What Michael T. Gibson P.A does

Michael T. Gibson P.A. is an Orlando, Florida-based personal injury law firm founded by Michael T. Gibson in 2000 after his mother was seriously injured in a car accident and the family's insurer attempted a lowball settlement. The firm represents individuals and families across Central Florida who have suffered injuries from car, truck, motorcycle, pedestrian, bicycle, bus, aviation, and rideshare accidents, as well as brain injuries, spinal cord injuries, burns, catastrophic injuries, child injuries, wrongful death, slip and fall, property damage, nursing home negligence, medical malpractice, premises liability, and negligent security. It operates across nine counties (Orange, Osceola, Seminole, Volusia, Brevard, Lake, Polk, Hillsborough, Marion) and accepts cases statewide from its single Orlando headquarters at 2420 S Lakemont Ave.

The firm's service delivery is built on a contingency fee model with no upfront cost to clients, a dedicated 24/7 intake team that responds to inquiries within 20-30 minutes, named-attorney-plus-case-manager staffing per client, and a stated capacity to fund $80,000-$100,000 per week in trial costs. Underlying technology is described as standard personal injury case management and litigation support; there is no proprietary AI, automation tooling, or technology product disclosed. The firm markets through a bilingual (English/Spanish) website at autojusticeattorney.com with practice-area SEO pages, paid search, and a church and nonprofit referral network that is particularly strong in Central Florida's Hispanic community.

The business model is direct-to-consumer with no third-party referral networks or legal-marketplace participation. The firm reports 2,000+ cases handled per year and over $200 million in cumulative client recoveries across 17 years in business, with a 4.8-star rating across 600+ client reviews. The practice is entirely founder-owned and operated as a Florida Professional Association, with no disclosed external investment, parent company, or subsidiaries. Leadership includes a President/Founder, partner-attorneys, a Director of Operations, intake management, and marketing/community-relations directors, supported by senior paralegals and case managers.

Name

Michael T. Gibson P.A

Legal name

Michael T. Gibson, P.A.

Website

https://autojusticeattorney.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Michael T. Gibson P.A. is an Orlando-based personal injury law firm serving Central Florida accident victims. With 30+ legal professionals and 17 years of experience, the firm handles 2,000+ cases annually on a contingency fee basis across 20+ injury practice areas.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Car accident representation
• Wrongful death claims
• Insurance dispute litigation
• Contingency fee legal

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contingency Fee — Personal Injury Cases: The firm operates on a pure contingency fee basis for personal injury cases. Clients pay no attorney fees unless the firm recovers compensation on their behalf. The firm advances all costs of building the case. This model aligns firm incentives with client outcomes and removes financial barriers for injured victims seeking legal representation against insurance companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Michael T. Gibson, P.A. provides contingency-fee legal representation to accident and injury victims in Central Florida across more than 20 personal injury practice areas, including car, truck, motorcycle, pedestrian, bicycle, bus, aviation, ridesharing, brain injury, spinal cord, burn, catastrophic, child injury, wrongful death, slip and fall, property damage, nursing home negligence, medical malpractice, premises liability, and negligent security cases. The firm advances all case costs, provides 24/7 free consultations, and assigns a named attorney and dedicated case manager to every client, with revenue derived from a percentage of settlements or verdicts.

