E3 Ranch & Co
E3 Ranch & Co. is a sixth-generation family-owned Kansas cattle ranch that sells premium natural dog treats (E3 K9 Performance) through outdoor and farm-ranch retailers and operates two farm-to-table steakhouses (E3 Chophouse) in Nashville and Steamboat Springs.
- Company typePrivate
- Founded1900
- HeadquartersFort Scott, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What E3 Ranch & Co does
E3 Ranch & Co. is a privately held, family-owned agricultural enterprise headquartered at 1 South National Avenue, Fort Scott, Kansas, tracing its origins to the Rager Family's founding of the ranch in the early 1900s. The company is currently operated by fifth-generation owners Jennifer and Adam LaRoche alongside their children Drake and Montana, representing the sixth generation. The core operation is a cattle ranch raising certified Black and Red Angus cattle without antibiotics on the Osage Plains of Kansas, applying a full-animal utilization model that converts meat, bone, and hide into distinct product lines.
The company commercializes its cattle operation through three revenue streams. First, E3 K9 Performance produces premium natural dog treats and bones from cattle by-products — slow-roasted and hickory-smoked, high-protein, grain-free, and gluten-free — sold via wholesale to outdoor, sporting goods, and farm/ranch retailers (Sportsman's Warehouse with 145 locations, Scheels with 39 locations, D&B Supply with 14+ locations, Big R, and others) and direct-to-consumer through e3ranch.com. Second, E3 Chophouse operates two farm-to-table steakhouses in Nashville, TN and Steamboat Springs, CO that serve ranch-raised beef. Third, the E3 Ranch Foundation is a charitable affiliate aligned with the company's "Humbly Serving Others" mission. The business operates with 1-10 employees, no institutional funding, and no public revenue disclosure, with pricing handled through wholesale inquiries ([email protected]) rather than published rates.
E3 Ranch & Co firmographics
Firmographics- Name
- E3 Ranch & Co
- Legal name
- E3 Ranch & Co
- Website
- https://e3ranch.com
- Company type
- Private
- Founded year
- 1900
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- E3 Ranch & Co. is a sixth-generation family-owned Kansas cattle ranch that sells premium natural dog treats (E3 K9 Performance) through outdoor and farm-ranch retailers and operates two farm-to-table steakhouses (E3 Chophouse) in Nashville and Steamboat Springs.
- Ownership category
- akta.pro rank
E3 Ranch & Co industry classification
Industry- Product category
- Premium Natural Pet Treats
- NAICS
- Beef Cattle Ranching and Farming (112111), Beef Cattle Ranching and Farming, including Feedlots (11211), Cattle Ranching and Farming (1121)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)
- akta.pro secondary industry
- Beef Cattle Production Support Services (Fencing, Water Systems, Range Improvement) (AFAEABAM)
Keywords
Where E3 Ranch & Co is headquartered
LocationHeadquarters
- HQ city
- Fort Scott
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
E3 Ranch & Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- E3 K9 Performance Products: Sale of premium dog treats and bones through wholesale distribution to retail partners and direct-to-consumer channels. Products are made from cattle raised on the ranch, utilizing every part of the animal to minimize waste.
- E3 Chophouse Restaurants: Operating steakhouses (E3 Chophouse Nashville and E3 Chophouse Steamboat Springs) that serve ranch-raised beef, creating a vertically integrated farm-to-table dining experience.
- Wholesale/Distribution: Wholesale distribution of E3 K9 Performance products through a network of retail partners including Sportsman's (145 locations), D&B Supply (14+ locations), Scheels (39 locations), and regional retailers across the USA.
Go-to-market motion1 record
Distribution channels12 records
Marketing channels3 records
E3 Ranch & Co product offering
Product offeringCore offering
E3 Ranch & Co. is a family-owned ranch operation in Fort Scott, Kansas that raises certified Black and Red Angus cattle without antibiotics and converts cattle byproducts into premium, 100% natural E3 K9 Performance dog treats and bones. The company also operates E3 Chophouse steakhouses in Nashville and Steamboat Springs that serve ranch-raised beef, and runs the E3 Ranch Foundation as its charitable arm.
Product overview
E3 Ranch & Co is a family-owned ranch operation offering a portfolio of businesses centered on cattle raised at their six-generation ranch in Kansas. The primary consumer-facing product line is E3 K9 Performance, which produces premium dog treats and bones made from the byproducts of their cattle operation. The treats are 100% natural, high protein, low fat, grain free, and gluten free, made from cattle raised without antibiotics. The company also operates E3 Chophouse restaurants. Products are distributed through independent retail partners across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- E3 K9 Performance: Premium dog treats and bones product line featuring 100% natural, grain-free treats made from certified black and red angus cattle raised without antibiotics. Products include bones, treats, and training snacks for canine companions.
