Innocom
Innocom is an Israeli value-added distributor that delivers enterprise cybersecurity, cloud data protection, and digital workspace solutions from global vendors — Palo Alto Networks, Citrix, Rubrik, Proofpoint, PagerDuty, New Relic, and StrongDM — to Israeli enterprises via authorized channel partners.
- Company typePrivate
- Founded2004
- HeadquartersPetah Tiqva, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Innocom does
Innocom is a privately-held Israeli value-added distributor (VAD) headquartered in Petah Tikva, specializing in the distribution of enterprise cybersecurity, cloud data protection, and digital workspace solutions from global vendors to the Israeli market. Founded in 2004 and operating as a subsidiary of the Aman Group (קבוצת אמן), the company serves as the localized distribution and technical-enablement layer for seven primary vendor partners: Palo Alto Networks, Citrix, Rubrik, Proofpoint, PagerDuty, New Relic, and StrongDM. Its portfolio spans seven solution categories: AI & GenAI Security Governance, Cloud & SaaS Data Protection, Threat Response & Intelligence, DevOps & Infra Access Security, Zero Trust & Secure Access, Hybrid Workspace & Secure Browsing, and Perimeter & Application Layer Security.
Innocom does not develop proprietary core technology; its value is derived from integration expertise, certified technical teams, distribution rights, and full-cycle sales support. The company maintains 11–50 employees, including dedicated vendor-specific product managers and sales engineers covering each major vendor line, and operates an Authorized Training Partner (ATP) center in Petah Tikva. It hosts both virtual and in-person events and supports channel partners through pre-sales, implementation, training, and post-sales services. Notable customer engagements include Clalit Health Services (Citrix deployment enabling continuity through the Iron Swords conflict), Eilat Municipality (Rubrik recovery from a cyber incident), and Reshet 13 Media Group.
Innocom's go-to-market is exclusively indirect, selling solely through authorized resellers, value-added resellers (VARs), and systems integrators, and earns revenue from distribution margins on third-party software combined with attached value-added services. The company's stated scale includes 1,300+ customers, 100+ vendor and reseller relationships, 103+ distributed products, and 120+ hosted events. In November 2023, Innocom acquired Webiscope for an undisclosed amount and has continued to expand its AI/GenAI Security Governance portfolio, notably with the August 2024 launch of New Relic AI Monitoring and an Agentic Endpoint Security launch event scheduled for July 2026.
Innocom firmographics
Firmographics- Name
- Innocom
- Legal name
- Innocom Ltd. (Innocom בע"מ)
- Website
- https://innocom.co.il
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innocom is an Israeli value-added distributor that delivers enterprise cybersecurity, cloud data protection, and digital workspace solutions from global vendors — Palo Alto Networks, Citrix, Rubrik, Proofpoint, PagerDuty, New Relic, and StrongDM — to Israeli enterprises via authorized channel partners.
- Ownership category
- akta.pro rank
Innocom industry classification
Industry- Product category
- IT Security Distribution Services
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG), IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)
Keywords
Where Innocom is headquartered
LocationHeadquarters
- HQ city
- Petah Tiqva
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Innocom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Value-Added Distribution Margins: Innocom generates revenue as a value-added distributor by earning margins on the resale of IT security, cloud protection, and digital workspace solutions sourced from global vendor partners (Palo Alto Networks, Citrix, Rubrik, Proofpoint, PagerDuty, New Relic, StrongDM) to Israeli enterprises and channel partners. Revenue is derived from the markup between distributor acquisition cost and reseller pricing, supported by pre-sales, implementation, training, and post-sales support services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Innocom product offering
Product offeringCore offering
Innocom is a value-added distributor (VAD) that distributes enterprise IT security, cloud data protection, and digital workspace solutions from global vendors (Palo Alto Networks, Citrix, Rubrik, Proofpoint, PagerDuty, New Relic, StrongDM) to Israeli enterprises through authorized resellers and channel partners. The company provides full-cycle distribution support including pre-sales, distribution, fulfillment, implementation, post-sales training, and operates an Authorized Training Partner (ATP) center for vendor certifications.
