Bellbird

What Bellbird does

Bellbird AB is a privately held strategic communications and brand-positioning consultancy headquartered on Artillerigatan in Stockholm, Sweden. Founded in 2017 by Anders Kempe (former EMEA President of MSLGROUP and founding partner of JKL) together with Maria Stern, the firm employs approximately 45 professionals organized into Consult, Studio, Bellbird Next (trainee program) and Studentkonsult (student consultant program) departments. Bellbird sells integrated advisory across four named service lines — Strategic Roadmap & Positioning, Brand Experience/Design & Narrative, The Journey (ongoing engagement), and New Ventures — explicitly positioning itself as a long-term partner rather than a transactional agency for "forward-thinking" companies from startup to large corporation.

The underlying offering combines strategic positioning analysis (frameworks examining the client, customers, context, competitors and collaborators), narrative and storytelling development (delivered by a bench that includes former journalists at Expressen, Metro and H&M global marketing alumni), and in-house visual identity design (Studio under Design Director Robin Boström, with motion graphics, web, packaging and physical materials). Its senior advisors include former CEOs of Swedbank and Intrum Justitia (Michael Wolf) and former VP Communications & Public Affairs at Klarna and Northvolt (Jesper Wigardt), giving the firm unusually deep political, financial, and tech-sector communications bench strength for a 45-person boutique. Proprietary thought-leadership assets include the "What's the ROI?" report on brand building drawn from interviews with founders, growth investors, CEOs and brand leaders.

Revenue is generated through professional-services engagements at custom/quoted pricing; no public pricing exists and the firm states that figures are not publicly disclosed. Go-to-market is sales-led and partner-led: new business is routed to Maria Stern, partnerships to Anders Kempe, and the firm has no parent company, external investors, acquisitions or subsidiaries disclosed. Operating geography is Nordic / Sweden, with the firm explicitly claiming no global footprint.

Name

Bellbird

Legal name

Bellbird AB

Website

https://bellbird.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bellbird is a Stockholm-based strategic communications and brand-positioning consultancy, founded in 2017 and employing around 45 people, that serves Nordic startups through large corporations with integrated positioning, storytelling, and visual identity services as a long-term partner.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Strategic Consultancy Services: Bellbird generates revenue through providing strategic positioning, brand building, and strategic communication consulting services. The company offers services including strategic roadmap and positioning, brand experience design and narrative, and support throughout the brand-building journey. Revenue is derived from professional services engagements with corporate clients seeking brand transformation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bellbird is a Stockholm-based strategic consultancy that helps forward-thinking companies become agenda-setting brands. It delivers four integrated service lines: Strategic Roadmap & Positioning (analysis and strategy development), Brand Experience, Design & Narrative (visual and verbal identity creation), The Journey (ongoing strategic support), and New Ventures (tailored solutions for startups and new companies).

Product overview

Bellbird is a consultancy specialised in positioning, brand building and strategic communication. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Their core services include Strategic Roadmap & Positioning (analysis and strategy development), Brand Experience, Design & Narrative (visual and verbal identity creation), The Journey (ongoing strategic support), and New Ventures (solutions for startups). The company also produces proprietary research publications including the 'What's the ROI?' report on brand building. Additionally, Bellbird operates talent development programs including the Bellbird Next Trainee Program and Student Consultant Program. Founded in 2017 and headquartered in Stockholm, the firm has approximately 45 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Bellbird Next: Trainee program for newly graduated students working alongside founders and partners Anders Kempe and Maria Stern, focusing on brand, positioning, and strategic communication.
• Bellbird Next - Trainee program
• Studio

Products and services

• Strategic Roadmap & Positioning Consulting service that synthesizes data, generates insights, and develops actionable strategies. Examines company, customers, context, competitors, and collaborators to provide an insights platform that facilitates superior decision-making for brand and communication strategies.
• Brand Experience, Design & Narrative Service that builds brand experiences articulating company vision, mission, and purpose. Blends storytelling, design, and creativity to deliver visual and tonal identities that transform business goals into tangible brand experiences for long-term relevance, trust, and business growth.
• The Journey Ongoing strategic and operative services supporting clients throughout their brand-building journey, adapting to changing societal, business, and media environments while working toward desired positions and business goals.
• New Ventures Tailored solutions for new companies with flexible needs, tighter deadlines, and ambitious growth trajectories, helping expand their impact through entrepreneurship.

Quantifiable outcome

• 90% of a company's valuation is made up of intangibles (from Bellbird's 'What's the ROI?' report citing industry research)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kontrapunkt: A Copenhagen-based Nordic brand consultancy offering brand positioning, strategic communication, and design services. Most directly comparable Nordic peer to Bellbird, addressing the same enterprise client base with an integrated strategy-plus-design model.
• Siegel+Gale: Brand strategy and design firm focused on simplicity, customer experience, and brand positioning for enterprise clients. Comparable pure-play strategic brand consultancy model, though with global scale and a longer operating history.
• Diplomat Communications: Swedish PR and strategic communications consultancy serving corporate clients. Bellbird manager Mathilda Jarlinger previously worked there, and the firms share Nordic corporate communications and public affairs positioning.
• Narva Communications: Stockholm-based corporate communications consultancy specializing in PR, public affairs, and brand strategy. Multiple Bellbird team members (e.g., Bertil Wassén, Sofie Sundin) previously worked at Narva, indicating strong service-line and clientele overlap.

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, positioning, naming, and design. Broad incumbent that overlaps with Bellbird's strategic positioning and brand experience work but operates across many more geographies and service lines.
• FutureBrand: Strategic brand consultancy (part of McCann group) offering positioning, brand experience, and visual identity. Comparable strategic brand work; larger network and broader geographic reach than Bellbird.
• Wolff Olins: Global brand consultancy offering brand strategy, identity, and experience design for large enterprises. Overlaps with Bellbird's integrated strategy-plus-design offering but with significantly broader scale and global footprint.
• Landor & Fitch: Global brand strategy and design consultancy with capabilities in positioning, brand identity, and experience design. Comparable service overlap with Bellbird's "Strategic Roadmap & Positioning" and "Brand Experience" offerings at a broader scale.

Emerging players

• Nepa: Data-driven consumer insights and brand consultancy with Nordic roots, where Bellbird consultant Emilia Köping-Höggård previously worked. Partial overlap in research-driven brand building and positioning, though Nepa emphasizes data and analytics more heavily.

Regional players

• Hyper Island: Sweden-rooted advisory firm providing leadership, innovation, and brand-related learning services. Comparable Nordic talent-development orientation and creative brand positioning mindset, though focused more on education/learning than pure consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bellbird

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellbird