The Plastic Surgery Center of Nashville

What The Plastic Surgery Center of Nashville does

The Plastic Surgery Center of Nashville is a private, all-female board-certified plastic surgery practice based in Nashville, Tennessee, founded in 2002 by Dr. Mary Gingrass and Dr. Melinda Haws. The practice provides elective cosmetic surgical procedures — including breast augmentation, lift, reduction, implant exchange and removal, tummy tuck, liposuction, body lift, mommy makeover, and facial surgery — alongside a non-surgical menu of injectables (Botox, dermal fillers), CoolSculpting, MiraDry, laser and skin treatments, and Geneveve. Its technology stack is standard for a consumer medical practice: TouchMD for patient consultation and visual case documentation, a branded website with online appointment booking, and an e-commerce skincare storefront. The practice differentiates on surgeon credentials (both founders are RealSelf 500 honorees; Dr. Gingrass recognized by Newsweek 2021) and on ancillary clinical talent, including an Allergan Faculty Trainer aesthetician and nurse injectors who also serve as national trainers.

The business model is fee-for-service elective cosmetic medicine paid out-of-pocket or via third-party patient financing, with no disclosed insurance payer dependence. Revenue is generated per procedure across surgical and non-surgical service lines, supplemented by retail skincare sales and a formalized out-of-town patient program that targets medical travelers to Nashville. The patient base is a distributed long-tail of individual consumer buyers across breast, body, facial, and non-surgical categories, with event-driven group offerings (bachelorette and bridal party packages) serving as a non-traditional referral channel. Capacity is constrained by the two-surgeon operating model and a support staff of roughly a dozen clinical, administrative, and front-office personnel, with no evidence of satellite locations or institutional investors.

Name

The Plastic Surgery Center of Nashville

Legal name

The Plastic Surgery Center of Nashville

Website

https://theplasticsurgerycenterofnashville.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Plastic Surgery Center of Nashville is a private, all-female board-certified plastic surgery practice founded in 2002 by Dr. Mary Gingrass and Dr. Melinda Haws, serving elective cosmetic surgical and non-surgical patients in Nashville, TN and out-of-town medical travelers.

Ownership category

akta.pro rank

Product category

Cosmetic Plastic Surgery and Medical Aesthetics

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic plastic surgery
• Body contouring procedures
• Breast augmentation services
• Cosmetic injectables treatments
• Non-surgical aesthetic services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: Revenue generated from cosmetic surgery procedures including breast augmentation, breast lift, breast reduction, tummy tuck, liposuction, body contouring, facelift, and other surgical aesthetic procedures. Procedures are performed at affiliated surgical centers with facility fees separate from surgeon fees.
2. Non-Surgical Procedures and Treatments: Revenue from injectables (Botox, Dysport, Juvederm, Restylane, Kybella), CoolSculpting, skin treatments (chemical peels, HydraFacials, laser treatments, microneedling), and vaginal rejuvenation procedures.
3. Skincare Products: Online store (shop.theplasticsurgerycenterofnashville.com) selling skincare and aesthetic products including Latisse.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Plastic Surgery Center of Nashville is an all-female, board-certified plastic surgery practice providing cosmetic surgical procedures (breast augmentation, lift, reduction, implant removal, gynecomastia correction, tummy tuck, liposuction, body lift, arm/thigh lift, mommy makeover, post-bariatric body contouring, eyelid surgery, laser skin resurfacing) and non-surgical aesthetic treatments (Botox/Dysport, Juvéderm/Restylane, Kybella, CoolSculpting, MiraDry, chemical peels, HydraFacial, Sciton laser, microneedling/SkinPen, vaginal rejuvenation, Latisse). Services are delivered through in-person and virtual consultations at the Nashville headquarters with surgeries performed at affiliated Nashville-area surgical facilities.