Product overview
Innocom is a leading value-added distributor in Israel offering a comprehensive cybersecurity and IT solutions portfolio distributed across seven solution categories and seven major vendor partnerships. The portfolio is organized as a multi-vendor platform with specialized solutions including: AI & GenAI Security Governance (New Relic AI Monitoring, Rubrik GenAI Recovery Companion, Palo Alto Prisma AIRS); Cloud & SaaS Data Protection (Proofpoint Email DLP, Proofpoint Digital Communications Governance, Rubrik Security Cloud, Palo Alto Networks Enterprise DLP, Palo Alto Networks Prisma Cloud); Threat Response & Intelligence (Proofpoint ITDR, ZenGuide, Account Takeover Protection, New Relic Alerts & Incident Intelligence, PagerDuty, Rubrik Threat Monitoring & Hunting, Unit 42, Cortex XSOAR, Cortex XDR/XSIAM); DevOps & Infra Access Security (Citrix SDS, StrongDM); Zero Trust & Secure Access (Google Chrome Enterprise Browser, Citrix Secure Private Access, Prisma SASE, Prisma Access Browser, Prisma Access); Hybrid Workspace & Secure Browsing (Citrix Unicon eLux OS + Scout, Citrix DaaS, Remote Browser Isolation, Proofpoint Web/Email Isolation); and Perimeter & Application Layer Security (Citrix ADC, Proofpoint Email Security, Core Email Protection, Email Fraud Defense, New Relic APM, Palo Alto IoT/OT Security, Panorama, Next-Generation Firewalls).
Differentiator
Problem solved
Functional benefit
Products and services
- New Relic AI Monitoring
- Rubrik GenAI Recovery Companion
- Palo Alto Prisma AIRS
- Proofpoint Data Loss Prevention (Email DLP)
- Rubrik Security Cloud
- Palo Alto Networks Enterprise DLP
- Palo Alto Networks Prisma Cloud
- PagerDuty Incident Response Platform
Quantifiable outcome
- 1300+ customers served across Israeli enterprises
- +2 more outcomes
Companies that use Innocom
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Innocom technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability17 records
Feature1 record
Innocom partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary and flagship.
- Palo Alto NetworkscorePalo Alto Networks is a key vendor partner for Innocom, providing next-generation firewalls, Prisma Cloud CNAPP, Prisma SASE, Cortex XDR/XSIAM, enterprise DLP, and AI security solutions. Innocom is an authorized distributor of Palo Alto Networks solutions in Israel, engaging C-level executives and supporting the complete sales cycle for enterprise customers.
- CitrixcoreCitrix is a major vendor partner providing digital workspace, VDI, DaaS, and secure access solutions. Innocom distributes Citrix solutions including Virtual Apps and Desktops, Citrix DaaS, Citrix ADC/NetScaler, and Citrix Secure Private Access to Israeli enterprises.
- RubrikcoreRubrik is an exclusive vendor partner for Innocom in Israel, providing data backup, ransomware protection, and cyber resilience solutions. Rubrik has been named a Gartner Magic Quadrant Leader four consecutive times. Innocom distributes Rubrik Security Cloud, Rubrik GenAI Recovery Companion, and threat monitoring solutions.
- ProofpointcoreProofpoint is a vendor partner providing people-centric cybersecurity solutions including email security, DLP, identity threat defense, account takeover protection, and digital communications governance. Innocom distributes Proofpoint's full security and compliance suite in Israel.
- PagerDutysecondaryPagerDuty is a vendor partner providing digital operations management, incident response automation, and AIOps solutions. Innocom distributes PagerDuty's Operations Cloud platform for enterprise incident management and automation in Israel.
- New RelicsecondaryNew Relic is a vendor partner providing full-stack observability, AI monitoring, application performance monitoring, and incident intelligence. Innocom distributes New Relic's observability platform for enterprise digital operations in Israel.
- StrongDMsecondaryStrongDM is a vendor partner providing zero trust access management and privileged access management for infrastructure and databases. Innocom distributes StrongDM's Dynamic Access Management platform in the Israeli market.
- Aman GroupflagshipInnocom (Innocom B.S. Ltd.) is a member of the Aman Group, an Israeli business group. The Aman Group affiliation provides organizational backing, shared resources, and cross-group synergies for Innocom's distribution operations. Innocom's privacy policy references internal information sharing within the Aman Group.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Innocom competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: One of the largest global IT distributors offering broad enterprise software, security, and cloud solutions through resellers. Comparable as a competing IT distributor with broader scope and massive scale, occasionally overlapping on tier-1 security vendors.
- TD SYNNEX: A major global IT distributor formed by the merger of Tech Data and SYNNEX, offering enterprise security and cloud solutions through channel partners. Comparable as a large incumbent distributor overlapping with Innocom on some security vendor lines.
- Arrow Electronics (Enterprise Computing Solutions): A large global technology distributor with an enterprise computing solutions business distributing security, networking, and cloud software. Comparable as a broader incumbent VAD competing for some of the same tier-1 vendor line cards and enterprise channel partners.
- ALSO Group: A large European IT distribution group offering broad vendor portfolios including security, cloud, and workspace solutions. Comparable as a competing IT distributor with overlapping vendor relationships and channel-partner model, though much larger and more diversified than Innocom.
Emerging players
- Pax8: A cloud-focused distributor specializing in SaaS, security, and modern workplace solutions for managed service providers. Comparable as a next-generation VAD model increasingly competing for the same cybersecurity and cloud vendor mindshare, especially with SMB/mid-market customers.
Direct peers
- Westcon-Comstor: A specialist VAD focused on security, collaboration, and networking solutions, distributing many of the same vendors Innocom represents (Palo Alto Networks, Citrix). Directly comparable as a cybersecurity VAD serving resellers and enterprise customers globally.
- Crayon: A software and cloud economics-focused VAD helping enterprises and channel partners optimize software licensing, cloud, and security spend. Comparable as a value-added IT distributor with overlapping enterprise IT services and cybersecurity focus.
- ECI (Israel): A long-standing Israeli IT distribution and solutions provider serving enterprise and channel customers. Comparable to Innocom as a domestic Israeli IT distributor with overlapping vendor portfolios and enterprise customer focus.
- Exclusive Networks: A global specialist cybersecurity VAD (listed on Euronext Paris) that distributes and supports enterprise security vendors through channel partners. Closely comparable to Innocom's cybersecurity-focused, value-added distribution model and tier-1 vendor relationships.
- Matrix IT (Emco Technologies / Matrix Group Israel): An Israeli IT solutions and distribution group that distributes enterprise software and security solutions to local enterprises and channel partners. Closely comparable as a domestic Israeli VAD/IT distributor competing for the same customer base and vendor line cards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Innocom social profiles
Digital presenceInnocom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innocom leadership team
Management profileNumber of profiles
Profiles12 records
Innocom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innocom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innocom
What does Innocom do?
Innocom is a value-added distributor (VAD) that distributes enterprise IT security, cloud data protection, and digital workspace solutions from global vendors (Palo Alto Networks, Citrix, Rubrik, Proofpoint, PagerDuty, New Relic, StrongDM) to Israeli enterprises through authorized resellers and channel partners. The company provides full-cycle distribution support including pre-sales, distribution, fulfillment, implementation, post-sales training, and operates an Authorized Training Partner (ATP) center for vendor certifications.
Is Innocom a public or private company?
Innocom is a private company. It is classified as corporate owned and is currently operating.
When was Innocom founded?
Innocom was founded in 2004. It employs 11 to 50 people.
Where is Innocom based?
Innocom is headquartered in Petah Tiqva, Israel, in the Middle East region.
How does Innocom make money?
One revenue line is on record: value-Added Distribution Margins.
Who are Innocom's main competitors?
Broad incumbents on record are Ingram Micro, TD SYNNEX, Arrow Electronics (Enterprise Computing Solutions) and ALSO Group. Pax8 is listed as an emerging player. Direct peers are Westcon-Comstor, Crayon, ECI (Israel), Exclusive Networks and Matrix IT (Emco Technologies / Matrix Group Israel).
Does Innocom have an API?
No public API is recorded for Innocom.
What industry is Innocom in?
Innocom's product category is IT Security Distribution Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of BPAEAFAG, Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization). Its NAICS code is 541512 and its SIC code is 7373.