Craftzing
Craftzing is a Belgian business transformation consultancy that partners with C-suite leaders and enterprise organizations to deliver end-to-end digital transformation, spanning strategy, enterprise architecture, design, and engineering across Belgium.
- Company typePrivate
- Founded2011
- HeadquartersAntwerp, Belgium
- Headcount—
- GTM typeB2B
- OfferingServices
What Craftzing does
Craftzing is a privately held Belgian business transformation consultancy founded in 2011, headquartered in Antwerp with a secondary office in Ghent. The firm operates under the legal entity Craftzing Group NV and positions itself as an end-to-end transformation partner for C-suite leaders and enterprise organizations, delivering work across six integrated service pillars: strategy & foresight, enterprise architecture, transformation & delivery, experience & design, technology integration, and data & AI. Its stated value proposition centers on bridging the gap between boardroom strategy and operational execution by combining design, architecture, and engineering within a single accountable team, and by maintaining vendor-neutral positioning that allows it to recommend optimal technologies without conflict of interest.
The business operates as a professional services firm with project-based, custom-negotiated engagements rather than standardized product pricing. Its go-to-market is direct enterprise sales targeting ambitious organizations in Belgium, with services delivered through custom proposals and multi-year contracts. Craftzing has assembled a notable client roster spanning enterprise and government, including BNP Paribas Fortis, Telenet, Ahold Delhaize, Honda, Danone, the Government of Flanders, and Ziekenhuis aan de Stroom (ZAS), with multiple relationships exceeding a decade in tenure. The firm claims 60+ long-term partners and 300+ completed projects.
Following a programmatic acquisition strategy, Craftzing has expanded from its core to a group structure of 300+ experts across sub-brands: Wieni (digital product studio), Sagacify (AI/ML engineering, acquired December 2025), Namahn (service design, acquired December 2025), Made (innovation studio, acquired June 2026), and INNOCOM (enterprise architecture, strategic partnership June 2026). This roll-up, which roughly doubled headcount in a single move in June 2026, signals a deliberate platform-consolidation strategy within the Belgian consulting market. The firm is privately held with no disclosed venture capital, institutional investors, or parent company.
Craftzing firmographics
Firmographics- Name
- Craftzing
- Legal name
- Craftzing Group NV
- Website
- https://craftzing.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Craftzing is a Belgian business transformation consultancy that partners with C-suite leaders and enterprise organizations to deliver end-to-end digital transformation, spanning strategy, enterprise architecture, design, and engineering across Belgium.
- Ownership category
- akta.pro rank
Craftzing industry classification
Industry- Product category
- Business Transformation Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Business Process & Digital Transformation Consulting (BPAEAAAD)
Keywords
Where Craftzing is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Craftzing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Consulting Services: Craftzing provides strategic consulting and digital transformation services to enterprise clients. Based on their terms and conditions, services are delivered according to proposals and agreements with clients, indicating project-based consulting engagements rather than standardized product pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Craftzing product offering
Product offeringCore offering
Craftzing is a Belgian business transformation consultancy that helps organizations design and deliver enterprise-wide change programs end to end. Its core offering comprises four integrated service lines — Strategy & foresight, Enterprise architecture, Transformation & delivery, and Experience & design — delivered by senior consultants and supplemented by specialist sub-brand entities covering AI engineering, digital product development, service design, enterprise architecture, and innovation/venture building.
Product overview
Craftzing is a boutique business transformation powerhouse operating under the Craftzing Group, which brings together over 300 experts across strategy, enterprise architecture, transformation, experience design, technology, and AI. The group comprises multiple sub-brands: Craftzing (core transformation consulting), INNOCOM (enterprise architecture with 70+ senior consultants), Namahn (service design), Wieni (digital product studio), Sagacify (AI and machine learning engineering), and Made (innovation studio). The portfolio covers the full delivery chain from vision to outcome, with sub-brands retaining their own identities while sharing the Craftzing Group vision. The company operates independently of vendors and is accountable for results.
Differentiator
Problem solved
Functional benefit
Brands
- Craftzing Group: The parent organization bringing together experts across strategy, enterprise architecture, transformation, experience design, technology, and AI.
Products and services
- Craftzing Business Transformation Consulting End-to-end business transformation consultancy helping organizations move from boardroom strategy through to operational delivery, accountable from vision to outcome. Targets enterprise C-suite leaders and runs multi-year, multi-disciplinary programs combining strategy, enterprise architecture, transformation delivery, and experience design.
- INNOCOM Enterprise Architecture Consulting Enterprise architecture consultancy with 70 senior consultants and more than 25 years of experience, providing specialist EA advisory and delivery capabilities as part of the Craftzing Group's enterprise architecture practice.
- Namahn Service Design Consulting Service design consultancy with 30+ years of expertise in service design, interaction design, and systemic design, operating as part of the Craftzing Group.
- Wieni Digital Product Studio Digital product studio within the Craftzing Group that designs and develops digital products by placing users at the core of the work, operating from a domain-specific brand.
- Sagacify AI Product Studio AI product studio within the Craftzing Group composed of AI engineers and data specialists, focused on machine learning, MLOps, and automation engagements.
- Made Innovation Studio Innovation studio within the Craftzing Group with 17 years of experience building new ventures, digital products, and validated revenue models, operating as a venture-building and innovation arm.
Quantifiable outcome
- Up to 90% reduction in manual steps for dossier creation and management (Herfurth case)
- +2 more outcomes
Companies that use Craftzing
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles2 records
Craftzing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Craftzing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- INNOCOMcoreStrategic partnership with enterprise architecture specialist. Leading Belgian consultancy with over 25 years of experience and 70 senior consultants. Brings vendor-neutral, structure-first thinking to complex transformation challenges. INNOCOM retains its own brand and identity while joining the Craftzing ecosystem.
- MadecoreAcquisition of innovation studio with 17 years of experience building new ventures, digital products, and validated revenue models. Expertise spans maritime, manufacturing, healthcare, and consumer goods sectors. Their validated innovation expertise sits at the heart of Craftzing's full delivery chain.
- SagacifycoreAI product studio joining the Craftzing family. Sagacify is a veteran team of AI engineers and data specialists dedicated to turning complex data into intelligent, scalable solutions. They bring strong expertise in machine learning, MLOps, and automation, supporting organizations in designing, building, and operating AI solutions.
- NamahncoreService design consultancy with over 30 years of expertise in service design, interaction design, and systemic design. Known for human-centred and research-driven approach, helping organisations tackle complex challenges and craft thoughtful, resilient solutions.
- WienicorePart of Craftzing Group. Renowned digital product studio with ethos 'the web is a gift, we treat it as such'. Designs and develops digital products by placing users at the core.
- HerfurthminorFreight forwarding transformation project. Craftzing developed digital platform 'Opera' for port operations, created API-based scalable IT architecture, with modeling pointing to 90% reduction in manual dossier management steps.
- ECOURAGEminorStartup partnership for re-use packaging infrastructure. Complete brand identity, business model design, and refill ecosystem development for sustainable packaging solution.
- CMB TECHminorMaritime technology partnership. Built FAST platform (Fleet, Automatic, Statistics, Tracking) centralizing data from 400+ vessel sensors for fleet management and emissions reduction.
Scale indicators3 records
Craftzing competitors and assessment
Company assessmentBroad incumbents
- BCG Platinion: BCG's technology build-and-implement arm. Overlaps in IT strategy, enterprise architecture, and transformation delivery for large enterprises.
- Accenture: Largest global management and technology consultancy. Competes for the same enterprise transformation RFPs, particularly Belgian enterprise and public sector work, though at vastly greater scale.
- Publicis Sapient: Global digital transformation consultancy combining strategy, experience, engineering, and data. Closely matches Craftzing's end-to-end transformation model at much larger scale.
- Deloitte Digital: Big Four digital transformation arm. Competes in the same enterprise and government transformation space, particularly on strategy, experience design, and platform delivery engagements.
- Thoughtworks: Global technology consultancy specializing in digital transformation, software engineering, and strategy. Overlaps with Craftzing's strategy + design + engineering model, but at much greater scale and geographic reach.
- Capgemini Invent: Capgemini's digital transformation and strategy arm. Direct overlap in enterprise transformation, with the Belgian practice competing for the same enterprise and government accounts as Craftzing.
Regional players
- Realdolmen (Sopra Steria): Belgian ICT consultancy owned by Sopra Steria, serving enterprise and public sector with digital workplace, application development, and transformation services. Direct head-to-head for Flemish enterprise deals.
- Delaware Consulting: Belgian-headquartered consulting and IT services firm of comparable scale focused on enterprise transformation, ERP, and digital services across BeLux. Closest direct Belgian competitor in size and customer profile.
- Cegeka: Large Belgian/European IT services and consulting group offering digital transformation, cloud, and managed services. Comparable in BeLux enterprise footprint, though broader in managed services.
Emerging players
- Sia Partners: European-origin management and technology consulting firm expanding across Benelux. Competes for digital transformation and enterprise architecture mandates with comparable boutique positioning.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Craftzing social profiles
Digital presenceCraftzing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craftzing leadership team
Management profileNumber of profiles
Profiles6 records
Craftzing subsidiaries and ownership
Company hierarchySubsidiaries4 records
Craftzing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craftzing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craftzing
What does Craftzing do?
Craftzing is a Belgian business transformation consultancy that helps organizations design and deliver enterprise-wide change programs end to end. Its core offering comprises four integrated service lines — Strategy & foresight, Enterprise architecture, Transformation & delivery, and Experience & design — delivered by senior consultants and supplemented by specialist sub-brand entities covering AI engineering, digital product development, service design, enterprise architecture, and innovation/venture building.
Is Craftzing a public or private company?
Craftzing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Craftzing founded?
Craftzing was founded in 2011.
Where is Craftzing based?
Craftzing is headquartered in Antwerp, Belgium, in the Europe region.
How does Craftzing make money?
One revenue line is on record: professional Consulting Services.
Who are Craftzing's main competitors?
Broad incumbents on record are BCG Platinion, Accenture, Publicis Sapient, Deloitte Digital, Thoughtworks and Capgemini Invent. Regional players are Realdolmen (Sopra Steria), Delaware Consulting and Cegeka. Sia Partners is listed as an emerging player.
Does Craftzing have an API?
No public API is recorded for Craftzing.
What industry is Craftzing in?
Craftzing's product category is Business Transformation Consulting. Its primary akta.pro industry code is BPAEAAAD, Business Process & Digital Transformation Consulting. Its NAICS code is 541611 and its SIC code is 8742.