Real Wellness

What Real Wellness does

Real Wellness, LLC is a privately held, solo-physician family medicine practice located at 318 Haddon Avenue in Haddon Township, New Jersey (near Collingswood), serving the Metro Philadelphia area and South Jersey. The practice is wholly owned and operated by Dr. Robert J Winn, MD, a board-certified family medicine physician with more than 20 years of clinical experience whose training included a residency at the University of Pennsylvania Department of Family Practice and Community Medicine. The company was founded in the 2000s to deliver longer, prevention-focused primary care visits rather than the volume-driven, symptom-masking model Winn experienced in traditional clinical settings.

The practice offers a unified suite of services delivered directly by Dr. Winn, including primary care, annual physicals, pediatrics and adolescent care, diabetes management, nutritional planning, family medicine, and HIV prevention (including PrEP/TRUVADA). Every appointment is at least 30 minutes, and patients have direct phone access to the physician. The underlying technology stack is non-proprietary and consists of commodity healthcare SaaS: Tebra for the website and patient engagement layer, and athenahealth for the patient portal, scheduling, and records. There are no disclosed integrations, APIs, AI/ML components, or proprietary platforms.

Real Wellness generates revenue primarily through fee-for-service insurance reimbursement across more than twelve accepted plans (Aetna, Amerigroup, AmeriHealth, BCBS, Cigna, Horizon NJ Health, Independence Blue Cross, Keystone Health Plan East, Medicare, NJ State Medicaid, Oxford, United Health Care), supplemented by a sliding-scale self-pay option for uninsured patients tied to income and family size. Distribution is direct-to-consumer via phone and online booking, with growth driven almost entirely by word-of-mouth referrals, as evidenced by 444 reviews averaging 4.96/5 stars and testimonials referencing 15-20+ year patient relationships. The practice is currently not accepting new patients due to demand exceeding the single-physician capacity.

Name

Real Wellness

Legal name

Real Wellness, LLC

Website

https://realwellnessnj.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Wellness, LLC is a privately held, solo-physician family medicine practice in Haddon Township, NJ, owned by Dr. Robert J Winn, MD. It delivers 30+ minute primary care, pediatrics, diabetes management, and HIV prevention services directly to patients across Metro Philadelphia and South Jersey.

Ownership category

akta.pro rank

Product category

Family Medicine / Primary Care

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

Keywords

• Family medicine
• Primary care
• Pediatric care
• Chronic disease management
• Preventive healthcare

Headquarters

HQ city

North Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Reimbursement: Primary revenue stream from insurance billing. Practice accepts multiple major insurance plans including Aetna, Amerigroup, AmeriHealth, Blue Cross Blue Shield, Cigna, Horizon NJ Health, Independence Blue Cross, Keystone Health Plan East, Medicare, NJ State Medicaid, Oxford, and United Health Care.
2. Sliding Scale Self-Pay: Fees for visits without insurance are based on income and family size. Payment plans are available for uninsured patients.
3. Concierge-Style Care: Provides personalized, concierge-style medical care without the high fees typically associated with concierge medicine. Revenue generated through standard insurance co-pays and the sliding scale program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Real Wellness, LLC is a sole-physician family medicine practice providing personalized primary care for patients of all ages in the Metro Philadelphia and South Jersey area. Services include primary care, diabetes management, pediatrics, adolescent care, annual physicals, nutritional planning, and HIV prevention (PrEP), delivered through visits of at least 30 minutes with direct physician access. The practice accepts major insurance plans and offers a sliding scale for uninsured patients.

Product overview

Real Wellness, LLC is a patient-centered family medicine practice offering a comprehensive suite of healthcare services delivered through a single unified practice model. The core offerings include Primary Care, Diabetes Management, Pediatrics, Adolescent Care, Annual Physical Exams, Nutritional Planning, Family Medicine, and HIV Services (including PrEP medication). All services are provided directly by Dr. Robert J Winn, MD with a focus on personalized, longer appointments (minimum 30 minutes) and preventive wellness care. The practice operates without the structure of separate products or modules—it is a single-service practice where all offerings are delivered through one unified care approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Personalized primary care services for patients of all ages, including annual physicals, immunizations, and same-day sick care, delivered through visits of at least 30 minutes.
• Diabetes Management Diagnosis, treatment, and prevention of Type 1, Type 2, and gestational diabetes, with personalized care plans and lifestyle modification support.
• Pediatrics Medical care for children from birth through age 18, including well-baby exams, well-child visits, physical exams, and sick care services.
• Adolescent Care Comprehensive healthcare services for teenagers including annual physical exams, STD screenings, contraception counseling, ADHD management, and behavioral support.
• Annual Physical Exams Annual checkup examinations to evaluate overall health status, detect early signs of disease, update immunizations, and assess risk factors for chronic conditions.
• Nutritional Planning Personalized nutrition planning services to help patients achieve health goals through diet modification, reducing weight, cholesterol, and blood sugar levels.
• Family Medicine Comprehensive family healthcare services diagnosing, treating, and preventing disease in patients of all ages from infancy through late adulthood.
• HIV Services (PrEP) HIV prevention services including pre-exposure prophylaxis (PrEP) medication and HIV testing to reduce risk of HIV transmission.

Quantifiable outcome

• PrEP reduces risk of HIV transmission through sex by up to 99% when taken daily

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Castle Connolly Private Health Partners: Network of concierge and private primary care physicians offering personalized, longer-format care. Directly comparable to Real Wellness's concierge-style, relationship-based model.
• One Medical (Amazon One Medical): Membership-based primary care practice delivering longer visits, direct physician access, and tech-enabled patient experience. Operates at far greater scale but the same core value proposition of relationship-driven, longer-format primary care that Real Wellness sells locally.
• ChenMed: Value-based primary care group with longer physician visits and a focus on seniors and chronically ill patients. Comparable to Real Wellness in visit length and chronic disease focus, though operating at multi-site scale.
• Oak Street Health (CVS Health): Value-based primary care provider for older adults on Medicare, offering longer visits and personalized care. Operates at scale, but mirrors Real Wellness's chronic-disease management and personalized physician relationship model.
• MDVIP: National network of concierge primary care physicians offering personalized, longer-visit care with strong patient retention. Most directly comparable to Real Wellness on the 'small panel, high-touch physician' model, though MDVIP charges explicit membership fees.
• Iora Health (now part of One Medical): Value-based primary care group (now part of One Medical) that built its model on longer physician visits, team-based care, and chronic disease focus. Directly relevant comparable on care delivery philosophy, though at much larger scale.

Emerging players

• Forward Health: Tech-forward preventive primary care membership practice emphasizing longer visits, data-driven care, and a modern patient experience. Comparable to Real Wellness on the prevention/wellness orientation and concierge-style positioning.
• Parsley Health: Membership-based primary care practice emphasizing root-cause, functional and integrative medicine with longer visits. Overlaps with Real Wellness on root-cause philosophy and prevention-led care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/robertjwinn
• YouTubeyoutube.com/channel/UCRX2UwsjJ43A2_Y6a7e3TJQ
• Facebookfacebook.com/RealWellnessNJ
• LinkedInlinkedin.com/in/robert-j-winn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Wellness