Product overview

The Plastic Surgery Center of Nashville is an all-female cosmetic plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The practice is led by two board-certified plastic surgeons, Dr. Mary Gingrass and Dr. Melinda Haws, who specialize in breast surgery, body contouring, and facial rejuvenation. The surgical portfolio includes breast procedures (breast augmentation, breast lift, breast reduction, breast implants, breast implant removal, gynecomastia), body procedures (tummy tuck, liposuction, body lift, arm lift, thigh lift, labiaplasty, mommy makeover, post-bariatric surgery), and facial procedures (eyelid surgery, laser skin resurfacing). The non-surgical offerings include injectables (Botox, Dysport, Juvéderm, Restylane, Kybella), body treatments (CoolSculpting, MiraDry), skin treatments (HydraFacial, chemical peels, Sciton laser, microneedling/SkinPen), and vaginal rejuvenation. The practice also offers various breast implant options including Allergan, Mentor, Sientra, and Motiva implants. Patient engagement is supported through TouchMD consultations and reviews are displayed on RealSelf and RealPatientRatings platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Augmentation Breast enlargement surgery using implants (silicone, saline, or Motiva) to enhance breast size and shape, performed by board-certified plastic surgeons.
• Breast Lift (Mastopexy) Surgical procedure that reshapes and elevates sagging breasts by removing excess skin and repositioning breast tissue.
• Breast Augmentation with Mastopexy Combined procedure that pairs breast augmentation with a breast lift to increase size while also reshaping and elevating sagging breasts.
• Breast Reduction Reduction mammaplasty procedure that removes skin, fat, and glandular tissue from overly large breasts to make them smaller, lighter, and firmer.
• Breast Implant Options Breast implant selection service offering saline, silicone gel, cohesive gel 'gummy bear' (Mentor MemoryShape, Allergan 410, Sientra), and Motiva SmoothSilk/Ergonomix implants from multiple manufacturers.
• Breast Implant Removal Removal of breast implants, optionally combined with capsulectomy, with options for replacement, downsizing, or lift procedures; a focus area for Dr. Gingrass's revisionary breast surgery expertise.
• Gynecomastia (Male Breast Reduction) Male breast reduction surgery using ultrasonic liposuction to remove excess fat and glandular tissue from the male chest.
• Tummy Tuck (Abdominoplasty) Abdominal contouring surgery that removes excess fat and skin from the middle and lower abdomen and may include reinforcement of abdominal wall muscles; includes full tummy tuck and mini tummy tuck options.
• Liposuction (Ultrasound-Assisted) Fat extraction surgery that removes excess fat from various body areas using ultrasonic liposuction (UAL) technique.
• Body Lift Comprehensive body contouring procedure that removes excess skin and fatty tissue from multiple areas to create a proportionate shape after major weight loss.
• Mommy Makeover Combined cosmetic procedures typically including breast surgery, tummy tuck, and possibly other procedures to restore the body after pregnancy.
• Post-Bariatric Cosmetic Surgery Body contouring procedures performed after significant weight loss to remove excess skin and create proportionate body contours.
• Eyelid Surgery (Blepharoplasty) Facial surgery that improves the appearance of the eyelids by removing excess skin and fat from the upper and lower lids.
• Laser Skin Resurfacing Laser treatment that resurfaces skin to reduce wrinkles, scars, and blemishes.
• Botox / Dysport Injections Neurotoxin injections that temporarily reduce facial wrinkles by relaxing muscles, administered by nurse injectors (Megan Spivey and Angela Goodwin) and physicians.
• Dermal Fillers (Juvéderm / Restylane) Injectable fillers that add volume to facial areas to smooth wrinkles and restore youthful contours.
• Kybella Injectable treatment that destroys fat cells under the chin to reduce the appearance of a double chin.
• CoolSculpting FDA-cleared cryolipolysis treatment that freezes and eliminates stubborn fat cells without surgery, delivered by Allergan Faculty Trainer Griffin Churchwell.
• MiraDry Non-invasive treatment that uses microwave energy to eliminate sweat glands and reduce underarm sweating.
• HydraFacial Medical-grade hydradermabrasion treatment that cleanses, extracts, and hydrates the skin.
• InMode EmPower RF Treatments Radiofrequency treatments for skin tightening and body contouring using the InMode EmPower RF platform.
• Vaginal Rejuvenation (Geneveve) Non-surgical treatment using radiofrequency energy to stimulate vaginal tissue rejuvenation.
• Latisse Product Sales Prescription treatment for inadequate eyelashes that promotes lash growth, making lashes longer, thicker, and darker; available through the practice's online store.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• American Society for Laser Medicine and Surgery (ASLMS)minorOthersGriffin Churchwell is a member of ASLMS, a professional organization for laser medicine and surgery practitioners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sono Bello: Largest U.S. specialist in laser-assisted body contouring with a national clinic network. Comparable on body-sculpting procedures but operates at significantly greater scale and brand spend.

Direct peers

• Aspen Valley Plastic Surgery: Aspen-based boutique cosmetic surgery practice with surgical and non-surgical aesthetic offerings. Comparable in size, surgeon-led structure, and elective cash-pay model.
• Goals Plastic Surgery: Multi-location cosmetic surgery brand built around breast and body procedures with a streamlined, retail-style patient experience. Comparable service mix and similar elective cash-pay model.
• Marina Plastic Surgery: Established Southern California cosmetic surgery practice offering a comparable portfolio of breast, body, and facial procedures under a single-surgeon-led, premium brand.
• The Aesthetic Center for Plastic Surgery: Houston-based cosmetic surgery practice offering a similar mix of breast, body, and facial procedures with a focus on experienced board-certified surgeons and patient outcomes.
• Vitenas Cosmetic Surgery: Houston-based boutique cosmetic surgery practice offering breast, body, and facial procedures from a single founding surgeon. Similar physician-led, premium-reputation model.
• Robbins Plastic Surgery: Nashville-based plastic surgery practice offering breast, body, and facial cosmetic procedures with a board-certified surgeon. Competes head-to-head for Middle Tennessee cosmetic patients.
• Nashville Cosmetic Surgery: Boutique cosmetic surgery practice in Nashville offering breast, body, and facial procedures. Direct same-market peer competing for the same local patient base with a similar service mix.

Others

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, CoolSculpting, and Natrelle implants — a key upstream supplier and training partner rather than a competitor. Comparable because it sets the technology roadmap the practice depends on.

Regional players

• ImageRenu Medspa (Nashville): Nashville-area medspa offering injectables, lasers, and skin treatments overlapping with the practice's non-surgical book. Competes for the same patient wallet share on the recurring aesthetic services layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plasticsurgerycenterofnashville
• Instagraminstagram.com/theplasticsurgerycenterofnashville
• LinkedInlinkedin.com/company/the-plastic-surgery-center-of-nashville-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Plastic Surgery Center of Nashville