Product overview

Michael T. Gibson, P.A. is a personal injury law firm offering legal services through a unified practice model. The firm provides a comprehensive portfolio of legal services covering various accident and injury types, including car accidents, truck accidents, motorcycle accidents, pedestrian accidents, brain injuries, spinal cord injuries, wrongful death, aviation accidents, bicycle accidents, burn injuries, bus accidents, catastrophic injuries, child injuries, property damage, slip and fall accidents, Uber/ridesharing accidents, nursing home negligence, medical malpractice, premises liability, and negligent security. All services operate under a contingency fee model with no upfront costs to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Legal Services Legal representation for victims of car accidents in Orlando and Central Florida, handling insurance negotiations, liability disputes, and litigation to recover compensation for injuries and damages on a contingency fee basis.
• Truck Accident Legal Services Legal representation for victims of trucking accidents, including cases involving company trucks, 18-wheelers, and dump trucks, with investigation of driver logs and black-box data on a contingency fee basis.
• Motorcycle Accident Legal Services Legal representation for motorcycle accident victims, countering adjuster bias that blames riding habits rather than driver negligence on a contingency fee basis.
• Pedestrian Accident Legal Services Legal representation for pedestrians hit by drivers in Orlando, challenging insurer claims that pedestrians stepped into traffic on a contingency fee basis.
• Brain Injury Legal Services Legal representation for traumatic brain injury victims, documenting lasting cognitive effects that insurers dismiss as minor on a contingency fee basis.
• Spinal Cord Injury Legal Services Legal representation for spinal cord injury victims, building medical and life-care cases to secure adequate compensation for lifelong care needs on a contingency fee basis.
• Wrongful Death Legal Services Legal representation for families who lost loved ones in accidents, building wrongful death claims against at-fault drivers' insurers on a contingency fee basis.
• Aviation Accident Legal Services Legal representation for victims of helicopter, hot air balloon, or small plane crashes near Orlando, investigating wreckage and maintenance records on a contingency fee basis.
• Bicycle Accident Legal Services Legal representation for cyclists injured in Orlando crashes, countering driver insurers' attempts to pin fault on the bicyclist on a contingency fee basis.
• Burn Injury Legal Services Legal representation for burn injury victims, accounting for skin grafts, repeat surgeries, and long-term costs before insurers settle on a contingency fee basis.
• Bus Accident Legal Services Legal representation for victims of Orlando bus crashes, taking on transit agencies and bus company insurers on a contingency fee basis.
• Catastrophic Injury Legal Services Legal representation for catastrophic injury victims with lifetime costs, building long-term cases against lowball insurer valuations on a contingency fee basis.
• Child Injury Legal Services Legal representation for children injured in Orlando crashes or on property, ensuring settlements cover future needs as children grow on a contingency fee basis.
• Property Damage Legal Services Legal representation for property damage claims from storms, fire, or water, pushing back on insurer lowballing or denials on a contingency fee basis.
• Slip and Fall Legal Services Legal representation for slip and fall victims, proving owner negligence against property insurer fault assignments on a contingency fee basis.
• Uber & Ridesharing Accident Legal Services Legal representation for Uber and Lyft accident victims, determining which coverage applies between driver and rideshare company policies on a contingency fee basis.
• Nursing Home Negligence Legal Services Legal representation for nursing home negligence victims, including cases of failure to respond to calls for assistance, dehydration, pressure sores, and undiagnosed conditions.
• Medical Malpractice Legal Services Legal representation for medical malpractice victims, including cases involving failure to provide proper treatment in Florida hospitals.
• Premises Liability Legal Services Legal representation for premises liability cases including falls at unsafe construction sites and inadequate security at properties.
• Negligent Security Legal Services Legal representation for victims of negligent security, including shootings at apartment complexes and businesses.

Quantifiable outcome

• $200M+ recovered for clients over 17 years
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Central Florida Churches and NonprofitsminorOthersThe firm supports numerous churches and community organizations across Central Florida through financial donations, event sponsorships, food distribution programs, mission trips, and scholarships. Partners include churches such as Iglesia Redimidos Por Dios, Iglesia Bahía Vida, El Shaddai Church, Redimidos Por Dios, various Spanish Seventh-Day Adventist churches, and community organizations. This is charitable/community involvement rather than commercial partnership, serving both social impact and community referral relationships.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: The largest personal injury law firm in the United States, headquartered in Orlando, Florida. Directly comparable as a contingency-fee plaintiff-side PI firm with a Central Florida base, broad case-type portfolio (auto, trucking, premises), heavy digital marketing spend, and a focus on trial-ready capacity against insurance carriers.
• Gordon & Partners: Florida plaintiff-side personal injury firm with offices serving Central and South Florida. Comparable as a contingency-fee PI firm handling auto, slip and fall, and catastrophic injury cases with similar intake funnels (24/7 phone, website lead forms) and trial-litigation orientation.
• The Haggard Law Firm: Florida personal injury and wrongful death trial firm with a strong record of verdicts against insurance companies and corporate defendants. Comparable in trial-heavy plaintiff practice, contingency fees, and focus on catastrophic injury matters.
• Dolman Law Group: Florida personal injury firm handling auto accidents, trucking, and wrongful death cases on contingency. Comparable in business model (contingency-fee PI litigation against insurers), target client (accident victims), and growth approach (digital marketing, trial readiness).
• Burnetti Law: Florida-based personal injury firm handling auto, premises, and wrongful death cases on contingency, with significant digital marketing presence. Comparable as a contingency-fee PI firm with overlapping practice areas and consumer-direct intake model.
• Law Offices of Anidjar & Levine: Florida plaintiff-side personal injury firm handling auto, slip and fall, and premises cases with 24/7 intake and contingency fees. Comparable in target market, contingency business model, and high-volume consumer acquisition approach.
• The Ruth Law Team: Florida-based personal injury firm operating across multiple state offices with a similar contingency-fee model, mass-tort and auto accident focus, and bilingual marketing approach. Comparable as a multi-office Florida PI competitor with overlapping case types and target demographics.
• Kelley Uustal: Fort Lauderdale-based trial law firm handling catastrophic personal injury, wrongful death, and insurance bad-faith cases. Comparable as a Florida plaintiff-side firm with a trial reputation leveraged against insurance carriers in high-value injury matters.
• Farah & Farah: Jacksonville-headquartered personal injury law firm handling auto, truck, premises liability, and wrongful death cases on contingency. Directly comparable as a Florida-domiciled plaintiff-side PI firm with a similar regional stronghold, contingency pricing, and insurance-carrier litigation focus.

Others

• Martindale-Hubbell: Legal directory and rating service whose AV rating, Client Champion Gold, and peer-review recognition the firm prominently displays. Not a competitor but a credentialing/visibility infrastructure provider whose ratings materially influence PI client acquisition across the industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/autojusticepa
• Facebookfacebook.com/AutoJusticePA

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michael T. Gibson P.A