- E3 Chophouse
- E3 Ranch Foundation
Products and services
- E3 K9 Performance Bones & Treats
- E3 Chophouse Nashville
- E3 Chophouse Steamboat Springs
Companies that use E3 Ranch & Co
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
E3 Ranch & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
E3 Ranch & Co partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
E3 Ranch & Co competitors and assessment
Company assessmentDirect peers
- Primal Pet Foods: Raw and freeze-dried pet food maker with a focus on high-quality, minimally processed protein treats. Similar premium natural positioning and specialty/independent pet retail channel strategy to E3 K9 Performance.
- K9 Natural: New Zealand-based premium raw pet food brand sold through specialty retailers in the US. Comparable on premium natural positioning, protein-forward formulations, and dog treat category focus.
- Vital Essentials: Freeze-dried raw pet food and treat company focused on natural, USA-sourced proteins. Comparable premium positioning and protein-forward treat category overlap with E3 K9 Performance.
- Open Farm: Premium pet food brand emphasizing ethical sourcing, USA/Canada-raised proteins, and sustainability. Directly comparable to E3 K9 Performance on the natural/ethically-sourced dog treat positioning and the farm-to-bowl narrative.
- Stella & Chewy's: Raw and freeze-dried pet food brand with a strong natural/premium positioning. Overlaps with E3 K9 on the natural, protein-rich, USA-made dog treat segment and similar specialty retail distribution.
Broad incumbents
- Orijen / Acana (Champion Petfoods): Premium pet food brands built on a 'biologically appropriate' ranch-to-bowl narrative with named protein sources. Closely parallels E3's vertically integrated, premium natural, protein-forward brand story.
- Merrick Pet Care: Premium natural pet food and treat brand (acquired by Nestle Purina). Competes in the same natural, grain-free, USA-made dog treat category with broader SKU depth and national distribution.
- Blue Buffalo (Nestle Purina PetCare): Mass-market natural pet food brand owned by Nestle Purina. Competes with E3 K9 on the natural/wholesome ingredient positioning but at vastly greater scale, distribution, and marketing investment.
Emerging players
- ButcherBox: Direct-to-consumer subscription meat company emphasizing humanely raised, USA-sourced beef and other proteins. Comparable farm-to-consumer storytelling, Angus/specialty meat sourcing, and values-driven branding to E3 Ranch's Chophouse and ranch business.
- Nulo Pet Food: Premium pet food brand focused on high-meat, low-carb, USA-manufactured recipes. Overlaps with E3 K9 in the natural/premium dog treat category and competes for similar specialty and sporting goods retail placement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
E3 Ranch & Co social profiles
Digital presenceE3 Ranch & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
E3 Ranch & Co leadership team
Management profileNumber of profiles
Profiles2 records
E3 Ranch & Co subsidiaries and ownership
Company hierarchySubsidiaries3 records
E3 Ranch & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E3 Ranch & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E3 Ranch & Co
What does E3 Ranch & Co do?
E3 Ranch & Co. is a family-owned ranch operation in Fort Scott, Kansas that raises certified Black and Red Angus cattle without antibiotics and converts cattle byproducts into premium, 100% natural E3 K9 Performance dog treats and bones. The company also operates E3 Chophouse steakhouses in Nashville and Steamboat Springs that serve ranch-raised beef, and runs the E3 Ranch Foundation as its charitable arm.
Is E3 Ranch & Co a public or private company?
E3 Ranch & Co is a private company. It is classified as family owned and is currently operating.
When was E3 Ranch & Co founded?
E3 Ranch & Co was founded in 1900. It employs 1 to 10 people.
Where is E3 Ranch & Co based?
E3 Ranch & Co is headquartered in Fort Scott, United States, in the North America region.
How does E3 Ranch & Co make money?
Three revenue lines are on record. E3 K9 Performance Products are the primary driver. The others are E3 Chophouse Restaurants and wholesale/Distribution.
Who are E3 Ranch & Co's main competitors?
Direct peers on record are Primal Pet Foods, K9 Natural, Vital Essentials, Open Farm and Stella & Chewy's. Broad incumbents are Orijen / Acana (Champion Petfoods), Merrick Pet Care and Blue Buffalo (Nestle Purina PetCare). Emerging players are ButcherBox and Nulo Pet Food.
Does E3 Ranch & Co have an API?
No public API is recorded for E3 Ranch & Co.
What industry is E3 Ranch & Co in?
E3 Ranch & Co's product category is Premium Natural Pet Treats. Its primary akta.pro industry code is AFAEABAG, Beef Cattle Grazing & Pasture-Based Operations, with a secondary code of AFAEABAM, Beef Cattle Production Support Services (Fencing, Water Systems, Range Improvement). Its NAICS code is 112111 and its SIC code is 200.