish France