International Association of Microsoft Channel Partners German Chapter

What International Association of Microsoft Channel Partners German Chapter does

International Association of Microsoft Channel Partners German Chapter e.V. (IAMCP Germany) is an independent, registered non-profit association (eingetragener Verein) founded in 1994 and headquartered in Krefeld, Germany. It serves as the recognized collective voice of Microsoft partner companies operating in Germany, with a membership base that has grown from approximately 80 companies in 2016 to over 450 in 2025. The association is the German chapter of the global IAMCP organization and participates in EMEA-wide activities. Its core offerings are community and knowledge-exchange services, not technology products: flagship conferences (re:think annual, re:sharp bi-annual, Illuminate EMEA), regional BusinessTalks across German cities, thematic BusinessCircle working groups (Privacy & Compliance, Learning, Leading Ecosystems, SAP & Azure, Incentives), a weekly podcast, monthly SpeedDatings, a mentoring program, a member marketplace, and a bi-weekly newsletter.

IAMCP Germany monetizes through two primary streams: annual membership dues paid by partner companies (tiered structure not publicly disclosed) and event/annual sponsorships from companies such as Pax8 (silver annual sponsor effective April 2026), ADN, and FranklinCovey/InnovationLeaders. Pricing is opaque and managed through direct inquiry. Distribution is direct-to-partner via the iamcp.de website, LinkedIn, YouTube, email newsletter, and in-person events; there are no third-party resellers. Operations are run by a small professional team of 5-6 FTEs led by the Community & Communication Office under Chairman Carlo Dannies (elected April 2025), supported by a volunteer board including a finance lead (Klaus Fander, also CEO of Acadon AG, which hosts the registered office). The association maintains a privileged direct relationship with Microsoft Germany and was recognized with Microsoft's Partner of the Year and Community Award in 2022.

Name

International Association of Microsoft Channel Partners German Chapter

Legal name

International Association of Microsoft Channel Partners German Chapter e. V.

Website

https://iamcp.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Independent, non-profit association of 450+ Microsoft partner companies in Germany, founded in 1994, offering conferences, working groups, regional networking events and direct Microsoft dialogue to facilitate partner-to-peer collaboration, co-sell, and knowledge exchange across the German channel ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Companies join IAMCP Germany as members, paying dues to access the network, events, BusinessCircle groups, and direct dialogue with Microsoft representatives. Membership tiers and fee structures are not publicly disclosed.
2. Sponsorship: Companies sponsor IAMCP events and the association at various levels (e.g., silver annual sponsor). Sponsors such as Pax8 receive visibility at events like re:think and re:sharp. Sponsorship provides recurring revenue and strengthens relationships within the partner ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

IAMCP Germany e.V. is a non-profit member association (eingetragener Verein) for Microsoft partner companies operating in Germany since 1994. It provides structured networking through regional BusinessTalks, thematic BusinessCircle working groups, and flagship conferences (re:think, re:sharp). Members gain direct dialogue with Microsoft executives and access to a community of over 450 partner companies for co-sell collaboration and knowledge exchange.

Product overview

IAMCP Germany e.V. (International Association of Microsoft Channel Partners German Chapter) is an independent professional association of Microsoft partners operating since 1994. It is not a software product company but a member-driven networking and knowledge-exchange organization. The association's offerings include annual and semi-annual conferences (re:think, re:sharp, Illuminate EMEA), regional BusinessTalk gatherings, thematic BusinessCircle working groups (Privacy & Compliance, SAP & Microsoft, Leading Ecosystems, Learning Partner, Incentives), a weekly podcast (released every Tuesday), monthly Speeddating sessions, a mentoring program, a regular newsletter, and a member marketplace. Special initiatives include the #TeamsmachtSchule school-support program and the Women in Technology (WIT) initiative. The organization also serves as a direct communication channel between Microsoft and its partner ecosystem in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• re:think: Annual flagship event of the German Chapter for networking and exchange among Microsoft partners in German language.
• re:sharp
• IAMCP CCO (Community & Communication Office)
• BusinessTalks
• BusinessCircle
• SpeedDatings
• ExecutiveTalk
• TechTalk

Products and services

• IAMCP Germany Membership
• re:think Annual Conference
• re:sharp Semi-Annual Conference
• IAMCP BusinessCircle Working Groups
• Regional BusinessTalks
• Illuminate EMEA Conference
• Marketplace der Möglichkeiten (Member Marketplace)
• IAMCP Speeddating Networking
• IAMCP Mentoring Program
• SMB Roundtable
• #TeamsmachtSchule Initiative

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Pax8coreGTM or Marketing Partner · 1 April 2026Pax8 joined IAMCP Germany as a silver annual sponsor effective April 1, 2026. Pax8 had previously supported IAMCP events, particularly the re:think and re:sharp conferences. As a cloud marketplace platform for Microsoft services, Pax8's sponsorship reflects a mutual interest in strengthening the Microsoft partner ecosystem and co-marketing within the channel.
• MicrosoftcoreStrategic or Co-development PartnerIAMCP's central and defining partnership is with Microsoft. The association serves as the recognized independent voice of Microsoft partners in Germany, maintaining direct dialogue with Microsoft executives, product teams, and the OCP (One Commercial Partner) organization. Microsoft actively directs partners to IAMCP for networking and P2P collaboration, and Microsoft representatives regularly participate in IAMCP events, roundtables, and working groups.
• ADN (Advanced Digital Network Distribution GmbH)minorGTM or Marketing PartnerADN served as a sponsor for IAMCP talk events and has supported IAMCP initiatives since 2020, including sponsoring the first IAMCP Talk Event and contributing presentations at events. ADN is a German distributor for Microsoft cloud and modern workplace solutions.
• FranklinCovey / InnovationLeadersminorGTM or Marketing PartnerFranklinCovey / InnovationLeaders joined as a promotional member, bringing leadership and organizational excellence content to the IAMCP community. The partnership supports IAMCP's focus on diversity, inclusion, and leadership development within the Microsoft partner ecosystem.
• IAMCP International and IAMCP EMEAcoreStrategic or Co-development PartnerIAMCP Germany is the German chapter of the global IAMCP (International Association of Microsoft Channel Partners) organization and participates in EMEA-wide activities, events, and initiatives. The German chapter contributes to and benefits from the global network, including joint EMEA events (e.g., IAMCP EMEA 2019 in Madrid), Special Interest Groups (Dynamics 365, Mixed Reality, etc.), and international Partner-to-Partner awards.
• Women@Microsoft NetworkminorStrategic or Co-development PartnerIAMCP co-hosts Women in Technology (WIT) events with the Women@Microsoft network, including joint breakfast events and sessions at major conferences (e.g., Microsoft DPK, Inspire). The collaboration supports diversity and inclusion initiatives within the Microsoft partner ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CompTIA: Major global IT industry trade association offering membership, certifications, communities, and advocacy. Overlaps with IAMCP on IT community/membership model but operates across all of IT rather than focusing on the Microsoft channel specifically.
• ISACA: Global professional association for IT governance, risk, security, and audit professionals, with membership dues, chapters, and conferences. Comparable association structure and recurring-dues revenue model, though focused on governance/security rather than Microsoft partner enablement.
• (ISC)²: Global nonprofit membership association for cybersecurity professionals, offering certifications, chapters, and member services. Comparable in operating as a dues-funded professional association serving IT practitioners with structured member benefits.
• ChannelPro Network: Media and community brand serving IT channel partners with content, events, and peer networking. Adjacent to IAMCP in serving the same partner audience but operates primarily as a media/business intelligence platform rather than a dues-funded membership association.

Others

• Pax8: Global cloud marketplace and distributor specializing in Microsoft and security solutions. Functions as both an IAMCP sponsor (silver annual sponsor from April 2026) and an adjacent ecosystem player whose vendor relationships intersect with the same Microsoft partner audience IAMCP serves.
• Sherweb: Cloud distributor and marketplace serving Microsoft partners with subscription billing, provisioning, and support. Adjacent service provider in the same Microsoft channel ecosystem that IAMCP's members buy from, rather than a direct community competitor.

Direct peers

• HTG Peer Groups: Peer group organization for IT leaders and MSP owners, structured around facilitated peer-to-peer learning and vendor partnerships. Comparable to IAMCP's BusinessCircle format and community-led value proposition for IT channel leadership.
• IAMCP International: The global parent organization of IAMCP Germany, running the worldwide network of Microsoft channel partner chapters. Direct peer in mission, member base, and event formats, with IAMCP Germany operating as one of the strongest national chapters under the IAMCP International umbrella.
• ASCII Group: US-based membership community of independent IT solution providers offering peer group meetings, vendor relationships, and business development support. Highly comparable community-driven GTM motion serving IT partners, though primarily North American rather than Microsoft-specific.
• IT Nation (ConnectWise): Global community and conference business operated by ConnectWise for IT channel partners, including MSPs, VARs, and solution providers. Closely comparable in combining a membership community with flagship annual events and vendor sponsorship ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwXcgCoyaqTL_fyDSuOE9cA
• LinkedInlinkedin.com/company/iamcp-germany
• Facebookfacebook.com/IAMCP.Germany

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about International Association of Microsoft Channel Partners German Chapter